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Break Free: The B2B Marketing Podcast

42 Episodes

27 minutes | Aug 11, 2021
Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big
In this episode of Break Free B2B Marketing, Ramon Ray, founder of Smart Hustle Media, sat down with our own Nick Nelson to explore how small businesses can think big, what big business can learn from SMBs, the benefits of B2B influencer marketing, and much more. Find more in the accompanying article from Ramon and Nick's conversation here: https://www.toprankblog.com/2021/08/break-free-b2b-marketing-ramon-ray/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
34 minutes | Jul 1, 2021
Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations
In this episode of Break Free B2B Marketing, Minda Harts, CEO and founder of The Memo, sat down with our own president and co-founder Susan Misukanis to explore having courageous conversations, building your squad, listening, taking action, and much more. Find more in the accompanying article from Minda and Sue's conversation here: https://www.toprankblog.com/2021/07/break-free-b2b-marketing-minda-harts/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
37 minutes | Jun 3, 2021
Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction
In this episode of Break Free B2B Marketing, Keith Townsend, CEO and founder of The CTO Advisor, sat down with our own senior content marketing manager Joshua Nite to explore bringing technology and IT value through friction, and much more. Find more in the accompanying article from Keith and Joshua's conversation here: https://www.toprankblog.com/2021/06/break-free-b2b-marketing-keith-townsend/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport... #B2BMarketing #BreakFreeB2B
58 minutes | May 6, 2021
Break Free B2B Marketing: Dez Blanchfield and Joining the Conversation
In this episode of Break Free B2B Marketing, Dez Blanchfield, CEO of Sociaall Inc., sat down with our own senior content marketing manager Joshua Nite to explore joining the conversation, the definition of an influencer and how it can constrain conversations, and new waves of marketing opportunities. Find more in the accompanying article from Dez and Joshua's conversation here: https://www.toprankblog.com/2021/05/break-free-b2b-marketing-dez-blanchfield/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
61 minutes | Apr 22, 2021
Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm
In this episode of Break Free B2B Marketing, Tamara McCleary of Thulium sat down with our own president and co-founder Susan Misukanis to explore visions of the future of marketing, technology, and more. Find more in the accompanying article from Tamara and Susan's conversation here: https://www.toprankblog.com/2021/04/break-free-b2b-marketing-tamara-mccleary/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
38 minutes | Mar 17, 2021
Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche
In this episode of Break Free B2B Marketing, Nicole Brady of SAHM Reviews sat down with our own Nick Nelson to explore the importance of empathy in reaching your niche, building audience and trust using empathy, remote work and distance learning, how marketers can make content fun, and more. Find more in the accompanying article from Nicole and Nick's conversation here: https://www.toprankblog.com/2021/03/break-free-b2b-marketing-nicole-bradford/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
23 minutes | Mar 8, 2021
Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape
In this episode of Break Free B2B Marketing, Eric Vanderburg, president of cyber security at TCDI sat down with our own Joshua Nite to explore pandemic cybersecurity, how to stop looking at security as something that will hold you back, but help you break free of exposure, liability, and much more. Find more in the accompanying article for Eric and Josh's conversation here: https://www.toprankblog.com/2021/03/break-free-b2b-marketing-eric-vanderburg/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
31 minutes | Feb 17, 2021
Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change
In this episode of Break Free B2B Marketing, Sarah Barnes-Humphrey, CEO of Shipz sat down with our own Joshua Nite to explore the future of supply chain, including the challenges of remote work and finding talent, the use of artificial intelligence (AI) and technologies in supply chain, and how collaboration is the future of business. Find more in the accompanying article for Sarah and Josh's conversation here: https://www.toprankblog.com/2021/02/break-free-b2b-marketing-sarah-barnes-humphrey/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
38 minutes | Feb 10, 2021
Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work
Liam McIvor Martin of Time Doctor explores 2021 trends in remote work including building and scaling remote teams, how to support a remote team, and how to avoid remote work mistakes. Find more in the accompanying article for Liam and Nick's conversation here: https://www.toprankblog.com/2021/02/break-free-b2b-marketing-liam-mcivor-martin/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
31 minutes | Jan 12, 2021
Break Free B2B Marketing: Oliver Christie on Making Life Better With AI
What is the role of artificial intelligence in our future and how can it make brands better? In a new Break Free B2B video interview, AI expert and PertexaHealthTech Chief Artificial Intelligence (AI) Officer Oliver Christie sat down with our Joshua Nite to explore the possibilities. Find more on the accompanying article for Oliver and Joshua's conversation here: https://www.toprankblog.com/2021/01/break-free-b2b-marketing-oliver-cristie/ #B2BMarketing #BreakFreeB2B
58 minutes | Dec 10, 2020
Tim Crawford on Thriving in the New Normal
Tim Crawford, CIO Strategic Advisor at AVOA, shares his tips for using technology to thrive in the new normal, and shares advice for marketers looking to form meaningful relationships with B2B influencers.
27 minutes | Dec 3, 2020
Break Free B2B: Digital Transformation with Kevin Jackson
Tech visionary Kevin Jackson shares his views on digital transformation, emerging technology, and how marketers can best reach out to tech influencers to co-create content.
25 minutes | Jul 16, 2020
How Marketers Can Stay Relevant & Credible with Micro Influencers
Andre Ortolon explains how micro influencers helps Dell Outlet reach everyone from gamers to small business owners, bridging the B2B/B2C divide and creating hyper-relevant messages for multiple audiences.
24 minutes | Jun 16, 2020
Cracking the Sales and Marketing Alignment Code
Sean Crowley from Dun & Bradstreet explores how marketers can align with sales and customer service to drive revenue.
29 minutes | Jun 8, 2020
Leading a Global B2B & B2C Marketing Department
Sofia O'Malley is leading the global marketing effort for Dell Outlet, a unique brand that targets both B2B and B2C customers. Hear how Sofia's team strikes the right tone for these distinct audiences.
28 minutes | Jun 1, 2020
From ROI to EBIT: Proving Marketing's Worth
Guest Julie Brown explains how "upstream marketing" enables her team to directly contribute to her organization's earnings before interest and taxes.
26 minutes | May 26, 2020
Creating Memorable Digital Experiences
With trade shows and in-person meetups off the menu, marketers are turning to digital experiences to reach audiences. Mark Bornstein is pushing the boundaries of what a webinar can be, both for marketers and for viewers. He shares his tips on creating experiences that entertain AND persuade audiences. 
20 minutes | May 19, 2020
How CMOs Can Transform Their Role with Latane Conant
Latne Conant is the world's first Chief Market Officer, and she's here to tell us how losing the 'ing' makes all the difference for modern marketing.
24 minutes | May 12, 2020
Building a Global ABM Platform
Danny Nail and his team built a global ABM content platform that saves local teams time and money producing personalized, custom assets. Danny explains how the system works and how you can duplicate his success.
22 minutes | May 5, 2020
Is It Time to Ditch the MQL?
Can marketers finally say goodbye to the MQL? Not only CAN they, says Lisa Sharapata, they MUST. Find out how to tap into your "dark funnel," align sales and marketing, and trade MQLs for measurable pipeline.
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