20 minutes | Mar 15, 2021

The democratization of production and the pandemic's impact on broadcasting

Whether broadcasters wanted to or not, 2020 turned into a real-world test of cloud production. From it, new workflows and technology are emerging to allow for better creation and distribution of content. In this episode, Dr. Andrew Cross, president of research & development at Vizrt, joins the Broadcast Exchange to discuss how the pandemic has shaped broadcast storytelling and what changes in workflows and toolsets might remain as more organizations look at the cloud. Plus, we talk about the democratization of broadcasting and how the changing toolsets are allowing new creators to become broadcasters.  Transcript at broadcastexchange.show. Follow NewscastStudio on Twitter or LinkedIn. Have a question you'd like to see answered on the Broadcast Exchange? Tweet at @NewscastStudio or email podcast@newscaststudio.com. 
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