Created with Sketch.
Brandwidth On Demand
16 minutes | Jun 28, 2022
BS or Finess? Atlanta's Bert Weiss tells us YES!
Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born! Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor. Bert also launched a podcast in 2014. Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others. Key Takeaways You Won't Want To Miss:(03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success? (04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program. (06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future! (09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level. (13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not. http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-readers-are-leaders/ (Check out ONE-Minute Martinizing)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) https://thebertshow.com/affiliates/ (Get THE BERT SHOW for your market!)
25 minutes | Jun 5, 2022
Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers
When it comes to winning radio stations, few compare to https://www.chuckknightmedia.com/ (Chuck Knight). Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary https://en.wikipedia.org/wiki/Jerry_Lee (Jerry Lee). Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their Classic Hits & Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station,https://winkfm.com/ ( WINK in Florida’s teeming Fort Myers/Naples market). Key points you won't want to miss:(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand? (04:20) After working and WINNING with multiple formats in small, medium, large and major markets, Chuck shares some of the common traits at PD needs to coach a radio team to win in any format, at any level. (05:49) To win as much, and as long as Chuck has, clearly he has high standards for on-air performers…whether in-house, live or voice-tracked. He reveals what he looks for FIRST when considering a new on-air candidate. (13:33) Chuck offers suggestions for OMs or even cluster managers to consider first as they undertake the evolving challenge of juggling a short-staffed media cluster. (15:42) Among your awards is one for Community-based Website of the Year. As our industry focuses more on Branded Media Content, and not just “radio”, Chuck points out the content he values most in making a local radio brand relevant in the online space. http://rhzrbbwk.podcastwebsites.com/one-minute-martinzing-preparing-for-clarity/ (One-Minute Martinizing - Preparing for Clarity)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) https://bit.ly/BWODpod (Return to Brandwidth on Demand episode) YES! Please email me thehttps://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ ( free SHOW NOTES preview) so I get advance notice of each episode.
15 minutes | May 17, 2022
Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations
https://www.iheartmedia.com/press/iheartmedia-promotes-jon-zellner-president-programming-operations-its-national-programming (Jon Zellner) serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss: (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?) (03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand. (06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local’ will be shaking out in the near term and how to make the most of it. (08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today’s key positions. (10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop https://throwbacknationradio.com/ (Throwback Nation Radio) Return to https://brandwidthpod.captivate.fm/episode/creating-audios-future-guest-jon-zellner (Brandwidth on Demand) episode YES!!! Send me the https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ (FREE SHOW NOTES) preview
16 minutes | May 8, 2022
MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh
As a morning show, “https://wralfm.com/mix-mornings/ (Two Men and a Mom)” says a LOT…but not EVERYTHING about https://wralfm.com/ (Ralieigh’s MIX 101-5) morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom! Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart” (06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:09) Brian shares the inspiration behind their daily “https://omny.fm/shows/mixmornings/every-teacher-gets-a-500-gas-card (60 Second Summary)” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out. Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! https://my.captivate.fm/www.musicmaster.com (Musicmaster) https://bit.ly/KipperSwag (Radio Swag Shop) https://kippermcgee.lpages.co/bwod-newsletter-welcome/ (Get the FREE BRANDwidth newsletter )
16 minutes | Apr 20, 2022
How LISA DENT Made Chicago Radio her "Very Own".
https://wgnradio.com/chicagos-afternoon-news/chicagos-afternoon-news/ (Lisa Dent) has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN. A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston. In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5. Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Steve Dahl, Wally Phillips, Bob Sirott and John Records Landecker. Ironically, she works with Bob and John now every weekday at WGN. (02:25) Lisa shares when she FIRST knew ‘radio’ was going to be her thing – and WHERE she wanted to do it! (02:43) Working in all size markets, and for some of the best stations in the country, Lisa shares why she chose some stations over others, how things changed, and why she’s where she is now! (04:19) Lisa reveals the steps that have made her such a powerhouse in Chicago—on and off the air. (06:01) When a serious health issue hit Lisa, she re-evaluated a LOT, including how radio was treating women. Hear how it changed her career path going forward. (10:07) Along the way, Lisa’s won just about every award a broadcaster can, including induction into the Country Radio Hall of Fame. In this interview, she outlines steps other talents might consider to perhaps win some awards of their own! (13:15) In a reflective moment, Lisa offers things she knows NOW, that she WISHED she knew way back at her first stations like Fort Atkinson, WI and Rockford, IL. https://www.facebook.com/watch/?v=1383785385414581 (WGN VIDEO: Meet LISA DENT) https://wgnradio.com/chicagos-afternoon-news/thank-you-thursday-a-special-thanks-to-veterinarians/ (WGN AUDIO: Lisa's "Thank You Thursday)" http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-courtesy/ (One Minute Martinizing ) by David MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! https://my.captivate.fm/www.musicmaster.com (Musicmaster) https://bit.ly/KipperSwag (Radio Swag Shop) Get the FREE BRANDwidth Newsletter HERE.
21 minutes | Mar 19, 2022
John Sebastian: Putting the "WOW" Back into Radio!
When it comes to radio innovation and turnarounds, there are few in the industry that can match https://www.linkedin.com/pulse/resume-john-sebastian-wow-factor-john-sebastian/ (JOHN SEBASTIAN). His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming. John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles, Chicago, Boston, DC, Minneapolis, Seattle, and others. Now he’s back in Phoenix…and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot. Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, wealthiest audience segments is Adults 45+, who have time, money, and still choose 'radio' as a device. Listeners to this format and say "WOW". John explains how he came up with the "https://951thewowfactor.com/ (WOW FACTOR)" and why it's leading to continuous #1 ratings in the target demo! Key Takeaways:(02:04) John reveals what he felt was missing when listening to pre-pandemic radio right before 2020. (09:52) John’s “WOW Factor” went on the air with the mission to play the best testing songs–drilling down on the 60s and 70s from every format covering the past 60 years. Clearly, the ratings speak for themselves, and John explains how the execution is playing out as the station evolves and where it can go next. (10:51) John illustrates his unique approach to on-air delivery, and details exactly what WOW is doing differently to be hyper-local and relevant to target listeners. (12:35) We hear reasons why “25-54” was never a great idea for radio, and why he’s upgraded the concept of WHO he wants to reach, and WHY. Up your career game with the latest http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-by-david-martin/ (ONE MINUTE MARTINIZING) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) Get https://bit.ly/BWNX522 (free SHOW NOTES email HERE)
17 minutes | Feb 27, 2022
Adventures of a Voice-Over Guru - Guest: Lesley Bailey
Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. http://www.voiceovergurus.com/about.html (Lesley Bailey) is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of http://www.voiceovergurus.com/ (VOICEOVER GURUS), Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business. If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution! Key Takeaways[02:09] For radio hosts, Voice-Over work is NOT the same as doing commercials at your station. Leslie shares the FIRST THING someone working in radio needs to know before trying to approach a major agency or brand. These tips may surprise you. [03:56] When a casting person like Leslie is looking for ‘the right’ voice talent, she reveals just what she’s looking for and explains exactly how a RADIO PERSON should package themselves to make the right impression on decision-makers. [05:31] We learn WHAT’S WORKING WITH DEMOS right now, as Leslie illustrates whether agencies want to hear complete spots, a quick-cuts montage, or something else. [07:19] There are lots of places where voice-over talent is needed that we may never even think of, but one hot area right now seems to be audiobooks. We learn how a voice-talent can prepare for reading books as opposed to spots…and how to they break into that field. [10:20] Leslie answers a key question: “Does a voice-over artist need an agent to get noticed?” Read http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing/ (One Minute Martinizing) by David MartinPlease help us thank these supporters who help keep BRANDwidth On Demand free! https://www.musicmaster.com (Musicmaster) https://bit.ly/KipperSwag (Radio Swag Shop) Get the https://bit.ly/BWNX522 (FREE BRANDwidth newsletter )
20 minutes | Feb 14, 2022
One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio
https://skipshow.com/1/skip/ (SKIP MAHAFFEY) is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “http://skipshow.com/1/ (Skip Show)” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of https://www.klove.com/ (K-LOVE), America’s largest Christian Music radio network teaming with https://www.klove.com/djs/skip-and-amy (Amy Baumann) for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on https://brandwidthpod.captivate.fm/episode/034-skip-mahaffey-all-radio-needs-is-klove (episode 34)! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next! Twitter: @KLOVEradio FACEBOOK: @KLOVEradio Key Takeaways:[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing in commercial radio versus a listener-supported model in 2022. [02:57] Skip and his team have recently relocated the show from Indianapolis to Nashville. He explains the move…and one hidden benefit that may surprise you. [04:30] As an award-winning morning show, Skip reveals what talent managers should know about the ‘care and feeding’ of a strong morning team. [05:52] Skip’s radio brand has really developed into a multi-platform play with its strong online presence. He explains how database marketing has become an integral part of the growth strategy and what changes he sees coming next. [08:23] His morning show is on almost 600 stations now, but after individual market success in markets ranging from Tulsa to LA, Skip offers some great advice for someone in the early stages of their career who is eager to learn, grow and advance. http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-plan/ (One Minute Martinizing)http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-plan/ ( )by David Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) Get the https://bit.ly/BWNX522 (FREE BRANDwidth Show Notes Newsletter)
27 minutes | Feb 2, 2022
Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright.
https://www.linkedin.com/in/brian-wright-10951712/ (Brian Wright) is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the https://www.facebook.com/Wright-Media-Group-101783774760056/ (Wright Media Group), where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too! Key Takeaways You Won't Want to Miss: [01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow! [03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up! [06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT. [09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing? [13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position. Please help us thank these supporters: Musicmaster Music Scheduling | https://www.radioswagshop.com/kipper (Radio Swag Shop) Get our special FREEBIE HERE: https://kippermcgee.lpages.co/seth-22/ (Click for 22 Quotes from Seth Godin that EVERY Radio Person Should See in 2022)! Learn more: http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-goals/ (ONE MINUTE MARTINIZING - GOALS by David Martin)
21 minutes | Jan 17, 2022
Upping Your Radio Game | Guest: Harry Lyles
https://www.linkedin.com/in/harrylyles/ (Harry Lyles) is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of https://www.harrylyles.com/ (Lyles Media), Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss [01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it. [04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone. [08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!) [11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career! Read Dave Martin's https://bit.ly/OMM159 (ONE-MINUTE MARTIZING on "INTENTION" HERE) Brandwidth on Demand is provided FREE, thanks to these supporters: Musicmaster Music Scheduling The https://www.radioswagshop.com/kipper (Radio SWAG Shop)
17 minutes | Jan 5, 2022
Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio
Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential https://radioinsight.com/ross-on-radio/ (Ross on Radio) column while serving as the https://www.edisonresearch.com/sean-ross-2/ (Vice President of Music and Programming for Edison Research). In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022. Key Points you won't want to miss: [01:25] Sean recaps some of the biggest radio trends from 2021. [03:42] No matter your format(s), every station has had issues in maintaining an audience the past year. Sean looks at the causes, and what to do about it. [07:14] Sean has been quoted as saying "With Great CALL LETTERS Comes Great Responsibility". He points out some stations that are living up to this, and how they are doing it. [09:26] As we head into the third year of Covid, Sean reviews how stations handled Holiday programming and shares some surprises he found which may impact us next December. [10:18] As a born musicologist, Sean shares where he anticipates music to be heading in the next 12 months, and explores things local radio can be doing that services like Apple, SXM and Spotify simply cannot do. Free BRANDwidth Bonus: 22 Quotes from Seth Godin that YOU'LL want for 2022! https://kippermcgee.lpages.co/seth-22/ (Get your FREE BRANDwidth Bonus HERE:) This time, http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-habits/ (One Minute Martinizing) explores HABITS for the New Year
16 minutes | Nov 19, 2021
Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk
If you're not familiar with the name 'Annaliese', stay tuned! https://www.973eagle.com/annaliese-2/ (Annaliese Lemieux-Kaplan) has just recently joined co-host https://www.973eagle.com/cash/ (Cash) at top-rated country station, https://www.973eagle.com/ (97.3 The Eagle), in the Norfolk/Virginia Beach/Newport News market (#45). Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT. In addition to radio, Annaliese has run her highly influential lifestyle blog http://www.southernbelleintraining.com/ (Southern Belle in Training) since 2012. [01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons! [02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and the station? [03:45] Having just teamed up with her current partner, https://www.973eagle.com/cash/ (Cash), Annaliese offers some things YOU should look for (including some red flags to consider) before signing on with a new show. [05:23] Realizing that listeners have more and more options to get audio content including MUSIC, Analiese shares some recommendations that ANY station can do. [07:08] Analiese tells us about her blog, http://www.southernbelleintraining.com/ (Southern Belle in Training), and how that fits into her personal online strategy as an air talent from Vermont, now on the air in Norfolk -- all the while generating extra income See Dave Martin's http://rhzrbbwk.podcastwebsites.com/?p=3625&preview=true (ONE-MINUTE MARTINIZING) Here!
17 minutes | Nov 8, 2021
How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN
Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where https://wildcountry99.com/kelly-wood-morning-show/ (KELLY & WOOD) come in...to WIN! Based at https://leightonbroadcasting.com/ (Leighton Broadcasting's) https://wildcountry99.com/ (WILD COUNTRY 99). Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster. In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown. Key points you won't want to miss: [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means everybody is wearing more hats (or headphones) these days. Kelly & Wood share a typical day and share tips for making it all work. [04:42] As a fairly new morning team, they share some invaluable tips on creating a new morning show on the fly -- and making it work! [08:17] Living in a medium market while also working on multiple stations, Kelly & Wood offer helpful tips on whether to adjust their ‘on-air’ persona or just showcase different sides of their personalities. [07:09] We get some great tips for anyone trying to break into the business or advance their careers today? [14:01] Kelly & Matt each share lessons learned, and how it's evolved WHAT they do differently today, and HOW they now do it! See more Show Notes, including Dave Martin's "One Minute Martinizing" http://rhzrbbwk.podcastwebsites.com/156-kelly-wood-reveal-how-to-break-through-in-a-shadow-market/ (HERE)...
23 minutes | Oct 25, 2021
Gene & Julie | Life, Love and Livelihood...(AFTER Radio!)
THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER! When http://geneandjulie.com/ (Gene and Julie Gates) got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award. Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO. Key points you won't want to miss: [02:04] Gene and Julie explain their decision to step away from radio -- at least for a while. [04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how this has really worked to their advantage! [06:52] Gene and Julie also share some great options for RADIO PEOPLE who may have a hidden talent or skill that can become a profitable SIDE HACK. [08:10] Now out of radio, Gene and Julie share their view of radio from a listener standpoint...and their observations may surprise you. [11:58] Gene and Julie discuss whether they'd consider returning to radio now, and what RED FLAGS they'd be looking for. Check out http://rhzrbbwk.podcastwebsites.com/omm155/ (ONE MINUTE MARTINIZING here)!
25 minutes | Oct 18, 2021
Fred Jacobs Reveals Local Radio's New SUPERPOWER
If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famerhttps://www.radiohalloffame.com/fred-jacobs ( FRED JACOBS). After a spectacular career in programming, he founded https://jacobsmedia.com/ (Jacobs Media) in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide https://jacobsmedia.com/techsurvey-2021-results/ (Techsurveys) that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?
21 minutes | Oct 7, 2021
YOUR Pathways to Success - Guest: Loyd Ford
https://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.
20 minutes | Aug 30, 2021
Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE
He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk, https://en.wikipedia.org/wiki/Rumble_in_the_Morning (RICK RUMBLE) is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN, McDonald's, Ford...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp! He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.
20 minutes | Aug 2, 2021
Best Job, NEXT Job - Guest: Rob Barnett
Veteran broadcaster turned media headhunterhttps://robbarnettmedia.com/the-team/ ( ROB BARNETT) discloses how the post-pandemic job-hunting marketplace has changed, and offers valuable tips to job-seekers looking to advance their careers. Learn more http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (HERE). One Minute Martinizing explores http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (Finding the RIGHT Job).
24 minutes | Jul 19, 2021
Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle
As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS. Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3 (https://bit.ly/BWODQ3)
20 minutes | Jun 28, 2021
Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO
https://www.bridgeratings.com/dave-van-dyke-bio-president-bridge-ratings (Dave Van Dyke) was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company https://www.bridgeratings.com/ (Bridge Ratings) is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts https://www.bridgeratings.com/article-directory-1 (various studies which are available to the public) which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms. This episode made possible by https://www.musicmaster.com/sales (MusicMaster) and https://bit.ly/PM217-4 (Personality Magnet Show) Prep. Visiting these links helps keep this podcast free to you!
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022