Should you mix politics and branding?
When I was speaking to Heather Thorkelson the other day, in episode 4, we had a really interesting conversation about owning your sh*it when it comes to building a strong brand. We briefly touched on whether you should be mixing politics and branding and I really wanted to dig a little deeper on this because I think it’s something a lot of people are struggling to navigate, and a lot of people think it’s scary to start mixing politics into their brands.
I’ve been told time and time again, and you probably have too, never to mix politics and branding. Well, I disagree, and in this episode I tell you why.