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Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and “non-icky”, as well as growing as a copywriter.  Whether you are a copywriter looking to evolve your business or an entrepreneur wanting to feel good about writing marketing copy, this is the perfect episode for you. We’re going to dive into:    How she has evolved as a copywriter, including niching into conversion and writing quizzes Why so many feel disconnected when they write their marketing copy Tracie’s amazing tentacle metaphor How to marry your unique boundaries with also listening to your ideal clients & their needs Our hilarious conversations around a marketing jargon term that tends to “trip” people out, that can be so simplified Who crashes the podcast, unexpectedly ;)   FOR MORE, GO TO: Tracie's Website | Instagram: @Tracie_IndieCopy Clubhouse: @tracieindiecopy I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode on social media and your feelings on it via Instagram *tag @allisonevelyn_*   Tracie’s Bio: Tracie is a sales strategist and launch copywriter for people who secretly yearn for a healthier way to bring sales into their business. Using her client-first framework and quizzes, she helps you attract more clients while creating connections and relationships instead of just transactions. When she's not coaching and creating relational sales messaging, you’ll find her savoring adventures by the lake or curled with a good mystery. You can catch her online on Clubhouse @tracieindiecopy, IG @tracie_indiecopy, and of course www.indiecopy.com.

If you’re a solopreneur who’s burnt out or have clients that scope creep (sending you edit after edit mmhmm), this episode is going to give the bear hug you need. For. Real.  Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative business that fits her lifestyle.  Diagnosed with an auto-immune condition 3 years ago, she saw it was time to finally move past her people pleasing ways and step up as the expert vs. hustling freelancer mindset.  Reese has been featured in outlets like Entrepreneur and Thrive Global, worked with NYT best selling authors and gotten insane results for clients (like taking them from $3K to $15,000 a month). She has incredible, amazing, tangible ways to transition how you work with clients, evolve past burnt out hourly work and have both you and potential clients see you as a rockstar expert.  Get on your blue light glasses and get ready to hear how:  As a graphic designer, how Reese went from burnt out on client edit requests into a sustainable design brand The way to set up projects so you DO NOT have clients who scope creep (aka ask for edits again and again) How to set expectations to establish that YOU are the authority and go-to expert  Reese overcame being a people please 6 years ago + WHY that shifted her business How to shift from implementor to strategist   The specific way to start practicing your boundaries and build that “non-people-pleaser” muscle   3 years ago, Reese’s diagnosis of Hashimoto’s Disease shifted her life and had to make a big change in business You can EVOLVE with current clients, even as you change your business or offers The business model Reese currently has, which is FANTASTIC inspiration for any copywriter, designer, brand strategist or marketer FOR MORE:  Reese’s Website Instagram: @reesespykerman HER FREEBIE *on her home page*: Design Tweaks to Increase Conversions & Sales ASAP

Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business.  If you want to realize it’s OKAY to share all parts of you, learn how to tell stories that magnetize people and see there is no set, straight, fancy path to success, you MUST hear this unapologetic interview with Laura Belgray aka - The Talking Shrimp.  With over 43K followers on Instagram, co-founder of The Copy Cure with Marie Forleo, featured in Business Insider, Money, Fast Company, worked for promos on shows like Nick at Night, Bravo, podcasts like The Jasmine Star Show, Entrepreneurs on Fire *with JLD, who was this show’s first podcast guest* -  Laura is PROOF that by being your true self, every part, even if that’s calling yourself lazy, love sleeping in, share emails that tell stories like the time Laura said ballsack at her father’s funeral  You are going to get SO much out of this episode, I’m literally tossing my microphone at you.  Get ready to smile, to be racing to tell your own stories after you listen out for:  Hear hilarious stories from this world-renowned copywriter, which I had never heard from Laura before The hysterical way Laura got into writing promos like Bravo and Nick at Night, then starting her own business What early adulthood job she was fired for, multiple times How to find the type of job or career you TRULY want Laura’s dream fantasy for a job (That had me almost pee myself laughing)     The f***ing funny way Laura and her husband came up with the name “Talking Shrimp”    How Laura created her first website (including what she said services were + what Laura originally charged) The way Laura upped her prices overtime and ultimately cut 1:1 work with clients entirely The halo effect of media, including about her 1st piece on Business Insider (and why it was controversial) Laura’s honest, refreshing take on desiring other people’s approval Why Laura went through her revamped branding process  How Laura went from day rates *hear her premium prices within* to group coaching The in-person surprise I and 4 other people did for Laura Get a hater comment or review? How to lessen the sting and actually USE it to rally people who love you Juicy insights about the book Laura’s working on 3 words that Laura hates *including a word she knows I love and a word she thinks sounds like genitals* After we stopped the “official episode” a private p.s. Conversation that I simply HAD to include  FOR MORE:  Talking Shrimp  Instagram: TalkingShrimpNYC 5 Secrets to Nonsucky Copy (is on her Home Page Here) Non Sucky Subject Lines: 33 most opened subject lines, 4 that tanked and formulas to write your own 

This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable.  This conversation will give you the most motivational, strong ass kick meets powerful marketing strategies meets inner work, I promise.  Kim is not only one of the most real, raw online entrepreneurs around, Kim’s readiness to own who she is, listen to her audience and pivot has gained her 228K followers on Instagram and MILLIONS of dollars, turning over 3 million dollars last year alone.  From the woman I’m privileged to chat with so often *I’ve written about her bum a hilarious amount!*, your mindset about business and online products is about to be rocked forever.  Get on your workout shoes and hear how:  Kim found a massive gap in the “saturated” fitness and wellness market The lie about what it takes to be a highly paid expert How Kim created her 1st program that sold massively (and it’s NOT how you think)  The way to take people on a marketing journey, so they not only BUY the program but achieve true success from it “People may not like me but they respect me. And I’d much rather have people’s respect than their likes” The #1 way to stand out in a market, that is totally counterintuitive and SO brilliant Kim’s mind-blowing truths about burning fat and getting sculpted NO one talks about How to show people your program is not bullshit but really works Her recent Instagram post about drinking alcohol (and why it got 500+ comments) Kim’s approach to selling that is NOT like anything else you’ve heard online A story about urinary tract infections *that is really important* How to know what people say they want vs. what they ACTUALLY want   How Kim hones in on desires (so people click the “purchase now” button)  FOR MORE:  TheSculptedVegan.comInstagram @TheSculptedVegan

Your life will probably change after this episode, that is NOT an exaggeration. Randi Halaway is one of the #1 influences of my entire life. Her guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my life would be like if I hadn’t learned from Randi’s wisdom and information.  So if you want to stop playing small, stop dimming your light, halt overthinking, TAKE BACK YOUR POWER, make incredible business leaps and step into your next level self with flow and calm, PLEASE LISTEN TO RANDI.  Because Randi has overcome so much of her own healing, powering her to :  Start 1 but 3 businesses  Making leaps that people told her were wrong (her story will CHANGE how you see your own intuition)  Overcome trauma and create the dreamy business and life that influences countless others  THIS IS THE ONLY PODCAST EPISODE I HAVE EVER YET CRIED IN - AND YOU’LL HEAR EXACTLY WHY.  You are going to learn SO MUCH from this episode it’s unreal. Dab on your favorite essential oils to hear:  The first 2 of businesses Randi had, that grew massively The big leap people told her was NEVER going to work (and led to the wildest success story) Why leaving an industry or client is not abandoning people or a “failure” If your heart is pulling you to something, there’s a REASON for you and other people     The way Randi went from healing after divorce to finding flow and manifesting 6 dream clients in 1 week Why trying force motivation does not work     How Randi learned to own her 2 divorces, openly, as part of her story Her journey from blaming others and feeling like a victim to having created a system to feel so peaceful she had no idea was possible     Turning your process into an official framework with a name you can teach to clients   The hilariously unplanned way Randi taught her first workshop (turns out, you DO NOT need a plan) The worst thing someone can say is NO How your head is f***ing with your heart (and your life) When to STOP making decisions because they will not be productive, promise  Our bonkers Starbucks moment, when Randi called at the most INSANE intuitive moment  FOR MORE:  Randi Halaway Website  Instagram - @RandiHalaway Randi’s Group Program - Open for Enrollment 

For years, coaches told Kristen Edwards she had too many passions, needed to focus or “just follow your passion”, but none of this advice felt right.  Kristen has her Masters, years in the corporate world and was a high-end wedding planner and wanted to bring all parts of her into 1 kind of business. She KNEW it was possible.  After years of exploring what it means to combine all the gifts and desires you have, Kristen’s discovered how to build a powerful business where she does ALL the things she loves - while changing women’s lives forever.  You are going to learn SO MUCH from this episode it’s unreal. If you want to stop hearing “you need to niche”, listen to this incredible soul, Kristen, share:  How a background in the corporate world and wedding planning led to her dream coaching business The difference between multi-passionate and being confused about what you do Why you should “Do what you love for a year” How to go from feeling “all over the place” to a cohesive business incorporating all parts of you How Kristen changed her niche slowly vs. 1 big announcement The truth about what brings clarity     Kristen’s proven 3 step plan to create your dream business and conduct a pivot   How to bring your personality into the TYPE of business model you have *that most people aren’t told to do* The simple way Kristen created the name for her coaching framework *brilliant for ANY service provider* The personality test many entrepreneurs have never done *and Kristen swears by* In the surge of conversation around racial injustice, Kristen was incredible enough to (¾ into the conversation) share what it's felt like with people turn to her For people just awakening to the racial injustices, a really important message Kristen shares specifically The real meaning of the word passion *I had NO idea*  FOR MORE:  Website: Kristen Edwards Kristen’s Instagram Focus & Fulfilled FB Group

Feel stressed or anxious? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you’re a chronic “worrier" or “people pleaser”.  Julia Kristina is a licensed therapist and counselor who took her business online and now has over 165,000 subscribers on YouTube. With a packed membership The Shift Society and life-shifting courses, she’s been featured on outlets like Mind Body Green and Inc.  On YouTube, Julia’s videos rack up over 300K, 400K views because they truly shift how people see stress and the ability to overcome anxiety.  Especially if you're feeling worried about the future, panicked during Corona or stuck on “what to do next” in your business, this is a must listen.  Get out your Bill Nye the Science Guy bow tie and hear how:  What fear almost halted Julia’s dream + now massive following (and how long the process actually took) The difference between having a plan vs. worrying about the future The line between inspiration and pressure on ourselves What surprising platform 1st grew her business (not Twitter, not Facebook, not Instagram) When the human brain feels stressed, what lie you’ve been told Julia’s shockingly easy FAST way to write headlines that hook the brain + has gotten 400,000 views on her videos  (it takes under 1 minute!) What 1 word will make people want to click your content How Julia found her niche in the consulting & therapy world (after struggling to decide) The hysterical, ridiculous story she shared about childhood that actually GREW her community The age your brain develops into adulthood (IT IS WAY OLDER THAN I REALIZED!) FOR MORE OF JULIA KRISTINA,  Julia Kristina Mah Youtube Instagram: @JuliaCounsellor The website (with link to courses)

The term “mad hatter” was NEVER in the book Alice in Wonderland, so QUESTION: Why was there an “odd” hat maker in this famous book and the phrase still known today “mad as a hatter”?  Because there was a phenomenon at the time that was really startling. Lewis Caroll (a pen name), author of Alice in Wonderland, did NOT invent the mad hatter concept.  There was a real pandemic for hat makers in multiple areas of the globe that started decades before this book was published, that most modern people have never heard of. It was a mystery for decades on what was happening that was finally solved and laws came into place to protect.  After research I was shocked by myself, I am now revealing:  For decades, NO ONE knew why hat makers experienced mental health and nervous system breakdowns, while shoemakers and other tradesmen did not Traits Alice in Wonderland’s hatter you never knew about + who he’s actually based on What horrifying phenomenon happened to the city in America dubbed “the hat capital in the world” Finally, humans discovering WHAT was causing the problems for hat makers (+ the depth of the symptoms) What law in 1941 finally halted this hatmaker condition The shocking way a hat maker was directly linked to Lincoln’s assassination (NOT in how you think) Why I’m sharing this historical phenomenon specifically NOW during COVID 19 and the hope it can bring us I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I’m not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease.  Nancy Levin’s methods (featured in her book “Setting Boundaries will Set You Free”) are unlike ANYTHING I’d ever heard and are life-changing if you find it hard to say no or put everyone else first.  Nancy appeared to be a confident high performer with “it all together”. But she opens up about the true reason she was obsessed with perfectionism and why it was a huge flaw. She overcame burn out and started a life coach business where she ended up:  Leaving her 1st marriage (and why that was so traumatic) Letting go of “perfect” and learning to delegate - even though that felt impossible Writing 5 books and becoming a best-selling author Starting her own certification program where she now has a membership, group coaching AND private coaching  You are going to learn SO MUCH from this episode it’s unreal. Get on your no-more-people-pleasing pants and hear:  How Nancy appeared a powerhouse at work but a doormat in her 1st marriage (+ finding strength to leave) The real reason Nancy was obsessed with being a “perfectionist” (that’s likely true for YOU) A life-changing concept in the book that I can’t shut up about - and I asked Nancy to dive deeper into How Nancy went from Event Director at a huge company to a life coach + best selling author The #1 way Nancy got coaching clients from the very start, without a big audience that ANYONE can do Sneaky pitches Nancy made early on that led to big results and clients later How to delegate and outsource, even if terrifying At what point EVERY entrepreneur needs to hire a VA The exact types of VAs and team members Nancy has now + her approach to hiring How she created a program that certifies other coaches  FOR MORE OF NANCY LEVIN: Nancy Levin WebsiteInstagram: @nancy_levin

Once you know this story, you’ll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever.  This topic was on my mind because of quarantine.  With so many people ordering groceries during the pandemic, I began to think back to what life was like before Trader Joe’s, Whole Foods and Costco. I didn’t expect to discover stories, which I reveal in this episode:  On a trip to America, why Queen Elizabeth scheduled a visit to US grocery store and was fascinated (and what particular item made her giggle) How online grocery delivery is actually like 1800s life How the new 1930s grocery store experience directly impacted kids, in a massive way Why self-service stores changed branding and marketing, in many industries, forever The first “supermarkets” were not who you would expect Why a rom-com I laughed over as a teenager is linked to the 1st grocery store I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

Within minutes of hearing Jamie Joslin King, The Slay Coach, you’re going to be slapped in the face with an abundance mindset, burn limiting money beliefs and be shouting SCREW FEAR and NO MORE overthinking.  Within 2 (YES, 2!!) years, Jamie has grown a million-dollar business with coaching, her podcast, events & online course empire, as: A beauty school drop out who was tens of thousands of dollars in debt A mom of 3, previously in an abusive relationship and had tried hustling thru MLM to make money Growing a few thousand followers as a fitness influencer yet no $$$ from it    Now, her 7-figure brand has retired her mastered educated husband to work for her. BOSS.  Her bold, purple-obsessed, curses-like-a-sailor brand holds back nothing. Jamie is the host of Chardonnay & Slay *the podcast with chapters around the country*, coaches, leads multiple masterminds, has courses and employs 12 - 20 people at any time.  Oh, and she runs a non-profit. WTF.  Slap on your favorite hair color and hear:  How Jamie went from in debt and beauty school drop out to 7-figure empire The 1 mistake Jamie sees with “dirty messy action” (+ how to fix it)  What Jamie repurposed to make her 1st course   How Jamie’s coaching rates went from $300 p/month to $80,000 a year  The support Jamie hired from Day 1 - BEFORE she even sold her first course  How masculine structures supports her intuitive flow and #1 step to create + unleash new offers into the world The path to 157k followers The dazzling thing you notice about Jamie the moment you see this queen A brand new *BRILLIANT* business Jamie’s creating right now that has the best name I have ever heard, ever  Her magazine cover analogy that is so damn powerful, I’m about to preach it from every garden rooftop in the East Village  FOR MORE OF JAMIE KING, THE SLAY COACH:  TheSlayCoach.comJamie’s Instagram: @theslaycoach Freebie: UnF*** Your Money Mindset CHARDONNAY & SLAY - JAMIE’s FACEBOOK GROUP

I am in SHOCK at how recently the sports bra was invented. It wasn’t until the 1970s. Why?! There was specific historical context I had NO idea about.   Laws passed that changed the lives of women born after FOREVER in America.  The big moment after was a phone call. Two sisters were venting and joking about a 1970s fad. The laughing turned into a serious situation.  You’ll be startled at how 3 women put together the first sports bra, who did NOT consider themselves athletes and had absolutely NO bra design or marketing experience. And how one 90 minute phone call changed everything.  So strap down your bosom to get ready for:    On a phone call, what joke between two sisters sparked this world boob phenomenon The 1972 law that is WHY girls finally got into school sports   In the first list of “requirements”, she wrote the REAL reason she wanted a sports bra but crossed it out and said “It felt like too much to ask” Why women didn’t like the “sports bras” original name How a costume designer with NO bra experience was the BEST possible support How they tested the bra (HYSTERICAL + involved boob studying) What surprising 90 minute call with a man took these women’s idea to the next level The company you know NOW, that owns that original sports bra titling The live TV moment in 1999 that the sports bra inventor said was a full circle beautiful I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

This is a raw conversation with a globally renowned powerhouse woman. In our chat, the incredible Susie Moore’s an open book on her past and criticism she’s facing *gasp* right now.  And yes, she’s a literal open book because her game-changing, new book is out: Stop Checking Your Likes.  In this chat, access a sneak peek into insights from this Earth-shattering life coach, columnist and author, who is a contributor to the Today Show, Oprah, Forbes, Business Insider & more. (Also seen in Oprah, Marie Claire, the BBC and beyond, she KNOWS what is up.)  You’ll hear Susie’s stories that sound like TV drama, show why no one has excuses and how you can work past anything & find your worth. Pop in those earbuds and join the conversation with this incredible author (who has 71.9K followers AND so really knows the power of STOP checking likes). Discover:  Susie’s belief: That capacity is a state of mind Why Susie feels boundaries can limit creativity The reason Susie believes there aren’t real excuses, even if you’ve had a hard past Criticism Susie’s receiving right now, especially around her book *and why she’s launching anyway* From Susie living in shelters & growing up on welfare to a divorce in her early 20s, why order can come from chaos A lot of men didn’t like she was still happy with her divorce and how she navigates other people’s opinions Her #1 rule for getting new stuff *from posts to books* into the world (it’s only 2 words) The post she wrote in 45 minutes, hungover, that ended up going viral If Susie’s brand was a designer, the brand she’d be Her favorite word *that WE ALL NEED RIGHT NOW*   FOR MORE OF SUSIE MOORE AND TO GET THIS INCREDIBLE BOOK:  THE BOOK -> StopCheckingYourLikes.com  Instagram Susie’s Website

With the rush on toilet paper, a few weeks later my brain went into investigation mode. Toilet paper is actually a very modern invention so what did people use before AND why did this product become a staple in our lives so quickly? Turns out, there was actually ONE change in society that truly sparked toilet paper becoming big. One reason we switched over so fast.  So grab a (toilet?) seat and discover:  A definition of toilet paper that had me laughing so hard   What the wealthy Romans used (that sounds like a modern, sustainable, hipster product)   Why the first TP entrepreneur got a bit screwed in New York City The #1 reason toilet paper ACTUALLY got big in America How the first “toilet paper rolls” got marketed for big sales A controversy almost EVERYONE has around toilet paper even subconsciously, including you The amount in sales of bidets have gone up during the pandemic The percent of the world’s population who actually uses toilet paper *it’s NOT what you think*  I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

Since well before our first Zoom call, I’ve been wow-ed by Cathy Heller in every way. Yes, Cathy has built not only one successful brand but her 2nd empire “Don’t Keep Your Day Job”, which has:  15 million podcast downloads Her best selling book on Amazon AND Audible  Has 41.5+ followers on Instagram.  But the metrics didn’t create Cathy.  Cathy’s unique, totally down-to-Earth approach changes lives and gathered this following who cheers her on again and again. If you want to learn to use your passion *no matter how creative or artsy* to make a great income and impact others positively, you HAVE to listen to this episode. Cathy has pivoted again and again and her mind-blowing story (which involves Lady Gaga) is going to shatter your limiting beliefs.  There are so many wisdom drops for anyone starting or growing their dream business, Cathy puts yoda to shame. Grab your karaoke machine and join this conversation to hear:  How feeling invisible as a child and a parent with depression motivated Cathy’s career Why Cathy almost getting a record deal (like she was IN the studio with Lady Gaga recording one of her most famous songs *hear which song in the episode*) led to an incredible path How an incident at the Cheesecake Factory led to a job making $100,000+ a year The genius way Cathy used her love of music to become a thought leader making BIG money, NOT as a rockstar Her part in Pretty Little Liars & marketing for McDonald’s Pivoting from a MAJORLY profitable business into Don’t Keep Your Day Job *how the name came to be* The shockingly easy way Cathy created the curriculum for her first class *at home, in less than 1 day* A story about her star vegan friend that’ll show you how to make offers that sell What happened before you were 8 years old + why it’s affecting your confidence and business success right now How Cathy actually felt about writing a book

In the current Corona climate, one of our main topics of conversation has been *understandably* washing hands (for 2 rounds of Happy Birthday). This got me thinking about the history of soap - For who figured out a certain liquid or material got germs off of you anyhow? And what person in pre-microscope times decided to whip up a substance that’d kill germs they could NOT yet see?  Investigation mode, ON. Get ready to feel sudsy with this hyper-relevant episode that may feel surprisingly UPLIFTING, assuring and have a spark of gratitude amid this time. You’ll learn:  Where the term soap actually comes from (It’s a really sexy word translation) How people used to clean their bodies in Roman times *that sounds kind of painful*  Why Colgate *recognize the name?* was like the Starbucks of soap What the difference is between detergent vs. soap (It’s not about being for “clothes” vs. “skin”) The worker’s accident that led to a soap phenomenon The ironic part about the latest soap revolution vs. ancient soap  As you get more Corona texts and on Facetime dates, you’ll have some new prevalent and *uplifting* insights to share!  I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

Selena Soo changed my OWN business and feeling of self-worth. Why? Her wisdom and methods helped get me onto Forbes. *GASP! But true*. That moment of seeing my name on that big F website absolutely transformed how I saw myself and *indeed* others’ perception of my expertise and credibility.  That’s why I am so excited Selena came on for a rapid fire episode. In this conversation, Selena not only gives you insights into the power *and her passion* for publicity but a freebie to make landing media way easier.  Grab your fancy PR pants and join the conversation to hear:  How Selena went from a dark place into finding joy and inspiration again The reason Selena is so passionate about publicity for entrepreneurs specifically Why any driven entrepreneur CAN land publicity *You don’t have to be famous first* Why she feels publicity really is her way to change the world How do you know if you’re ready for publicity? *Answer within* PR doesn’t have to be only big media - media can mean MANY different things Selena is an introvert and a bit of a perfectionist - The truth about how that comes into publicity GRAB THE CHECKLIST: 7 MUST-HAVES TO GET FEATURED ON TOP PODCASTS, WEBSITES, TV AND MORE! impactingmillions.com/allisonchecklist  FOR MORE OF SELENA, GO TO:  SelenaSoo.com 

In Part 1 of Menstruation Marketing, I shared the outrageous *but really though* history of pads and tampons. The second period revolution is also incredibly startling and needed its own episode. While there was a big shift to tampons in the 1980s and 1990s, it’s not until recently that menstrual cups and period undies have become truly visible in the market. Why is this?! Grab your favorite cup (of coffee? Or hey, any other kind of cup) and join me for learning:  How an invention 150 years is ago is only NOW showing up for women The surprising role an American actress played in a now-modern period invention The bonkers, hilarious theory an ancient philosopher had on how to “stop menses” *it involves your boobs* What tactics menstrual cup companies are using to overcome objections *and stand out from competitors* The *honest* way I first heard about menstrual cups Why Thinx is not the only period panties brand yet most people know their brand above anyone else How brands with period panties are thinking outside the box with other related products *and how to do the same with YOUR business* A controversial marketing campaign nearly banned by NYC Transport in 2015 Shocking scandal around a massive company I had no idea happened The hysterical way I FINALLY tried menstrual cups *involves a SF Target* I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com 

When you look at Kira Hug’s website, you KNOW she’s a savant on branding - and how to attract dream, premium-paying clients with branding done right. Kira Hug is a brand personality & launch copywriter who runs a copy boutique AND co-runs The Copywriter Club, a community of 10,000+ copywriters. No. Big. Deal. Kira’s a star example of how to present yourself uniquely online to bring in incredible, high-paying clients.  From our conversations over cocktails in Charleston to Zoom coaching calls, I can tell you personally this woman is not just a force of business nature online - She is everything and more in-person, running events and inspiring with her fierce, fun intelligence.  (Fun fact: March 2020, this is being released only 2 weeks before the next The Copywriter Club In Real Life *TCC IRL* conference where I can’t wait to hug Kira already + speak as a panelist this year.)  Throw on your favorite costume *Bunny ears? Dinosaur outfit?* and join the conversation to hear:  After baby #2, why Kira had an identity crisis *it involves real-life black bears* How Kira picked her niche in copywriting The way to test branding ideas EVEN with a tiny budget What dressing as a pirate has to do with her early copywriting business The characters Kira crafted in her branding and HOW she chose them Why you HAVE to change and grow when you elevate your branding How to grow a team *and - if desire - still stay the face of the brand* When Kira began a second business, her struggle to juggle both brands the first year *and how she manages now* How most of us are *without know it* hiding - (And the problem with ONLY educating your client) Kira’s realization about WHY she wore costumes and the challenges that come with now ditching them  FOR MORE OF KIRA, GO TO:  The Copywriter Club Facebook Group The Copywriter Club Instagram TheCopywriterClub.com KiraHug.com

Every cell of my body felt called to share this unusual, *rage unleashed* podcast episode with you. It’s a public ode to banishing people pleasing that’s changed my life forever.  It’s for me and you - those quick to compromise for others and afraid to share REAL feelings within, for fear of upsetting anyone else. In business AND life.  Rather than the usual interview or story from history, I’m sharing untold history from my own past → in my first Open Mic Night, ever. You’re going to hear my first spoken word sharing raw truths I’ve said to my diary - almost no one else.  Hear the context around this spoken word and then the slam poetry itself. This audio experience is going to hit your earbuds with:  The biggest reason I started doing & filming dares *linked to a business launch I was feeling not proud in* How this experience shifted how I see marketing and myself *how I approach daily life* forever IN THE SPOKEN WORD ITSELF, DISCOVER:   What I’ve kept in since age 16 that ignites my angriest *previously caged* rage How performing competitively growing up wired my brain *both beautifully and problematically* 3 *controversial* truths about myself that I never  talk about  Why I use the word penis + reference the Red Room of Pain *not what you think* The truth about my religion, which I’ve always been afraid to share publicly for fear of offense One of my biggest pet peeves I’ve pretended I’m chill about that I thought wouldn’t happen in New York City *and the real issue beneath*  I can’t wait to hear your thoughts and appreciate the space you’ve created. As shared in the episode I’d LOVE to hear any phrase or statement that resonated with you - You can DM me on Instagram at:  @AllisonEvelyn_ I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes:  BrandwithBite.com