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Brand Lab Series™ Podcast
41 minutes | 10 months ago
The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99
The coronavirus has changed everything. In the fifth in a series of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Prototyping for the Future Becoming Comfortable with New Processes Pent Up Demand E-learning Innovation The Need for Community Making Tradeoffs "If you think of coronavirus as a step backward, we as humans will always find a way forward."
20 minutes | 10 months ago
The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98
The coronavirus has changed everything. In the fourth in a series of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly. Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company. In this episode with Erin, you’ll learn about… Pivoting Sales in Our New "Virtual Reality" Maintaining Corporate Culture While Working Remote Fostering an Environment of Innovation Giving Back to Local Small Businesses The Secrets of Good Storytelling "It is about fostering an environment of creativity where everyone is encouraged to put their thinking caps on and throw ideas out there.”
40 minutes | 10 months ago
The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97
The coronavirus has changed everything. In the third in a series of special Brand Lab Series™ episodes, we talk about how to rethink physical and mental health with Allison English. Allison is a yoga instructor and Founder of Yoga By Allison. She teaches regularly at Equinox in Chicago and leads yoga retreats worldwide. In this episode with Allison, you’ll learn about… Handling Anxiety in the Face of Uncertainty Implementing Meditation into your Life The Proliferation of Online Fitness Options Uncertainty as a Soil for Dreams Finding Opportunities for an Extraordinary Pivot Creating and Honoring Boundaries "I think uncertainty is a wonderful soil for dreams."
29 minutes | a year ago
The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96
The coronavirus has changed everything. In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm. His team advises startups, entrepreneurs, and businesses. Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world's top companies. In this episode with Rob, you’ll learn about… Pivoting Your Business Thinking Identifying Unmet Customer Needs Using Speed as an Advantage Communicating in Real-Time with Your Customers What the CARES Act Means for Small Business Business Planning During the Coronavirus Outlook for Small Business and More Stimulus "Small businesses are pivoting in the face of change and still providing a value-add to their customers and prospects. And when things turn around, which they eventually will, those customers and prospects will never forget that." If you have questions for Brian or Rob, send us an email (email@example.com) or use the hashtag #AskBrianAndRob on Twitter.
41 minutes | a year ago
The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95
Bob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Finding New Struggling Moments Making the Most of this Anomaly The Importance of Time Intent vs. Perception Iterating to Learn “It is about putting on a pair of lenses to find the good that come out of this and figuring out what you can do today to get there faster.”
38 minutes | a year ago
USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94
In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about… Maximizing a Lean Team Handling Brand Crisis The Correlation Between Athletics and Lifelong Success Youth Development and Outreach Finding and Reaching New Audiences The 2020 Tokyo Olympics "If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."
39 minutes | a year ago
Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."
28 minutes | a year ago
CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92
In this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about... Culture as a Competitive Advantage Making Human Decisions from Data Keeping Marketing Fun The Convergence of Culture and Brand Buyer Segments and Personas "Can you not only withstand being disrupted but can you become the disruptor?"
23 minutes | a year ago
Schneps Media Publisher on Dominating Media Online and Offline | Ep 91
In this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about... Having a Voice in the Community How to Create Attention-Grabbing Content Providing a Consistent Brand Experience Staying Ahead of Industry Disruption and Change Tackling Mistrust in Media Today "The power of our success is staying true to our neighborhoods and reporting the local news."
28 minutes | a year ago
FCB Chicago President on Leveraging Tech and Talent | Ep 90
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change. This year, FCB can now boast a new president - Kelly Graves. After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB. In this Greatest Hits episode, you'll learn about... How Kelly's previous role as CMO was designed and how the role of an agency CMO differs from that of a brand CMO How the agency landscape is becoming more and more competitive and how agencies of all sizes are breaking through the noise The evolution of agencies and the roles within agencies How to recruit top talent and what traits Kelly personally looks for in her team members How agencies are leveraging technology to bring creative to life You can read the full transcript of the episode here.
33 minutes | a year ago
Chevron Corporate Brand Advertising Executive on AR, Voice, and Growth-Mindset | Ep 89
In this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about... The Evolution of Digital and Tech in Marketing The Pace of Change and Operating in Ambiguity How Augmented Reality Creates Unique Brand Experiences Cultivating Productive Agency/Client Relationships "With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”
27 minutes | a year ago
Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88
In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about... Marketing in an Emotional Category E-commerce vs. Brick and Mortar Health and Wellness Trends Brand Loyalty and Delivering on Marketing Promises Authenticity in Leadership "It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”
39 minutes | a year ago
Signify (Philips Lighting) Head of Co-creation & People Insight on the Power of Co-creation | Ep 87
In this episode with Signify's Head of Co-creation and People Insight, Maarten Pieters, you'll learn about... The Complete Co-creation Journey The Value of Inclusivity in Design The Potential Dangers of Growth Co-Creation in B2B vs. B2C Industries Smart Lighting and IOT "If we focus on creating true value for our customers, they will connect with us and our organization will flourish.”
32 minutes | a year ago
Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation | Ep 86
Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning. In this Greatest Hits episode, you'll learn... Why marketers and engineers don’t speak the same language and how to translate for product management How people don’t buy products or services, they hire them to do a job. You need to understand why to unlock innovation How crossFit and other means of exercise are fulfilling the job to be done of the church and what this means for social good Why causation always trumps correlation in understanding purchasing decisions How the right interrogation tactic can lead to a moment of truth that improves your sales How Bob Moesta's internship in Japan led to an invention that helps you every time you fill up your gas tank Why knowing what you don’t know can be a gift This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history. You can read the full transcript of the episode here.
39 minutes | a year ago
Base4 CMO on Modernizing a Lagging Industry | Ep 85
In this episode you'll learn about... Lags in the Construction Industry Design as a Product The Labor Shortage Technology and Construction Potential Industry Disruption "Most of the industry is run by fear and intimidation because that’s the way we’ve always done it. It’s really a culture of work harder not smarter.”
38 minutes | a year ago
Mediafly CMO on the Move from Agency Life to Brand Life | Ep 84
In this episode you'll learn about... The Agency Life vs. the Brand Life The Secret to Climbing the Corporate Ladder Misperceptions of the CMO Role Aligning Sales and Marketing Managing Diverse Personalities and Roles Women in Leadership Evolved Selling "A key word for me is being uncomfortable. Uncomfortable is my default setting. I know that if I’m not uncomfortable, then I’m not learning.”
38 minutes | 2 years ago
Middleground IT Co-Founder on Defending Cyber Attacks | Ep 83
In this episode you'll learn about... The Definition of Cybersecurity Cybersecurity as a People Problem vs. Technology Problem The Security Risks of AI Improving Cybersecurity Marketing and Cybersecurity Growth vs. Scale "Technology is only as good as the ability for people to use it correctly in order to protect them and their data."
32 minutes | 2 years ago
Honeywell Director of IoT Product Management on IoT Growth | Ep 82
In this episode you'll learn about... Commercial IOT vs. Consumer IOT Smart Homes and Appliances Commercial Security and Facial Recognition Protecting What Matters Most Machine Learning and Cognitive Computing The Dance Between Technology and Outcomes Product Management Best Practices "What we're helping to protect is not just what matters, but what matters most.”
29 minutes | 2 years ago
Loeb & Loeb Partner on Protecting Your IP in a Digital Era | Ep 81
In this episode you'll hear about... Ownership and Enforcing IP The Importance of IP in a Digital Age Quasi-IP Patent Trolls How Blockchain will Change Patents Creating Digital Properties IP and China “I deal with really smart, creative people, who are at the forefront of their industry, and I’m dealing with an area of law that is extremely important to the United States.”
36 minutes | 2 years ago
PIMCO EVP of Digital on Bringing Brand Purpose to Life | Ep 80
Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services. "There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s a commitment to doing it and then it’s following through until every last consumer understands what to do with their money.”
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