B&T's Fast 30: Coronavirus calamity, AAP closes, Nike's Maria and Kobe ads & DDB's Ben Welsh
Welcome back to the first B&T Fast 30 podcast 2020. Better late than never, a motto we well and truly live by. In this episode, we're joined by DDB National chief creative officer Ben Welsh who helps us slice and dice the latest industry news including all things coronavirus, APP closing down, and Nike's Maria Sharapova and Kobe Bryant ads. We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone's rehashing old ads, what's in the pipeline for DDB this year and a whole lot more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe.