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The decisions you make in the next six months for your seniors housing operation will determine your future viability. Never has our industry been in such turmoil with occupancy at record lows, staff shortages at historic highs, expenses off the charts, and operator-investor tension at its peak.   The new move ins needed to net up and grow occupancy in assisted living are closer than you think!   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

Today, I am going to share with you six early warning signs that, if addressed, can prevent a cash flow crisis in YOUR community.   These warning signs I'm sharing are rather easy to diagnose. In fact, these signs are oftentimes so obvious that they are overlooked and ignored. The key is to recognize, assess, and take action!   Our industry is in transformation, and how we respond to said transformation will determine the trajectory of our industry. Now is NOT the time to ignore that gut instinct!   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

Incentives. According to the Senior Care Investor "these days, almost everyone is discounting because the name of the game is census, then worry about margin." While discounting can provide short-term results, the long-term implications can be serious. In this blog, Traci is going to cover several different alternatives to discounting that can drive move ins all while restoring margins! Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website        

“People will tell you how to close them, all you must do is listen.” Traci Bild As we close out The Relationship Economy with Chapters 10 and 11, you will understand that emotional connection is what creates customer loyalty, not a discount or overview of your parent company and how great they are! When people visit your senior living, active adult, or multi-family communities the energy you create and that they feel upon walking in along with the way you make them feel is what leads to moved in residents.   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

In this blog, I am going to dissect three statistics that reveal WHY assisted living operators can't grow top line revenue. We simply can't keep doing the same things and expect a different result! You have to pivot and invest in your biggest asset - YOUR PEOPLE. Not sure where to start? This blog will point you in the right direction!   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

We are in the most transforming time in history, where employees at every level- including tenured people, are at risk of leaving. Worried? You should be. Chapter eight of The Relationship Economy, is titled, “be the brand employees can’t live without.” Leaders should be obsessed with serving their employees, who ultimately serve their customers. We have such a long way to go.   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES With over two decades of training sales and marketing directors, the Bild & Co team knows - "you cant' just TELL people what to sell, you have to SHOW them how to do it!" This blog is going to assist you to do just that. Today's blog is going to provide you three strategies you can implement right now: 1) Effectively Communicate 2) Advocate & Advise 3) Build Value BEFORE Discussing Price   You may be thinking this sounds pretty simple, but after over 20 years of training seniors housing sales teams, I can promise you -  simple it is not!   Lack of move ins is not a lead problem, but rather a skill set problem. We have got to provide the tools and, most importantly, the sales and communication training that sales teams need to be successful.   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.   What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has. Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

Hello Book Club members! Today on the podcast we are diving in and discussing Chapter 6: The Relationship Economy In Action.  As the author has shared throughout this study, "relationships are the foundation of virtually everything that happens in our lives." We generally all know this and recognize it in our personal lives, but this chapter dives into how we can put this concept into action in the business world. Join me as we talk through all the exciting, information DiJulius shares in Chapter 6 of The Relationship Economy.    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website    

As we are coming out of the COVID crisis, we are on the brink of our next crisis - The Great Resignation. People have had time to pause, think, and take an honest look at their careers, their lives, and the balance of the two. Workers are re-evaluating their work-life balance and research is showing that an astonishing 40% of workers are thinking about quitting their jobs! WOW! Statistics are also showing that this "great resignation" is REAL and is happening much sooner than originally thought. We need to be PROACTIVE and establish ways to retain our valuable employees! In this blog, I am sharing with you seven steps you can take now to pivot how things are currently being done in order to keep your team members on board.   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website

Assisted living operators assume that empathy and compassion are natural soft skills their employees possess; think again! The average person has about 50,000 thoughts a day and research demonstrates that professionals in particular repeatedly interrupt their customers after just 18 seconds. Crazy isn't it? Instead of LISTENING to what your customer or prospective buyer is saying and sharing, they are thinking about what their response will be. Listen today as Traci dives into Chapters 4 & 5 of The Relationship Economy.    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website      

Assisted Living Owners and Operators - this is THE most important blog you will listen to this year! Traci is sharing five actions that will be your wake-up call and road map to creating a path forward. Despite the discomfort these actions may bring about, this is the most vulnerable your senior living portfolio has ever been- sort of like the very people you take care of.   It's time to get in the driver's seat and LEAD!   Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong. Book A Call  | Join our Mailing List  | Visit our Website  

Assisted living operators MUST prioritize the customer experience to drive top line revenue and brand differentiation NOW! As an industry, we are not connecting or building value with our assisted living customers. While investments in technology are up in seniors housing, doing so without investment in people is a waste of time.   www.bildandco.com | revenue@bildandco.com | 800.640.0688      

Your assisted living occupancy right now is a direct result of the investment you are making in the hiring, compensation, and training of your sales and marketing directors. Industry-wide, just 9% of people who inquire into an assisted living community will move in. I’ll just let that sink in for a moment. Like it or not, selling is the only way to increase profitability in your assisted living communities; operators have cut everything there is to cut. From here on, it’s all about growing top line revenue.

5 REASONS YOUR ASSISTED LIVING EMPLOYEES ARE DROPPING THE BALL ON SERVICE AND LEAVING MILLIONS OF LOST REVENUE ON THE TABLE FOR YOUR COMPETITORS TO FREELY TAKE

Is your team making connections and building relationships? If yes, GREAT! If no, then it's to time you take a walk in your prospective buyer's shoes and see for yourself the experience they receive at your community.

We are kicking off our newest series in our Bild & Co Executive Book Club, The Relationship Economy.  Traci is so excited to share this book club study! It will transform your seniors housing organization and the projectile of revenue. In twenty years of teaching the importance of emotion-based selling, this read will forever cement the need to overhaul seniors housing selling once and for all.  

In Part 2 of our Sales & Marketing Blog on Assisted Living & Lead Generation, Traci dives in further in addressing the underlying reason your assisted living marketing investments rarely pay off in leads that move in.  

It's time to pivot and get results by taking marketing in-house to increase traffic, move ins, and revenue - all while creating self-sufficiency.  

In this last blog of our Seniors Housing Executive Book Club Series, Zero Lost Revenue Days, Traci shares 9 steps to help you gauge the overall buyer experience and set your path to Zero Lost Revenue Days!