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Brand Origins

87 Episodes

25 minutes | Jan 30, 2023
Celebrity Empires: Heart Evangelista
This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures.  In this episode, learn about the celebrity empire of Heart Evangelista. ------ TIMESTAMPS: 3:00 - Heart's Origin Story 4:42 - Toy Collection with Bigboy Cheng 9:20 - Heart's NFTs 11:57 - Painting on Luxury Bags 15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense) 18:29 - Maison Love Marie 20:10 - Bario Fiesta ------ Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.
23 minutes | Jan 28, 2023
Shopee vs. Lazada | In-Depth Strategy Breakdown
Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation.  Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.
24 minutes | Jan 28, 2023
Lazada | How Lazada Kickstarted the eCommerce Race in Southeast Asia
Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today.  Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
29 minutes | Nov 17, 2022
Shopee | The Beginning of the End? (Complete History)
This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon. Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
50 minutes | Nov 15, 2022
How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)
Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
38 minutes | Sep 7, 2022
Virtual Influencers vs. Human Influencers, Rings of Power's Budget, Liquid Death's Branding Masterclass
In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater.  (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual influencers vs. Human influencers (15:57) - Starting an investment group with your classmates (20:30) - Rings of Power's massive budget (28:44) - Liquid Death's branding masterclass (34:25) - FreeWater Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
18 minutes | Aug 17, 2022
Status Symbol Businesses, How a Physical Bookstore Can Thrive in the Ecommerce Era
In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours? Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
14 minutes | Aug 9, 2022
Chooks to Go | How a Marinating Error Created the Chicken Empire
Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go.  Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
19 minutes | Aug 1, 2022
SHEIN | Ruthless Tactics, Scandals, Why They're Successful
Learn how Shein started, why they steal designs, Shein's unorthodox strategy, how Shein beat Zara, and why Gen Z love Shein even though it is destroying the environment.  Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.
28 minutes | May 25, 2022
How Instagram Travel Influencers are Building Multi-million Dollar Companies
Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website. Timestamps: * 1:30 - Otis, fractional investing in collectibles * 6:54 - Farmtogether, FarmFolio * 8:48 - Alternative investments, Alts.co * 10:32 - Walnut, disrupting healthcare * 17:26 - Tabs for Cats * 19:52 - Ivella, banking for couples * 22:35 - Travel Influencers, Beautiful Destinations * 26:50 - Share your story
17 minutes | Mar 14, 2022
National Bookstore | The Rags to Riches Story of Socorro Ramos
In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this episode, learn about the complete history of National Bookstore, the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way. Subscribe to my YouTube channel. Message me: Instagram, Twitter
13 minutes | Mar 10, 2022
Canva | How Melanie Perkins Went From Teacher to Billionaire
Melanie Perkins and Clifford Obrecht weren’t programmers, they didn’t have millionaire parents, they didn’t have the connections, and they weren’t based in the US - they both simply spotted a problem that needed to be solved. This is the story of how they built Canva. Canva Free Trial: https://bit.ly/3CxiiRi Subscribe to my YouTube channel. Message me: Instagram, Twitter
22 minutes | Jan 3, 2022
Louis Vuitton | How a Homeless Boy Built the #1 Luxury Brand in the World
Chris talks about the complete history of Louis Vuitton in this brand origin story episode.  TIMESTAMPS: Louis Vuitton myths (3:05) How Louis Vuitton started (6:30) The LV Monogram (12:05) Louis Vuitton during WW2 (14:25) Louis Vuitton goes public (17:55) Bernard Arnault & the LVMH Merger (18:29) Subscribe to my YouTube channel. Message me: Instagram, Twitter
5 minutes | Dec 25, 2021
🎄 Christmas Special: How to be More Grateful
In this special episode, I talk about challenges I've overcome this past year, and how it has made me more grateful. This is my way of saying thank you to all of you listeners. No origin stories or business ideas to steal in this one.  Message me on Instagram: @brandorigins Follow me on Twitter: @garinchris
20 minutes | Nov 27, 2021
How to Make Millions by Helping Senior Citizens Become Gamers
Here's an idea worth stealing: create a business around teaching seniors how to play video games. Chris also talks about Netflix's brilliant marketing move in promoting the film 'Red Notice' when they stole the Mall of Asia globe, and the success of Mr. Beast's Squid Game YouTube video. (0:40) - MrBeast's Squid Game video (4:23) - Mall of Asia Globe / Red Notice promo (8:29) - Mall of Asia Globe / Red Notice promo Subscribe to my YouTube channel. Video versions of my episodes are uploaded there.
18 minutes | Nov 22, 2021
How a Personality Test is Making Over $20 Million, How Restaurants Can Have Their Own Drive-Thrus
In this Steal This Idea episode, Chris talks about the lucrative business behind the Myers-Briggs Personality Test, and how all restaurants can have their own drive-thru by doing one simple change.  (0:15) - Restaurant Drive-Thrus (7:40) - Myers-Briggs Business Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
24 minutes | Sep 29, 2021
Steal This Idea — Human IPO: The Stock Market Where You Invest in People Instead of Companies
What if there was a stock market, but instead of investing in companies, you invest in people? In this episode of Steal My Idea,  Chris talks about Human IPO, and Girls Auto Clinic, a car repair center for women.  ------ TIMESTAMPS: *(1:52) - Human IPO *(13:00) - Car repair center for women ------ SHOWNOTES: Visit my website: chrisgarin.com Wired.com article about Mike Merrill Human IPO: humanipo.app Girls Auto Clinic: video ------ LINKS Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
15 minutes | Sep 12, 2021
Steal This Idea — Making Millions Selling Furniture to Women and How to Get Recurring Revenue
Learn about how Modsy created a The Sims-inspired 3D remodeling app that allows people to shop for furniture. Chris also talks about Rainymood, the razor and blade business model, Spotify freemium, and Warby Parker's shift to contact lenses. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
15 minutes | Sep 7, 2021
Steal This Idea — How this Brand is Making Millions by Solving Pregnant Women's Problems
In this new series, learn how to sell to pregnant women, true crime fans, and horror fans.  Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
14 minutes | Aug 30, 2021
Andoks | How to Make Millions by Selling Roasted Chicken
From barely selling 2 chickens per day to opening 300 locations in the Philippines, learn how Sandy Javier built one of the biggest brands in the country. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
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