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28 minutes | a year ago
Episode #12: Matthew Barnett – Startups, ‘Stralia & (Bear) Suits
Matthew Barnett, CEO and Founder of Bonjoro and Verbate (www.linkedin.com/in/mbjbarnett/), shares his experience in the startup world and how he has grown two companies. From kilts to bear suits to explains how you know you have a good brand when some people DON’T like it. Bonjoro (www.bonjoro.com/) helps companies engage their customers more effectively with personalized videos. For a free trial click here: bit.ly/2ssWruh . Verbate brings your customer research to life with video, to check it out and set up your account click here: bit.ly/2BcyyrO.
44 minutes | a year ago
Episode #11: Chris Townsend – Powering the Marketing Pipeline
Chris Townsend, CMO at Wellspring, shares his career journey from analyst at Forrester to leading marketing in the innovation software space. Whether it’s helping companies innovate more effectively, building brands, or moving to a country where he didn’t speak the language, learn how Chris has embraced taking calculated risks and overcoming the fear of failure to achieve his success.
28 minutes | 2 years ago
Episode #10: Alex Turnwall – Designing for Success
Alex Turnwall, a UX and Product Design vet, as he shares how UX and design were the perfect outlets to combine his creative interests with his passion for growing business. In this episode, he answers the ‘UX vs. UI’ question and opens up on why failure can be the best way to improve your product. If you want to learn more and explore his portfolio please visit www.turnwall.com.
35 minutes | 2 years ago
Episode #9: Ryan Sorley – Delivering Actionable Insights
Ryan Sorley, founder of DoubleCheck Research, shares his journey into the analyst world. He started doing research for large clients and helping them solve their problems, after which he launched DoubleCheck. Listen in to hear how he has handled his business as it grows in everything from marketing, to public speaking, to even becoming the fashion police (it’s true I promise, but you have to listen to find out what I mean). If you would like to learn more about how DoubleCheck Research can help your company get more actionable insights on your customers, enhance your win/loss program and improve win rates please see find more information here (docsend.com/view/s/9x9329xnjb) or email firstname.lastname@example.org to sign up for the DoubleCheck Research newsletter.
54 minutes | 2 years ago
Episode #8: Dana Jay Bein – Funny Business
Dana Jay Bein, comedian, teacher (ImprovBoston & MIT), and all around good guy shares his journey into the business of comedy in lieu of the normal ‘9 to 5.’ He opens up on his antithetical approach to marketing and promotion, that includes doing all things positive in his work from free hugs at Harvard to dancing hot tub shows complete with a streamer and soundtrack (nope, that’s not a typo – this man is pure entertainment). Sit back, relax and enjoy the man known as affectionately as DJB. (Pro tip: if you’re looking to laugh your a$$ off on social media follow him on Twitter @DanaJayBein, Instagram @danajaybein, and Facebook @danajaybeincomedian and if you see him roaming around Cambridge make sure to give him a hug, I promise he won’t charge you, though you might not want to let him go).
19 minutes | 2 years ago
Episode #7: Don Schuerman – Not your everyday CTO
Don Schuerman, CTO & VP of Product Marketing at Pegasystems, shares his how he has succeeded in a variety of different roles (product, marketing, sales) during his 20-plus year career at Pega. He discusses why it’s important to understand both technology and people to be able to effectively deliver solutions (and get the occasional laugh). Try Pega today and see how it can help your company make better decisions and get work done at https://pe.ga/2Gww7mb
21 minutes | 2 years ago
Episode #6: Andrew Hally – From Consulting to CMO
Andrew Hally, CMO of Allego, a software company that is transforming the way companies train their sales teams using mobile, video, and peer collaboration, shares his journey to the C-Suite. From consulting to marketing, he has made a career of working with companies that disrupt the “status quo.” To learn more and get a free demo of how Allego can help improve your sales results click here: bit.ly/2CJqf87
23 minutes | 2 years ago
Episode #5 – Marlow Hicks – Sales, Sports & Podcasting
Marlow Hicks, sales vet and sports fan, shares his experience working in BizDev at EnsoData, a company that helps health professionals automate the sleep scoring process and along with the lessons he’s learned working in sales. He also chimes in on his experience as a co-host of the 132 Breese Podcast that covers a wide range of sports topics especially on University of Wisconsin sports. To schedule a free demo of EnsoData click here To learn more about the 132 Breeze Podcast click here
35 minutes | 2 years ago
Episode #4 – Brian Buell – Community Building with Crossfit
Brian Buell, the founder and owner of Commonwealth CrossFit, shares his experience as an entrepreneur building a business, a gym, and a community. From free workouts in Cambridge to a Church Basement to a warehouse fit for hard workouts and “fitness proms” Brian shares how he has built up Commonwealth CrossFit to be more than what you’d ever think of when it comes to CrossFit. Recorded LIVE at Commonwealth CrossFit in Somerville, MA.
22 minutes | 2 years ago
Episode #3 – Jeff Foley – Scaling Marketing with Frameworks
Jeff Foley the VP of Marketing at Luminoso, a software company that applies artificial intelligence (AI) and machine learning to quickly analyze text data for companies, shares his journey from product management to marketing where he has become the king of setting up the frameworks needed to help companies scale their sales and marketing efforts. Recorded LIVE at Tatte Bakery in Cambridge - the unofficial home of the best pastries in Cambridge/Boston. For a free data analysis from Luminoso click here or go to: http://go.luminoso.com/lp_pfa.html
31 minutes | 2 years ago
Episode #2 - Chris Bent - Win, Lose or Draw - Just Do It Already!
Entrepreneur, artist, marketer, salesman; Chris Bent has a knack for getting his hands dirty in a variety of different parts of business and being an all-around zootility player but he's always focused on getting stuff done! Tune in to hear Chris' story from starting Piccles, a collaborative drawing platform to helping grow a few different startups.
16 minutes | 2 years ago
Episode #1: Waseem Kawaf - Digital Marketing Tales from a Recovering Investment Banker
Waseem Kawaf heads up digital marketing for Stanley Black & Decker and recently completed a successful re-launch of its digital properties. He’s had a hell of a ride, but the journey to becoming a master of digital marketing started in a completely different area – investment banking! Hear his story and get his perspective in this episode recorded LIVE at the Andala Coffee House in Cambridge.
2 minutes | 2 years ago
The Introduction to Biznecdote
Hi, I’m Mike Moore the host and creator of the Biznecdote podcast and I just wanted to give you some context on why I started it and what I hope to achieve. First for those who don’t know me, I’m a product marketer by trade and one of my favorite parts of product marketing is listening, learning and synthesizing information from the people I work with to help better inform marketing materials, go-to-market efforts, sales enablement, positioning and generally speaking help build solutions to problems. As a result I spend a LOT of time talking to different marketing, sales, and product professionals, but I wanted to share the experience so a wider audience could learn and enjoy some of these stories. That’s why I created the Biznecdote podcast. Biznecdote is simply Business plus Anecdotes (really stories) of the sales, marketing, and product professionals driving success in their various fields and how they got there. I hope you enjoy the podcast and subscribe at B-I-Z – N-E-C – D-O-T-E .com and PLEASE share your thoughts, feedback and suggestions for topics to cover and interesting people to talk to for future episodes.
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