17 minutes | Feb 17th 2021

4 signs your branding isnt quite right – and how to fix it

In this episode I want to talk to you about brand alignment. Or in other words: signs that your branding isn’t “quite right”. Recently I’ve had several conversations with business owners who don’t feel quite “at home” in their brands. When I’ve described some of the symptoms of an unaligned brand, they’ve responded with “Oh, that is so me! I totally do that!” – so today I thought we’d take a look at some of those symptoms, what they can lead to, and how you can fix them. You’ll not be surprised to hear it’s going to involve… strategy. A strong brand reflects who you are, helps you stand out and attract your dream clients. When your brand is aligned with who you are, what you do and who you do it for – everything just flows. And that’s what we all want! But what if something just feels… a bit off somehow. You can’t quite put your finger on it, but you know something’s not right. And it’s frustrating, because when you can’t define what the problem is, it’s hard to fix! Right? Shownotes: https://petchy.co/shownotes/022/ Buy the Brand it! strategy workbook ($47)
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