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In this episode Jessica Brookes and I explore the question, "cross-generational communications, is there a sweet spot?" With four or five generations of workers in today's workplace, this question is highly relevant. We recorded this episode several months into the coronavirus crisis. With many of us using video conferencing for most of our work meetings we discuss techniques for getting the most out of these meetings and the joys of meeting in person.  Jessica is currently in Community Operations with Amazon. She has a deep experience in multinational Fortune 100 brands developing content strategy to increase impact through education, communications and operations. Jessica is passionate about connecting people, ideas and opportunities for empowerment, engagement and results. 

Chris Goldman joins Peter Wilson as they discuss the benefits of using customer surveys to improve your company's marketing and services. They discuss how to get started, the kinds of questions to ask your customers, how to setup a survey, how to recruit customers to provide their opinion, and what to do with the data once you've collected it. Chris describes his experience with Alaska Airlines customer surveys and why he usually responds to them.

Peter is joined by Chris Goldman. They discuss how businesses can get more positive online reviews and why all businesses need to take control of their online reputation.

Peter shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You'll learn which are best for your type of business and how to get started.

Webinar #4 - Local Search Engine Optimization (SEO) strategies that work with SEO Expert, Paul Lee.  SEO is how to improve how well your business appears in Google search results when a potential customer of yours (that is local to you) searches for the products or services you sell. Learn WHY local SEO is important for every business and three ways you can get started improving yours today.

Webinar #3 features Emily Caddell, Social Media Director for bizmktg.com. Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. Peter Wilson, President of bizmktg.com, joins her on this webinar.The webinar starts with the basics or social media such as how to create a business profiles on Facebook and Instagram. It also covers the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available. The webinar wraps up with a robust question and answer session.

This webinar features Chris Goldman, Certified StoryBrand Guide with bizmktg.com and Kyle Rhodes, Designer with bizmktg.com.Chris presents an overview of StoryBrand, the powerful messaging framework developed by author Donald Miller. Donald Miller's bestseller, "Building A StoryBrand: Clarify Your Message So Customers Will Listen" has helped thousands of companies clarify their messaging and grow. NOTE: Due to StoryBrand's copyright restrictions, we are not able to share a recording of that portion of our webinar. See information about our StoryBrand related services.Our design expert, Kyle Rhodes, shares 3 reasons why having good design is important to growing your brand online. Good design creates a strong and lasting first impression Good design communicates clearly. Good design creates brand recognition

Episode Resources https://bizmktg.com/resources/Register for upcoming webinars https://bizmktg.com/webinars/#1 of the bizmktg.com series on what marketing strategies and tactics are working right now. In this episode we cover research from Phillip Stutts of Win Big Media on the dramatic shifts in consumer sentiment and how that translates into buying decisions. We also provide an overview of the upcoming webinar topics.

My guest on this episode is Camille Gallinger. She is a Nutritionist and Vitality Coach. Camille helps people live their lives with vitality. She defines vitality as energy plus joy plus momentum. She describes how her personal journey transformed her life and how she helps others restore their personal vitality through "courageous self-care."Camille's website: ThinkVitality.com

Paul Lee is my guest on this episode. He is an expert in Search Engine Optimization (SEO) tactics and strategies. Paul and I discuss why SEO is important for anyone with a website that they want to get more people to visit. SEO is how to improve the ranking of a website on Google search results. The closer to the top of the Google search results page, the more likely a website will get clicked on and visited.

Loren O'Laughlin is my guest. Loren embarked on a journey to read 50 books in 2019. He accomplished the goal, actually reading 55 books that year. Hear what he learned, the books he recommends and his tips and tricks for getting through so many books in a year.

My guest is Chris Goldman, a Certified StoryBrand Guide. Chris and I discuss five things every business owner should know about StoryBrand. StoryBrand is a marketing framework businesses and organizations can use to clarify their messaging. StoryBrand helps businesses find messages that potential customers are drawn to.

Andrew Ball is an Acupuncturists. He holds a Master's of Science in Traditional Oriental Medicine and a Doctorate of Acupuncture and Chinese Medicine. Initially bound for Western Medical school, Andrew consistently turned to Traditional Chinese Medicine as the only natural place offering balance and harmony for both his personal and professional life. Join me as we learn more about Andrew's path to success in life.

Ashley Wigren is a top real estate professional and a yoga instructor too. Learn how she found her work ethic at age thirteen and finds balance in work and life today.

Full show notes for this episode on the bizmktg.com website.Doug Lofstrom's website

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