7 minutes | Mar 10th 2015

Why content marketing is like backing up a trailer

Find out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the very first in this series, you'll find out why selling directly on social media without warming people to your brand first may be counterproductive. You'll hear practical examples of how you can put the un-selling process into practice in your social media marketing and content marketing and you'll be inspired to slow down and nurture your community before pitching to them.
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