BrumPod029: PR vs Marketing - What's Right For You? Setting Up An Agency During A Pandemic! Plus How To Deal With Negative PR
In this episode we talk to Leila Smith from Promise PR and Creative, a PR agency based in Solihull.
Leila set up her agency during the pandemic! So we explore how that went, and what brought her to that point.
We explore the world of PR versus marketing - how and why they're different, and how to decipher what a business might need.
Lots of businesses during the pandemic and lockdown period starting cutting back spending on PR and marketing, so Leila explains why it's more important than ever to kick things up a gear to ensure businesses stay communicative and relevant. She also tells us about her experiences with business networking, and the importance of the human connection.
Plus, we also discuss the scenario of negative PR, and how to combat that effectively; with a good example that came to light on LinkedIn and Twitter in the last couple of days.
You can find Leila online at the following places:
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Produced by Happy Content Co. https://happycontentco.com
Music by Birocratic - birocratic.com
BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth; plus we talk to regular guests from all walks of life, discussing their journeys in working with small businesses to make other people’s lives easier.
Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk
Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk
Jason Jones (Self Storage) - https://www.accessstorage.com