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In this episode, I'm joined by Venese Lau for a conversation about how you can create a brand without necessarily showing your face. (I can almost hear all the introverted and shy people perking their ears already!) This concept of creating a brand personality that isn’t actually based on a real person is something we are fairly used to with the larger brands out there, but what if you’re a solo business owner? Can it still be done? This is going to be an interesting conversation indeed. Venese runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19, running all kinds of offline and online businesses. She is the host and face behind Your Entrepreneur Resources, where she helps entrepreneurs start, grow and scale their businesses, connecting them with the right mentors, resources and tools. Shownotes: https://petchy.co/shownotes/023/ Connect with Venese: Facebook Group: https://www.facebook.com/groups/yourentrepreneurresources Instagram: https://www.instagram.com/yourentrepreneurresources/ Youtube: https://www.youtube.com/channel/UC3ACA3SHHThlrAhnDFFc5mQ Podcast: http://yourentrepreneurresources.com/podcast Your Entrepreneur Resource Library: http://library.yourentrepreneurresources.com/entrepreneur-resources-library

In this episode I want to talk to you about brand alignment. Or in other words: signs that your branding isn’t “quite right”. Recently I’ve had several conversations with business owners who don’t feel quite “at home” in their brands. When I’ve described some of the symptoms of an unaligned brand, they’ve responded with “Oh, that is so me! I totally do that!” – so today I thought we’d take a look at some of those symptoms, what they can lead to, and how you can fix them. You’ll not be surprised to hear it’s going to involve… strategy. A strong brand reflects who you are, helps you stand out and attract your dream clients. When your brand is aligned with who you are, what you do and who you do it for – everything just flows. And that’s what we all want! But what if something just feels… a bit off somehow. You can’t quite put your finger on it, but you know something’s not right. And it’s frustrating, because when you can’t define what the problem is, it’s hard to fix! Right? Shownotes: https://petchy.co/shownotes/022/ Buy the Brand it! strategy workbook ($47)

For this episode, I am so pleased to welcome back Malene Fuglsig – and this time round, she’s here to teach us all how to incorporate some hygge into our brands! And I mean… who doesn’t need a bit of hygge right now, as we come up to almost a year of this Covid crap?! You see, Malene is not just a Pinterest expert – she is also a hygge ambassador! Yep, that’s right. But if you thought hygge was just about woolly socks, hot chocolate and candlelight, you’d better think again. Malene teaches business owners how to step up, show up, add hygge and lead with intention. She’s the kind of business coach that rocks up with a cup of something warm, and she’s all about creating that business that makes you light up and that feels like home. If you're ready to add hygge as an integral part of your brand and business: tune in! Shownotes: https://petchy.co/shownotes/021 Connect with Malene: Instagram Website Hygge your Business email series

In this episode I share a conversation with Audrey Holst, about perfectionism and how it can impact your brand. Audrey Holst helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. Her work uses a combination of mindfulness and neuroscience tools, and through her Fortitude & Flow® Process, Audrey guides individuals and groups through a holistic experience to shift the way they approach themselves and the things that matter to them – for good. Trigger warning: In this episode we talk about bullying and the long term effects it can have – and I do get quite personal at one point. If you feel like that would trigger you or be uncomfortable to listen to, please skip this episode. And if you want to talk about these issues, my inbox is always open! Shownotes: https://petchy.no/shownotes/020 For those who want to connect with Audrey, you can find her here: Noticing meditations for perfectionists Instagram Facebook ↓ And if you want the free branding checklist I mentioned towards the end of the episode: get it here

You may have heard the term brand audit and thought it sounds like a complex process and something only the big brands do. Well… Yes and no. The big brands do, of course, and their processes might be complex, but: They most likely have an internal team or they hire a team to do the auditYou are probably not running a big multi-national corporation, so you don’t need it to be big and complex But what is a brand audit? To put it simply: It’s like a health check for your brand!  A brand audit is a closer look at your brand to gain an understanding of where it stands right now, and to identify any problem areas that need to be fixed. Performing a brand audit gives you valuable insight into your brand’s current strengths and weaknesses, and will help you create a strategic road map for the next step of your branding journey! It may sound daunting, but it needn’t be a massive undertaking! The scope of a brand audit can range from a simple check of your visual assets to make sure they are cohesive and aligned with your brand values, all the way to a comprehensive look at your brand’s inner core, external communication, customer satisfaction – and everything in between! In this episode we take a closer look at brand audits – and some reasons why you might want to do a perform one. Shownotes: https://petchy.no/shownotes/019/ Download my free brand checklist: https://petchy.no/#checklist

Hallgeir Gustavsen is a self-proclaimed nerd who helps marketing managers become superheroes. He’s been working with marketing, sales and the web since 1998, and has built numerous brands from scratch, including his own. Today he's a digital consultant who works with websites and ads, as well as visibility on digital surfaces and giving lectures on marketing, sales and social media.  This episode is centered around marketing, specifically direct response marketing, and how getting on top of your data can help your marketing efforts. Marketing and branding are closely interlinked disciplines – so this should be an interesting conversation indeed! Shownotes: https://petchy.co/shownotes/018/ Connect with Hallgeir: Linktree Podcast LinkedIn Blog Digital marketing starter-course (in Norwegian)

So, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!   In this episode, Petra Fisher is here to tell us about Linkedin + she has a special time-limited offer that's too good to miss, so hurry up and tune in! Petra is the entrepreneur too shy for acquisition. You know, the one at a networking event who hovers in the corner and sneaks out when finishing her drink. Oh hang on, you don’t know that type, as they are invisible. To combat this problem, Petra started to become visible online. Doing what she loves most, helping out. Answering questions, sharing knowledge. What started out as a necessity, turned into a thriving business with clients on 5 different continents. These days Petra works with entrepreneurs around the world, to become visible on LinkedIn, to get noticed, mentioned and remembered, so that clients come to them. Not just any bill paying clients, but those clients that you love to work with. Shownotes: https://petchy.co/shownotes/017/ Connect with Petra: Linkedin (of course!) Facebook group Instagram Special offer if you tune in between the 14th and the 16th of January 2020: Coupon code FABPETCHYFAN saves you €100 on the Attract Dream Clients on Linkedin 15-day LinkedIn Profile Transformation E-course. And as a bonus, you also receive the Authentic Network Growing Course (€47) for free. BAM that is a total of €147 in da pocket!  Grab it here. You are welcome to share this with ONE person who you think can really use this and will be a great accountability partner for you. ↓ And if you want the free branding checklist I mentioned towards the end of the episode: get it here

In this episode, I’m joined by Helen Tremethick – a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses. Formerly the CEO of The Communications Distillery, Helen has recently rebranded under her own name. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so. Tune in as we talk about creating a brand voice strategy! Shownotes: https://petchy.co/shownotes/016/ Connect with Helen: Website Instagram Love & Badassery Facebook Group Get the behind the scenes scoop on what 31 successful entrepreneurs did to grow their businesses while becoming more authentic and brazen over at: loveandbadassery.com

If you’re listening to this episode as it airs, it’s xmas eve 2020. I’m recording this in my brand new home office – which is such a lovely way to end an otherwise pretty shitty year. I have a cozy reading nook, ambient lighting, plants – and a door. A door! Finally some peace to record. The end of a year seems to automatically make me reflect on what was and what will become, and the shitfest that was 2020 is no different. In this episode I get a bit personal as I talk about the plans I had for 2020, how the events of the past year have affected those plans, how I feel about it, and what visions I have for my brand and business in 2021. Shownotes: https://petchy.co/shownotes/015/ Nominate a charity for a free rebrand.

So, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!   In this episode, we dive into the world of Pinterest, and Malene Fuglsig is here to tell you about the pros and cons of this platform and what it can do for your brand!  We’re going double Scandi on you today, with Malene in Denmark and myself in Norway! Malene is a mother, an entrepreneur, a dreamer, a passionate leadership expert, an opportunity hacker, and a hygge ambasador. Her passion is to empower female entrepreneurs to be confident in the way they want to lead their life and business. She has been running a Pinterest Marketing Agency in Denmark for the last two years - and is a firm believer that Pinterest is a fantastic platform for entrepreneurs to get more traffic, fans and customers. Shownotes: https://petchy.co/shownotes/014/ Connect with Malene here: Website Instagram

Rosie Di Lecce is a Persuasive Content Expert and Coach. After years working as a content and copywriting specialist for a variety of startups and big brands, Rosie started her own business to support entrepreneurs struggling to create content that sells. Her current mission is to help entrepreneurs to learn how to sell more through the power of persuasive content and storytelling, while supporting them to embrace their voice and connect emotionally with the audience, too. Born in Italy and passionate by nature, she is a fervid supporter of self-expression and believes that being authentic, a defined persuasive message and good storytelling skills are key to a modern thriving business. In this episode, Rosie and I talk about how stories can help you grow your brand – I can’t wait to dive into this conversation! Shownotes: https://petchy.no/shownotes/013 For those who want to connect with Rosie, you can find her here: Facebook Instagram Rosie’s Free MiniGuide on Storytelling Rosie’s Magical Content Framework rosie@writingwithrosie.com www.writingwithrosie.com

So, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!   In this episode, we dive into the world of Instagram, and Preeti Pooja is here to tell you about the pros and cons of this powerful platform and what it can do for your brand!  Preeti is an Instagram strategist and the founder of YourSocially, an Instagram creative studio based in Amsterdam. Preeti helps hidden gem entrepreneurs start showing up on Instagram and gain the visibility and recognition they deserve. She is passionate about building a culture of conscious social media marketing that feels good and is healthy. Preeti also runs a community of marketers and entrepreneurs where she leads discussions about social media marketing and inclusivity in entrepreneurship. Shownotes: https://petchy.co/shownotes/012/ Connect with Preeti here: Instagram Linkedin Website Email

After a few weeks of pretty badass guest experts on the show, if I may say so myself, you’re stuck with just me this week! Keeping it short and sweet with this episode on brand identity.  A couple of weeks ago, at the time of this recording, I did a talk at an online summit – along with my friend and copywriter extraordinaire: Iren at Pen Intended. We spoke all about how a clear identity can help you build a stronger brand – and I wanted to bring that topic over into this podcast too.  Shownotes: https://petchy.co/shownotes/011

So, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!   In this episode, we dive into the world of YouTube, and Gulce Onganer is here to tell you about the pros and cons of this powerful platform and what it can do for your brand!  Gulce is an entrepreneur with her online business Architect Accelerate and a YouTuber with her channel ‘Making it in Holland’ where she shares her experience of living in the Netherlands as well as what it’s like to be an entrepreneur. Shownotes: https://petchy.co/shownotes/010/ Connect with Gulce here: YouTube Linkedin Instagram Facebook

Beth Farris is joining me today to talk about messaging. Like I’ve mentioned in previous episodes, branding is not just about the visuals, and Beth is here to tell you that you need both a visual and verbal brand identity to stand out and succeed. Beth is a business mentor and brand strategist for starting solopreneurs. She spent 18 years working in creative marketing communications for companies before starting her own business. And today, she loves helping others do the same by helping them get clear on their unique brilliance, business, and brand. “Start with clarity” Beth likes to say, “and simplify your path to success.” Shownotes: https://petchy.co/shownotes/009/ Connect with Beth here: Website: https://www.beth-farris.com/ Newsletter: https://www.beth-farris.com/insights/  LinkedIn: https://www.linkedin.com/in/bethfarris/

I don’t know about you, but I am oh, so guilty of standing in my own way sometimes. It’s super frustrating, especially when you have a really clear vision for your brand… and then you sabotage yourself for whatever reason, and that goal seems to always stay juuuust out of reach. And that’s why I’m really excited to welcome Barbara Nixon for this week’s episode. Today she’ll be talking us through 5 common ways you're blocking your own success without even realising it, and how to side step this so you can start building the brand and achieving the results you really want. Shownotes: https://petchy.co/shownotes/008 Consistently Visible Toolkit: https://toolkit.barbaranixon.co.uk  Connect with Barbara: https://www.barbaranixon.co.uk https://www.instagram.com/barbara___nixon  https://www.facebook.com/barbaranixonsuccesscoach

When I was speaking to Heather Thorkelson the other day, in episode 4, we had a really interesting conversation about owning your sh*it when it comes to building a strong brand. We briefly touched on whether you should be mixing politics and branding and I really wanted to dig a little deeper on this because I think it’s something a lot of people are struggling to navigate, and a lot of people think it’s scary to start mixing politics into their brands.  I’ve been told time and time again, and you probably have too, never to mix politics and branding. Well, I disagree, and in this episode I tell you why.  Shownotes: https://petchy.co/shownotes/007/

Colour is the visual component people remember most about a brand. According to the Institute for Color Research, people make a judgment about your content or your brand in 90 seconds or less. And, up to 90% of that judgment in that very short amount of time is influenced by the colours they see. Research shows that the proper use of colour can increase brand recognition by as much as 80%.  That says quite a lot about the importance of choosing the right brand colours, right? In branding, there’s a lot of talk about colour psychology and the internet is full of pretty infographics with colours and their meanings. Colour psychology is the study of how colours affect our feelings and behaviours. In marketing and branding the focus is mainly on how colours impact people’s impressions of a brand – and whether or not they persuade consumers to consider a certain brand or buy a certain product.  Colours can communicate feelings or set a mood, and allow a consumer to form an initial impression without even really knowing what your product is about. So let's dive in and see if we can help ypu on your way to picking the right brand colours!

So many of you have asked me to do an episode about fonts and colours, so today we are going to look at how to choose fonts for your brand, and take a deeper dive into some of the options available to you.

Note: Apologies in advance for some volume ducking where we both speak at the same time – total rookie mistake on my behalf there. The episode is still too good to miss though! I'm really excited about today's episode, because it features my first guest! And what a guest to kick off with – you're all in for such a treat!  Heather Thorkelson is a business consultant for incurable entrepreneurs, she's helped hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts. But get this: she also runs a polar expedition company. How cool is that?! To top it off, she's just about to publish her first book (I've read it, and trust me this one should go on your reading list!) I first met Heather in 2019, when she was one of the keynote speakers at the Slow Business Adventure. Her talk and her spin on entrepreneurship made such an impression on me, that she was right there at the top of my list of dream podcast guests – and now she's here! Shownotes: https://petchy.no/shownotes/004/ For those who want to connect with Heather, you can find her here: Website: https://heatherthorkelson.com Instagram: https://www.instagram.com/heatherthorkelson Facebook: https://www.facebook.com/HeatherThorkelsonBusinessStrategist LinkedIn: https://www.linkedin.com/in/heatherthorkelson Her fabulous book: https://heatherthorkelson.com/noplanb