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19 minutes | Nov 11, 2019
Alec Burns - Applying The Pareto Principle to Amazon Advertising
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
25 minutes | Nov 11, 2019
Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.
23 minutes | Nov 11, 2019
Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
17 minutes | Nov 10, 2019
Louise Childs - Supercharging PPC performance with GA
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
21 minutes | Nov 10, 2019
Corey Lendrum - De-Junking Google Ads Accounts
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
20 minutes | Nov 10, 2019
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
22 minutes | Nov 9, 2019
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.
21 minutes | Nov 9, 2019
Richard Falconer - Stacking the Adwords deck
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
19 minutes | Nov 9, 2019
Nadya Birca - The use of PPC for multi-channel audience management
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
23 minutes | Nov 8, 2019
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
18 minutes | Nov 8, 2019
Halide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best Practice
Machine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it's changing the way we are managing Google Ads accounts.
20 minutes | Nov 8, 2019
Nils Rooijmans - Keeping an Eye on Google's AI using Scripts
Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use step-by-step approach to analyse the impact of some of Google Ads latest AI algorithms, as well as a way to regain some control using scripts.
22 minutes | Nov 7, 2019
Damian Koblintz - Simplifying Attribution
Ever wondered why the numbers don't quite add up? This is a look at how modern attribution evolved to solve a problem of our own making, helped enable Brexit and generally gave us all a headache. Then some suggestions on how we might simplify our approach to valuation of media channels and customer interactions and act a bit more rationally.
24 minutes | Nov 7, 2019
Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework
In this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing developers processes and tooling to deliver and monitor iterative improvements.
19 minutes | Nov 7, 2019
Michelle Vickerman - Advanced Supermetrics & Google Sheets for Dummies
Practical examples of exactly what you can do with Supermetrics, how to build clear dashboards by manipulating data in Google Sheets and why this is useful for accurate reporting and forecasting as well as time saving.
21 minutes | Nov 7, 2019
Andraz Stalec - 5 false assumptions about your traffic
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
24 minutes | Nov 6, 2019
Rob Millard - How we got 2,000 journalists to start using audience data
In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.
16 minutes | Nov 6, 2019
Kelly Edwards - How to use DataStudio to understand the impact of content
Finding the impact of content - both commercial and creative - can be difficult and involves a lot of different tools. From pageviews, rankings, search terms, CTR, conversion rate and more, it's a lot of data to process from different places. But by pulling data into DataStudio in a visual way, you'll save time and effort, giving more time to make those improvements.
23 minutes | Nov 6, 2019
Yulan Lin - Data Studio: Developer Features and new product developments
Data Studio updates + developer features - how to use it to visualize and create dashboard for your data.
19 minutes | Nov 5, 2019
Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them
Experts in marketing attribution since 2002, Mediahawk know how to track all of your conversions from all of your channels - whether that's digital, offline or by phone. Correctly identifying all of your conversions is key to creating a positive ROI for your business or your agency clients. We'll show you what you're missing and more importantly, how to fix it!
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