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This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2.  I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […] The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […] The post Is It OK? What Can Satirical TV Tell Us About Hashtags? appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […] The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […] The post Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […] The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […] The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […] The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […] The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […] The post How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […] The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […] The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […] The post How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […] The post Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […] The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […] The post Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […] The post Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […] The post Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […] The post How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […] The post Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Blogcentric is coming of age.  After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […] The post Wait! This Isn’t The Blogcentric Podcast appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.