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Bluecloud Podcast: Build an App Business | App Marketing | Make Money With Apps | Passive Income | App Development
14 minutes | 4 years ago
Travel Category Hacks, GoPro Content Software, Twitter Market Research, FB Video Ads – BCTV Ep 8
Travel Category Hacks, GoPro Content Software, Twitter Market Research, Facebook Video Ads – BCTV Episode 8 Subscribe here: In today's video we are talking about: Travel apps and how to focus in on the audience GoPro's new initiative and what it means for content Twitter user growth and how it impacts your market research and marketing The Future of Facebook Resources: GoPro Content Software: https://www.macrumors.com/2017/07/27/gopro-quik-stories/ Twitter Has Zero Growth: https://www.recode.net/2017/7/27/16049084/twitter-jack-dorsey-q2-earnings-2017 Facebook Crushes Earnings With Video: http://www.cnbc.com/2017/07/26/facebook-earnings-q2-2017.html See ya! Carter The post Travel Category Hacks, GoPro Content Software, Twitter Market Research, FB Video Ads – BCTV Ep 8 appeared first on Bluecloud Solutions - App Marketing.
11 minutes | 4 years ago
Influencer and Partnership Marketing, Netflix IOS Revenue, Chartboost Video Ads – BCTV Episode 6
Influencer and Partnership Marketing, Netflix IOS Revenue, Chartboost Video Ads – BCTV Episode 7 Subscribe here: In today's video I want to talk about how you should be looking at content style apps and the people that can help you create them. Over the next 12 months the biggest winners in the app business will be people that can successfully partner with others and build something much bigger than anyone could do on their own. In this video we'll talk about: The fitness category + the opportunity it provides How Mark (Project Manager, Bluecloud) used influencer marketing to make thousands of dollars with our Emoji app template Netflix's unbeatable content/subscription model + how you can use it Chartboost Video Ads interview Resources: Influencer Blog Post: https://www.bluecloudsolutions.com/blog/partnering-with-app-influencers/ Netflix Revenue: https://www.recode.net/2017/7/25/15998358/netflix-subscribers-growth-watching-smartphones-apps-app-annie-comscore?__prclt=JQLxrjdv Chartboost Video Ads Study: http://www.chartboost.com/blog/2017/07/how-rappid-studios-boosted-rewarded-video-earnings-with-chartboost/ See ya! Carter The post Influencer and Partnership Marketing, Netflix IOS Revenue, Chartboost Video Ads – BCTV Episode 6 appeared first on Bluecloud Solutions - App Marketing.
9 minutes | 4 years ago
Which Is More Important: Ideas or Execution?
Today I want to talk to you about ideas versus execution. Hard Work and Hustle Hard work and hustle is critical to success in business and in life. But over the last few years, most people really emphasize how important execution is. Everyone says everyone’s got an idea, it's all about who can execute, talk is cheap. And I'll be the first to tell you that is 100% true. If you’re not going to actually do the work, you're probably never going to find true success. If you're not willing to keep continuing to put in the work, you won't find happiness, fulfillment, long term money. But we are getting to a point where it's really important to start seeing value not only in the ideas but in the market selection. Got A Million Ideas? Now here’s a quick story. A couple years ago, I met this guy whose company had been purchased by Google. He was given a new assignment. They had a huge budget and his task was to come up with something they can spend this money on. And the guy said, “Oh man, I got a million ideas.” And they came back and said, “Yeah that's nice, we need a real idea. We need an idea that we can we can put all this horsepower behind and we have a billion dollars for your budget. We just don't have ideas that are good enough yet.” All of a sudden it went from having a million ideas and saying you can execute on these and any of them could become a business, to realizing that it's easy to come up with potential ideas that may work on a very small scale, but it's hard to come up with ideas that will work on a bigger scale or in more competitive markets. Companies like Google, Amazon, Facebook and any of these bigger companies have the same problem. Their biggest problem is not finding people or executing on them or having money. It’s that they don't have good enough ideas. How to be a Winner in the App Business A lot of people in the app business are still in that tunnel vision mentality of it's just about the execution. Like that is enough to be a winner in the app business. And what I have been trying to tell you is that the idea, or market research, understanding the opportunity that you are going after, the people that you are serving with your business, is actually where the real money is. The execution, the information is all out there. You can sit down and learn how to make an app business. But if you don't have the right market selected, if you’re not solving a problem, not actually serving people in a way that they care about, if you don't have the right idea going into all this, all the work can be very difficult to turn into a business. It’s a more competitive world now where prices, templates, and labor are cheaper. It's easier than ever to get this information and get an app in the store. But now a lot of your work has to be in the research. It has to be in picking the right idea, taking the right audience. Missing the Human Element Many of you are putting out amazing apps, with terrific products that may very well have worked in less competitive markets. But you're missing the critical element which is the human element. The success stories in our community are the ones who spend a lot of time thinking about the people they're building apps for and the problems that they're solving. Those of you in the app business asking, “Why am I not seeing the results of trying Facebook ads, trying ASO and other things? What's the problem?” The problem is that you have not clearly identified your market and the problem that you're solving for your market. You haven't done the research so you don't understand who these people are yet. And that's an easy problem to solve. Just go hang out with these people, go join their stuff online and build relationships, and you will start to see results happen. It has to be about the people. It has to be about the idea, the market, the problem you're solving. Go focus on the people when you want to build a business. The post Which Is More Important: Ideas or Execution? appeared first on Bluecloud Solutions - App Marketing.
9 minutes | 4 years ago
Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS – BCTV Episode 6
Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS – BCTV Episode 6 Subscribe here: In today's video we talk about the power of publishing, how Pokémon Go hit #1 top grossing with a single update and thoughts on TVOS as it relates to the future of Apple. Resources: Voodoo Publishing: http://www.voodoo.io/ TVOS Fourth Beta Released: https://www.macrumors.com/2017/07/24/apple-seeds-tvos-11-beta-4-to-developers/ ARKit Integration Example: https://twitter.com/AndrewProjDent/status/888380207962443777 See ya! Carter The post Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS – BCTV Episode 6 appeared first on Bluecloud Solutions - App Marketing.
16 minutes | 4 years ago
Golf Clash Marketing Strategy – How They Did A $1M Day – BCTV Episode 5
Golf Clash Marketing Strategy – How They Did A $1M Day – BCTV Episode 5 Subscribe here: In today's video I do a deep dive into uncovering how Golf Clash was able to have such massive growth and revenue in a relatively short amount of time. What's fascinating about this is that it's not very complicated…but it does require a lot of work. In this video you'll learn: – How they did a lot of their “big” marketing work before they launched – How they leveraged strategic partners – How they used influencers to launch BIG TIME – How to easily integrated social media into their game play And much more. Enjoy! See ya! Carter The post Golf Clash Marketing Strategy – How They Did A $1M Day – BCTV Episode 5 appeared first on Bluecloud Solutions - App Marketing.
10 minutes | 4 years ago
Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) – BCTV Ep4
[Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) Subscribe here: In this episode we take a quick look at the Productivity charts and how big, cross-promo companies can make “simple” apps look wildly successful. We'll also check out the latest Deconstructor of fun blog post all about how Fire Emblem Heroes uses story and engagement loops to make $100M Lastly, you'll learn the critical component to making “riches in the niches” work for your marketing AND your profits. See you tomorrow! Resources: Deconstructor of Fun Post: https://www.deconstructoroffun.com/blog/2017/6/20/fire-emblem-heroes-its-gacha-a-hand-on-your-wallet See ya! Carter The post Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) – BCTV Ep4 appeared first on Bluecloud Solutions - App Marketing.
10 minutes | 4 years ago
Hot Categories, AR Goggles for iPhone 7, Building App Software, Snap Glasses – BCTV Episode 3
[NEW] Hot Categories, AR Goggles for iPhone 7, Building App Software, Snap Glasses What's the hottest category now? What opportunities are the big companies pointing to? How can you make big money in the app business without building apps? Will Snap make a comeback? Resources: App Annie: https://www.appannie.com/ $99 AR Headset for iPhone 7: https://9to5mac.com/2017/07/18/mira-prism-ar-headset-iphone-7/ Samsung Releases Bixby: https://www.macrumors.com/2017/07/19/samsung-debuts-english-bixby/ N3twork Buys Agamemnon for Mobile UA: http://www.gamesindustry.biz/articles/2017-07-19-n3twork-buys-agamemnon-mobile-ua-platform Snap Sells Spectacles on Amazon: https://www.macrumors.com/2017/07/19/snap-camera-spectacles-available-through-amazon/ Google Trends: https://trends.google.com/trends/home/b/US See ya! Carter The post Hot Categories, AR Goggles for iPhone 7, Building App Software, Snap Glasses – BCTV Episode 3 appeared first on Bluecloud Solutions - App Marketing.
23 minutes | 4 years ago
Market Analysis on Sarahah | صراحة top free app – BCTV Episode 2
[NEW] BCTV Episode 2 – Market Analysis on Sarahah | صراحة top free app – How did they do it? – What impact does the category make? – Where do you find out? – Should you beta launch and what happens if it fails? – Amazon's new messaging app App research: https://apptopia.com/apps/itunes_connect/1239779861/performance How Critical Force achieved 21m downloads without paying for user acquisition: http://www.gamesindustry.biz/articles/2017-07-18-how-critical-force-achieved-21m-downloads-without-paying-for-user-acquisition Zynga scraps Mafia Wars: http://www.gamesindustry.biz/articles/2017-07-18-zynga-scraps-new-mafia-wars-mobile-title Amazon Messenger App: https://www.theverge.com/2017/7/16/15978920/amazon-anytime-messaging-app-rumor Let me know what you think! If you want to get alerts for these daily updates, subscribe to the YouTube Channel below: See ya, Carter The post Market Analysis on Sarahah | صراحة top free app – BCTV Episode 2 appeared first on Bluecloud Solutions - App Marketing.
8 minutes | 4 years ago
The Future of AR (Augmented Reality) for Indie App Developers
Today I want to talk about the Augmented Reality kit that Apple released recently and what it means for you, the app and indie developers, marketers, entrepreneurs, appreneurs. Augmented Reality is and will continue to be very big. That is a proven thing, with Pokemon Go probably the best example of the first real big one. We’re going to see more and more Augmented Reality apps and integrations in the world and in the marketplace. Million Dollar Question But this is the million dollar question for you: Is this going to be something that you can make money on? Is Augmented Reality the new thing for app developers like you? My personal take on this is that it’s not. I don’t think there’s going to be a viable business model for AR apps for individual developers. What I do think there’s a big future for is gaming studios or app studios at large integrating AR into their apps and then providing some sort of service. And maybe even selling it off to Facebook or Snapchat or Google or something like that. Why Not AR Apps? First, I don’t think there’s going to be a lot of opportunities to build stuff that the average user is going to want, that the big guys aren’t going to build already or the studios won’t build already. Second, I’m not convinced that the advertisers are going to dive into Augmented Reality the same way they dove into banner ads. The whole reason for the App Store is the ad networks. That’s the way the money flows, that’s where the growth comes from. Where’s The Money in Augmented Reality? The money that’s going to go in Augmented Reality will be in things like product placements. But I’m not convinced that that is going to be a very successful ad platform for advertisers. They’re obviously going to try. But I don’t think people are going to want to use AR, click on something and then get taken to another experience. As Apple Pay evolves there may be some opportunities there. But I don’t think the money’s going to flow through the ad networks nearly as well as it did on the other apps like Applovin, Chartboost, and Admob. That’s going to be a big barrier to entry. The Creativity Side Finally, the bigger piece of it is the creativity side. Other than games, how many Augmented Reality apps could you make that the average users will really love? There’s going to be a few categories that really dominate, like productivity, reference and news, and maybe gaming, and fitness. But, once you get in those categories, I don’t see how after the top 10, there’s going to be a million other apps that are worth downloading or paying for. Focus on Monetizing Apps I think the App Store is going to explode not necessarily on the AR side, but on the ability to monetize, like Apple Pay, subscriptions and messaging-related payments. Apps are just going to be a better way to collect data and to transact. I think there’s going to be a place on a mobile phone for transactions. And, for most of you, it’s the place to focus on if you want to build a business for that, if you want to make money. If you want to make something really cool that you can eventually sell or that maybe goes big, if you want to get into AR, start a studio and got a bunch of partners and do that. But if want to stay lean, stay as a developer and make passive income, you have to focus on the subscriptions, Apple Pay, the money that’s flowing through the App Store which is getting bigger and bigger. That’s the real opportunity for people like you, not in Augmented Reality. The evolution of information and the payments through apps is going to be a big opportunity. What about Virtual Reality (VR)? I think VR is just virtually the same thing. It’s just AR with goggles, right? It’s more immersive, but all the same things. All the same concepts apply where I think that the barrier to entry is high enough that it’s going to be difficult to break in as an indie and to monetize. What do you think? I’d love to hear from you guys. Carter The post The Future of AR (Augmented Reality) for Indie App Developers appeared first on Bluecloud Solutions - App Marketing.
8 minutes | 4 years ago
How To Find A Co-Founder
Today I want to talk to you about finding a co-founder for your app business. Here are a few things you can do, not only to attract co-founders, but also to create a great partnership with them so that you have a great relationship and more importantly, create something great that achieves what you are trying to achieve. I think that over the next five years in most businesses, as things get more competitive, the more you work together, the more you partner with other people, the higher your chances of success. 1. Know who you are and find somebody who has the strengths that you do not have. This is probably the biggest mistake that everyone who’s been in a partnership has made: You don’t want to get a co-founder who is your friend. You want a co-founder who has complementary skill sets. You want somebody who can do something that you cannot. And they do it really well so that you can do something really well. Be clear not only about what you want or the kind of person you want to get, but you got to be very clear about who you are. You got to play your strengths. Own who you are and be that person. That will allow you to go find other people who are different than you so that together you create something really great. 2. Be on the same page with people that you’re being a co-founder with. Are you both on the same page? Do you have the same expectations of what this thing is going to do? Are you willing to do the same amount of work? Are you willing to put in the same amount of grit and perseverance to get this done? Do you both want it the same amount, or comparable amounts? Because if you don’t, that’s going to create a lot of problems. 3. Go meet people in person, build a relationship in person. It’s really difficult to build a relationship if you're trying to find a co-founder on LinkedIn, AngelList or Quora, and try to talk to them on Skype or email. You can live in different places but you got to meet up, know each other, build a relationship in person. The best way to do that is to go to local events, national events, international events, conferences, seminars. Do as much as you can in person. That is how you are going to meet a co-founder who will help you create what you want to create, achieve what you want to achieve, who will be on the same page as you because you're going to build a relationship in person with someone who’s going to trust you and who you’re going to trust. A lot of what finding a good co-founder is all about is the human element. The human spirit combined can often create something bigger than individuals can on their own. That is the key in business: understanding yourself and understanding people around you and how to bring them together to create something. So as you go through your journey, keep your eyes open for other people. How can you work with them? How can you help them? How can they help you? These relationships naturally start to form and that is when really amazing things start to happen. The post How To Find A Co-Founder appeared first on Bluecloud Solutions - App Marketing.
9 minutes | 4 years ago
How To Make Winning Videos For Facebook Ads (Psychological Tricks)
Today I want to talk to you about how to make successful video Facebook ads. Here are 3 tips and strategies that can make a huge difference in what you’re doing. So that as you build on your Facebook ads, try to get downloads, as you market your app, you’re doing it in the most effective way. And also in a way that isn’t overwhelming and isn’t going to get people to stop in their tracks because video can sound a little daunting. 1. The first step is simply to take the creative that you already have and make a video out of it. A lot of people, when they think of video ads, think that they have to make these very nice, well-produced videos. It seems like a big ordeal to make a trailer for your app. That is not the case at all. When we say video vs. images in terms of advertising, the real key is just the format. One is the file of an image, a static file. And the other is a movie file. What we’re seeing is that the movie files get a disproportionate CPM advantage than the image files. What that means for you is that the first step is simply to take the creative that you already have and make a video out of it. An example of this is you can put an image on your computer screen, do a Quicktime screen share, and literally move the image around in circles for 10 seconds. There’s a movie file of the exact same thing. And if you A/B tested that I would almost guarantee you that the video is going to perform better. Don’t overthink it. Just make a video out of your creative. Do a screencast, videotape yourself. Make a video, a movie format, and it’ll work. 2. The most effective videos on Facebook advertising for apps have people in them. Highlight the people that will be using your apps. Specifically, the reactions that they get and the benefits that they’re going to get. People buy and click on things when they see people like them in them. If you’re making a video for Facebook advertising and there’s no people in it, I would encourage you to shoot something where you have somebody using your app or somebody benefitting from your app. Show people having fun with it, getting results, solving a problem. 3. In the first five seconds, you have to absolutely crush the emotional reaction that your app is going to give your users. So if it’s fitness, you got to show in the first 5 seconds someone using your app and having an amazing workout. In the first five seconds, you’ve got to nail it, hook people in. Otherwise, they’re not going to watch it. The best way to do that is to build an emotional connection by showing someone’s reaction to your app. These three things are the formula for getting really powerful and successful video ads. These are the fundamentals. You do these three things, you will see better results. People always respond to these kinds of things. They see other people, they see emotion. That’s what makes a connection when they don’t know who you are. See ya! Carter The post How To Make Winning Videos For Facebook Ads (Psychological Tricks) appeared first on Bluecloud Solutions - App Marketing.
6 minutes | 4 years ago
Should Beginners Start By Reskinning Apps?
Today I want to talk to you about whether or not you should start by reskinning apps or if you should start by building apps from scratch. Reskinning means taking a template and applying new graphics to it, instead of trying to build something from the ground up. What’s A Good Business Model to Get Started In the App Business? What a lot of people have realized is that doing this in itself is no longer a viable business model. You can’t expect to just take templates, put new graphics on and make money. Still, it’s an appealing business model for some. And they’re asking: “Is this a good way just to get started? If I just wanted to get into the app business, should I just try reskinning an app, or should I really just go into these subscription models or try to do some stuff with Facebook Ads. What business model should I get started with?” What I would tell you is that definitely get started by reskinning a template. Going through the process of making an app is everything. If you can do that one thing, to just get an app in the store, the chances of you succeeding and building a business, and making real passive income go up exponentially. Building An App From Scratch vs Getting A Template For most people out there, it’s a lot harder to build something from scratch. It’s a lot more expensive and it takes way longer to build something from scratch than to get a template, do some research on a particular niche market or category, create some new graphics for that, and then publish that app. Get That App in the Store But just getting that app in the store so that you’ve gone through the process once, that is the name of the game in the app business. People think that you’ve got to knock it out of the park the first time, especially if you need to start making money fast. While it can happen, the chances of that happening are pretty low, as they are in any business. And so the best thing you can do, if you want to be around for 6 months and build something that actually grows, the more times you can put an app in the store and go through the process, the greater your chances are of that app becoming a real winner over the long term. So if you’re thinking about getting into the app business, I’ll definitely recommend reskinning a template. And the key, like I said, is you can’t put expectations on the marketing or on the monetization. It’s not going to pay your mortgage next month. But, it will put you in a position to start building new apps, using new templates, doing new market research in a way that will lead to results that you want. You will get more downloads, you will start making money, if you start following this system. But you’ve got to have that experience of going through it once. So, whatever it takes to get people to get one app in the store, do it. Reskinning is the easiest, fastest, cheapest way to do it. Because once you get one app in the store that’s when things start to actually happen. We offer some templates at Bluecloud. Use some of our templates or go get a template for $5 on some marketplace. I truly just want more people to put one app in the store. So that when you do your next project and your project after that, they start to be successful. You can use our strategies, you can join our community, you can meet the people who’ll help you make that a reality. But you just got to get that first app into the store. See ya! Carter The post Should Beginners Start By Reskinning Apps? appeared first on Bluecloud Solutions - App Marketing.
9 minutes | 4 years ago
Should You Localize Your App?
Today, I want to talk to you about whether or not you should localize your app. Localizing your app means that you translate it into other languages. You can make your iTunes or your Google Play page, and you can rewrite it in the language of a particular country. Another thing is that you can actually localize the app itself. On the app level, that’s pretty advanced. A lot of people try to test out localizing their iTunes or Google Play page. But now the question comes: Is it worth it? Here are two ways to measure how it’s worth. 1. Is it worth the money? Now you have to go hire somebody to translate it and do the research on a culture and make sure that you’re doing it right. So is it worth it to hire somebody? 2. Is it worth your time? Now on iTunes, when you’re uploading or updating your app, every time you update it you’re going to have to make sure that you update each different language version. That can add a lot of time to your workflow, over the course of your lifetime, or of your app’s lifetime. Localizing An App to Get More Downloads Now here’s what people often forget about. When you localize an app, typically you are trying to get more downloads. But if those downloads are not turning into dollars already, getting more downloads that don’t turn into dollars isn’t going to help you. So the first thing you decide upon is: “Am I actually making money already from this country? Do I know if this is a profitable country for me?” You can find this out in your analytics report in your iTunes Connect. Apple will give you this data and allow you to filter by country. What you don’t realize is those countries may not be making you any money. You may get tens of thousands of downloads in any tier three country like India, Pakistan, or Thailand. But they may be so low on their lifetime value that you’re not going to make any money, even if it’s ten times the download number. Average Revenue Per User and Advertising Revenue Go to your iTunes Connect account and see how many downloads you’re getting from a particular country for your app. Then look at how many in-app purchases or paid purchases people have completed in that country. So that you can get a metric where you divide the number of downloads by the amount of money. That’s the average revenue per user. If you’re showing Ads, you can also add in the advertising revenue for that country. Forecasting Then you go make a forecast. When you localize the app, how many more downloads do you expect to get? Then you multiply that by the average revenue per user, and you now have a dollar amount that you can compare to the cost of actually trying to do this. Assign A Dollar Amount to Localization So if you’re wondering whether or not you should localize your app, the answer is: you have to be able to assign a dollar amount to localization. If you already know how much it’s going to cost you, now you need to put a number on how much return you’re going to get for that effort. And you do that by forecasting how much your conversion, your downloads will increase, and then you go into your existing app analytics, and get your average revenue per user and you multiply the two. Cost versus return. Is it worth it? That’s how you make that decision. But realize that localization will increase your downloads, but will not necessarily increase your revenue. So if you’re not making money already, you’re just going to have more people that don’t spend money. So that’s the final caveat. If you go into the app and you want to localize the app itself and you can prove that it’s going to dramatically increase the average revenue per user, that can be a game changer. If you want to test that, do it for one country and see what happens. Make the investment in one country. If it works, it’ll probably work in other countries as well. That’s how you do it. See ya! Carter The post Should You Localize Your App? appeared first on Bluecloud Solutions - App Marketing.
11 minutes | 4 years ago
Which Ad Networks Should You Use to Advertise Your App?
Today I want to talk to you about what’s the best way to advertise your app. It’s 2017, there’s a lot of people who are starting to think about advertising. What is the best way to do so? So what I want to do is run through 3 separate ways you can advertise your app. 1. Traditional ad networks Many of us have used advertising networks in the past to monetize our apps. Now we’re thinking about using it on the advertising side. Going out and getting installs for our own app. This is probably one of the least cost-effective strategies for 99% of you out there. The installs that you get are not going to be that well-targeted, and they’re going to be relatively expensive. 3. Facebook advertising I’d say this is the best option. The people who’ve had the most success in the app business right now with advertising, across the board, all use Facebook ads. Facebook advertising is unparalleled. There have never been more targeting possibilities in anything related to advertising than what’s available on Facebook, and it’s just getting better. For someone who either has an app, thinking about making an app, or in the process of making an app, Facebook advertising is the best way to pay for advertising in terms of getting the biggest bang for your buck. If you want to take that a step further, use Facebook video ads. Video on average beats everything else in terms of getting really low installs. If you have no idea what to make a video about, you can just do a screencast of your app being used on your computer. Using video on Facebook ads is the number one way to advertise your app. You can target so well, there’s a ton of volume out there, you can go country by country, get detail down to the age and the gender of people. 3. The Moonshot bucket The moonshot bucket is about the new marketplaces, ad networks, and ad strategies that are coming up. There are some ad networks out there that are up and coming, and if you are an early adopter, could end up being extremely lucrative. Those entrepreneurs who’ve built real wealth off of advertising, one of their common themes is that they got into an ad platform earlier than the masses did. They got disproportionately lower costs per install on their ad spend. For anyone out there thinking about advertising your app, realize that there are new ad networks coming out. And the two that I would encourage you to look at are Quora and Snapchat. Quora Quora is kind of like a massive Q&A site. People post questions and then they get answers. They get 50 to 60 million people a month to their website, and they can run ads to your app. It’s just been released to the public. That can be a good one to test. Know that it’s not going to work for everything. I don’t know exactly what the criteria is, but it’s more of a male audience, more of a left brain audience. So it would work really well maybe if you have a finance app, fitness app, or something like that. Snapchat Snapchat will be rolling out their mobile ad platform over the coming year. They’ll also be giving out lots of different incentives to get people to join and spend money on their platform. This is going to be a big opportunity and they’re focusing on mobile installs. I’m bringing this up for many of you out there who are going to start advertising or maybe you are advertising. Definitely, go to Facebook Ads and test some videos, because I would be willing to bet that you’re going to see really good results with that in itself. But I would also encourage anyone out there to start thinking about these new ad networks. Aside from Quora and Snapchat, there are others that keep popping up. Keep your ear out for these new ones. Being one of the first people to test, to spend money, and to figure out how to hack the system can pay huge dividends down the road. I really think that somebody out there is going to go in and test a bunch of stuff. And they’re going to find some of these hidden gem pockets and get incredible results, because nobody else is willing to be one of the first. So go, just try this out. Spend 5 bucks on them and see what happens. This is not a kind of endorsement. This is just what I’ve seen. Every time I’ve seen people have huge results in marketing and advertising is because they’re early, they’re one of the first people to try it. So, go give it a shot, and just see what happens. See ya! Carter The post Which Ad Networks Should You Use to Advertise Your App? appeared first on Bluecloud Solutions - App Marketing.
8 minutes | 4 years ago
How to Turn A Board Game into A Virtual Game
Today, I want to talk about how to turn a physical board game into an app. We’ve all played really fun board games before, likes Chutes and Ladders, and Monopoly. People loved to play them. How great would it be to translate these board games into apps? So here a few things you can do to make this a reality. 1. Create an exact replica of the board game. What you need to do is you need to create an exact replica with wireframes. You take a bunch of paper, or you do it on your computer, and you wireframe-out the gameplay itself. What would this app look like? Translate this and all the gameplay mechanics. How do you turn this exact board game and put it on a phone or an iPad, or another platform? 2. Redesign the game to make it your own. You can keep all the same game plays, the same idea, use all the same rules and directions. But now you start to change the names, the words, and the graphics. You reskin this app that you just repurposed out of the box and you start to make it your own. You have to make it look a little different. 3. Change the rules a little bit to make the game your own. You want to innovate here. Anytime you have a game, you want to make it unique, make it new. The best way to do this is to go find other board games, and pull out gameplay pieces from that. So what happens if, on Chutes and Ladders, instead of rolling dice, you now have a spinner that you pulled from The Game of Life. And on Chutes and Ladders, instead of the characters being the young kids, maybe they’re all the characters from Monopoly or whatever. You can start to pull different elements from other board games. Once you have it at that point, you’re getting pretty close to having a unique product that you can at least launch and start to get feedback on. One of the biggest reasons why board games are so successful in the physical world is because it’s absolutely necessary to have other people playing. When you make it virtual, that is something that is often forgotten. When you’re building a game on a digital format, you’re not always thinking about how to make sure that this has to have more than one person. One of the most powerful parts of board games is the multiplayer aspect of it. It makes it a little bit more difficult to build the app, but that is what will make the board game that you’re building really successful. The true nuts and bolts of how to get this done just comes down to the first step, which is copying the game into wireframes and into a digital format. Just doing that will get you pretty far down the path and follow through. And then finally, keeping that idea of being multiplayer, that’s where the magic of these board games comes through. The post How to Turn A Board Game into A Virtual Game appeared first on Bluecloud Solutions - App Marketing.
5 minutes | 4 years ago
How Long Does It Take To Make An Emoji App?
Today I want to talk to you about how long it actually takes to make an emoji app (without any experience). One of the biggest questions we get from people wanting to make an app, once they see how good this opportunity is, is how long is it going to take me to actually get an emoji app in the store? The answer is: about two weeks. If it takes more than two weeks, then you’re making it way too complicated. Here’s the key: looking in your emoji apps, there’s going to be anywhere from 50 – 150 emojis stickers in there that you’re going to have the developer and designer make. 6 Weeks for an Emoji App? What a lot of people get hung up on is that they try to do everything upfront. They hire the developer or the designer, and they ask for 80 stickers to get done, perfectly designed. But then the developer says, “It’s going to take us 6 weeks to do that.” And most people will say, “Okay, cool, that’s fine” and that’s it. Just Do The Minimum Required But there’s a better way to do this. It’s so much easier to do it faster. Do lean startup. What you do is, instead of asking them to make 80 at once, you do the minimum required just to get the app in the store. Anywhere from 20 to 30 is really all you need to get an emoji app in the store. So you go to your developer or designer and tell them that you only want 25 of these stickers done. As part of the course, we give you the template, and you hand it over to them and tell them what the 25 emojis you want done. Then you give them the exact designs, images, style, market and themes, and everything. And the developer says, “Oh, 25 of these? I can get this done for you in 10 days (or 2 weeks).” And they deliver it, they change the icon, the graphics, upload it for you, and you’re good to go. A lot of people get hung up on trying to make this amazing, beautiful, huge thing, instead of realizing “What’s the smallest app I can make? What’s the easiest, least expensive and fastest thing that I can get in the store and start testing?” See how the market responds. If I can run a couple of Facebook ads to it, if I can get some organic traffic to it. By then you only spent a couple hundred bucks, taken you only two weeks and you’re in the store. You didn’t make this huge investment, didn’t wait for months on end. An Emoji App in 2 Weeks If you are thinking about building an app, or you want to make an app business, emojis are the fastest, easiest and cheapest way to get into the app business right now. And if someone quotes you 6 – 8 weeks, realize that you shouldn’t be doing that the first time out. You should be getting less emojis, maybe 20 – 30, get it done in 2 weeks for a couple of hundred bucks, and get it in the store and start marketing it to make sure that you’re seeing a return before you make a bigger investment. All those other emojis, those can just be updates that you can do later on. When it comes to how long does it take to make an emoji app, it’s really about 2 weeks. Anyone telling you longer than that, you need to either make your project smaller or you need to go find somebody who can get it done, because it’s possible. So just get the app in the store, see what the market says, and then update accordingly. Let the data be your decision-maker. Check out our Emoji Arbitrage Workshop, where I’ll walk you through the hottest opportunities to get into the app business, make money quickly and get going. Sign up here and you’ll see why this is the biggest opportunity in 2017. See ya! Carter The post How Long Does It Take To Make An Emoji App? appeared first on Bluecloud Solutions - App Marketing.
8 minutes | 4 years ago
May 2017 – How To Go From Beginner To Passive Income With Apps
Today I want to talk about the process of going from absolute beginner to having an app in the store making money. Here are the 5 phases or steps that you need to get an app into the store and make money. 1. Come up with an idea or a business model. It’s important to make sure that your app idea is good and that you know what kind of business you are building. You can make sure that your app idea is good through a variety of ways, a lot of it through market research, by looking at the app store and see if there’s anything already, asking people around what they’ve seen working, see what the trends are, and all the stuff that people do to qualify their ideas. On the business model side is to walk through and see how I’ll be spending the least amount of money, ask questions about how the app will come to life, and then ask how I’m going to make the most amount of money back. If you’re interested in all this stuff, we have the resources on the site. Go check it out, sign up for the free ebook, The 21-Step App System. Or join the Bluecloud App Formula Course, and we’ll show you how to do all this stuff. 2. Get the app built Here you have two choices: build it yourself or hire someone, a developer, to build the app for you. If you want to learn how to code, and want to code it yourself, go for it. We will not teach you how to code because, honestly, I think that’s a very difficult thing to do if you’re trying to build a business. The other thing is, you need to hire a developer. The best place to do this is at Upwork.com. That’s the best resource we found, and where I hired probably 20 developers. Whether you decide to do it yourself or hire someone, you go and get it done. 3. Publishing phase This is when your developer or designer has completed the app. Now they need to upload it to iTunes Connect. It’s the App Store’s mission control center. So they finish the app, now they upload it, put in the icon and screenshots, create a title, write the description, pick the keywords, and add all sorts of information. You put the app into that staging scenario where it’s not live yet, but it’s getting ready for Apple to approve it. 4. App goes live and you start marketing it Here you start telling people, “Hey, here’s my app, go download it.” You get some press releases or you start to do this App Store optimization or ASO. You optimize for the algorithm. You pick the right keywords, get the right title, test your screenshots and icons. You can look at statistics and analytics and see how your download volume is doing, and adjust and optimize accordingly. You can purchase Facebook advertising. There are tons of different ways that you can get published by a huge company that can drive hundreds to thousands of people to you, lots of different ways to get traffic to your app. 5. Monetization This is when you turn users into dollars. Monetization can happen in a variety of ways. It can be a paid app, in-app purchases, advertising, subscriptions, email collection, etc. This phase is when you start to see all the hard work pay off and make some dollars come in the door. If you follow this blueprint, you can have an app in the store in easily under 30 days. We got a lot of tips and tricks to make this happen a lot faster and get bigger results. We’ve made 1600 apps and counting. I never coded anything, and many of our students have no idea about coding. So it’s very feasible, and it works. And it’s continuing to work. This 2017, the app is having its biggest year ever. It’s a good time to be in the app business. I hope this inspires you to join us. It’s a great business to be in. Digital products is as good as it gets for passive income. See ya! Carter The post May 2017 – How To Go From Beginner To Passive Income With Apps appeared first on Bluecloud Solutions - App Marketing.
6 minutes | 4 years ago
Using Facebook Messenger To Get App Installs
Today I want to talk to you about using Facebook Messenger for getting app downloads. What’s Facebook Messenger? Facebook Messenger is the messaging platform within Facebook, and has about a billion users. What’s happening now is there’s this thing called bots, which allow you to create marketing automation and broadcasts within your Facebook page. Meaning, people will message your Facebook page and then you can communicate to them, kind of like an email autoresponder sequence. They can comment on your ads, automatically send email, and you can have this segmentation, and lots of other stuff going on. This is an evolving market, lots of new things coming out each day. Every time there’s some new marketing strategy out there, it always gets everyone’s attention. I think it’s important to discuss what this means for you, the app developer, the app entrepreneur, somebody who’s interested in getting into the app business. Using Messenger for Marketing and Selling Apps Here’s what I want to tell you about Facebook Messenger: It can be very, very effective at converting and selling products. What it is not that good at is marketing products. That’s an important distinction. Marketing your app means you get your app out to hundreds, maybe thousands of people. Facebook advertising is amazing for this because it helps you distribute your app very far. What Messenger is very good at is once they come in, and they can learn about your product, it allows them to ask questions, to get more information, to contact some of the support team before you make a decision, things like that. That is where Facebook Messenger excels at. And if you’re selling a $.99 or even a free app, it doesn’t make a lot of sense to be converting people or selling people on why they should be downloading your app. That’s a very unsustainable business model. We use Facebook Messenger on Bluecloud a little bit, I use this on a bunch of websites and brands that I own, and I’ve tried it on some app stuff. Messenger is really only helpful when it comes to support for your apps. It does not help that much with making more money or with getting more people. However, there are a few examples where it does work, like when you’re selling a product that has a high price point. Messenger can then be very powerful. Because it makes sense to use a sales process to convert, like leads. Because you’re making a good amount of money off that, and it’s a bigger buying decision. So if you do have a product that has a higher price point, like $10 or more, then Messenger can be effective because it’s a communication, marketing, support, and sales channel. But if you have an app that’s $1.99, $.99 or free, Messenger, for the most part, will be a waste of your time for marketing. You don’t want to rely on it for marketing to get new people to hear about your app. I thought this would be helpful for anyone in the app business mostly because we hear so much buzz about Messenger. What I can tell you is that part of Bluecloud and especially our community is that I’m always testing this stuff on my apps, my companies. I’m finding out everything I can and relaying them to you. The community we have, the private groups, the masterminds, the webinars, that’s where you get the really good insider stuff, like case studies. So if you want to get more of this inside information, you should join our community, Bluecloud Select. There’s a free trial going on right now, so go check it out. See ya! Carter The post Using Facebook Messenger To Get App Installs appeared first on Bluecloud Solutions - App Marketing.
7 minutes | 4 years ago
Should You Make Apps For Apple Or Android?
Today I’m going to talk to you about whether or not you should do Apple or Android apps. Beginners and also people who have been in the app business for a while often ask: “Should I get to these new markets? Which one? There’s a lot of people using Android phones in my country, which platform is right to go after?” The short answer is that Apple tends to be a better choice. This is because both stores have comparable sizes, with roughly the same amount of apps, and people using those apps. However, the average customer in the Apple Store spends more money on apps than people in the Android store. That translates into more money in your pocket. On average, people will make more money with Apple apps than they will with Android. More competition on Apple With Apple, the thing that always comes up is that it can be a little more competitive. There are more people vying for those dollars. So you might see more developers focused on Apple, there are more people spending money on advertising in Apple to try to get those top spots. All that means is you just have to go for a smaller, more niche market. It doesn’t really matter how competitive it may look, just realize that there’s a lot of new niche, very specific groups of people that you can target. Different screen sizes for different devices Another thing is that Apple has only a handful of devices. You have the iPhone and the iPad. You have the iPhone 5, iPhone 6, iPhone 7, 6+, 7+. That’s a few different screen sizes, but there’s not a wide range. Now when you get into Android, you’re looking at hundreds of different device sizes. And if you really want to optimize the way a really great product would, you’re going to create dozens of different screen sizes to accommodate all the different devices, because you have so many manufacturers that are building those devices. App testing That also comes down to testing your app. If you have an iPhone or an iPad, you’re really covering half the basics. Then you want to get an old iPhone 5, iPhone 6 just to make sure, but you can test on a simulator. With Android, there are hundreds of devices that you need to be testing. Why Android can be worthwhile Now, let’s talk about the reason why Android can be worthwhile. In Android, you can get a huge volume of people. There’s no question, more Android devices in the world, more people using Android devices. It is a bigger platform right now than Apple, because there are more phones, more markets. So if you’re just looking at getting users, not necessarily paying users, then Android can be a great place. If you just want to do some research, or build a community, Android can be awesome. Advertisements If you’re thinking that you don’t need to make money, and that you’ll just rely on advertisements, realize that the advertisements on Android will pay less money than Apple as well. Because the top people are getting the same lower lifetime value customers. They can’t afford to pay as much for the ads. So, it’s not like you can get more people and you can show them the same Ads that you can on Apple. You’re going to make just the same level of money because of the lower tiers. If you do want to just grow a big audience to get some data, put some email addresses or something else that you can build into your brand or your business in some way, Android has the potential to help out in one way or another. From my experience and from talking to people, on average, Android typically makes about half as much money as Apple apps do. If you’re really doing well on Apple and you’re looking for a new market to go into, if you haven’t already really leveraged Facebook ads and all the marketing you can on the Apple side, Android could be a good way for you to turn around and say: “Let’s just put this on Android and see what happens.” But realize that it’s going to be much lower return on your investment from a financial standpoint than Apple was. So if you’re just getting started, I would recommend going into the Apple App Store and not going into Android, because you have a better chance of making your money back in the Apple App Store than on Android. See ya! Carter The post Should You Make Apps For Apple Or Android? appeared first on Bluecloud Solutions - App Marketing.
10 minutes | 4 years ago
How To Get Results From Influencer Marketing
Today, I want to talk to you about Influencer Marketing and how to have an effective campaign with an influencer. Influencer Marketing is where you will partner with an influencer, somebody typically on social media with a big following that can push lots of eyeballs to your app store page that hopefully convert into downloads. Then you either pay them for their promotion or you split the revenue with them. Those are the two real ways that you could work with influencers. What I want to talk about specifically is what is going to make a good partnership work. For most of you, you don’t want to pay the influencer, you want to partner with them. Now here’s what’s happening. Some people make these partnerships and then absolutely crush it. They’ll make tons of money. Now, other people will have a partnership with an influencer, and won’t do well at all. Here are a few things you should keep in mind before you go into Influencer Marketing, that’s going to really guarantee that you have a much better experience, and hopefully will result in a much larger impact, much more downloads, and eventually much more revenue for everyone. 1. Your interests and your incentives have to be aligned Both of you, the developer and the influencer, have to be going all out to make this thing a success. If you guys are not on the same page about how much work and effort, or how much drive you’re going to put into this marketing launch, it’s obviously not going to be successful. So the first thing you need to do is get super clear with the influencer. You only want to partner with people who show a lot of enthusiasm, and who are proactively telling you how much they’re going to promote this. You cannot partner with influencers who are not excited about promoting your product. They will not go the extra mile, and the extra mile is where you make all your money. 2. Believe that your app has potential to be huge You, the developer, have to believe that this thing could go big. People just know when someone believes in something. If you don’t believe that this thing is going to make 10, 15, 20 thousand dollars, the influencer is going to know that. So the second thing I’m really recommending for you is don’t get into a partnership unless you firmly believe that your app has potential to be huge. Not only huge, but big enough to make it worth everybody’s time—to make 10 thousand, 20 thousand dollars. If you do not believe that you could do that on your own, even without the influencer, if you don’t think that this app could make that money on its own, you are going to have a very hard time selling the idea to somebody else. You’ve got to believe you have a product that is great and that can make a big impact. 3. Have a very clear plan, and you need to be able to help the marketer execute that A lot of people confuse influencer with marketer. They just assume that influencers know how to market stuff. What they forget is that a majority of influencers are actually content creators, not marketers. They don’t know how to launch products, don’t know how to push products out in the marketplace to get people to do stuff. Because of that, you as the entrepreneur, as the developer, need to come in with a plan, and a marketing strategy that you can hand to the influencer and say: “Listen, this is the blueprint for getting more downloads. You need to follow this marketing strategy so that we are both successful.” And then you need to follow up with them. You can’t assume that anybody knows how to do this marketing strategy. So as a developer, you need to realize that that person probably needs some training or some guidance on how to really launch the app. Now if you’re interested in something like this, we have a full Influencer Marketing blueprint in our Emoji Courses. It gives you all the scripts, the templates. If it’s something you’re interested in, go check it out. So, with these three things included in the partnerships, you can see some pretty big results, and potentially you get to the top of the charts. See ya! Carter The post How To Get Results From Influencer Marketing appeared first on Bluecloud Solutions - App Marketing.
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