41 minutes | Oct 8, 2020

Hard Seltzer, Just Another Word for Innovation

On the second episode of the revamped Brewbound Podcast, a panel of three expert guests discuss hard seltzer introductions from Michelob Ultra, Topo Chico and others, as well as the recently completed acquisition of Craft Brew Alliance by Anheuser-Busch.

Guests include NBWA chief economist Lester Jones, marketing and communications consultant Lisa Derus and Credit Suisse managing director of equity research Kaumil Gajrawala.

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