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36 minutes | 4 days ago
Building NewsNation and Nexstar's continued investment in local journalism
This spring, Nexstar Media Group went all-in on NewsNation, its national newscast first launched in September 2020, through a rebranding of cable network WGN America and retooling of its schedule. In this week's Broadcast Exchange, we speak with Blake Russell, Executive Vice President, Station Operations and Content Development, at Nexstar about the network, its broadcast technology stack and the metrics he's watching for success. We dive into building a newsroom and Nexstar's custom content sharing tool along with modernizing the now-former Tribune outlets. Plus, we look at Nexstar's continued investment in local journalism and how its 200 plus stations support and integrate with NewsNation. Transcript at broadcastexchange.show. Follow NewscastStudio on Twitter or LinkedIn. Have a question you'd like to see answered on the Broadcast Exchange? Tweet at @NewscastStudio or email email@example.com.
16 minutes | 2 months ago
Relaunching a network, inside the studio upgrades at Bally Sports
After 25 years under the Fox banner, 19 regional sports networks have rebranded as Bally Sports. This change is more than a new logo and name for the sports channels, which Sinclair Broadcast Group acquired in 2019. The updates span eight existing studios and two new build outs with 500 new pieces of on-set artwork and 64 updated desks. In this week's Broadcast Exchange, we speak with Laura Mickelson, VP, production, Bally Sports Networks, about the rebranding effort, which spanned multiple teams of designers, fabricators and studio technicians.
20 minutes | 2 months ago
The democratization of production and the pandemic's impact on broadcasting
Whether broadcasters wanted to or not, 2020 turned into a real-world test of cloud production. From it, new workflows and technology are emerging to allow for better creation and distribution of content. In this episode, Dr. Andrew Cross, president of research & development at Vizrt, joins the Broadcast Exchange to discuss how the pandemic has shaped broadcast storytelling and what changes in workflows and toolsets might remain as more organizations look at the cloud. Plus, we talk about the democratization of broadcasting and how the changing toolsets are allowing new creators to become broadcasters. Transcript at broadcastexchange.show. Follow NewscastStudio on Twitter or LinkedIn. Have a question you'd like to see answered on the Broadcast Exchange? Tweet at @NewscastStudio or email firstname.lastname@example.org.
24 minutes | 3 months ago
Making the Super Bowl standout through design and augmented reality
The Super Bowl gives broadcasters a unique stage to highlight the latest in design and technology. This year's game on CBS was no exception, featuring a unique look with local flavor and an impressive augmented reality opening sequence. JP LoMonaco, vice president of on-air graphics & design at CBS Sports, joins the Broadcast Exchange to discuss what went into creating the broadcast design for one of the year's biggest sporting events. Plus, we talk about the new branding of CBS and how sports coverage will utilize the new standards and a look ahead at changes coming to the NCAA Tournament. Transcript at broadcastexchange.show. Follow NewscastStudio on Twitter or LinkedIn.
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