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24 minutes | Jan 6, 2016
006 – Prototyping with Garret Voorhees
Today we discuss prototyping with our guest Garret Voorhees (https://www.chapterthree.com/about/garret-voorhees), a senior UI and UX designer at Chapter Three in San Francisco. Here are links for a few of the things mentioned in the show. * Chapter Three (https://www.chapterthree.com/) * Game and Type (http://gameandtype.com/) Books * Just Enough Research (http://abookapart.com/products/just-enough-research) * Design is a Job (http://abookapart.com/products/design-is-a-job) * The Laws of Simplicity (http://lawsofsimplicity.com/) * The Design of Everyday Things (http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123)
33 minutes | Nov 4, 2015
005 – Design Value and Management with Amrita Bhui
Today we discuss the value of design and managing the design process with consultant Amrita Bhui from Park in The Netherlands. Learn more about Amrita, and Park at park.bz (https://park.bz).
13 minutes | Oct 30, 2015
Phases of Design Thinking: Hrivnak Academie
Earlier this year we were featured on a podcast by Hrivnak Academie as part of a series of workshops. Here's the second part of the audio from the conversation we had. The intro is in Czech, but the interview is English.
11 minutes | Oct 30, 2015
About design thinking: Hrivnak Academie
Earlier this year we were featured on a podcast by Hrivnak Academie as part of a series of workshops. Here's the audio from the conversation we had. The intro is in Czech, but the interview is English.
47 minutes | Sep 15, 2015
004 – Idea Generation with Helena Jakoubě
In this episode Marie goes on a deep-dive into the idea generation with art director and graphic designer Helena Jakoubě.
47 minutes | Jun 16, 2015
003 – Stage 2 Defining a Problem with Martin Barry
Joining us in this episode is Martin Barry of W Architects in New York (http://www.w-architecture.com/). He's the founder of the reSITE Festival in Prague (http://resite.cz/en/). reSITE is an international festival focused on urban planning involving public space, waterfronts and urban mobility. He gives us some great insights into his process, and how design thinking is at the core of all the work he does.
76 minutes | Mar 25, 2015
002 – Stage 1 Empathy with Ming Lee
In the second episode of the Brunchworks Podcast me and Marie dig into the second part of the design process, which we call Empathy. We cover what it means and why it's so important to know who you are designing for. To help us unpack this process we interviewed Ming Lee, a user research lead with over 10 years of experience at companies like Nokia in Finland. Tune in for a great discussion on the second stage in the design process. Down the show notes as a PDF for print: Episode 2 show notes (http://brunchworks.co/wp-content/uploads/2015/03/bw002-shownotes.pdf) 1. Traditional design process vs Human Centered Design Less ego, more empathy. 2. Different types of innovation (http://brunchworks.co/wp-content/uploads/2015/03/Screen-Shot-2015-03-25-at-13.56.23.png) 3. Marketing-push, technology-pull Innovation that is marketing-driven or technology-driven often leads to incremental novelty: new product styling, colors or packaging, more features… We recommend a human-centered approach. It requires a deep understanding of the users need (both expressed and “silent”) and of it’s environment. Only that way new solutions can be created that create real value for customers. 4. User Focus * investigate data (google trends, reports, social media and forums) * go in the real world and observe, talk to, live the life of real people 5. Preparing user research * Define who are your users (beyond demographics), what kind of jobs they are trying to achieve, what pains to relieve, what gains are they expecting * Select concrete users to meet (either through personal contacts or through user research agency) * List potential “extreme users” or non-end users (for example: customer service people, coders…- they will not buy your product directly but will be in contact with it) * Prepare materials for interviews or observation: questions, recording equipment, wireframes… * set some time apart and go to meet your users 6. Some methods * 1 to1 interviews in the user’s “natural” environment. Importance of listening and open questions. Ask often Why. Ask the interviewee to think aloud and describe what they are doing. * User shadowing or a “day in the life of”. Spend a day with your user and follow him/her. It is important to pay attention to the stuff that doesn’t concern directly your product/service, the context of use. The aim is to understand how the user lives, what are their needs. * Document your findings: camera
28 minutes | Jan 26, 2015
001 – What is Design Thinking
In episode 1 me and Marie talk about what design thinking is, and how you can apply it to your own work. We outline a creative process which we will expand upon in future episodes.
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