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Breakfast First: An Empower Podcast
45 minutes | Jul 15, 2021
Ep 48 - Culture Tap w/Leigh-Ann Bortz
Empower's Andrea Book and Evan Dulaney are joined by Empower's Senior Director of Product, Leigh-Ann Bortz to discuss their newest proprietary social listening and trend-spotting tool: Culture Tap. Leigh-Ann runs down the different applications and benefits of the platform, including trend data analysis, keeping tabs on your competition and unearthing rising trends before they reach their apex. Plus, she hosts a new game on the show, "Trending or Nah?" which uses Culture Tap to put our hosts trend knowledge to the test.
49 minutes | Jun 17, 2021
Ep 47 - The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf
Empower's Andrea Book and Evan Dulaney are joined by ad tech vet and president of Martin, Lewis Rothkopf, to talk about the phasing out of third-party cookies and what it means for digital marketers. Lewis shares why folks in the industry shouldn't panic and should, instead, embrace the change. He then shares possible solutions and ramifications that can quell any uneasy marketer.
37 minutes | Jun 10, 2021
Ep 46 - Baking In 'Top Chef' Brand Integrations with Jamie Cutburth
Empower's Andrea Book and Evan Dulaney are joined by the SVP of Marketing at NBCU, Jamie Cutburth, to discuss the power of brand integrations on Bravo's hit show 'Top Chef.' Jamie details the process of brands appearing on the show and the work it takes to perfectly balance episode narratives with sponsorships. He also highlights Top Chef's diverse menu of cross-channel content that extends well beyond the weekly episodes. Bon appetit!
47 minutes | Jun 4, 2021
Ep 45 - Media Trends in 2021 w/Sharon McCafferty
Empower's Andrea Book and Evan Dulaney are joined by Empower's VP of Strategy Sharon McCafferty to breakdown the media trends for 2021. Sharon recaps the turn of events that transformed media consumption over the past year and a half and analyzes three booming areas: video, audio and social. Then, Sharon turns the tables and asks the hosts their approaches to media (as creatives).
37 minutes | May 28, 2021
Ep 44 - It Was All a Meme w/Doing Things Media
Empower's Andrea Book and Evan Dulaney are joined by two members of the dream meme team at Doing Things Media: Head of Brand Partnerships Austin Pollock and creator-turned-brand-partnerships expert Sam Graviet. They discuss memes' place in culture and commerce and the growing trend of branded collaborations across their diverse portfolio of meme social media accounts.
32 minutes | May 19, 2021
Ep 43 - Selling CBD w/Alexis Rosenbaum
Empower's Andrea Book and Evan Dulaney are joined by the founder of Rosebud CBD, Alexis Rosenbaum. Alexis shares how she broke into what is now a booming DTC and retail category and why CBD and other cannabinoids are here to stay. She also talks about the importance of education and word-of-mouth in her marketing strategy and the gray areas in paid advertising for cannabis-based products.
30 minutes | May 11, 2021
Ep 42 - Your Blogging is a Wonderland w/Brittany Hayes
Empower's Andrea Book and Evan Dulaney are joined by blogger, content creator, interior designer and mom extraordinaire Brittany Hayes to talk about influencer marketing from the perspective of influencers. Brittany details the launch and evolution of her popular blog and social media account, Addison's Wonderland. She also discusses the dos and don'ts for brands approaching content creators.
46 minutes | May 5, 2021
Ep 41 - Agencies and Advertising One Year(ish) Later w/Rob FitzGerald
Empower's Andrea Book and Evan Dulaney are rejoined by Empower's President and COO Rob FitzGerald to discuss agencies and advertising a little over one year past the pandemic. The three dig into how culture and camaraderie were essential to agency success before discussing the new Empower initiatives including DEI, EMerge and MediaAgent. As always, Andrea and Evan get Rob's thoughts on what lies ahead for the industry and discuss things like NFTs and Clubhouse.
40 minutes | Mar 23, 2021
Ep 40 - Soccer & Social Justice w/Tziarra King
Empower's Andrea Book and Evan Dulaney are joined by Tziarra King, forward for the OL Reign of the NWSL. Last summer, Tziarra was a leading voice in the social justice movement when she courageously called out the owner of her previous team for racially ignorant and insensitive comments. She shares her path in her career to date, what it means to speak to power and how she's a part of progressing her sport. Empower's DEI Chair Connie Ross also joins the conversation and shares her perspective and personal ties to Tziarra.
77 minutes | Feb 8, 2021
Ep 39 - Super Bowl LV Roundtable + Peter DeLorenzo
Empower's Andrea Book and Evan Dulaney are joined by a super squad of Empower's very own to discuss advertising's biggest night. Then, they're joined by advertising vet and Auto Extremist author Peter DeLorenzo to discuss his work on various Super Bowl spots and his key ingredients to a great ad.
36 minutes | Dec 17, 2020
Ep 38 - Hallmark for the Holiday w/Michelle Vicary
Empower's Andrea Book and Evan Dulaney are joined by the EVP of Programming at Crown Media, Michelle Vicary, to chat the Hallmark Channel's epic holiday spectacular: Countdown to Christmas. Michelle shares some of the challenges producing the movies during the pandemic, her thoughts on Christmas competition from Netflix, and the continued infiltration of branded content into the mainstream.
35 minutes | Nov 10, 2020
Ep 37 - Grind Before You Shine w/Annette Echikunwoke
Empower's Andrea Book and Evan Dulaney are joined by their Search Associate colleague Annette Echikunwoke... who also happens to be training for the 2021 Olympics. They chat about her training amidst COVID, her Olympic aspirations and her championship attitude towards work and life. Then, Annette tries to teach the hapless creatives how to hammer throw.
66 minutes | Oct 28, 2020
Ep 36 - Empower Spooky Stories Vol. 3
Empower's Andrea Book and Evan Dulaney are joined by psychic medium Melissa Alejandro, who shares her encounters with the afterlife and gives a medium reading of our office. Plus, Empower's very own recount their terrifying tales for the third annual Spooky Stories podcast! Listen if you dare.
38 minutes | Oct 5, 2020
Ep 35 - A Prime Day Primer
Empower's Andrea Book and Evan Dulaney are joined by a host of Empower experts to preview Prime Day 2020. First, Director of Integrated Planning Diana Patterson and Director of Digital Integration Caitlyn Ford of Empower's Retail Center of Excellence give the lowdown on everything Prime Day, including strategies for brands to win the shopping extravaganza. Then, Senior Director of Search Chris Reebie hops on to discuss Prime's new competition and how to gameplan teams specifically for Prime Day.
51 minutes | Jul 14, 2020
Ep 34 - Sports Talk with No Sports with Pete Gianesini, ESPN Audio
Empower's Andrea Book and Evan Dulaney are joined by the Senior Director of Audio Programming at ESPN, Pete Gianesini, to discuss ESPN's podcast content strategy response to COVID-19. Pete breaks down how the network leveraged "The Last Dance," changes to podcast development, ESPN's role in Black Lives Matter, the return of sports and much, much more.
40 minutes | Jun 22, 2020
Ep 33 - Independent Agencies in the Age of COVID with Rob FitzGerald
Empower's Andrea Book and Evan Dulaney are joined by Empower President and COO Rob FitzGerald to discuss how independent agencies can find themselves in a sunnier situation than their holding company counterparts during the pandemic. Rob also shares his thoughts on the future of work, Empower's efforts to help local business bloom and where we're heading amidst (and after) coronavirus.
45 minutes | May 21, 2020
Ep 32 - Jam Session with Spotify
Empower's Andrea Book and Evan Dulaney are joined by Spotify's Head of North America Ad Sales Brian Berner to riff on the latest platform and advertising developments. Brian shares key insights on advertising solutions within the platform and discusses Spotify's recent podcast push, which includes notable industry plays towards exclusive content and acquisitions.
39 minutes | May 1, 2020
Ep 31 - Home Cooking with AllRecipes + Making It Personal During COVID-19
Empower's Andrea Book and Evan Dulaney are joined by Food Category General Manager John Oghia and VP, Consumer Brand Strategy - Research & Insights, Esmee Williams of AllRecipes to discuss how their site has been a welcome respite and source of inspiration during the COVID-19 global pandemic. They share which trends are popping and detail how a wave of new cooks are now heading to their site in these unprecedented times. Then, Empower VP of Marketing Meghann Craig calls in to share how businesses can Make It Personal in times like these.
80 minutes | Feb 3, 2020
Ep 30 - Super Bowl LIV Roundtable
Empower's Andrea Book and Evan Dulaney are joined by a band of Empower folks representing creative, marketing, media and strategy to discuss the biggest night in the industry: Super Bowl LIV.
18 minutes | Jan 13, 2020
Ep 29 - Let's Get Political with Rhonda McLeod
Empower's Andrea Book and Evan Dulaney are joined by Empower's Director of Broadcast Media Rhonda McLeod to discuss the election cycle's impact on the advertising and media market. Rhonda leads Empower's Political Taskforce, which helps our clients and buying teams find the best opportunities to advertise during the topsy-turvy election season. Rhonda shares tips on how to plan, where to buy and how to avoid nestling ads next to contentious political programming.
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