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Black Dagger Marketing
20 minutes | Sep 30, 2020
Hide, Survive, Thrive
Where have you been in your business this past year? If you’re like most, myself included, you’ve been through a series of different phases and emotions that have propelled you forward, or perhaps held you back. But no matter where you are today, there’s always tomorrow. Let’s talk about how to thrive during these uncertain times. Sign up for my new free course at www.adamliette.com/tier1business
18 minutes | Mar 18, 2020
Working From Home
Have you suddenly found yourself working from home? It's quite a big change for anyone that is used to the office environment, and I just wanted to jump on to share with you some tips that I've learned from 18 months of working remotely. These could save your sanity, make you more productive, or even just happier during this time of disruption.
20 minutes | Feb 19, 2020
Organizing Your Research
So much data! In last week’s episode, we started sifting through research and dumping everything into a single document. If you’re anything like me, this resulted in a ton of information! So, now what do you do with it? In this second part of creating a running estimate, I’ll talk about grouping your information in buckets that can be used later in the marketing journey. Strap in and let’s get started.
19 minutes | Feb 4, 2020
Starting a Running Estimate
Have you ever dealt with extreme information overload? It can be easy to find yourself there, especially when doing heavy research. Today I’ll be introducing my method of creating a running estimate to allow you to sift through and synthesize the data that you collect.
32 minutes | Jan 23, 2020
Conducting Research That Will Actually Make A Difference
One of the truest statements that you’ll hear from many marketing experts is that you have to research your ideal customer. But where exactly do you start? There are so many sources of information that you can use to get a better idea of your customer that it can be overwhelming. Today I’ll be going through the areas that I focus and how you can get started. This is Black Dagger Marketing.
16 minutes | Jan 15, 2020
SOF Truth 5 Most Special Operations require non-SOF Assistance
Most Special Operations require non-SOF Assistance. This is the 5th of the Special Operations Truths and one that is especially imperative for anyone working in online business. Today, I’ll be going through this truth and unveiling ways that you can employ it in your life and business.
18 minutes | Jan 8, 2020
What if no one shows up?
Welcome to the Black Dagger Marketing Podcast, episode 38. Today, I’ll be addressing a topic that comes up quite often in groups I frequent. It’s all about the webinar and questions about why people didn’t attend. And what they should do next.
16 minutes | Dec 27, 2019
Planning for 2020
It’s the time of the year when everyone is prepped to make their transition into 2020. To take on new goals and resolutions for how they’ll work in the new year. It’s no different for me here at Black Dagger. Today, I’ll be talking through the deliberate process that I’ve been going through the past several weeks as I came up with a plan for the coming year. And how I’ll keep myself moving when things get hard.
10 minutes | Dec 9, 2019
Best Laid Plans
We’re coming up on the end of the year, which brings us the opportunity to look back at where we’ve been these past 12 months. In this two part episode, we’ll be exploring how to plan for the next year of business by taking the time to look back on where you’ve been… and all that you’ve accomplished.
23 minutes | Nov 20, 2019
The Psychology of Black Friday
It’s almost that time of the year! Time for Black Friday madness. If you haven’t been planning your Black Friday yet, it’s not too late, especially for an online business. Before diving into your strategy, taking time to consider the psychology of black friday shoppers and WHY they are buying will be highly valuable to you making this a successful event for you.
23 minutes | Nov 14, 2019
David vs. Goliath (Lessons from Baseball)
Sports can teach us a lot about life… We’re just coming to the end of baseball season and there were some moments from the World Series that have me contemplating the lessons we can take from the game. This is going to be a fun episode, whether you like baseball or not!
17 minutes | Nov 5, 2019
New Beginnings, Ep. 33
I recently took some time away from the show to figure out some very important things about myself. In this episode, I take you through my journey to my new place in this world... with a preview of what's to come.
14 minutes | May 10, 2019
Who Are You? Ep. 32
Who are you to be doing this? One thing that many struggle with is imposter syndrome, the idea that you aren’t qualified to be doing whatever it is that you’re doing. That you somehow have to ask permission from someone, or get their approval. For many, this can lead to them seeking out confirmation prior to taking action. I’ll be discussing my own struggles with imposter syndrome today on the podcast.
15 minutes | May 9, 2019
Taking The First Step, Ep. 31
We often hear about manifesting or envisioning where we are going to be in 1, 2, or even 5 years. And for most of us, we can do that. But, there is a fundamental flaw in this type of planning; the millions of steps in between where we are starting and where we want to end up. Let’s explore what are some of the first steps you can take today.
14 minutes | May 3, 2019
The Customer Journey
The customer journey and experience matters. This is one of the first major lessons that I learned when starting my journey into online marketing. It’s so easy to focus on the fun things like running Facebook ads or creating sales videos that we often forget this key part of the sales experience. Recently, this came up in a coaching call with a client, so I thought it was a great way to this week. Stay tuned!
15 minutes | May 2, 2019
Staying Focused, Ep. 29
How do you stay focused? When moving from a corporate job to solopreneur, there is an unspoken emptiness that many experience. And it can be hard to get used to. Today I’ll be discussing some strategies that I use to help me stay focused and on task when working alone. And some ways to keep your sanity!
18 minutes | Apr 24, 2019
With a Little Help, Ep. 28
We all reach that point, where we are at the limits of our current abilities. And while that can be a hard pill to swallow, recognizing that you need to continue to develop as a professional is an important component of continuing to grow. Let’s explore the stages of growing in this industry, today on the Boots to Business Podcast.
18 minutes | Apr 18, 2019
An Army of One, Ep. 27
Are you a solopreneur? Prior to making the jump into my business, I often thought about how great it was going to be to work alone. And have the freedom to do what I wanted… when I wanted. Now that I’m close to a year in, I’m starting to realize that there was something missing. Today I’ll be exploring the value of developing interpersonal relationships with other entrepreneurs, and just how much you can gain with those interactions.
16 minutes | Apr 16, 2019
Finding Thanks, Ep. 27
What do you have to be thankful for? It can be all too easy to dwell upon failures or areas of our business where we aren’t doing as well as we would like. The current climate of get-rich-quick gurus only exacerbates this problem. Why do we focus on what we haven’t done yet… instead of reflecting on the journey that we’ve already made? Let’s talk about getting into an aura of gratitude today… on the Boots to Business Podcast.
16 minutes | Apr 11, 2019
Starting a Podcast, Ep. 25
Is starting a podcast right for you? It remains pretty common knowledge that all online entrepreneurs need some format for reaching their target consumers. And there are a number of different ways that you can get started in creating your ideal platform. I’ll be discussing the origin of my journey into podcasting, some of the benefits of this platforms, and why it may be the right thing for you.
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