10 minutes | Mar 17th 2015

How to write a product launch blog post

One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard sell techniques, marketers can often be at a loss as to how to effectively promote their products through inbound marketing methods like blogging, podcasts, social media etc. If you are struggling with how to articulate the value of something you sell without coming across like a used car sales guy, today’s episode may be just for you. Today I’m going to give you a step-by-step template for how you can launch a product or service with a blog post.
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