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17 minutes | Nov 13, 2017
Finding the Right Brand After a Failed Business with Philly Nicks
Welcome to another episode of the "Brandboom podcast. My guest today is Philly Nicks who founded YHF in 2015 in LA to make sunglasses. You should know that YHF actually stands for "You Have Failed." But Philly has done anything, but fail lately. Just in the last year alone, 2017, YHF have grown 100% in revenue. His "sunnies" are available at major retailers like PacSun, ASOS, Lulus, LF Stores, Toby, Dolls Kill, and so much more. He'll share what has driven his successes both in attitude and in sales savvy. Check out show notes and more at: https://www.brandboom.com/article/brandboom-success-podcast
33 minutes | Oct 26, 2017
How to Leverage Pop-Ups for Your Brand with Melissa Gonzalez
On the Brandboom podcast Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Our guest today is Melissa Gonzalez. Melissa is a retail futurist and expert consultant in pop-up shops, who has been awarded design:retail 40 under 40 for her work transforming retail environments. She brings some deep knowledge on how pop-ups can benefit your brand, which brands should try them, and why pop-ups have become more popular. You can also find the podcast on SoundCloud (https://soundcloud.com/brandboom/sets/season-1), iTunes, Tunein, Stitcher, and the Google Play store. For show notes, transcripts and more visit: https://www.brandboom.com/article/brandboom-success-podcast
25 minutes | Oct 5, 2017
How to Sell Wholesale and Win with Margo Morrison
“So the whole point of doing wholesalers to get the stores to do the work. I just immediately saw the benefit of letting stores to work for you.” - so says Margo Morrison in this episode of the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Listen to hear more from Margo Morrison, of Margo Morrison New York, home of hand made jewelry that is edgy, elegant, original, and always in style. Her pieces can be found in Neiman Marcus and the Real Real as they appeal to women and celebrities of all ages. Look for show notes, transcripts and a deep dive into the topics discussed at http://brandboom.com
20 minutes | Sep 18, 2017
How to Reach Millennials and Gen Z - Brand Advice From Nicholas Cole Mather
Welcome to the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Our guest today is Nicholas Cole Mather, an expert on branding, on marketing to Generation Z, and an amazingly prolific writer, with more than 200 columns for Inc. alone. Go to Brandboom.com (http://brandboom.com/) for show notes and more. The podcast is hosted by Amy Zhou. Produced by Red Cup Agency.
23 minutes | Sep 11, 2017
Instagram Ad Campaign Tips with Cannabis Lifestyle Creator Erin Coffey
Welcome to the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Today our guest is Erin Coffey, owner of The High Rise, a 420 media platform and cannabis lifestyle brand. The High Rise does original 420 videos, hats, t-shirts, hoodies, socks and more! HRTV (High Rise TV) on YouTube has popular episodes with more than 50,000 views. The brand has 111K followers on Instagram. Listen to the podcast right here, and visit http//brandboom.com for show notes, transcripts and more.
21 minutes | Sep 5, 2017
Tips on Getting Your Brand into Retail Stores with Mary Vallarta from Fab Counsel
Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom (http://brandboom/) and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel --(http://fabcounsel.com/) a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur -- to talk all things retail, merchandising and how to get your line into stores. Key Takeaways: “FAB Counsel stands for Fashion and Business Counsel and what is that is a support and resource for fashion entrepreneurs” Mary at 3:09 “The fastest way (to get into stores) is to have proven sales” Mary at 6:44 “Buyers are always looking for some type of reassurance that what you're going to them will sell at their stores” Mary at 8:17 “If you're going to invest money in a trade show make sure you have a plan to make that money back if you're going to miss it” Mary at 11:15 “Listen to your customers and the way customers speak is through sales” Mary at 15:39 "As a fashion brand you're not just selling a piece of clothing or a piece of jewelry you're selling a feeling" Mary at 16:45 The podcast is produced by Red Cup Agency.
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