Created with Sketch.
12 minutes | Sep 22, 2020
Episode 5 - BOLD Marketing We Admire Part 10
We decided to shake things up a bit and share “BOLD Marketing We Admire” in a fresh way – a podcast! This fun episode features all members of team ODEA sharing the details on their BOLD pick.
58 minutes | Mar 26, 2020
Episode 4- COVID-19
You've got questions. We've got answers. The Entrepreneur and Family Business Council hosted a free conference call, "Helping You Deal With COVID-19: Ask the Strategic Partners Conference Call". Each of the EFBC's Strategic Partners provided guidance for these difficult times in areas spanning law, finance, marketing (that's us!), IT, accounting, insurance, HR and banking. Weren't able to attend the virtual meetup? We've got you covered. Find the answers to your business related COVID-19 questions here.
6 minutes | Feb 13, 2020
Just a Slice: Keeping Your Content Digestible
There’s no better way of explaining why it’s important to keep content simple on marketing assets like a good food analogy. Check out this week’s episode where Patty is joined by ODEA graphic designer, Stephanie to talk about two things we love: keeping content digestible and Portillo’s chocolate cake.
14 minutes | Jan 23, 2020
Three Tips for Marketing in 2020: No Crystal Ball Needed
In this week’s episode, we’re excited to have Andrea Durfey, marketing and communications strategist, join ODEA President, Patty Rioux! Andrea’s been in marketing for nearly thirty years with a brain full of insights she’s ready to share. On this episode, Patty and Andrea discuss marketing in 2020 and three areas businesses should focus their marketing efforts.
4 minutes | Jan 9, 2020
Brain Lava is Back: Why It's OK to Press 'Pause'
Welcome to season two of Brain Lava! We’re so excited to be back and kicking off this week’s episode with one of our favorite “Patty-isms”, Marketing is a marathon, not a sprint. But sometimes you have to hit pause on a project and take some time to retool before you get back in the race. And that’s okay! Take a listen to this week’s episode to hear how ODEA is using this very advice to take Brain Lava to the next level.
17 minutes | Nov 18, 2019
Episode 41- Brain Lava Hot Topic - Website Accessibility, ADA and WCAG
You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website.
12 minutes | Oct 4, 2019
Episode 40- Living Through a Rebrand
If your organization changes its name and/or logo there are A LOT of places and items to update with the new brand. Some are more obvious like your website and email address. But what about all the little things? Voicemail box recordings. Internal documents. Office Signage. The list goes on! In Episode 40 of Brain Lava, Liz Fidanovski, Executive Director of the Entrepreneur and Family Business Council, joins ODEA President Patty Rioux to share her experience of living through a recent rebrand.
4 minutes | Sep 20, 2019
Episode 39- Our Three Requests of Conference Speakers
Conferences. Love ‘em or hate ‘em? We’ve experienced the ups and downs of educational conferences we’ve learned one thing: it’s the presenters that make or break the experience. Swanky venues and swag bags bursting with goodies can only take you so far. In Episode 39 of Brain Lava, ODEA President Patty shares her three requests of conference speakers.
7 minutes | Sep 6, 2019
Episode 38- Natural Networking: How to Approach LinkedIn Like a Human
We were recently asked how to best approach someone you don’t know on LinkedIn. Our answer is simple: act like a human! Just because you’re online, it doesn’t mean normal behaviors get tossed out the window. Be yourself and find a natural way to connect and build a relationship with a potential customer or business partner. Listen to Episode 38 of Brain Lava to learn more!
22 minutes | Aug 22, 2019
Episode 37- Intern Anna
Think you’ve got marketing all figured out? So did ODEA intern, Anna… until she started working for us. Joined by president Patty, our marketing intern discusses three things that surprised her about the marketing world in episode 37 of Brain Lava!
5 minutes | Aug 8, 2019
Episode 36- Brand Sounds
Brands have signature logos, signature taglines and, increasingly, signature sounds. Tune in to Brain Lava to hear ODEA Prez, Patty Rioux, share her thoughts on why brands need to invest in sounds even more as voice search and voice assistants keep changing in the marketing world.
7 minutes | Jul 24, 2019
Episode 35- Why You Should Start a Podcast
Podcasts are growing in popularity – fast! Edison Research found that in 2018, 26% of Americans listened to podcasts monthly. So why haven’t you started yours? If you’re on the fence about podcasting, we’re sharing three reasons you should consider getting in on the action!
18 minutes | Jul 11, 2019
Episode 34- Deep Dive into SEO
Welcome to a very special edition of Brain Lava! On this episode, we’re jazzing things up a bit. Not only can you listen to us on this podcast episode, but we’ve also created a handy-dandy “Top SEO Tips” presentation! To view the presentation while you listen, click here.
6 minutes | May 23, 2019
Episode 33 - Cut. It. Out
Less is more. We apply this thinking to everything from putting on cologne to driving in Chicago traffic. On this week’s episode, we’re sharing why you should keep that lesson in mind when it comes to everything from your content to your ideas to running your biz.
14 minutes | May 9, 2019
Episode 32- Open Source vs Proprietary CMS
Thinking about your next website and the engine that’s going to drive it? Stuck between an open source or a proprietary content management system (CMS)? You’re in luck! On this week’s episode of Brain Lava, we’re talking about the differences between the two.
5 minutes | Apr 25, 2019
Episode 31- Social Media Lessons
Social media for business can seem overwhelming, especially if you’re brand new to the social platform world. In this week’s episode of Brain Lava, we’re sharing three lessons we’ve learned at ODEA wile navigating the world of social media for B2B businesses -- including our own!
14 minutes | Apr 11, 2019
Episode 30 - Learning Styles
Learning styles are important – especially when you want to help educate your audience. Who better to talk through the big three learning styles than ODEA Project Manager, Sue Lattea? With 20 years of experience as an educator and a textbook writer, Sue knows a thing or two about learning styles and how to use and leverage them effectively.
8 minutes | Apr 4, 2019
Episode 29- Swag
Swag matters! Or does it? Listen to this week’s episode to find out from Patty, Megan and Stephanie if swag is something you should be thinking about!
11 minutes | Mar 28, 2019
Episode 28- Image Resizing
On this episode, we’re speaking out for those that don’t have a voice. Those that are stretched and skewed to their limits without complaint. We’re speaking up for images and logos and sharing how to properly resize them!
8 minutes | Mar 21, 2019
Episode 27- 9 Mind-Blowing Stats
To us, statistics are like donuts, there’s really no such thing as too many. But fear not, this week we’re only serving up nine stats that will totally blow your mind. From cold calls, to websites, to sales to the ever-growing YouTube – these nine stats run the gamut.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022