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It's not ideal, but many businesses must offer a diverse range of services to a broad group of clients. Is there a way one business can position themselves as being an expert in multiple niches? Have a listen and find out.

According to the dictionary a niche is "a shallow recess, especially one in a wall to display a statue or other ornament". Well today in Boring to BOOM episode 2, I'll explain what a niche is from a personal branding perspective, and how you can define and deepen your niche. Once you can define your niche with laser precision you'll be able to deliver incredible value to a specific group of people who experience a very specific problem.

In Boring to BOOM episode 1 Mark Stipic answers the question "what is personal branding?" In the words of Tom Peters: Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

This is Boring to Boom, the podcast for people who think their industry is boring but want to stand out and be FASCINATING. Episode zero inhere to give you a heads up on what it's all about.