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Charlie Day is a multi-award-winning entrepreneur who has built three multi-six-figure businesses from the ground up. Charlie is passionate about helping business owners create more sales in their businesses and proclaims that ‘sales is easy if you just know how.’ She runs the free Facebook community for business owners, The Entrepreneurs Growth Club. This is a must listen to episode, as Charlie brilliantly challenges the mindset blocks many of us have around sales, and shares her methods for generating more income, more customers and more clients in your business. Listen in to hear Charlie share: An introduction to herself and her business (01:27) Why selling has a bad rap (02:41) What sales is actually about - listening (03:21) The mindset shift that you need to make (05:07) The importance of follow up (06:13) Understanding and making the most of hot leads and warm leads (08:02) Selling with integrity (09:51) Growing your business on your own terms (10:37) The power of your own confidence in your products and services (12:27) What a sales strategy is and why you need one(13:58) Understanding and improving conversion rates (16:15) Sales strategies for product businesses (17:45) The importance of knowing your numbers and where sales are coming from (18:32) Using sales targets (19:59) The importance of hard work and consistency (20:34) The 3 things to do immediately (21:31) The importance of customer service (22:40) Making the most of your sales funnel (23:47)  How to bring more money into your business (24:41) Why you should start selling right not, even before your product launches (25:47) Her number one piece of sales advice for product creators (29:15) USEFUL RESOURCES: Charlie Day Website The Entrepreneurs Growth Club Facebook Group The Entrepreneurs Growth Club Podcast Charlie Day Instagram Charlie’s Book: Sales Is Easy If You Just Know How! Phonics With Robot Reg LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

It’s episode 155, and 3 years since I started this podcast. I've spoken to so many wonderful product creators and people who support product creators over the last three years, and I have learned so much from absolutely everyone that I spoke to. To celebrate I have put together a compilation of some of the best advice I have heard over the years.If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to! Listen in to hear top tips from: Stephanie Orr, (01:10) Meera Bhogal, (02:05) Iain Moore, BGreater Shoes (03:15) Laura Gillett, (05:29) Louise Almond, (06:56) Demi Pendakis, Find Your Glow Ltd (08:04) Cara Sayer, Snooze Shade (09:20) Claire Grant, OriOrso (11:45) Vic Wood, Greener Beauty (12:54) Marieke Syed, Snackzilla (14:01) Ciara Westhead, Pico UK (15:13) Trish ODwyer, Autism Threads (20:02) Raksha Patel, Reflect With Raksha (21:43) Charlotte Phillips, Rugsy Lugsy (23:14) Puvan Briah,  (24:29) Amanda Davey, Tilia Publishing (25:21) Georgina Robinson, Juniper Studio (25:54) Em Royston, Chasing Threads (28:25) Tas, Very Craft Tea (30:32) Janet Murray, (33:32) USEFUL RESOURCES: Listen to the episodes in full:  Episode 102 Taking part in an accelerator to grow your business - with Stephanie Orr Episode 101 How to create an integrated range of products & services - with Meera Bhogal Episode 149 Selling a product people don't know they need - with Iain Moore - BGreater Shoes Episode 130 Getting ready to launch your first product- with Laura Gillett Episode 87 Getting ready to launch your first product - with Louise Almond Episode 133 Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd Episode 88 Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade Episode 136 How to create a children's fashion brand - with Claire Grant - OriOrso Episode 138 Sourcing and selling sustainable products - with Vic Wood - Greener Beauty Episode 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla Episode 125 Selling sustainable partywear - with Ciara Westhead - Pico UK Episode 105 Creating products with a

In episode 152 I spoke with Chris Lefteri from FixIts, who talked about his unique product. On 9 March 2023 Chris was on BBC’s Dragons Den. In this short episode, I speak with Chris about what it was like, what it involves and whether he’d recommend it as an experience! USEFUL RESOURCES: Episode 152 Fixits Website Fixits Facebook Fixits Instagram Fixits LinkedIn Fixits Pinterest Fixits Twitter Kickstarter LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

Leslie Kenny is the Founder and CEO of Oxford Healthspan,  an anti-aging supplement brand that contains spermidine, a potent organic compound that inhibits six of the nine hallmarks of aging. She is also a co-founder of Oxford Longevity, which brings together scientific experts to discuss the latest breakthroughs in health and aging by providing free public health webinars. It was fascinating to talk to Leslie about the industry, and how she has brought her supplements to market. We talked about the challenges of educating your audience, launching and managing a business globally, and the different requirements of selling supplements in different markets. Leslie covers everything from where has the strictest rules, to the practicalities of running a global business when you also have children sitting GCSE and A-Level exams this year. Listen in to hear Leslie share: An introduction to herself and her business (01:21) How she has brought her products to market (02:24) The difference between natural and synthetic supplements (04:46) Educating an audience on the benefits of the supplements (08:52) The importance of understanding where and how your supplements are sourced  (11:20) What inspired her to create her own brand(13:36) The process from idea to getting the product on the market (16:49) The impact of having a famous person, Carol Vorderman, use your product (18:15) Launching her product simultaneously in the UK and USA (19:04) The differences between health marketing guidelines in the UK and USA (19:42) The countries around the world that have the strictest requirements (20:31) Adapting the marketing message for different national markets (22:17) The practicalities of running a business in the USA and UK (26:10) The impact of Brexit on an international business (27:36) His number one piece of advice for other product creators (28:10) USEFUL RESOURCES: Oxford Healthspan Website Oxford Longevity Project Oxford Healthspan Instagram Leslie Kenny Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

Millie Jaspert is the founder of Spark Bubble,an online store selling bath-toys particularly for children aged 2-9 years old. Millie has developed some of these toys herself and others are a curated collection created by other brands. Millie is also a Primary Teacher so has chosen open-ended toys and shares suggestions for ways children can explore and learn with them. We had a really interesting conversation about how Millie has curated a selection of products which complement her own designs, and have allowed her to more easily grow her brand and business. Millie also explains how selling her products through a pop up shop has given her lots of opportunities to meet other local business owners and get direct feedback from customers. Listen in to hear Millie share: An introduction to herself and her business (01:08) Sourcing toys from other brands to sell in her store (03:03) Designing her own product, and how selling other bath toys has helped her build a customer base to then sell her own product to (07:33) Combining running a business with being a teacher, and the transferable skills that she can use (10:34) Combining existing products into play set (11:44) The benefits of selling her products in a pop-up shop (14:42) Getting feedback from children (20:50) The criteria she uses when selecting products for her website (22:19) His number one piece of advice for other product creators (24:09) USEFUL RESOURCES: Sparkbubble Website Sparkbubble Instagram Sparkbubble Facebook Kensington Olympia Toy Fair LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour

Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office.  Chris shared how he turned a useful material into a marketable product and the challenges of creating and marketing a unique product, where the audience needs to be taught how to use it. Chris also shares his advice from running a successful Kickstarter campaign. You will go away with lots to think about, and planning to order a pack of Fixits to try for yourself.  Listen in to hear Chris share: An introduction to himself and his business (01:04) What Fixits are and how they work (01:30) What inspired him to create Fixits (03:31) Turning a useful material into a marketable product (05:11) Finding and working with a manufacturer (09:09) Manufacturing a product responsibly (11:45) Lessons in creating products in small batches (10:48) The challenges of selling a unique product (14:09) Teaching the public about your product (16:42) His advice for running a Kickstarter campaign (18:09) His number one piece of advice for other product creators (23:07) USEFUL RESOURCES: Fixits Website Fixits Facebook Fixits Instagram Fixits LinkedIn Fixits Pinterest Fixits Twitter Kickstarter LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

I work with a lot of Amazon sellers everyday, helping them set up and grow their Amazon account. I see a lot of people do well – but I also see people who don’t.  What’s worse is that for some of them there are reasons for this, out of their control, and they might have been better off focusing their time and effort into another marketplace. In this episode I share why Amazon might be the right platform for you, how to determine this and things that you might want to consider. Listen in to hear me share: An introduction to  me and why I wanted to record this episode (00:24) The foundations of getting started selling on Amazon (03:25) Why you should sell your product on Amazon (04:29) The advantages of FBA (fulfilled by Amazon) (07:15) Accessing a global market (08:15) Things that aren’t so great about Amazon, seller support (09:08) Things that aren’t so great about Amazon, there is a lot of competition (10:33) Product listing rules you need to adhere to (11:52) The sort of products that Amazon works well for (13:27) The importance of researching the market and your competition (15:44) Free tools you can use (16:34) How I can help you get started with selling on Amazon (19:59) JUNGLE SCOUT DISCOUNT CODE: Go to get.junglescout.com/vicki to access a whole suite bestselling tools for building and running a successful Amazon business.   USEFUL RESOURCES: I have written a blog post to accompany this episode, which you can read here PODCAST: Where’s the best place to sell your products online FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling PODCAST: Common Amazon issues and how to resolve them TOOL: Jungle Scout  BLOG: Jungle Scout - My favourite tool for selling on Amazon TOOL: FBA Revenue Calculator HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources  Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour Book a Power Hour with me LET’S CONNECT: Join my free Facebook group for product makers and creators

Today I'm talking with Lucy Herron, the founder of Sloafer, a women's shoe brand that handmakes ballerina pumps with an all day sneaker comfort sole. It’s a really powerful episode, as Lucy is incredibly articulate about the importance of valuing your product and yourself. Lucy explains how she has chosen to work with a factory that pays a fair wage, and why she is shunning fast fashion practices. Instead she has built a very successful business model creating limited batches of shoes, which are in demand, and regularly have waiting lists. I found it really empowering, and if you have ever doubted how you price your products, this is the episode to listen to.  Listen in to hear Lucy share: An introduction to herself and her business (01:29) Her inspiration to create Sloafer (01:41) The journey from having the idea to getting the shoes made (04:19) Creating an in demand product, and minimising waste by having a wait list (06:15) The importance of working with a factory that pays a fair wage, and how this affects the price of the shoe (07:10) Managing seasonal ranges and restocks (08:46) Lessons in creating products in small batches (10:48) Communicating with customers on a waitlist (14:36) The importance of knowing and charging the value of your product, and avoiding the temptation to do deep discounts (16:04) Valuing yourself and your product (18:43) The negative impact of fast, cheap fashion (21:26) Her experiences seeking investment as a female business owner (23:45) Her number one piece of advice for other product creators (29:34) USEFUL RESOURCES: Sloafer Website Sloafer Facebook Sloafer Instagram Lucy Herron LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

Something I get asked a lot is what software I use and recommend when working with Amazon.  Over the years I’ve tried a lot - and my favourite is Jungle Scout.  I’ve been using it for years, ever since I first started selling on Amazon and I’m still using it daily to help other Amazon Sellers. In this bonus episode I explain the features, what I use it for, and whether it might be a good fit for you. USEFUL LINKS Blog post for this episode Jungle Scout one month trial Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

Today I'm talking with Iain Moore from BGreater Shoes. BGreater Shoes design and sell affordable kids foot friendly shoes which are designed to allow children’s feet to grow, develop and move more naturally than most high street brands, whilst importantly looking after parents wallets and time. Iain and I discussed why he set up BGreater Shoes, and the particular challenges of designing and manufacturing shoes. Iain explained what barefoot shoes are, how they differ from normal shoes, and the benefits to children’s health and development. From how a Dragon’s Den episode inspired him to set up his own business, to how to develop a marketing strategy for a product people don’t know they need, it is a great episode with lots of thoughtful advice and suggestions. Listen in to hear Iain share: An introduction to herself and her business (01:14) What inspired him to start BGreater Shoes (01:24) What barefoot shoes are, and how they differ from regular shoes (03:53) The detrimental impact some shoes can have on feet and the body (05:23) The process of designing and creating the shoes (09:11) Working with a freelance designer (11:05) Getting the shoes manufactured (14:32) Ensuring that the production costs were kept down so that the shoes are affordable (15:35) The importance of mindset, and positivity in making his business successful (17:56) Working with parents and children to get feedback on the shoes (20:07) The challenges of educating people as to the benefit of barefoot shoes when they have not heard of them (23:48) Making your customers lives as simple as possible (27:10) Iain’s own children’s feedback on the shoes (31:01) Ensuring shoe sizing is correct (32:40) His number one piece of advice for other product creators (42:50) USEFUL RESOURCES: BGreater Shoes Website BGreater Shoes Twitter BGreater Shoes Facebook BGreater Shoes Instagram Iain Moore Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour

This week my guest on the podcast is Em Royston from Chasing Threads. Chasing Threads make stitchable accessories and cross stitch kits for the modern world. The first collection of unique, stylish and functional accessories that can be stitched and personalised, born from the idea to 'sew where you go'. Em has an interesting background, having previously worked for product brand Suck UK. We talked about how this combined with her passion for crafts and travel led her to set up Chasing Threads. Em has has great success selling her products through distributors and wholesale platforms such as Faire. Em explains how it works, her top tips for making those platforms work for you, and how she got started.  It’s really inspiring, and my guess is after listening to this podcast you will be hurrying over to Faire to see if it is the right platform for you. Listen in to hear Em share: An introduction to herself and her business (01:18) How and why she started Chasing Threads (02:02) Setting up her business whilst living in Hong Kong (04:16) How being in Hong Kong dramatically increased the speed of getting her products manufactured (05:07) Launching a product via a kickstarter campaign (07:01) Whether she would recommend running a kickstarter campaign again (09:50) Setting up on Woocommerce, then moving to Shopify, and selling on Etsy and Not On The High Street (11:28) Starting to sell via wholesale and trade shows (14:12) The challenges and advantages of running a business from Hong Kong (17:29) Selling globally via distributors, and how this can help you circumvent Brexit issues (18:43) Selling through Faire (24:19) Tips for nurturing customers through Faire (27:02) Faire alternatives including Ankorstore (30:01) Top tips for selling on wholesale platforms (31:01) Her number one piece of advice for other product creators (33:58) USEFUL RESOURCES: Chasing Threads Website Chasing Threads Facebook Chasing Threads Instagram Chasing Threads Pinterest Suck UK Top Drawer Maison Objet Faire Ankorstore LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/

In this week’s episode, I share the ways that I can support you and your small business.  I specialise in promoting small businesses on Amazon. I know Amazon is not for everyone. So I wanted to share why I work on this platform, and the advantages I believe it offers small businesses. I am not affiliated in any way with Amazon, these are just my honest, professional opinions. Listen in to hear me share: An introduction to the topic (00:39) Why Amazon is a good opportunity for your small business (02:02) The advantages of selling on Amazon vs your own website (04:10) How using Amazon FBA can save you time and space! (05:24) How Amazon can give you an easy global reach (06:15) My strategy sessions (08:17) Getting in touch with me (09:44) USEFUL RESOURCES: My Free Resources  Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me  Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

This week my guest on the podcast is Laura Seago from Futliit. Futliit makes LED backpacks that use tech to make you properly visible. Our smart light-up backpacks are ideal for kids walking to school, commuters and in fact anyone who needs to be seen at night.  Laura is a wonderful example of someone who saw a problem, and created a product to overcome this. Once she started looking into road safety stats she found that the majority of pedestrian accidents were between 3-6pm, when people are walking home from school and work.  Laura worked with her family and carefully assembled team of teen testers and parents to develop the Futliit LED backpack. Laura shares the challenges and rewards of designing a product for teens, sourcing suppliers, dealing with covid delays, and marketing a new product that people do not know to look for. We also cover the specific mindset challenges of setting up your own business in mid-life, and navigating new technology and marketing platforms. Listen in to hear Laura share: An introduction to herself and her business (01:14) The inspiration for creating Futliit (01:44) The seriousness of the problem (04:31) Researching the market to see if there was anything else that solved the problem (07:09) Putting together a test group of teens and parents (09:01) Finding a manufacturer (15:55) Dealing with delays in getting hold of samples (18:36) Teaching herself the skills to run the business (22:12) The challenges and rewards of creating a product for teenagers (26:08) Marketing a product which people don’t know to look for (31:06) Learning about SEO (32:32) Choosing the right social media platforms to be on  (33:56) Using your network (39:11) The importance of mindset and confidence when running your own product business (42:42) Her number one piece of advice for other product creators (51:48) USEFUL RESOURCES: Futliit Website Futlitt Facebook Futliit Instagram Laura Seago Linked In Coventry & Warwickshire Chamber Of Commerce LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour

Have you considered wholesaling your products? Or are you looking for a fresh take on how to do this? Today’s podcast guest is perfectly positioned to share a wealth of knowledge on this topic. Ami Rabheru is the founder of The Retail Business Hub and Scale with Wholesale® Academy. Ami is a Retail business consultant and product strategist.  She specialises in teaching productpreneurs® how to  build retail brands, and the strategic action steps to approach, pitch and sell products to retailers, whilst empowering them with the knowledge of the big business skills they need to start, grow and scale a successful product brand. Ami shares everything you need to know from how to ensure you are retail ready, to what sort of retailers to approach, and how to make a successful pitch. If scaling your business through wholesale selling is on your business plan this year, this is the episode for you. Listen in to hear Ami share: An introduction to herself and her business (01:33) Why you might want to sell your product via wholesale (01:49) What your product needs to be retail ready (03:55) What to use to approach retailers if you have just started out (07:10) What makes a successful pitch (08:49) Practical steps you will need to take to ensure you are retail ready, and can scale production (11:34) What pitching is actually like (14:39) How to approach retailers (17:14) Which sort of retailers to approach first (18:53) Things to be aware of (21:32) Making sure you approach the right retailers for your product (23:49) Pop-Up Shops (25:46) Her number one piece of advice for anyone wanting to get started with wholesaling their products (34:00) USEFUL RESOURCES: The Retail Business Hub Website The Retail Business Hub Instagram The Retail Business Hub Facebook Ami Rabheru Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour

Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand. We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand. Listen in to hear Helen share: An introduction to herself and her business (01:17) The current issues with the fashion industry, and how Fika is addressing these (01:41) What slow fashion is (05:04) How to source and produce clothes responsibly (07:51) Finding suppliers (11:00) Their design process (13:43) How they do true to fit sizing for their clothes (14:46) Why true to fit clothing matters (16:07) Launching a fashion brand (18:38) Doing their first show (23:32) Getting stocked in shops (25:47) Finding stockists at Trade Shows (26:47) Setting up a website (30:11) Her number one piece of advice for anyone looking to set up a fashion brand (32:57) USEFUL RESOURCES: Fika Edit Website Fika Edit Instagram Fika Edit TikTok Fika Edit Pinterest Moda LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

This week I thought I'd re-release one of my very favourite ever episodes. If you’re a regular listener you’ll know I ask all product creators who join me on the show for their number 1 piece of advice. For episode 50, I put together a compilation of 20 of the best tips I'd heard from product creators. If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to! Listen in to hear top tips from: Silke Thistlewood, Raise Up Mums (02:08) Lauren Hampshire, the Milky Tee Company (03:54) Lynsey Pollard, Little Box of Books (04:46) Kate Tompsett, Happy & Glorious (06:02) Keisha Shah, Teddo Play (08:24) Suzanne Hemming, Thea Chops Books (10:54) Bee Veronica Moore, Witty Ditty Designs (12:10) Lau Morrachini, the Creative Upcycler (15:02) Alice Clover, Author (18:10) Dawn Friday, Girl Friday Embroidery (18:48) Sophie Lilley, Munchkin and Bear (19:49) Harjit Sohotey-Khan, Jewelled Buddha (20:48) Ruth Bradford, the Little Black and White Book Project (21:55) Becky Perry, Paper Pattern Scissors (24:44) Priya Khan, Little Crystal Minds (26:23) Monique Horrigan, The Dou-Douds (27:40) Catherine Marche (28:52) Natalia Bolek, Naboso Handmade (31:37) Christina Pickworth, This Mama Does (33:26) Ruth Bussey, Ink and Scribbles (35:22) USEFUL RESOURCES: Listen to the episodes in full:  Episode 4 - How Silke created her resilience cards (and a new revenue stream) Episode 7 - The reality of a 'successful' products business - with Lauren Hampshire, The Milky Tee Company Episode 13 - Creating a products business by sourcing and curating - with Lynsey Pollard Episode 15 - How to open a shop - with Kate Tompsett Episode 17 - A family-run products business - with Keisha Shah, Teddo Play Episode 19 - How to write and publish your own books - with Suzanne Hemming, Thea Chops Books Episode 21 - Turning a passion into a business - with Bee Veronica Moore Episode 23 - Creating Upcycled products - with Lau Moracchini Episode 27 - How to Self Publish Your Book - with Alice Clover Episode...

Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021 Elvis & Kresse also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives. Kresse loves to help people build businesses which solve environmental and social problems.  I’m so pleased to have Kresse on the podcast to find out more about how they started their business, and the work that they are doing now to improve the world around them and the way that we are all doing business. It is a really inspiring podcast, and I am sure it will inspire you to see how you make the world a better place. Listen in to hear Kresse share: An introduction to herself and her business (01:22) The inspiration for setting up Elvis & Kresse (01:55) Her background and prior experience (03:05) The process of turning decommissioned fire hoses into beautiful products (05:58) Why the fire hoses are decommissioned and were ending up in landfill (09:48) The process of designing beautiful products from the fire hoses (11:27) Creating your own path when you have a business doing something no one has done before (14:11) The impact Elvis & Kresse has had, and the businesses following in their footsteps (15:40) Being a living wage employer, and donating 50% or profits to charity (18:06) Why their impact matters more than business growth (21:29) How their range has grown, and new Elvis & Kresse products (23:03) Working with the Burberry Foundation, and training women as solar engineers (23:52) Why they decided being sustainable wasn’t enough, and are aiming to be net regenerative (26:16) Maintaining their independence (29:35) Her number one tip for how to make your business more sustainable (30:20) USEFUL RESOURCES: Elvis & Kresse Website Elvis & Kresse Facebook Elvis & Kresse Instagram Elvis & Kresse Twitter LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

Today on the podcast, I'm delighted to have Shona Chambers join me. Shona is a returning guest, who first appeared on the podcast 2 years ago. Um, Shona is a marketing consultant and she's here today to talk specifically about how to grow your email list. She talks about why it's important for small businesses to have a list, how you might grow it, and if you do have an email list of people on, you know, what sort of things should you be sending to them. I found it incredibly useful, and we have included tips specifically for product based businesses, and those of you selling on Amazon. Listen in to hear Shona share: An introduction to herself and her business (01:26) What email marketing is (02:00) Why it is important to have an email marketing list (03:29) Some good ways to get people to join your list (06:19) What sort of content to send to your email list to keep them engaged (10:47) How often to email your list (12:53) What to do if you have a healthy email list, but haven’t sent an email for a while (17:27) Ideas for the sort of content product businesses can send out (19:31) Her number one tip for how to market your products via email (21:33) USEFUL RESOURCES: Shona Chambers Website Shona’s Book 100 Marketing Tips for Small Business Owners Shona Chambers Instagram Shona Chambers Facebook Shona Chambers Linked In Episode 44 Launching & Marketing Your Product -  with Shona Chambers LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

My guest on the podcast today is Simon Fineman, who together with his wife, Dr. Evie Kemp runs Haspaka, a company selling nutritious products made from the little known but amazing haskap berry. In a previous life, Simon ran a large timbering court importing company pioneering the use of sustainable timbers for industry and construction. A lifelong vegetarian. Simon is passionate about the environment and believes in the power of healthy eating in order to improve oneself and the world around us. We discussed how Simon discovered the haskap berry and created a business selling products made from it. It was particularly interesting to discuss the nuances of marketing a product where you have to educate the audience of its value but ensure you don't make health benefit claims to follow industry regulations.  Simon also has some great advice on the realities of running a business, and how to keep going when things get tough. Listen in to hear Simon share: An introduction to himself and his business (01:21) How he discovered the haskap berry (02:12) How the haskap berry is good for us (04:00) Working out how to turn it into a product (06:35) Why they moved the business from Canada to the UK (10:25) Finding factories to process small amounts of the berries (14:51) Selling his product in Canada, the USA and the UK (16:59) The challenges of selling a product where you have to educate the consumer (18:27) How they are reaching consumers via Trade Events (20:14) The nuances and frustrations of having to make sure you don’t make health benefit claims in your marketing (25:48) Selling a nutritional product on Amazon (28:38) Keeping going when faced with challenges (34:25) Working as a team with his wife (37:08) His number one piece of advice for other product creators (39:25) USEFUL RESOURCES: Haskapa Website Haskapa Facebook Haskapa Instagram Haskapa Pinterest Haskapa Twitter Sports Research at Northumbria University Video LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

So you’ve got a great idea for a product. What do you do next? One of the single most important things you can do is to validate your product idea before you go ahead and start creating or manufacturing your product. I want you to have to be confident that your product will sell before you start investing in creating it. So today I am going to share 5 free ways to validate your product idea. All they're going to cost you is time, which in my opinion is time well spent.  Listen in to hear me share: An introduction to the topic (00:31) Considering who your potential customers are (03:06) Speaking to potential customers, and the sort of things to ask them (03:59) Why it is important to read Amazon reviews! (12:09) Use the Jungle Scout sales estimator (16:18) Buy other products (and then return them) (20:14) Using crowdfunding to validate your product idea USEFUL RESOURCES: My accompanying Blog Post: 5 Quick (and free) ways to validate your product ideas Jungle Scout Sales Estimator Jungle Scout Paid Software - Affiliate Link Blog post on how to use JungleScout Podcast Episode 103: How to run a successful crowdfunding campaign - with Jes Baily, Crowdfund 360 Free guide, 7 free ways to validate your product idea Should I sell my product on Amazon mini strategy session Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour