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Breaking Through The B.S. Podcast
39 minutes | Jul 3, 2019
041 - The “Mountain Into A Molehill” Approach To Problem Solving
When it comes to problem solving… can you make a molehill out of a mountain? The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the problem. Often times, simple solutions work best. Listen in as Pauline and Rae share their experience and expertise on how to find simple solutions. Pauline talks about how she uses her critical care nursing skills to quickly get to the root cause of a problem. And how you can do the same (without the nursing training.)
49 minutes | Jun 26, 2019
040 - Marketing Assets
What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, then it’s a liability and you need to sort it out quickly. Listen in as Pauline and Rae talk about marketing assets and how to make them work for you. And they share why you need to treat your marketing assets like a physical salesperson, and keep them accountable. Pauline will share some insights from her clients successful marketing campaigns. When you have the right marketing assets, you’ll be in control of the quality and quantity of the leads pouring into your business.
43 minutes | Jun 19, 2019
039 - Advice To Our Younger Self - Rae
Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale. Listen in as Rae reads her chapter and shares her insightful thoughts about her chapter and what she wrote. This is a rare opportunity to hear Rae speak, not because Pauline won’t let her… it’s because she doesn’t often open up. But when she does speak… people stop to listen. Make sure you do too! This rich and valuable resource is available from Amazon: https://www.amazon.com/Didnt-Anybody-Tell-This-Before/dp/1733790330/
34 minutes | Jun 12, 2019
038 - Advice To Our Younger Self - Pauline
Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter each for the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale… they jumped at the chance! Listen in as Pauline reads her chapter and shares her unique insights into her letter. Rae joins her as they discuss how the lessons from the 60+ powerful female contributors of the book can help you get through any situation you find yourself in. This rich and valuable resource is available from Amazon.
44 minutes | Jun 5, 2019
037 - User Experience Secrets from Disneyland
Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth! Listen in as Pauline and Rae share their insights and experience of Disneyland and the way you are assured of having a great experience. You’ll also discover some of the hidden gems hiding in plain view that make each visit a new adventure. And you’ll hear how you can use the “Disney factor” in your own business.
25 minutes | May 29, 2019
036 - The Lost Art Of Emotional Connection Through The Written Word
It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them? Of course you can! But before you write a single word, you need to do this one thing first. Listen in as Rae grills Pauline about how she is able to write emotionally connecting copy so easily. Pauline shares some of her top tips and even spills the beans on “Emotiographics.” You’ll hear what they are, why you need to know about them and how they will change your writing.
22 minutes | May 22, 2019
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
A lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to write out winning copy by hand. They pride themselves that they have never done it and they never will. And they stand resolute by their shonky advice… because it never “hurt” them. But the problem is, if they have never done it… how do they even know. Pauline and Rae are both supporters of this age old practice and there’s a good reason for it. Listen in as they share their experience and break through the BS so you can get the real story.
20 minutes | May 15, 2019
034 - How To Get Out Of A Writer’s Funk
Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk Reversal” tools to help you get your “get up and go” back. They’ll also share with you the number one thing you should never do when you are stuck in a funk. And the quickest way to get yourself back on track.
37 minutes | May 8, 2019
033 - Mentor: Do You Really Need One And How Do You Pick A Good One
Having a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up completely! But if you have a good mentor, they will bring out the best in you. So, how do you choose the right mentor and how is a mentor different than a coach? Listen in as Pauline and Rae share their extensive and expensive experience with mentors and coaches.
50 minutes | May 1, 2019
032 - The BS of Writing
Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S. Listen in as Pauline and Rae share the tips and tricks they use as professional writers, and bestselling authors, to deal with the “I don’t wanna write” moments. And they will bust through the B.S. of “writer’s block” and make sure you never have it again!
40 minutes | Apr 24, 2019
031 - Your Past Doesn't Define You
Your past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermine you! Often we “cherry-pick” the events we remember and allow to influence our lives, but what if we pick the wrong ones? Listen in as Pauline and Rae share their experience in choosing the best “big rocks” to build your life on. And they’ll share how you can use your transferable skills to accelerate your results and success. Also as a token of her appreciation and respect on ANZAC Day (25 April 2019), Pauline is giving listeners a free copy of the Kindle version of “From Depression’s Darkness To The Light Of Life” for the next 24 hours. If you or anyone you know is struggling with depression, feel free to grab yourself a copy while it’s free. www.FromDepressionsDarkness.com
16 minutes | Apr 17, 2019
030 - Leaders Eat Last… But They Don’t Starve!
Leadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.” It’s a great philosophy, and is great when applied correctly… but unfortunately a lot of leaders do it wrong! Pauline and Rae used this leadership model when they were both in the Army and know how to apply it correctly. Listen in as they share experience of how to do it right so you don’t end up starving yourself to death.
29 minutes | Apr 10, 2019
029 - How To Talk About Negativity Without Getting It All Over Yourself
We all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? Most people will tell us to “stop living in the past,” but we at least need to visit the past to sort it out so we can move forward. But can you do that without getting stuck in negativity? Of course you can! Listen in as Pauline and Rae share their insights on why you need to deal with your past and how to do it without getting stuck.
29 minutes | Apr 3, 2019
028 - Unshakeable Why - Part 2
It seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why. If you don’t have an “Unshakeable Why” you will be cursed to help other people achieve their why… at the expense of yours. And that’s not what life is all about. Listen in as Pauline and Rae share their insights on having an “Unshakeable Why” and answer some of the listeners questions. And they’ll remind you why being a little self-centred can be a good thing.
35 minutes | Mar 27, 2019
027 - Can You Really Have It All!
We are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it? There’s a good reason you should pace yourself so you can enjoy everything. Listen in as Pauline and Rae share a recent experience when Pauline could have had it all and her surprising response to it. They also talk about “First Nature.” What the heck is “First Nature?” You’re about to find out. And once you know what it is… you’ll be a fan of it too.
29 minutes | Mar 20, 2019
026 - Why You Need This Kind Of Why
We’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then chances are, you probably have the wrong one. Listen in as Pauline and Rae discuss the kind of “why” you need. Especially if you want to be successful.
31 minutes | Mar 13, 2019
025 - Law of Diminishing Quality
Ever wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense. Well, it's because of the Law of Diminishing Quality. Never heard of it? Well, keep listening as Pauline and Rae tell you all about it and how you can avoid it, so you’ll never short change your future self again.
25 minutes | Mar 6, 2019
024 - Great Expectations
When it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice. But there are some situations where this advice can be harmful. Every day, we set up expectations in the people around us. How do we do that? Well, listen in as Pauline and Rae expose the expectations we set up for ourselves and why we need to meet them.
29 minutes | Feb 27, 2019
023 - How To Explain The Unexplainable
What do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think about? Or do you put them safely away on your “unexplainable shelf” for safe keeping? Having an unexplainable shelf will help you expand your mind and your reality. Not sure what an “unexplainable shelf” is? Well, listen in as Pauline and Rae share the origins of the “unexplainable shelf,” how to use it and why you need to have one.
29 minutes | Feb 20, 2019
022 - When Rules Go Wrong!
Rules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble. These troublesome rules often never started out as rules. They started as opinions or even a miscommunication. Having rules based on misinformation perpetuates mistakes. That’s why it’s important to question rules that don’t make sense. Pauline and Rae share rules that have tripped them up along the way and what they did to get around them. Rules aren’t always meant to be broken… often they shouldn’t have been made in the first place.
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