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Brandcasting with Relationary Marketing
21 minutes | Mar 10, 2022
Promote Your Podcast to Unleash Its Potential with Minh Le
Producing a branded podcast is only part of the job; promoting it effectively is the other. Minh Le is vice president at DVL Seigenthaler, a Finn Partners PR, integrated marketing, and advertising firm responsible for producing popular podcasts like Around the Barrel, the official podcast for Jack Daniel's. Minh joins us to share tips on how to promote your podcast, including creative ideas like using your own employees as a built-in first audience and why it’s important to publish your episodes on a platform that makes engaging with the content seamless for your listeners. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
26 minutes | Feb 23, 2022
Nurture Today's Listeners into Tomorrow’s Customers with Brian Grant
Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with an audience and draws them back to hear more. He explains how he uses different forms of content to pair with a podcast, such as transcripts or blogs to help deliver the message, and also shares how live events can continue to nurture the relationship you have with your audience. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
28 minutes | Feb 9, 2022
Write Copy that Connects with Lucas Hendrickson
Well-crafted copy brings the listener to your brand. Lucas Hendrickson, a freelance writer, former journalist, and host of the Jack Daniel’s branded podcast, Around the Barrel, joins us to explore the importance of scripting out as much of your episode as possible and offers tips on how to write creative and engaging intros and outros for your episodes. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
23 minutes | Jan 24, 2022
Amplify Your Message with the Right Music with Jess Grommet
The music behind your brand’s message matters. Jess Grommet is a touring musician, composer, and producer whose work has appeared in numerous podcasts, including this one! Jess joins us to explain how even from the background, your choice in music can help boost your brand’s message. He also shares how to use it intentionally as a storytelling device and provides insight into the creative world of custom composing. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
24 minutes | Dec 6, 2021
Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj
A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can help represent your brand’s message and the best ways to connect with your audience by creating a space for authentic, honest conversations. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
27 minutes | Nov 15, 2021
It’s More Than Just Your Mic with Robb Wenner
The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high-quality audio matters to build trust with your listeners. He also offers ideas for how podcasters can tackle common acoustic problems with the right equipment and properly designed recording space. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
26 minutes | Nov 2, 2021
Choose Guests Who Will Grow Your Audience with Grant Jenkins
New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only connect with your existing audience, but also bring your show some of theirs. He offers a checklist for qualities every guest should have and effective ways to invite, prep and interview them as part of the larger conversation you want to create.
25 minutes | Oct 18, 2021
Use Content Design to Connect with Your Target Audience with Emily Siner
Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode length to marketing strategies as well as pre and post production. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
27 minutes | Oct 4, 2021
Craft a Long Game Strategy to Curate Your Content with Joe Pulizzi
Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. He joins us to discuss how marketing has shifted since the pandemic and offers suggestions for targeting an audience. He also explains how podcasts can provide brands with unique, long-term engagements with current and future customers. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
23 minutes | Sep 20, 2021
The Podcast Revolution Comes to Content Marketing with Jeff Brown
Brands are turning to podcasts to boost their reach and connect with customers. Jeff Brown, a broadcast veteran and host of the popular podcast Read to Lead, joins us for a conversation on how brands can grow their businesses, find new customers, and engage with their audiences on a more personal level. Find out why there’s never been a better time to start your first branded podcast. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
27 minutes | Sep 6, 2021
Build Your Brand through Trust and Loyalty with Marc Apple
One of the best ways to grow your brand is through creating genuine connections with your audience. Marc Apple, founder of Forward Push, leads an award winning inbound marketing agency that drives success for local brands in markets across the United States. Marc shares how podcasting can help you successfully build a “know, like, and trust” factor that sets you apart from your competitors and produces a positive return on your investment. > Transcript > Ready to start your own branded podcast? Let us help you get started with a free consultation.
8 minutes | Oct 7, 2020
Introducing Brandcasting: Your Guide to Building a Successful Branded Podcast
Hear from industry leaders and experts in podcasting and content marketing as they help us navigate the often tricky process of producing a professional sounding branded podcast. You’ll learn how to succeed in launching a show capable of bringing more value to your business's brand. We’ll cover the five most crucial steps, from content design to establishing your goals, booking the right guests, mixing and mastering audio and how to promote the show to the right audience. > Ready to start your own branded podcast? Let us help you get started with a free consultation.
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