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What IS a brand, and how is your blog or website a brand? Are you the brand or is your site? Mike Parsons discusses branding your website or blog, how to keep your brand consistent and how to build trust in your brand through consistency.

We all have to make sacrifices, but are you sacrificing the wrong thing for your digital entrepreneur's journey? Like your health, your relationships or your still-needed day job? Mike Parsons discusses the 'analysis paralysis' so many new entrepreneurs experience, ways to handle it as well as inspiration and motivation to keep yourself swimming on.

In Part Three of three, Mike Parsons covers the FAQ, Portfolio and Media pages as well as optional Pricing and Guarantee pages. Your posts are not the only things which need to be optimized on your WordPress website. In episodes 13 through 15, Mike discusses the pages and elements your website needs for proper audience engagement, Know-Like-Trust factor and government compliance.

Your posts are not the only things which need to be optimized on your WordPress website. In episodes 13 through 15, Mike Parsons discusses the pages and elements your website needs for proper audience engagement, Know-Like-Trust factor and government compliance. In Part Two of three, Mike covers the Search function and Disclosure, Disclaimer, TOS and Privacy pages.

You posts are not the only things which need to be optimized on your WordPress website. In episodes 13 through 15, Mike Parsons discusses the pages and elements your website needs for proper audience engagement, Know-Like-Trust factor and government compliance. in Part One of three, Mike covers the Home, About, Contact, Testimonial, and Product/Services pages.

How is a long-tail keyword similar to "niching down" in your business offering? A very brief overview of keyword research and long-tail keywords. Mike Parsons points you in the right direction for WordPress SEO Plugins and where to get SEO training from those who know best.

WordPress is the most used, and arguably most powerful CMS. Mike Parsons talks about why you should use WordPress for your content marketing. Your website's categories are important. Your website's category page can rank on the search engines along with, or even better than, your posts. Whereas your website's categories are like chapters in a book, your website's tags are like the index. Know the powerful difference and use WordPress categories and tags to your best advantage for SEO.

How is a website like a grocery store? Mike Parsons discusses how to effectively set up your WordPress-based content marketing blog for UX (User eXperience) and SEO Success. You may think you should start with Keyword research, but your website's category structure is far more important for distributing "Link Juice" through your website.

"You only get one chance", "The Market is saturated", and "I missed the boat" are just some of the myths facing the new, bootstrapping entrepreneur. Mike Parsons discusses what are, in his opinion, the ten biggest myths that keep people from chasing their entrepreneurial dreams.

You can call it a "Customer Persona", "the Perfect Reader" or your "Avatar". Whatever you call it, it's that ONE person for whom you produce your content. An Avatar is very important, but there's one thing more important, and Mike Parsons discusses this and other aspects of the creation, care and feeding or your Avatar.

Beginning a content marketing strategy, blog, video show or podcast? It might be quite some time before you start earning income. Mike Parsons discusses why you should be OK with working for 100% commission while you build your audience, the income irregularity inherent with digital entrepreneurship the 'portfolio mindset'.

Personal brand, differentiation or positioning statement - whatever you call it, the USP, or Unique Selling Proposition is one of the most important activity that you, as a business, must engage in. Mike Parsons helps you understand how to create you own USP with his 5-step USP creation system and examples of famous USPs and his own.

How to do market research before starting a business, blog or content marketing strategy. Mike Parsons gives you a high-level overview without getting bogged down in the granularity of specific methodologies.

In Episode 4, Mike Parsons answers the question "How much does it cost to start a blog or a content marketing strategy". You might be surprised at the answer. Mike reveals his setup for blogging, podcasting and vlogging, or video-blogging. You probably have most of the requirements, so there's very little financial barrier to starting your own blog or content marketing strategy today!.

If you've chosen a content marketing strategy, then you should have 100 blog post ideas. In this podcast, Mike Parsons discusses how to arrive at those ideas and different posting formats to keep you, and your readers, entertained and informed. Visit Bold Success Club for more information.

A discussion of the time investment that blogging, or any other content marketing strategy, will require. It's quite a bit more than you might think. Like 20 to 30 hours a week.

Discussing the driving motivations for blogging as a business, Vlogging or podcasting. and no, "I wanna make money" is NOT a good enough reason. Visit Bold Success Club for more information.

Your host, Mike Parsons, introduces himself, the podcast and the Bold Success Manifesto. Visit http://BoldSuccessClub.com for more information