35 minutes | Oct 13th 2020

Building Products and Adding Value Using No-Code Tools with Brittany Berger

The landscape of software is changing: no longer do you need to know how to code to build what you need. Now, building software has been democratized. No-code tools allow you to build your own software which means you can build custom products, services and tools on your own without having to spend piles of money developing custom software.

There are lots of ways you can use this technology to benefit your business: you can streamline and automate internal processes, you can build tools and resources to diversify your revenue streams, and you can even use these tools to market your business and bring in new clients.

Oftentimes when we think about a product-based business, we think about physical products or about maybe a software-as-a-service business, but there are SO many more ways that you can harness no-code tools to build your own apps, resources, and tools.

This month, we're talking about how you can harness these no-code tools to increase your operational capacity, attract new clients, add new evergreen revenue streams—and ultimately grow your business. Last week, I talked to Jason Staats about using no-code tools internally to automate and scale processes and to improve client communication.

This week, we're talking about using no-code tools to actually build your own custom software products. My guest today is the queen of this. Brittany Berger is the founder of Work Brighter, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

She builds all kinds of no-code tools and resources and sells them and she uses them in a LOT of different ways. We'll talk about this more in detail during the episode, but Brittany sells the tools individually as stand-alone products. They make up a good chunk of the value proposition behind her community, the Work Brighter Clubhouse, and she uses them to help folks who take her courses implement faster and easier.

Listen to the full episode to hear:
  • How Brittany’s business is structured around no-code tools
  • How she comes up with ideas for new no-code products
  • What her development process looks like to build and refine these products
  • How to use no-code to build products and additional revenue streams 
  • How to use no-code tools and resources to add value to a community or course
Learn more about Brittany: Learn more about Susan:
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