52 minutes | Apr 1, 2021

Why You Shouldn’t Freak Out When You See the Latest Off-Premise Scans

As bars, restaurants, offices and pretty much everywhere else shut down in March 2020, consumers rushed to grocery and club stores to stockpile everything they thought they’d need to hunker down at home for a few weeks, including beer. This kicked off months of elevated off-premise beer sales, but now that the calendar has cycled the beginning of that time, beer scan data looks like it’s declining. NielsenIQ VP of beverage alcohol practice Danelle Kosmal joins the Brewbound Podcast to explain why there’s no need to panic and how we should be deciphering the data.
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