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Radio.co and Podcast.co offer full-service management tools for broadcasters and podcasters. Radio.co provides easy to use cloud-based packages while Podcast.co includes a hosting platform and agency arm that supports end to end production services. It currently has studios in Manchester and London in the UK and New York City in the United States.MatchMaker.fm is his most recent brainchild that is set up like Tinder for podcasts; connecting podcasters to potential guests and eventually brands that they can partner with.We talk about: The difference between radio station management and podcasting His views on radio VS podcast and why he thinks radio is still around and as popular as ever The rise of internet radio and the kinds of brands that utilize it Why he thinks it’s still a great time to go into podcasting Discoverability as one of the biggest challenges that still plagues podcasters His advice on podcast dos and dont’s as well as how to engage listeners to make sure the podcast actually gives them value How to monetize a podcast Podcast differentiation best practices like segmentation that will help your show stand out  The difference between podcasting for brands and podcasting for personal brands His career progression and the evolution of his three companies His decision to branch out to YouTube to grow his personal brand and how he balances this with his three other businesses How he segments his content that caters to different customer avatars on varying media types like video and audio His “Working Lunch” streams on LinkedIn Live  How a partnership deal with AOL very early on in his career opened many doors in for his business and how it also became a defining wake up call when the partnership ended abruptly How he continues to grow and what he does to stay inspired How he nailed getting his Radio.co and Podcast.co URLs, how much they cost, and why he thinks it’s important to invest in making your brand memorable The “Three Sassy Commandments” he lives by Mentioned in this episode:My Brand Muse newsletter: http://www.philipvandusen.com/muse James’ “Working Lunch” LinkedIn Live series: https://www.linkedin.com/in/jamesmulvany/ To connect with James, head on over to his channels:Radio.co: https://radio.co/ Podcast.co: https://www.podcast.co/ MatchMaker.fm: https://www.matchmaker.fm/ Facebook: https://www.facebook.com/createreachinspire Instagram: https://www.instagram.com/james_mulvany/ LinkedIn: https://www.linkedin.com/in/jamesmulvany/ Twitter: https://twitter.com/jamesmulvany Website: https://jamesm.com/ YouTube: https://www.youtube.com/JamesMulvanyTV Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Zach Hesterberg; a Sales Process Consultant who helps successful, owner-operated businesses increase profits while decreasing overwhelm. The pioneer of the “Lever Pulling Method” boasts of an $100k+ increase in revenue in as little as 8 weeks.Zach is a good friend and colleague who I’ve used as a Facebook ads expert partner working for some of my clients at Verhaal Brand Design when he was just building his business. More recently, I engaged him to help launch my Brand Design Masters Guild mastermind and it was one of the best business decisions I’ve ever made.We discuss: His career backstory and how he landed his current role as a Sales Process Consultant from his roots as a Facebook ads expert What he does as a Sales Process Consultant, who his market is, and how he helps them How he approaches engagements with the analogy of a doctor diagnosing patients and offering prescriptions What he calls “Opportunity Diagnoses” and how these are met with “Profit Prescriptions” that serve as a guide on how to implement the solution His hands-on approach that assures his clients take action to implement the strategies he identifies His “Lever Pulling Method” and how it speaks of his service of avoiding being overwhelmed by identifying and pulling the one specific lever that will make the biggest difference in sales and revenue  How he accumulated the knowledge and skill set of problem-solving for a wide range of businesses Learning from and getting certified by Marketing Consultant Frank Kern Getting sales process coaching from Taylor Welch and Chris Evans’ Traffic and Funnels Best practices on his website that was put in place to specifically to secure conversions His use of direct and personal messaging that breaks through the noise  How he markets himself through engagements, connections, and giving free value His experience of taking on various internships to learn the ropes of social media marketing and how he eventually started his business from his college dorm room Marketing trends he thinks people should be paying attention to  Donald Trump being a good marketer because he knows how to command attention by being controversial His personal mantra rooted in faith Mentioned in this episode:Direct Response Internet Marketing Consultant and Copywriter Frank Kern: https://frankkern.com/ Taylor Welch and Chris Evans’ Traffic and Funnels: https://trafficandfunnels.com/about/ To connect with Zach, head on over to his Facebook: https://www.facebook.com/zach.hesterberg.1 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I’m joined by one of the leading pioneers of building the human cloud. Matthew is the Co-Founder and CEO of Venture L, a freelancer-focused platform that offers them efficient business solutions. He is also co-author of the HarperCollins-published book The Human Cloud which takes a  look at how changemakers use AI and the freelance economy to transform work. During his previous stint in Microsoft, he spearheaded a partnership with Upwork that built Microsoft 365 freelance toolkit which allowed enterprises to embrace the human cloud at scale.The Forbes, Fortune, and Bloomberg-featured entrepreneur recently ranked as part of the Top 50 Remote Work Experts to Follow talks about: His book The Human Cloud (as of writing, the book has been published and is available on Amazon) The thesis of doing so much more for so much less by embracing this transformation to digital remote outcome-based models Three ways to embrace the freelance economy and how to leverage the human cloud His view that we need to move away from the resume model of success The Amplification Effect that he wants to highlight in light of the effects of the pandemic to freelancing Why we’re seeing a race to the bottom and what he sees as the solution to it The Venture L business model that integrates, automates, and projects what freelancers should be doing Why he says freelancers don’t need Venture L but their lives are going to get better with it His career trajectory from Microsoft to building his personal brand How he dealt with the big challenge of being deemed “too young” by a bureaucratic work environment Where he finds inspiration and what his ultimate “Why” is His personal mantra hinged on leaving the world a better place through the work he does and the reason he built a scholarship program in his hometown Mentioned in this episode:My Brand Design Masters Guild: https://www.branddesignmasters.com/For more of Matthew’s work, head on over to his channels:Book: https://www.humancloudbook.com/ LinkedIn: https://www.linkedin.com/in/matthewmottola/ Newburyport Scholarship Grant: https://www.humancloudbook.com/newburyport Website: https://venturel.io/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve.The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms. We talk about: His professional journey and the question he asked himself that sparked the pivot in his career How trying to differentiate himself against his competitors led him to the fundamentals of branding and brand strategy The origins of The Brand Master Academy  Why he focuses his content marketing efforts on YouTube and subsequently, how he practices content repurposing to maximize his reach His advice to beginner creative professionals looking to find their key differentiating factors Marty Neumeier’s thoughts on what niching down really means and what it certainly isn’t  How taking a course by Kerwin Rae began his content creation process that helped him find his groove and voice The ability to sit in your discomfort when first putting out content and not getting a lot of views and subscribers until you go through the metamorphosis that allows you to grow in following and mileage The idea that there’s always someone a couple of steps behind you that you can help His advice on how to choose the content form to start with How he’s been leveraging the use of carousels created out of his valuable video content Where he finds his inspiration and the end goal that guides all the work he does How he balances his personal brand with client work Brand strategy trends he sees on the horizon His personal mantra that revolves around empathy Mentioned in this episode:My Brand Design Masters Podcast interview with Marty Neumeier: https://podcast.branddesignmasters.com/22Business Coach Kerwin Rae: https://www.kerwinrae.com/ To connect with Stephen, head on over to his channels:Website: https://brandmasteracademy.com/ YouTube: https://www.youtube.com/c/brandmasteracademy Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today on the podcast, I speak with one of the most decorated pillars of brand strategy, Marty Neumeier. Marty is a bestselling author, designer, and sought-after brand consultant best known for his books: The Brand Gap (2003), Zag (2006),  The Designful Company (2008), Metaskills (2012), The 46 Rules of Genius (2014), and The Brand Flip (2015) which served as the much-awaited sequel to The Brand Gap.An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003 while Zagwas included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten.Marty currently sits as Director of CEO Branding at Liquid Agency, is a member of the AIGA Board of Directors, and is President of the AIGA Center for Brand Experience where he edited and published The Dictionary of Brand.We talk about: His latest book: Scramble (2018), what made him want to write it, and why he decided to get into a branding thriller genre His philosophy of writing books that people finish and what he does so his readers can’t stop turning the pages “The 5 Qs of Strategy” and how it relates to design agencies His famous quote saying “Branding is a game of categories” and how the category you choose to compete in and the products and services you sell are key factors to your ability to win Why he thinks companies and firms all look the same to clients and what to do to differentiate yourself successfully His thoughts on brand differentiation and owning a space in the world Dealing with preconceptions of any kind when you’re trying to sell a service, understanding how your customers make their decisions, and working with their thought process instead of contradicting it His big move to Silicon Valley that marked his career progression from Generalist to Specialist and jump-started his career How he was able to quadruple his business in the first year by presenting himself as a Specialist How he went from charging $6k to $60k for the same packaging service in 10 years What he means when he says he isn’t charging by the hour but charging by the success What he thinks is the biggest mistake a startup agency can make and how to avoid this His advice on moving up from servicing SMEs to bigger clients  The career-changing story of getting Apple as a client and how it became his stepping stone to getting to the next level in his business Why he favors testing ideas to get actual consumer preferences over creating work based on textbooks and design history that aren’t grounded on reality How he built his credibility by niching down in software and establishing a history of testing within that niche The epiphany that led him into branding and writing books about it  His advice for designers to tap into branding in order to become more valuable and profitable  Why niching down and specializing in something don’t require you to close your doors to other opportunities What to do if you want or need to accept work that isn’t really part of what you’re trying to get known for Building your portfolio with your specialization of choice in mind and remembering that what you show is the work that you’re going to get His career trajectory, how he began his branding journey, and how his personal branding and content creation has evolved through the years How noticing the gap between what designers are doing and what companies are doing strategically led to writing his first book: The Brand Gap The huge success of The Brand Gap and how it paved the way for his other books and a workshop that was instrumental in him becoming widely popular on Slideshare and online His personal brand philosophy that you can’t build a brand on sameness, build it on difference What he thinks is the secret to building a one-man brand How he stays inspired and what topics he reads about His personal manifesto on how it’s better to be helpful than right Mentioned in this episode:Critique Magazine: https://www.amazon.com/Critique-Magazine-Thinking-Curiosity-Inaugural/dp/B0028364W0 Marty Neumeier’s Books:The Brand Gap (2003)Zag: The Number One Strategy of High-Performance Brands (2006)The Designful Company: How to Build a Culture of Nonstop Innovation (2008)Metaskills: Five Talents for the Robotic Age (2012)The 46 Rules of Genius: An Innovator’s Guide to Creativity (Voices That Matter) (2014)The Brand Flip: Why Customers Now Run Companies—and How You Can Profit from It (2015) For more information on his books or how to join his classes, head on over to hisAuthor Website: www.martyneumeier.com   Mastermind and Courses Website: https://www.levelc.org/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I talk with Jacob Cass, principal of award-winning branding agency Just Creative which boasts an impressive list of clients including Disney, Nike, Redbull, OMEGA, and Nintendo. Jacob hosts a podcast called the Just Branding Podcast and runs an industry-leading blog called Just Creative Blog. He also runs the Inner Triangle Group Coaching Mastermind where he coaches and mentors other creative professionals and helps them fuel their growth and creative mind.The recently named “#1 Branding Coach to Follow” by Yahoo! Finance talks in greater detail about the following: Why he believes there has never been a better time than now to be a designer The biggest challenges that creative professionals are experiencing now Seeking the growing number of communities that provide support for creative professionals and avoiding fake gurus that mislead and stunt creative growth His different coaching program setups and how each caters to a specific phase of a creative professional’s journey How he uses the power of asking the right questions to empower his mentees to find their way through their own growth with little guidance from him His career trajectory and how he decided to add the layer of personal branding and content development to his business The evolution of his blog from being a site that he wrote for exclusively to a passive income-generating platform that leverages affiliate marketing How committing to a 4-hour work day when he traveled the world taught him to form habits that allow him to balance his agency work with his influencer and coaching hustle How he uses inbound marketing to promote his services and the biggest selling point of his business Where and from whom he’s taken influence to build his agency and personal brand What he thinks people should watch out for in the design space His personal manifesto that he first read as a kid on a magnet stuck to his fridge For more of Jacob’s work, head on over to his channels:Facebook: https://www.facebook.com/justcreativedesign Instagram: https://www.instagram.com/justcreative/ LinkedIn: https://www.linkedin.com/in/justcreativedesign/ Twitter: https://twitter.com/justcreative Website: https://justcreative.com/ YouTube: https://www.youtube.com/c/JUSTCreative Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I reconnect with Jonathan Christian, who I first met at a conference in London, to talk to him about his incredible story of surviving not one but two near-death experiences that led him to his career today.Jonathan is CEO and Founder of We Make Stuff Happen, a Canadian-based digital marketing and training agency that helps entrepreneurs and small businesses overcome marketing challenges. A cornerstone of their service is helping SMBs achieve maximum effect by sharing stories with enthusiasm and passion.Committed to empowering entrepreneurs, non-profits, and businesses on how to successfully maneuver the ever-changing landscape of the Social Space, he talks about: His terrible 2008: the passing of his mom, losing his source of income, and a major car accident that left him with a life-threatening neck injury How this trifecta of a perfect storm helped him begin his social media marketing journey The genesis of his business and how he pieced everything together after a chance encounter that led to him securing his unique URL Leveraging a business’ unique story to strengthen brand differentiation The back and forth struggle of leveraging a brand’s story and focusing on client-centric communication (who you are VS who you serve and what you can do for them) The value of content marketing as a business development tool How he helps his clients uncover their most unique and defining differentiating factors Another near-death experience that cemented his belief that helping other people tell their story is his purpose Getting over the hurdle of just starting and how he helps his clients by leading them in with sample posts for content marketing The mindset shift he underwent to begin his journey as a course creator that now accounts for 40% of his total business Why he makes sure that his mastermind community builds confidence and belief in its participants Being ready to sell to a client that isn’t ready to buy VS being ready to help  His view on relationship selling and what the next social media trends will be His personal mantra rooted in a single question he likes to ask himself Mentioned in the episode:His Inner Circle mastermind community: https://wemakestuffhappen.com/product/inner-circle-membership/ 90-9-1 rule from my Brand Design Masters Podcast interview with Neal Schaffer: https://podcast.branddesignmasters.com/19My Brand Design Masters Guild: https://www.branddesignmasters.com/ To connect with Jonathan, head on over to his channels:Facebook: https://www.facebook.com/MakeStuffHappenLinkedIn: https://www.linkedin.com/in/jdgem/?originalSubdomain=ca Website (agency): https://wemakestuffhappen.com/ Website (speaker): https://jonathanchristian.ca/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Identified in CMO.com’s Top 10 Marketing Thought Leaders and Forbes’ Top 50 Social Media Power Influencers, Neal is a social media strategy consultant, speaker, and podcaster. He works with companies to audit their social media initiatives and creates effective social media strategies while hosting a show called the Maximize Your Social Influence Podcast. Considered a regular at Social Media Marketing World having been a speaker every year since its inception, Neal is also a published author of books on social media marketing.  His most recent book “The Age of Influence: The Power of Influencers to Elevate Your Brand (2020)” received a stellar review from John Lee Dumas who calls it “the manifesto for influencer marketing”. We talk about: His new book: “The Age of Influence” and what made him want to write it The gap between what most people consider to be influencer marketing and what its reality and actual potential is Why he highlights being an influencer yourself just as much as using influencers in his book Leveraging employees and real people to become influencers because people want to do business with people How to pick the right influencers for your brand and the number one thing to do if you want to become an influencer for a certain brand Shifting from using celebrity influencers that don’t seem very authentic to nano-influencers that are actual users and already have brand affinity to your business His career trajectory, the wake up call that convinced him it was time to start his personal brand, and his growing digital footprint today The four content mediums that help with generating influence The 90-9-1 rule that is seen across different social media platforms and how to make use of this pattern to your benefit Why building your personal brand through content creation while you’re still employed is a good career insurance  HIs trick for maximizing LinkedIn and getting people outside of your network to see your content Why he attributes a training on the Deming Cycle and a former colleague as influences to the way he does his work now His decision-making criteria in terms of where he puts his energy as a brand that seems to be doing well on various major platforms Picking a platform and doing it well until you wield influence there VS spreading yourself too thinly His two personal mantras that highlight showing up and not having any regrets about the past Books Neal authored that were mentioned in this episode: Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn (2011) Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (2013) The Age of Influence: The Power of Influencers to Elevate Your Brand (2020) For more of Neal’s work, head on over to his channels:Amazon: https://www.amazon.com/Neal-Schaffer/LinkedIn: https://www.linkedin.com/in/nealschaffer/ Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/ Twitter: https://twitter.com/NealSchafferWebsite: www.nealshaffer.comThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s podcast guest, Andy Storch offers sage advice on how to network successfully and make connecting easier so you can reap all the benefits and opportunities out of them.Andy Storch is a talented development consultant who connects companies with learning and development solutions that help their people do the best work of their lives. In the same space, he hosts a podcast called The Talent Development Hot Seat where he sums up his brand of corporate talent development. He also hosts another podcast called The Andy Storch Show where he focuses on personal development and helping others get the most out of life.The sought-after talent development consultant, speaker, podcaster, and conference host talks about: His career trajectory and podcasting journey Networking and getting opportunities through relationships Making use of connections to exchange knowledge and value on different sets of expertise His advice to make connecting and starting conversations easier for introverts The many opportunities that can come from using LinkedIn to stay connected to people you used to work with His thoughts on what the next trends will be for self-marketing and personal branding The power of connecting with people who have complementary skills so you can keep learning Staying on people’s top-of-mind by creating content and adding value where you can Prioritizing which platform you spend your time on depending on which one gives you the most opportunities and business; in his case, LinkedIn The simple but very effective trick of commenting and adding value on other people’s posts that gets you recognized and opens up opportunities His affirmations that he likes to recite every morning to align himself to his goals  For more of work, head on over to his channels:Instagram: https://www.instagram.com/andy_storch/LinkedIn: https://www.linkedin.com/in/andystorch/ Podcast: https://www.advantageperformance.com/talent-development-hotseat/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Roger is a speaker, podcaster, and marketing guru with a stellar 25-year career in “big corporate” handling some of the biggest brands in the UK. Today, he runs a thriving marketing agency and consults with companies on effective marketing strategy.We talk about: His 25-year career in “big corporate” marketing How digital marketing restrictions and the resistance to using it in corporate paved the way for him to take the leap into solopreneurship His view of technology giving rise to the mistake of confusing marketing with communication The two prongs of strategy that make communication effective Content being a long game: how he landed a consultancy project only after episode 89 of his podcast and how I waited two years before a YouTube video of mine went viral What he’s seeing on the horizon for branding and marketing for SMEs The three questions you need to ask yourself to formulate your core offer Being better than your competition vs. being different than them How embracing your own personality and building your own personal brand can help with brand differentiation Starting off communication with a question that is client-centric and other best practices in his website His personal mantra on simplification For more of work, head on over to his channels:LinkedIn: https://www.linkedin.com/in/rogeraedwards/ Podcast: https://rogeredwards.co.uk/maf/ Twitter: https://twitter.com/Roger_Edwards Website: https://rogeredwards.co.uk/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Ian Paget who found his career path after a Moped accident. Ian recounts how he somewhat fell into the industry as a Graphic Designer turned Creative Director and now internationally known as the award-winning designer behind Logo Geek  — a top-tier logo design service based in Manchester, UK.We talk about: His career path and how his love for art as a kid eventually led him to his stellar design career The Moped accident that got him out of the first job he knew wasn’t for him and into the company that he’s grown with for 10 years where he currently sits as Creative Director Overcoming the learning curve from print-based work to web design when he moved on to agency work  His genuine passion for learning The humble beginnings of Logo Geek as a simple means for him to learn logo design  How taking on a side hustle originally intended for extra pocket money turned into a very successful creative entrepreneurship How he used his knowledge of SEO to build organic growth that landed him top rankings on Google searches How he builds passive income from affiliate marketing and sponsorships What he did to build an email list of 12,000 subscribers and his advice for others who want to do the same His personal mantra Ian is a logo designer, blogger, podcaster, twitter personality, and moderator of a thriving Facebook community. His agency work as Creative Director has landed him the role of lead designer on projects for companies including Barclaycard, Yakult, and GlaxoSmithKline.For more of Ian’s work, head on over to his channels:Twitter: @logo_geekWebsite: https://logogeek.uk/Logo Geek on Facebook: https://www.facebook.com/groups/logogeek/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

The recognized international business mentor, keynote speaker, podcaster, blogger and bestselling author of “Virtual Freedom” and “Rise Of The Youpreneur” talks about the following: How accepting the reality that “you don’t know what you don’t know” actually fuels growth as an entrepreneur How being schooled in a meeting paved the way to this realization The importance of being self-aware What sets really successful entrepreneurs from those who don’t do that well The importance of productivity and delegation How to buy more time What causes entrepreneurs to burn out Why entrepreneurs never want to admit they’re wrong The mindset shift that allows personal brands to achieve their goals by investing in specialists  Learning new things at 46  His complicated history with YouTube and his plans of leveraging it more Hiring YouTube and video specialists to work with him and teaming up with companies that promote growth on the platform The importance of speaking the language of the platform you’re on without going off-brand  His opinion on what the next marketing and branding trends will be Why staying true to yourself and finding the right balance of what to share will attract the right audience Why he believes that entrepreneurs should appreciate their own work Chris Ducker hosts the annual Youpreneur Summit, which is held in London, U.K. each November. He is also the self-proclaimed ‘Proudest Brit’ doing business online!To connect with Chris, head on over to his channels:Twitter: @ChrisDuckerWebsite: http://www.chrisducker.com/YouTube: https://www.youtube.com/user/chrisduckerYoupreneur.FM podcast: http://www.chrisducker.com/podcast/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Daniel Scott is a digital designer, certified Adobe instructor, and a regular speaker at the annual Adobe MAX Conference. A self-proclaimed software nerd, Dan built Bring Your Own Laptop, an online video training platform that houses an impressive library of Adobe tutorials that cater to all stages of learning and equip its students with real world applications of Adobe softwares.The winner of multiple Adobe teaching awards talks in greater detail about the following: His career journey and how he actually shifted from studying finance in University to design The early years of juggling design freelancing work with training and teaching night classes How his love for training brought him from teaching night classes at University, to setting up a physical classroom, and then the eventual dive into a fully online setup The range of formats of his courses and how it caters to different skill levels and needs How he does his own marketing and why distributions plays a key role in it Seeing the potential of taking on side hustles The importance of building a library of evergreen content His advice on how to bulletproof your business  How he handles finding new opportunities when he hits the ceiling of a current venture Understanding the customer journey and architecting your solution around solving that A simple work philosophy that allows him to charge 5 times more His personal mantra where he uses a visualization of waves on the beach  To learn more about Dan’s work and his courses, head on over to his channels:Instagram: @bringyourownlaptopTwitter: @danlovesadobeWebsite: https://www.bringyourownlaptop.com/ For Instructors: https://www.instructorhq.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

If there’s anyone that can attest to self-actualization being the fruit of being able to take control over your life and the ability to master yourself, it’s Roberto Blake. In this episode, I talk to Roberto about his family life that influenced his mindset early on, how his non-linear career trajectory affected his work ethic, overcoming depression to get to where he is today, and his philosophy for doing the work he does.The top-tier creative entrepreneur, YouTube Certified content creator, and sought-after keynote speaker and I discuss: His recent tweet theme that circles around personal empowerment How his upbringing contributed to him being raised to be a self-empowered critical thinker His watershed moment and the many turns he took transitioning from agency work to freelance and eventually building his personal brand His views on self-initiated or free work as means to maintain creative control while gaining client references Working for experience vs working for exposure How he developed his abundance mindset and why he’s all about leveraging  Taking the “beatdown” of owning up to his choices at the expense of his self-confidence The “Fire Me or I quit” decision Why he sees himself as a true-born entrepreneur The standard by which he measures himself against Expanding his content themes and why he believes everything we do is a lifestyle How the difference between where he is on Maslow’s Hierarchy of Needs and where his audience is affects what he teaches His Create, Grow, and Earn Framework Separating your economic value from your human value  How not having ownership of his time, work, and relationships pushed him into depression Taking back control through doing independent work and working out personal resentments  His radical transparency with his earnings and altruistic giving of learnings being means to pay it forward for all the training he himself received Why chasing the feeling of pleasing his parents translates to him wanting to empower and share knowledge to others His thoughts on achieving mastery, being multi-creative, and how to self-actualize creatively  Being intentional and purposeful about choices but trusting the process at the same time Why a career is like a web, not a ladder and how this is telling of a creative’s non-linear approach to life Why knowing what to do beyond victory is as important as knowing how to achieve it How he fell back in-love with taking photos, picked up wedding photography gigs, and allowed it to challenge himself and meet new people Finding the fulfillment of seeing growth in others through hands-on, people to people mentorship What’s next for him and what audiences can look out for in his next videos His concept of net happiness A practical guidebook of his Create, Grown, and Earn Framework that’s in the works How he applies the Japanese concept of Ikigai in everything he does Why he believes quality and quantity are non-combative and what should actually be more prioritized above the two His advice to younger creatives to be consistent first before exceptional The 4 Rs of Entrepreneurship that he lives by  His personal mantra Roberto Blake is the Founder of Awesome Creator Academy where he motivates and mentors small business owners and content creators on how to build their brands and businesses. He has created over 1000 educational videos on his YouTube channel and regularly speaks at his Create Something Awesome podcast where he has reached millions and inspired even more to embrace their creativity and achieve their ambitions.To connect with Roberto, head on over to his channels:Instagram: @robertoblakeTwitter: @robertoblakeFacebook: https://www.facebook.com/Robertoblake2/LinkedIn: https://www.linkedin.com/in/robertoblakeWebsite: https://www.awesomecreatoracademy.com/YouTube: https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-QThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Nicole helps entrepreneurs, influencers, and business owners improve their marketing results through coaching programs that highlight stellar personal branding and engaging content marketing.She talks about her career transition from holding a senior level position in corporate to building her own marketing business and how she juggles developing her personal brand and doing client work.We talk about: What brought on her shift from corporate to personal branding The differences between being part of a corporate marketing team and being on your own How she handled impostor syndrome and the challenges that came with doing everything on her own as a solopreneur How she leveraged her corporate experience to find her niche and succeed in it The beginnings of Lollipop Social and how inspiration for its name came from a random airport experience with her son The first thing she did to scale her business that made all the difference How a major setback in her business opened doors to bigger opportunities Allowing audiences a glimpse of how you work through videos so they feel like they know you and are more enticed to work with you Her Chocolate Cake Model that allows her to remain authentic to her audience while drawing the line with oversharing  Why she believes in the power of showing up, knowing your audience, and knowing your “why” Nicole’s marketing career started at the Financial Times over 20 years ago. Today, she is a Chartered Marketer who develops sweet success from superb marketing strategies through Lollipop Social, a sought-after Social Media Coach, and Events Speaker.To connect with Nicole, head on over to her channels:LinkedIn: https://www.linkedin.com/in/nicoleosborne1/YouTube: http://www.youtube.com/c/NicoleOsborneLollipopSocial Lollipop Social IG: @lollipop_socialLollipop Social Twitter: @lollipop_socialLollipop Social Website: www.lollipopsocial.co.uk Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Natalie Hailey, CEO and Founder of Hot Content UK — an end-to-end content marketing agency that specializes both in creating and maximizing the bandwidth of existing content to rapidly accelerate channel growth. Natalie is the embodiment of the quote “Whatever you give a woman, she’s going to multiply”. Give her one YouTube video and she’ll create endless content with it!We discuss: Her career trajectory from being a realtor to a copywriter to Hot Content UK CEO and Founder The manifestation of her niche through a chance encounter with a client Allowing brands to focus on creating great content while offloading publishing, repurposing, and promotion to an outsourced manager What content repurposing is and why her agency champions it The best original form of content that opens up the most possibilities Tipping the scales between specializing in a specific service and being flexible to client needs How she arrived at her podcast format and why you should also take the time to consider how you build your content stream Tiktok’s rising popularity and how businesses can maximize it in the future The importance of seemingly small details like YouTube thumbnails  Her personal mantra For more of Natalie’s work, head on over to her channels:Instagram: @natalie_hotcontentWebsite: https://www.hotcontent.co.uk/YouTube: https://www.youtube.com/channel/UCSf87a4GMhExMAIBHdES3zg Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Ben Amos — Creative Director of video strategy and production agency Innovate Media and CEO of Engage Video Marketing. Undoubtedly the go-to guru for video strategy, Ben recently landed a highly coveted speaking engagement at Social Media Marketing World 2020.The video maven and well-known podcaster talks about the following: How he landed his SMMW2020 speaking gig Broadening networks through the reciprocal relationship of creative entrepreneurs exposing each other to their audiences  His video strategy philosophy Tips on how to combat hesitations on going into video  Creating an audience-centric video strategy vs. posting random content A simple mindset shift about creating videos that will get you more views How he leverages the power of a personal brand behind his agency brand Creating the Online Video Strategy Blueprint for video producers  The motivations behind Engage Video Marketing Academy How to know where to post your videos Upcoming trends in video strategy and production To connect with Ben and for more information on his services, head on over to his channels:Twitter: @engage_benLinkedIn: https://au.linkedin.com/in/beninnovateWebsite: http://engagevideomarketing.com/To join the academy: https://engagevideomarketing.com/academy/For video producers: http://www.onlinevideostrategyblueprint.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Gavin is an ads guru and creator of the Funnel Academy - a membership site that offers video courses that provide invaluable strategies on how to run ads and actually get results from them. He is a massive fan of step-by-step processes and frameworks so the academy follows a roadmap that underscores not just information and resources but also in-depth training and implementation.We talk about: The two parts of his business His non-linear career path and why he decided to offer training in a community setting Why he starts his Funnel Academy roadmap with mindset fine-tuning Tipping the scale between providing information and promoting implementation  One of the biggest hurdles he faces in running ads for others What could be causing the roadblock when ads don’t get results His personal mantra borne out of being a good influence and doing honest work in a market that has bad practices in it A Podiatrist member of the Funnel Academy whose business and life changed completely as a result of his courses Social Media Marketing World, the door it opens to build connections, and the power that simply being open to conversation has To connect with Gavin, head on over to his channels:Instagram: @mrgavinbellTwitter: @MrGavinBellFacebook: https://www.facebook.com/MrGavinBell/LinkedIn: https://uk.linkedin.com/in/mrgavinbellYouTube: https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFwWebsite: https://mrgavinbell.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode of the Brand Design Masters Podcast, I talk to Clare Josa — a leadership mentor, speaker, podcaster and 8-time author who has spent 15 years studying imposter syndrome. Following the successful completion of a comprehensive research study on the subject matter, Clare has just written and published a book entitled “Ditching Imposter Syndrome” where she breaks down what she refers to as the 4Ps or telltale signs of having imposter syndrome.Considered to be one of the most accomplished experts on the subject, Clare discusses the following: Common characteristics of those suffering with imposter syndrome 4Ps: symptomatic traits of someone with the condition On branding: how starting by specializing in what she’s good at and niching down her personal brand on the subject eventually opened more doors of opportunities for her business Maximizing social media: getting echoes VS getting conversions Why depth is more important than width when it comes to exposure Steps in recovering from imposter syndrome How to turn that little critic in your head into your cheerleader without going to war with it Her personal mantra For more resources on imposter syndrome or more of Clare Josa’s work, head on over to her channels:Free Download: ABC Cheatsheet and .MP3: http://www.clarejosa.com/philipPodcast: http://www.clarejosa.com/revolutionary-women-new-podcast-clare-josaWebsite: http://www.clarejosa.comTwitter: @clare_josaThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museFOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusenLIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

In this interview, I talk with Amy about her career as a new media triple threat—YouTuber, keynote speaker and best-selling author. We discuss her rebranding efforts, dealing with evolving content, coaching people with her mantra of going after the life you want, and leveraging online communication to make this a reality.The social media maven, vlogging sensation and marketing guru does what she does best and gives an articulate account of the following: How her career developed as a result of doing things people were afraid to do Rebranding and the steps she took to really nail who her audience is Segmenting her brands but also developing a complementary relationship between each one Being purposeful VS spreading yourself too thinly on social media Why people are joining the conversation on Facebook Messenger or Instagram more than Twitter or Snapchat How being an introvert turns out to be a great asset despite being a brand that harnesses online video communication greatly How she stays inspired Her personal mantra that she’s known for across the board Amy owns two marketing companies — Aftermarq and Vlog Boss Studios, creator of the popular YouTube series Savvy Sexy Social, and author of the best-selling book Vlog Like a Boss: How to Kill It Online with Video Blogging.For more of Amy Landino’s work, head on over to her channels:Website: https://amylandino.comTwitter: @SchmittasticInstagram: @schmittasticFacebook:https://www.facebook.com/vlogbossYouTube: https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3JwLive with Amy: https://www.youtube.com/channel/UCMKC0QF4WrVIXdotkh6HG6wVlog Boss radio podcast on iTunes: https://podcasts.apple.com/us/podcast/vlog-boss-radio/id872395184Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.