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BrandingBusiness | Expert Opinion
23 minutes | Aug 4, 2020
How Marketing is Changing and What Executives Need to Know
Marketing practices were changing even before the coronavirus pandemic. The new situation calls for a new approach. Greater collaboration between sales and marketing teams, the need for executives to have a broader knowledge base and expertise, and a more flexible work force are common themes in both B2B and B2C marketing practices. In this episode of Expert Opinion, Ryan Rieches is joined by Karen Hayward, author of the book, Stop Random Acts of Marketing. After 20 years with Xerox, and a number of other start-up and mid-market companies, Karen is now Managing Partner of Chief Outsiders, a firm that provides interim or part-time marketing executives to mid-market companies. The two discuss the growing frustration among CEOs, the changing roles of marketing executives, and best practices for a marketing program that is both measurable and sales-driven.
30 minutes | Aug 4, 2020
How 5G Technology Will Transform the Way You Work, Learn and Live
It’s been called the technology of the future. 5G – the fifth-generation technology standard for cellular networks – promises to be truly game-changing, transforming the way we work, learn and live. Huawei is one of the early pioneers of the technology and also the world’s largest provider of telecom equipment. In this episode of Expert Opinion, Huawei Senior Vice President of Public Affairs, Joy Tan speaks with BrandingBusiness senior strategist, Alan Brew. The two talk about the specifics and impact of 5G technology, network expectations in the short-term, the long- term path to an intelligent network, and the world’s relationship with the technology communications giant.
21 minutes | May 21, 2020
The New Business Model for a Changing Work Force Reality
For freelancers and independent contractors, working remotely is a way of life. Their relationship with the companies for whom they work is defined and understood. For those who have been forced into staying home and trying to work, finding the work-life balance has been a process. This is not only true for employees, but also the businesses that employ them. Without the vision to see exactly how the economy will recover, businesses are re-imagining how their company work force will look when employees are allowed to return to their offices. MBO Partners is a company providing innovative solutions to enterprise business and independent professionals. In this episode of Expert Opinion, we talk with the Founder and Executive Chairman, Gene Zaino, about the probable effects that COVID-19 will have on the future of business and the work force model.
18 minutes | Mar 26, 2020
Business as Virtual: Tips for Working Remotely
With most Americans forced to telecommute due to the Covid-19 pandemic, we must all adjust to a new way of working and thinking. A disruption in your regular routine likely feels uncomfortable. And things may never go back to “normal” or the way they were. To effectively communicate, collaborate and achieve cultural harmony, you need focus, preparation, and patience. To learn the best practices of working remotely, we talked with a company that was founded with a virtual workforce over a decade ago. Chief Outsiders provides interim marketing executives to middle market companies. Managing partner and book author, Karen Hayward, discussed the importance of establishing a routine, the need to plan ahead, and ways to stay connected—and even thrive—in today’s fast-paced world.
23 minutes | Mar 26, 2020
How Do You Successfully Brand When You're At A Strategic Crossroads?
Growing from a small shirt laundry business into a national supplier of specialty linens to the hospitality industry, family-owned GBS Linens reached a strategic crossroads. The company had expanded geographically but ultimately decided to keep their local roots and explore alternate growth opportunities. After extensive research, the executive team weighed the option to either enter the lucrative retail market or keep with their B2B roots and expand and strengthen their offerings. In this episode of Expert Opinion, GBS president and second-generation owner Sujata Mody Kamdar shared the company’s findings from brand research, the path to a decision, and the company’s genuine commitment to both their customers and their employees.
31 minutes | Dec 17, 2019
The Guiding Practices You Need for Branding Early Stage Companies
Creating (and financing) a new company takes passion, vision, and a core idea that can be effectively branded. Our guest in this podcast is one of the most active angel investors in the country, Dave Berkus. Dave manages six early-stage investment funds and has actively participated in over 180 technology investments. With all of his experience and success, Dave breaks down what he looks for when entrepreneurs approach him for funding. Dave also talks about the Berkus Method of Valuation and how to get to the heart of your brand story and value proposition.
50 minutes | Nov 7, 2019
How Your Own Design Knowledge Can Promote or Inhibit Your Business's Best Branding
Is it easy to differentiate good design from bad? What promotes great design when a creative team is designing for a brand? In this episode of Expert Opinion, managing director of our New York office, Andrea Fabbri, sits down with two creative minds to discuss all aspects of designing for corporate brands. Chief Creative Officer Michael Dula and David Kohler, creative director in BrandingBusiness’ New York office, have over 40 years combined experience.
22 minutes | Oct 7, 2019
Preparing A Business for Sale? Invest in Your Brand First
Placing a dollar value on a company’s brand is nearly impossible. But when preparing your business for sale – or for buyers looking to make acquisitions –brand becomes a valuable asset. Putting effort and time into developing your organizations’ brand can be a strategic play in getting the most out of the sale. Managing Director of Keystone Capital Markets, Allan Siposs, has over 25 years of experience advising business owners on financing, business valuation, and preparing and selling businesses. In this episode of Expert Opinion, he discusses each of these topics, and how brand plays a significant role.
34 minutes | Oct 7, 2019
Global Corporate Boards' Perspective on Brand Strategy: The Importance of Accruing Brand Value
How important is brand to a corporate board? How do private equity firms include brand in the value of a company? In this episode of Expert Opinion, we talk about insights and best practices from both a brand and a business strategy point of view. Our guest Fred Thiel has global CEO experience of both private and public companies, is a private equity principle, a strategic advisor and board member.
23 minutes | Jun 28, 2019
A Cannabis Wellness Brand's Success: The Financial Power of a Focused Brand
Starting a company and selling it within a year takes focus, research, and commitment to your brand story and strategy. And that’s exactly how Kim Kovacs, CEO of MyJane, accomplished this feat. She set a cannabis wellness community designed to empower women with their health and well-being on the path to success with the power of focus. In this episode of Expert Opinion, Ryan Rieches talks with Kim about the game-changing impact purpose, mission, and vision had on her business. Beyond her personal story and motivation for starting MyJane, evidence-based strategy proved pivotal to her brand’s achievements. If there’s only one lesson to learn here, it’s that your business can’t be all things to all people. There are riches and niches, and the power of focus is incredible.
22 minutes | Jun 12, 2019
Building a Family Business From a Basement to a Billion Dollar Company
How does a business go from its founders’ basement to becoming the leading distributor of tile and stone in the world? The basement story itself may sound vaguely familiar, but the takeaways here are no less important: the value of taking risks and the long-term impact of creating a mission for both the fledgling company and its employees themselves. MS International, Inc. (MSI) has grown to a one-billion dollar company with over 1,800 employees since its basement founding in 1975. In this episode of Expert Opinion, Co-president Raj Shah talks to BrandingBusiness Founding Partner Ryan Rieches about MSI’s recent rebrand.
22 minutes | Jun 12, 2019
Refreshing a Cybersecurity Brand for National Growth
Tevora is a leading management consulting firm specializing in cybersecurity, risk and compliance. Looking to position the company for growth and national expansion, Tevora sought a brand refresh after having made minimal changes in the 15 years since their launch. In this episode of Expert Opinion, Tevora’s Founder and CEO Ray Zadjmool spoke with BrandingBusiness Founding Partner Ryan Rieches about the branding process, building a brand from within, and the importance of the company’s guiding statements.
18 minutes | Oct 16, 2018
Branding A Merger Of Equals
Backed by Private Equity firm Lariat Partners, two former rivals, LaMi Products and ATA Retail Solutions, merged to become Jacent, a newly formed force in grocery store merchandising. BrandingBusiness Founding Partner Ryan Rieches is joined by Jacent CEO, Michael Dion to talk about the challenges in bringing together two industry leaders as one company. Aligning both cultures and operations, the naming question, and the opportunities and challenges associated with the process are highlights in this edition of Expert Opinion.
21 minutes | Oct 12, 2018
Navigating the Rebrand of a Global Technology Organization
After the acquisition of Avnet’s Technology Solutions business, Tech Data needed a new brand identity to highlight the company’s expanded reach and capabilities as a global leader in technology distributions and services. A rebrand of a company this size with or without an acquisition is a massive undertaking. In this episode, Michael Dula, Chief Creative Officer at BrandingBusiness, talks with Alex Fox, Director, Creative Services at Tech Data about the intricacies of a rebrand this size, the challenges involved, and managing and executing while keeping all members of a global company informed and included in the process.
28 minutes | Oct 12, 2018
Branding A Merger of Four Companies Into An Industry Leader
After private equity acquired four industry counterparts of similar size, the combined entity became Verizon’s largest retail partner. To bring together four distinct cultures, the new company needed a strategic partner to help them unite under a new employer brand and company name. In this episode, BrandingBusiness Founding Partner Ryan Rieches talks with Michael Moore, Chief Experience Officer at Victra, the newly created brand. The two walk us through the complete rebranding process, from acquisition to launch, and discuss the significance of research, employee involvement, and the value of culture driving the brand expression.
31 minutes | Oct 12, 2018
The Importance of Protecting Your Company's Intellectual Property
With 500,000 new businesses being opened each month, and 2 million active trademarks in the US, the challenges of protecting your Intellectual Property are greater than ever. In this edition of Expert Opinion, Ryan Rieches talks with Diane Reed, Partner at Knobbe Martens. They discuss the different types of IP, some common mistakes, and how companies can get true protection.
17 minutes | Oct 12, 2018
The Power of Video in B2B Branding
VeracityColab is a creative video agency in Southern California. CEO Charlie Matz talks with BrandingBusiness Senior Brand Manager Justin Garvin about the emotional power of video in building B2B brands. The two talk statistics, the value of video, and the many ways to incorporate video into your corporate strategy.
23 minutes | Oct 12, 2018
How to Prepare a Brand for Success During the M&A Process
A successful merger or acquisition is usually the result of a shared vision, a differentiated brand and an aligned culture. Unfortunately, the majority of mergers and acquisitions fail. In this episode of Expert Opinion, Rob Follows, Founder and CEO of STS Capital Partners, talks with BrandingBusiness Founding Partner Ryan Rieches about the different types of buyers, the importance of a strong brand, and the best ways to position and prepare your company for a successful merger or acquisition.
21 minutes | Oct 12, 2018
Millennials: How to Create Mutual Success for This Next Generation of Leaders
Millennials are one of the largest generations in history. They’ve grown up in a time of rapid change which has influenced their perspectives, priorities, and expectations. BrandingBusiness Founding Partner Ryan Rieches talks with Dan Negroni, Founder and CEO at Launchbox, a firm dedicated to empowering individuals and organizations with skills to create success with our next generation of leaders. The two discuss the importance of shifting mindsets, finding your purpose, and the steps to developing your personal brand.
16 minutes | Oct 12, 2018
Impact of Technology on Brand Building
Andrea Fabbri, Director of Strategy for BrandingBusiness’ New York office, talks with Andy Jacobs, Technology and Digital Marketing Officer. The two talk about the impact and integration of technology in marketing and the impact on the agendas of CMOs, CTOs and CIOs.
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