60 minutes | Dec 30, 2019

#328: How to Do Business with High-End Planners - Courtney Wolf & Julie Bunkley

Are you trying to serve high-net-worth clients, but haven’t found a way to move your business into the high-end wedding market?

In episode 328 of the Bokeh Podcast, Courtney and Julie of Invision Events discuss how high-end wedding planners typically approach building relationships with other vendors. Join them as they define what high-end weddings mean to them, and how they best serve their couples.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Boutique wedding planner and designer who work together to serve a high-end, refined & tailored clientele.(2:53)

Advice for Photographers: (14:55)

Julie – Everything you do in business is a long game.

Courtney – You’re in a service-based industry where you have to be flexible

Technique for Time: (20:38)

Julie – Work is always going to be there, so you need to stop feeling guilty when you take time for yourself.

Courtney – Keep a todo list to organize your work.

Book Recommendations: (27:26)

Courtney:

Tipping Point by Malcom Gladwell – bit.ly/bp-tipping-point

Tribes by Seth Godin – bit.ly/bp-tribes

The Wedding Biz Podcast by Andy Kushner – theweddingbiz.com

Julie:

The Wedding Biz Podcast by Andy Kushner – theweddingbiz.com

Becoming Michelle Obama – http://bit.ly/bp-becomingmichelle

Marie Antoinette – bit.ly/bp-marieantoinette

Enneagram

Defining High-End or High-Net-Worth Clients: Incorporating an extension of their lifestyle in their wedding to create an experience for their guests. (33:23)

How to Connect with High-End Wedding Planners: (42:59)

1. Have a shared experience with them. Ex: Industry events.

2. Reach out to join their team for a day to understand how they best serve their clients.

3. Create a lasting impression by learning how to see someone.

The Biggest Takeaway: (55:42)

Planners don’t always hold all of the keys to all of the clients.

Links:

invevents.com

fb.com/invisionevents

instagram.com/invisionevents

courtney@invevents.com

julie@invevents.com

Trello.com

harpersbazaar.com

Vero by Kelly Berry – bit.ly/bp-vero


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