Choosing colours for your brand
Colour is the visual component people remember most about a brand. According to the Institute for Color Research, people make a judgment about your content or your brand in 90 seconds or less. And, up to 90% of that judgment in that very short amount of time is influenced by the colours they see. Research shows that the proper use of colour can increase brand recognition by as much as 80%.
That says quite a lot about the importance of choosing the right brand colours, right?
In branding, there’s a lot of talk about colour psychology and the internet is full of pretty infographics with colours and their meanings. Colour psychology is the study of how colours affect our feelings and behaviours. In marketing and branding the focus is mainly on how colours impact people’s impressions of a brand – and whether or not they persuade consumers to consider a certain brand or buy a certain product.
Colours can communicate feelings or set a mood, and allow a consumer to form an initial impression without even really knowing what your product is about.
So let's dive in and see if we can help ypu on your way to picking the right brand colours!