52 minutes | Oct 19th 2020

Mastering your Unique Value Proposition with Joanna Bloor | Ep. 27

When you meet someone new, how do you answer the question ‘what do you do?’ It’s a simple question that strikes fear into most people. There is actually a way to answer this question that enables you to start a potentially valuable conversation. Your answer should be framed in what I call your ‘Unique Value Proposition’. It’s something that I work on with every aspiring board member. Knowing your Unique Value Proposition is a key that unlocks opportunities for you in the boardroom AND in other contexts – such as your professional life. My conversation with Joanna – a Potentialist, Adventurer & Aspiring Fairy Godmother* - will show you why and how to tell stories about yourself that demonstrate just how awesome you are. This is something that – after listening to this conversation – you may want to see in action. That’s why I have shared a link in the show notes to a YouTube video of Joanna doing this live with an audience participant: https://youtu.be/gllpAOaYCjM It’s so powerful.