86 minutes | Sep 11th 2020

052: Isle de Nature CEO Veronica Armstrong

Guest Veronica Armstrong is the cofounder and CEO of Isle de Nature, a Boston-based home fragrance startup that recently placed runner-up at Roxbury Pitch Night, a virtual pitch night hosted by Venture Café New England’s Roxbury Innovation Center. Isle de Nature offers a line of home fragrance products starting with candles made from beeswax and soy. Armstrong is driven by the belief that "unspoiled nature is a luxury" as climate change threatens the islands she draws inspiration from. Isle de Nature's signature fragrance, Pagua Bay, is inspired by the bay leaves indigenous to Dominica. Armstrong has deep expertise in e-commerce customer acquisition and product growth. As employee #4 and the former Head of Customer Happiness and General Manager at Lovepop, Armstrong helped the brand grow from unknown to Sharktank to dominating the specialty card market. She spends her free time mentoring female entrepreneurs and was named one of the top 20 female VPs and Directors in Boston tech by Rev in 2018. Discover more Boston Speaks Up at Boston Business Journal's BostInno: www.americaninno.com/boston/boston-speaks-up/