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The Online Business Podcast
21 minutes | Jul 14, 2021
My NEW Nutrition Course - Are You Looking To Become A Certified Nutritionist?
I’ve been getting a lot of messages about this recently ahead of the program starting on July 26th 2021. If want more details on my nutrition course and/or to see if it’s a good fit for you, then give this podcast a listen. This podcast goes through: Who the course is for (and who it’s not for) FAQs (the certification you get, how long it takes to do etc) All the modules and lessons The layout and delivery of the course The bonuses for the July program How to sign up if you decide it’s a good fit for you For more information about my Nutriton Course - Click Here
38 minutes | Jul 13, 2021
#87: Heather Osgood on Podcast Advertising: Embedded vs Dynamic Ads, Reaching Out To Advertisers, Pricing Your Show and Educating Your Audience On Ads!
Heather is the founder of True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers. She is also the host of the great show The Podcast Advertising Playbook and is an expert in all things podcast advertising and teaches podcasters how to monetize their show with ads or sponsorships. She also talks a lot about how you don’t need a large audience to attract advertisers. You need a formula; and tools to get the results you want. Her company, True native media connect brands with podcasters to develop engaging host-read ads for audiences around the globe. In essence, they are amplified word of mouth and powerful endorsements, that produce results. Personally, I’m a massive fan of Heather’s podcast so I’m delighted she could join me for today’s episode. Here are some of the things we talked about: · The different ways to make money from your podcast · Using affiliates to monetize your podcast · My transition from embedded to dynamic ads on my Brian Keene Podcast · How to prepare your podcast for advertiser · Educating your audience on ads · Going from 0-1 and getting your first podcast sponsor · Her thoughts on podcast-to-podcast advertising SHOWNOTES: Heather’s linkedin: https://www.linkedin.com/in/podcastadvertising Heather’s website: https://heatherosgood.com The podcast moneymaker course: https://heatherosgood.com/the-podcast-moneymaker-course/ BRIAN'S LINKS: Online Business Course: https://briankeanefitness.com/online-business-course/
42 minutes | Jun 15, 2021
#86: Q+A: What To Do After You Qualify As A PT, Branding, Going Into A Gym Or Going On Out Your Own and Nutrition Courses!
Once I’m qualified, what would you suggest my next steps be? 01:33 How important is branding in a new online fitness business, should you always use your full name? 10:25 Advice for a PT in the middle of doing their qualification? 19:01 Should a new PT go out on their own or get a job in a gym? 26:22 What are the career opportunities in doing your nutrition course? 34:06 Nutrition Course: https://briankeanefitness.com/nutrition-course/ Online Business Course: https://briankeanefitness.com/online-business-course/
39 minutes | May 18, 2021
#85: Designing Nutritional Plans For Clients – Correct Goal Setting, Micromanaging Vs Principles Approach, Check Ins, Feedback and Changes!
In my new nutrition course, one of the bonus modules is designing nutritional plans (for yourself or clients). In today’s podcast, I expand on that so you can see what approach works best for you, alongside an A-Z guide in creating a nutritional plan that supports the people you’re working with. Get crystal clear on the goal (obvious but often overlooked) 04:11 What can they stick to and behavior vs education issues 11:12 Micro manage food vs nutritional principles approach 14:39 Check in system (WhatsApp, email, calls) 23:26 Feedback and changes 28:15 Setting and forgetting and how to do it the RIGHT way. 34:46 Looking to become a certified nutritionist? Check out my Nutrition Course. https://briankeanefitness.com/nutrition-course/ Looking to move your health, fitness or personal training business online? https://briankeanefitness.com/online-business-course/
40 minutes | Apr 13, 2021
#84: How To Record A 5 Part Podcast Series To Generate More Leads!
Today’s podcast is a very practical episode on how to create a five part series that explores your philosophy around what it is you sell. You can use this method to save you time, pre-qualify higher quality leads and bring more people into the top of your sales funnel. Pick the subjects & record 5 episodes around your philosophy 05:11 Market it on your current platforms 14:46 Get clear on the ‘call to action 22:24 Send all your ‘turtle’ leads to this content 28:07 SHOWNOTES: https://briankeanefitness.com/business-podcast/32-how-to-grow-and-monetise-your-podcast/ https://briankeanefitness.com/business-podcast/16-how-to-start-a-podcast/ Brian’s Online Business Course: https://briankeanefitness.com/online-business-course/
4 minutes | Mar 17, 2021
App To Remove The TikTok Watermark for Instagram Reels!
I found this cool app that removes your TikTok watermark before you upload it to Instagram Reels. https://snaptik.app
43 minutes | Mar 9, 2021
#83: How To Grow Your Instagram Page with David Cleary From Engagency
David Clearly is the co-founder of Engagency, a company designed to help you grow and monetise your Instagram audience. Here are some of the things we talked about in today’s podcast Backstory on how and why Engagency was created What NOT to do on Instagram! Growing your Instagram by collaborating or networking with like-minded people (and how to attention hack an audience) Instagram best practices that all businesses or influencers should use Using infographics for sharable content IGTV vs YouTube and how to promote your video content Using the latest trend to grow your following (Instagram Reels) How Engagency works and who should work with them SHOWNOTES: Want to get on a call to see if Engagency is a good fit for you? https://calendly.com/engagency/brian?month=2021-03 David’s Instagram Page: https://www.instagram.com/davidclearyveganpt/?hl=en Brian’s Online Business Course: https://briankeanefitness.com/online-business-course/
40 minutes | Feb 9, 2021
#82: How To Build An Online Business From Scratch (Listen, Create and Sell)
A very practical episode on building an online business from scratch. Enjoy. Learn to LISTEN to your audience. You can do this with 10 followers or 10,000, then same rule applies Social media strategy and creating micro content for macro sales Learn to CREATE. Find the paint point, create content that positions you as the expert and/or explain or show the solution. Selling specificity to rise above the noise online. Learn to SELL. Why selling is only difficult if you don’t fully believe in what you are selling or you have an insecurity around your knowledge, education or price point. Pricing 101 and the different ways to price. The other podcasts mentioned in today’s episode: #54: https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/ Rebeccah O Rourke: https://briankeanefitness.com/podcast/bonus-rebeccah-o-rourke-on-what-it-really-takes-to-build-an-online-personal-training-business/ Online Business Course: https://briankeanefitness.com/online-business-course/
9 minutes | Feb 8, 2021
How To Turn ONE Piece Of Content Into MANY Pieces Of Content Across Social Media Platforms!
This is my strategy for how I repurpose content. I create the podcast based on a topic. Engagency create an infographic (s) from that, then it goes to Instagram. From there, we make a video for it that we post on YouTube, IGTV and Facebook. Afterwards I make a TikTok using a native sound. The next plan (weekly blogs) This is the company I use for Infographics. The link below will help you schedule a call with them. https://calendly.com/engagency/brian
38 minutes | Jan 12, 2021
#81: Grow Your Business By Learning To Say ‘NO’ More Often!
“To become successful, you have to say yes to a lot of things. To stay successful, you have to say no to a lot of things” As this is a topic I’ve had to work a lot on myself, today’s podcast is just a ‘press record and talk episode’. I hope it helps. Why you have to say YES to everything at the beginning but need to say NO as you continue to grow. What are you currently saying YES to and the opportunity cost of saying YES to the wrong things. When to say NO to wrong or ill fitted clients! What I say YES to and what I say NO to in my business. Practical tips for saying NO more often! Online Business Course: https://briankeanefitness.com/online-business-course/ FREE 20 Minute Short Course: The Pros and Cons Of An Online Business: https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/
42 minutes | Dec 15, 2020
#80: My Top 6 Tips For Creating Social Media Content!
If you’re confused about how to go about creating engaging social media content, this is the episode for you. Speak the language of the platform 08:21 What’s your best creation style- written, audio or video? 12:02 What’s your core message? 18:15 Listen to your audience 25:47 Automate your FAQ’s 29:32 Be consistent! 34:39 Shownotes: Ep 59: https://briankeanefitness.com/business-podcast/59-speaking-the-language-of-different-social-media-platforms/ Ep 60: https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/ Online Business Course: https://briankeanefitness.com/online-business-course/
50 minutes | Nov 23, 2020
#79: Online Business Course Graduate Kellie Fennell
Welcome to a special podcast episode with online business course graduate Kellie Fennell. Kellie came through my course how to move your personal training business online a few months ago and has been crushing it ever since. Today we do a deep dive into her story and how she moved online · Self-doubt and going from 0-1 · The power of pre screening clients · Perfecting your sales copy and getting time back · The soft sell business model and finding what works for you · My advice to Kellie on how to scale her business. Shownotes: Online Business Course: https://briankeanefitness.com/online-business-course/ Check out Kellie’s handles here: https://www.instagram.com/kelliefennellfitness/ https://www.facebook.com/kelliefennellfitness https://www.kelliefennellfitness.com/ The Kellie Fennell Podcast - Kellie Fennell
3 minutes | Nov 18, 2020
FREE SHORT COURSE - The Pros and Cons of an Online Business!
Over the last few months and with the uncertainty surrounding covid 19 and the pandemic, I've been asked a lot about 'how to move online'. However, before you pick up and move your entire business online, check out the free course below on The Pros and Cons of having an Online Business (and what they don't tell you)! It will take about 20 minutes to come through and will hopefully help you decide if you should move or stay online over the coming the months and years. The pros and cons apply to any business; but if you're working as a personal trainer, nutritionist or in the health and fitness industry, I highly recommend you check it out. Sign up to the course for FREE: https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/
50 minutes | Oct 19, 2020
#78: The 7 Things I Wish I Had Done When I Started Online Personal Training First!
Welcome to the new monthly format of the podcast. Today’s episode is for anyone who has recently moved or currently has their business online. These are the main things I wish I had done when I moved online initially. Testing my pricing faster. 04:25 Got a coach mentor or read more books on improving my knowledge. 12:17 Understand the difference between lots of leads and pre-qualified leads. 19:49 Set up a podcast and join all the social media platforms immediately! 28:14 Put a 50/50 focus on my service and marketing 35:34 Go through a successful online PT and take the best ideas and make it my own. 40:34 Test test test and ABT (always be testing) 46:00 Other podcast that are mentioned today: Pricing: https://briankeanefitness.com/business-podcast/20-how-to-get-your-pricing-right/ Mentally Masturbating https://briankeanefitness.com/business-podcast/42-are-you-mentally-masturbating-with-books-podcasts-or-seminars/ Sign up to my online course today! https://briankeanefitness.com/online-business-course/
4 minutes | Sep 9, 2020
New Monthly Podcast with Q+A Format
The next experiment: A monthly format for this podcast To send questions for Q+A episodes, subscribe to my business email list by downloading the Free Ebook below. https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! https://briankeanefitness.com/courses/online-business-course/
37 minutes | Sep 8, 2020
#77: Triple Your Productivity INSTANTLY!
Today’s episode is a deep dive if you find that you are struggling for time or that you’re ‘too busy’ to get certain tasks done in your business. Batching 06:34 Your ‘One Thing’ 11:42 How to say ‘no’ more 15:16 Factor in ‘thinking time’ to work on your business 20:57 Evaluate what you are actually saying ‘yes’ to.. 26:35 Rewire failure as feedback (don’t keep making the same mistakes) 31:20 BRIAN'S LINKS: Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! https://briankeanefitness.com/courses/online-business-course/
39 minutes | Aug 31, 2020
76: How To Become A Fully Booked Online Personal Trainer!
Today’s podcast is going to be a very practical one with tangible take always to becoming a full booked online personal trainer. Get clear on your message “I help people lost fat vs I help overworked and busy mums lose fat with short workouts and flexible dieting” 03:39 Increase your conversions - Skype or phone calls 13:28 Use testimonies, referrals and social proof 20:10 Get a coach or join a mastermind for accountability 24:46 How to scale from there 30:18 ----------------------------------------------------------- BRIAN'S LINKS: Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! https://briankeanefitness.com/courses/online-business-course/
46 minutes | Aug 24, 2020
#75: Is THIS The Reason You Should Set Up Affiliates?
In today’s episode, I go through the A-Z when it comes to affiliate marketing and if you should or shouldn’t set up affiliates with companies who are a good fit for your brand. What are affiliates & some of my misconceptions around affiliates 06:26 How to set up 18:45 The different commissions rates 23:56 My filtering process - how to choose your affiliates 30:22 How to market them - launch vs evergreen 34:18 Lets get checked code: LetsGetChecked - Home health and wellness tests in Ireland CODE: KEANE30 for 30% off Hemp Heroes code: https://www.hempheros.ie CODE: BRIANK10 for 10% off BTN Academy: btn academy - Google Search No code just a recommendation ---------------------------------------------- SHOWNOTES: Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! Online Business Course
42 minutes | Aug 17, 2020
#74: Why You Need To Build An Audience FIRST Before You Launch A Course Or Program!
This is the next step after 1.1 online training. You don’t need an audience to move online, but once you are looking to scale up by serving multiple people at once with a course or a program, you really do need to build an audience first. Not only does building an audience give you direct feedback on their major pain points, it’s nearly impossible to serve multiple people with the same pain point if you are not super clear on how to address it. What you can do: Quantity vs quality on the audience 06:59 Run a MVP, test it and use feedback to improve it 17:39 How to do it: Podcast series 23:28 Lead magnet and email campaign 30:48 Social media 35:14 SHOWNOTES: Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! Online Business Course
46 minutes | Aug 10, 2020
#73: Building A Brand Around Your Passion with Steve from Adapnation!
Steve Katasi is the owner and founder of Adapnation. In today’s podcast, we talk about how to build a brand around your passion and the power of networking with like-minded people to grow your platform. Steve also speaks about the secret of getting crystal clear on your message before figuring out who you can best serve. If your goal is to build a lifestyle or a brand around what you love the most, then this episode is not be missed. Here are some of things we talked about: · Leaving corporate at 35 to follow his passion · The biggest mistake he made when moving online first · Starting with a website and podcast and building from there · How to connect with people similar to you or your avatar · Why the podcast is the biggest gift that he gave himeself SHOWNOTES: Website: https://adapnation.io #BeYourBest Journey: https://adapnation.io/beyourbest-journey/ (£20 off coupon - KEANE-20) -------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/ MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less! Online Business Course
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