62 minutes | Sep 29th 2020

How To Measure the Value and Success of Your Podcast with Tara McMullin

Is it worth it?

That’s the number one question I get about this podcast.

And it’s a good one because we should be evaluating any and every business decision based on the business results we’re expecting it to create. According to today’s guest, evaluating your podcast’s value and success can be evaluated based on if it drives results for your business, puts money in your bank account, gets emails into your inbox, or gets you sales calls."

In the series, Is It Worth It, I’ve been talking about investing in our businesses and trying to answer the question of whether or not an investment was a worthwhile one.

In this episode, I thought it’d be fun to take you behind the scenes and talk through how and why I decided to invest in starting this podcast, how it all works behind the scenes, and a look back a year into podcasting.

To help me answer the question of if it's been worth it, I’m delighted to bring my friend Tara McMullin to discuss just that. Tara is a small business strategist, host of the What Works Podcast,  and the founder of What Works, an online community for small business owners. Tara is also the co-founder of Yellow House Media, the company that helps produce this podcast.

Listen to the full episode to hear:
  • How do you evaluate the ROI of a podcast?
  • My decision-making process and how long I was willing to give it 
  • The strategy behind my podcast and what business goals I was trying to achieve
  • How much time goes into producing a single podcast episode 
Learn more about Tara McMullin: Learn more about Susan:
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