58 minutes | Nov 19, 2020

A Canadian Cannabis Company Swallows Sweetwater

Canadian cannabis company Aphria struck a $300 million deal to acquire Atlanta’s Sweetwater Brewing Company -- the maker of the 420 Extra Pale Ale brand and other cannabis-themed products. Liz Connors, director of analytics for Headset, a firm that tracks cannabis data and analytics; Rick Maturo, associate director of client services for the cannabis practice at Nielsen; and Sean McNulty, host of the Selling Craft Beer podcast, join the Brewbound team to discuss the opportunities and challenges ahead for the combined company, the current cannabeer market and more. Plus, the team discusses growing e-commerce player goPuff’s deal to acquire BevMo, Tree House branching out in Massachusetts and more.
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