Listen Now

Want to know the secrets on how to become wealthy? What is the difference between the middle class and the rich? How do the rich think compared to the middle class? In this podcast interview you will discover the 1 closely held secret that could change the way you look at becoming wealthy. It is actually the way the rich think, build business relationships and generate cash flow. How do I know this? This special guest on Big Fat Marketing has interviewed many entrepreneurs and had noticed a consistent pattern how the middle class become millionaires. Recently I watched a YouTube video which inspired me. So I decided to get in contact with the person on that video and asked him if he would like to be a guest on Big Fat Marketing. He said yes. Now I am releasing a podcast interview I did with him. How cool is that. It just goes to show that if you ask you will receive. His name is Lewis Schiff and he has got many amazing strategies on How to become wealthy. This is an interview you wouldn't want to miss. Before I continue, here is a little bit about Lewis Schiff: - Lewis Schiff is the executive director of Inc. Business Owners Council, a membership organization for Inc. Magazine’s top entrepreneurs and owners of closely-held family businesses. There are Councils in New York, Philadelphia, San Francisco-Silicon Valley and West Michigan. - Recent speakers to the Council Membership include: Former U.S. Treasury Secretary, Hank Paulson, Howard Schultz of Starbucks, Deepak Chopra and Jim McCann, founder of 1-800-Flowers. - Lewis maintains a blog about behavioral entrepreneurship on Inc.com. - Schiff has co-authored two books: The Influence of Affluence: How The Rich Are Changing America charts the rise of America's growing affluent middle-class through original research and analysis. The Armchair Millionaire describes a wealth-creation system that leverages Nobel-Prize winning methodologies. - His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, which focuses on the wealth-creating behaviors and attitudes that work best in the new economy, was published by Harper Collins in March 2013. In this podcast I take some points out of Lewis's latest book Business Brilliant and ask Lewis some deep questions on how to become wealthy in this economy. If you would like to know more about Lewis Schiff or ask him any questions you can go to his website http://www.business-brilliant.com/ or http://www.inc.com/i

I am sure that you have come up with awesome creative ideas but tended to not make them happen. ...Yes I know this because I have been there, and all the people that I know when I sit down at a cafe and they share their creative ideas, I  look 2 months down the track and they still haven't pursued it. It's a common thing and we all do this. ...And you know what? It's ok. It will be even better if you did a little research to see if that idea was viable, would you agree? How good would it feel if you did the research and found out that the idea would be a waste of money and time? That is where I say, move on to the next idea. You know that saying winners never quit and quitters never win? I think it should be winners know when to quit and quitters know when to win. (I should coin that) Anyway, back to creative ideas. Today I will be talking to Kathy Wong who brought out this amazing idea called MoeLoco.   MoeLoco is a combined Hawaiian and Spanish word Moe meaning dream in Hawaiian and Loco meaning Crazy in Spanish. Combined meaning DreamCrazy, pretty cool name right? And you know what, you can do that too. Think of an idea and combine words to come up with you own name... I think it's absolutely awesome! So what is this idea? Kathy Wong came up with the idea of creating a thong/flipflop, I am going to use the term flip flop so people from other countries don't get the wrong idea. MoeLoco are amazingly designed because Kathy does come from a design background. But here's the kicker... These flip flops have an engraved image at the bottom of them which leaves a positive message on the sand every time you take a step... Gimmicky but really cool, would you agree? I have discovered that people love gimmicks. So I had to get Kathy on the Big Fat Marketing show and hear how she did it.             Here's a quick video explaining what MoeLoco flip flops are like. Kathy Wong thinks of Creative ideas that are not only good for the sole on your feet but the sole inside you. In this interview Kathy mentions what kind of social foot print are you leaving in this world. This led to Kathy thinking about the children without shoes in the world which leads to the huge possibility of children getting the  life threatening disease gangrene. Kathy also mentions that there are 300 million children without shoes, 22,000 children die each day from poverty. It was these alarming statistics that inspired Kathy to take notice and feel com

How important would you say is your brand identity? Have you taken the time to think about what your brand represents? Or like most businesses, do you put it on the least most important things to do in your business?   Truth being said, most businesses don't really concern them selves about their brand. Identity is important. But when it comes to business they are more focused on where is my next customer going to come from and how many sales they have made this week? Lets face it, thinking for the future is not what we are trained to do. When we want something we want it now, right? But the most successful people in the world are the ones that have the investor mentality. Yes they have there cashflow coming in and they are covering their business expenses. However they never cease to think about the future of their business. One of the key components is having a strong brand identity. Did you know that 1 in 3 people have a brand in mind when they go shopping? And 23% of consumers form a relationship with a brand. Which means customers for life. On this episode of Big Fat Marketing I interview Catherine Taouk. Catherine shows how she took her fathers brand identity SUPR'E from being known as a elderly brand to a more popular youth brand. How did Catherine Taouk do this? First of all Catherine discovered and realised that the target market is all wrong. The elderly women weren't going to get the business to where Catherine wanted it to go. Most of the money generated in the fashion industry was around the teenager to mid 20's market. Catherine quickly identified that and SUPR'E started designing and marketing towards that age group and changed the whole out look of what SUPR'E is today. That is why knowing your target market is really important. It leads you to bettering your brand identity, knowing who you are selling to, basing your products around your target market, bettering your business and making much more money in the long term. Start doing this today and invest time into your brand and it will pay off big time in the long term. Find out who your target market is and build your brand around that. Let the consumers identify the types of products and services around your brand. How do you start? Well you can start by listening to Catherine Taouk on this episode of Big Fat Marketing. In this podcast, you will discover how Catherine Taouk used brand identity to score joint venture partners with other companies which changed the

Want to know how 2 school teachers saw a need in the marketplace and turned it into a top selling educational app? It's very rare that you see school teachers have a keen entrepreneurial eye. But  when someone envisions something that they truly believe in, watch out! That is what Steve Jobs did when he had the vision of the personal computer after Steve Wozniak showed him the computer that he had built. Before Apple the computer was mostly used by big companies and only the wealthy were able to afford one. Steve Jobs and his team made it affordable so that the computer can be in every home and every school. That is when the personal computer was born. This is what Henry Ford envisioned by making the automobile for every person for every day use. Before the car company Ford, the car was only used by the rich and powerful to show off their wealth and use the car not just to get around, but to have fun around the race track. Henry Ford had a vision that the automobile would be affordable to all people. This is the same vision when Richard Branson started to sell records at the back of his magazine at a discounted price. That led Richard to starting Virgin Record Stores then the record label Virgin Records. This is the same vision that sisters and school teachers Kath Watson and Zoe Watson had when they created top selling educational app Reading Jets A to Z. If you want to know what it takes to build a top selling app or educational app, then listen to what these two sisters have to say. They will take you on a journey and show you what they did in order to have a top selling educational app. Kath and Zoe are sisters, born and raised in Sydney. Kath is 31 and Zoe is 29 years of age. Both Kath and Zoe are qualified and experienced Primary School teachers. They have taught in several primary schools, across Sydney’s Upper and Lower North Shore. Whilst teaching, Kath and Zoe witnessed the frustration many children face when learning to read and write. They found that when the learning process involved technology, children appeared to be instantly more engaged. Kath and Zoe wanted to change the way children learn, by creating a fun, motivating and educational app. When I talk to people about wanting to create apps they truly think that they have to do it themselves. So I made a list of false facts for creating apps. False Fact #1: You must know how to write code - Because of the high demand for app creation on smart phones and tablet devic

Gone are the days where you must be a computer programmer in order to know how to develop software. No longer do you have to pay a company hundreds of thousands of dollars to turn your idea into a software. Why is this the case? Well, I am a strong believer that everything is driven by supply and demand. The less the supply and the more people want it the higher the price. The more the supply and the less people want it, the lower the price. Lets translate this into software development. Right now we have an over supply of  programmers from India, Philippines , China, Russia, Sri-Lanka and many other parts of the world. You also have to take into consideration that the wages in the above mentioned countries is a lot lower than the western countries. A combination of an over supply plus currency exchange makes it easy for anyone wanting to develop software. It also makes it cheaper to have international employees as well. So when should you do this? Well if you have an idea on a software now is a great time. So you now know how to develop software without studying years of uni. Sounds great? How do you start your search for a software developer? There are some great sites where you can go right now and post your job. How to develop software with Elance https://www.elance.com/ How to develop software with Odesk https://www.odesk.com/ How to develop software using fiverr: If it's just a simple job that you need done, fiverr is great for that. If the job gets a little complicated you can always pay multiple transactions of $5 and get a job done. Many times you can find someone that is really good and you can re-use them https://www.fiverr.com/ The great benefit of using people from the above services is that they work with rating system which means if someone hasn't delivered as expected they will get a bad review. And if someone has done a great job they will get a good review. In this podcast I interview Internet Marketing genius Emily Graham. Emily shares with you ways in which you can get started with creating an app or getting a team behind you to build your software. One of the questions I ask Emily is, how do you communicate with people from a non English speaking background and one of the tools that she mentions which is pretty awesome, is Just In Mind. Click here to go to the site http://www.justinmind.com/. This computer application allows you to design the Mobile App you would like and make everything clickable. So i

Are you known for taking action? One of the questions I like asking my students is, on a scale of 1 to 1o what would you rate yourself as being an action taker? And when I ask, I always get an answer that is justified. So when I ask that question, it gets people thinking... When are the times that I took some serious action? They don't look at the times when they weren't taking action, it's all about the times when they did. The usual number is 8. Hang on for a moment! what about the times you promised yourself that you were going to setup your webinar and work got in the way? What about the times when you said that you were going to do that podcast episode but you put it off for 2 months? The truth is that we as humans don't like to be known as a non action taker. We always justify the good things we have done and you know what? me too! I am the first to admit it. Taking action is something we always say that we do and don't like to be known as something we put off. Many times when we run seminars we see the same people turning up from the last time we ran the seminar. And it's great to see that they are coming again because we all know it's great to refresh the brain. Yes a refresher is great but did you end up putting some of the things you learnt from the seminar in place, in other words, did you end up taking action? Hmm... My friends that turn up to seminars say to me, I still haven't done anything from the last time I came here. Why? 2 reasons I can think of are: - Accountable - Comfortable We all know that they want do be taking action but why would they? The reality is, they don't need to! They are making ok money and getting by in their job which means they are comfortable. Their boss is already holding them accountable for what they are doing in their job. When they come home from work, the husband or wife holds them accountable for what they didn't get done around the house. The pay check is coming in every week, they don't have to think hard in order to make money, all they have to do is turn up. Let's face it, it's easier than running a business. They will only do something when there is a need. Bull crap Ray! When I was single (I mean not married) I needed to feel significant, which meant that I wanted to look great, you know... 6pack abs going to the gym doing a workout, looking my absolute best and that was my main focus so that when I go to the beach people would recognise me and that would make me feel good. What a douch

In this episode of Big Fat Marketing, we interview Corinna Essa. Corinna shares with you simple yet effective ways on how to use twitter for marketing. Corinna also shares with you little known tools which will help you tap into high volume of hungry buyers that will get you business to your door. But first, how does someone use twitter for marketing purposes? To fully take advantage of this, you must do something that is not so natural to typical business men and marketers, that is... do not sell. If you get this right you will have no problems making money with twitter and other kinds of social media. So in order to know how to use twitter for marketing purposes you must throw out everything you know about sales and try something that is totally new and that is never sell on social media. Why is this such a big problem? Well let me explain. When I am at a social party and I am gathered with my friends and we are having a chat about something we did in the past. Then all of a sudden I bring up a topic which is about my business. Slowly but surely I see my friends losing interest and then eventually I ruin the mood and the gathering soon ends up dispersed. Well this is the same with social media and twitter. Selling should never be done on social media and it should always be kept social. As weird as it sounds, this is the best way on how to use twitter for marketing. Then how are people ever going to know about your products or services? well not by shoving it down their throat that's for sure. In this podcast Corinna covers everything you need to know about how you can use twitter for marketing your products and services. Corinna Also reveals: - This simple strategy that will help you sell without selling - How to pin point your target market which will double your sales - The little known tool that makes managing your twitter account a breeze and free up your time - A simple yet effective way to outsource your social media which allows you to focus on your most important tasks - Single most common mistakes people make when marketing on twitter Who is Corinna Essa and why is she qualified to teach you twitter for marketing? Corinna Essa is known internationally as the go-to person when it comes to social media marketing. She was raised in Greece and at the age of 17, left to London to study television production only to have her dreams shattered as she discovered the very unstable nature of the industry and the myth of careers...

How do you know if you are delivering good customer service? Most business people look at their business with their own eyes and are certain they have good customer service. But how could they be so sure? Do customers let you know whenever they get bad service from your business? Do you keep a good eye on each of your staff to know that they are doing their job with a smile on their face? The bad news is that 90% of people that get  bad customer service from your business won't let you know, won't tell the staff and probably won't return. It even get's worst than that, they will tell everyone they know not to shop there. Here's a real life example with what happened to me with a not so good customer service situation. There is a shop close by to my house where I buy all my car goods like cleaning products, tire polish, car polishes and so on. I used to purchase from them quite regularly until one day, I locked my keys in my car... Yeah great one Ray. So I approached this place which I had just spent money there and asked the clerk, can you please help me? I locked my keys in my car. The clerk replied, sorry mate, we are not equipped to open cars up. I said that's fair enough can I please use your phone to call NRMA road side assistance because I locked my phone in the car as well. The clerk replied, I'm sorry mate but it's our policy that we can't lend the phone out to customers. How do you think I felt? Would you call that good customer service? First of all he called me mate, secondly he wouldn't let me make a free 1300 phone call. I swore to never go back there. I tell my friends that story every time I drive past it with them, not to boycott them but It's just talk. My friends don't buy off them because of that story. So how could the owner of the business improve on the not so good customer service I experienced? Here are the 5 customer service tips that could bring you raving fans for your business, It doesn't matter if you are online or offline. 1. Smile when you are speaking to a customer: This applies to every part of dealing with customers. Smile when you are talking to a customer face to face or on the phone. Smile when you are writing an email or writing a blog. The impact of the smile comes across even when you are writing something. 2. Always talk positive about your customers, even if they gave you a bad day: Good customer service means you can handle customers even if they give you a hard time. If a customer gave you a h

Have you ever wanted to build a top notch business system so that your business will run great even if you are not there? The hardest thing about setting up a business system is letting go. After speaking to many business people many of them have told me that same thing. Let go of the tasks you hate and then delegate. What are some of the fears of letting go of major tasks? Loss of control, fear of not knowing what is going on, something might go wrong if you are not there and so on. That's where you can eliminate this fear by constant improvements on  your business system. Just look at some of the big players in business and see what kind of system they are running. All the McDonalds stores are run by 16 year olds which tells us that the business system built is easy to follow. How can you adopt a simple & easy to follow business system that even a 16 year old could follow? In this podcast you will meet Gabriel Gewargis. Gabriel shares his amazing story of how he started his successful BBQ store from 2 BBQ's that he decided to invest in. http://www.thebbqstore.com.au If you wish to get a discount, use the coupon code BFML The 2 BBQ's that he had purchased from a retail store he decided to sell, just to see if he will make a profit. Turns out he made $20 on each BBQ minus costs. Gabriel had 2 options: To give up and move onto the next idea, or to give this BBQ business a good go. Well, the 2 BBQ's turned into 4 BBQ's and now stocks over 400 different products throughout his warehouse. He continues to add different product ranges to his business to increase business revenue. One thing that Gabriel mentions that the more variety he stocks the more sales he get's and the more money he makes. For example you wouldn't sell someone a BBQ without the coal to burn inside the BBQ right? And that person that came to buy the BBQ would also one day come purchase outdoor heating as well. So if you didn't stock outdoor heating, you wouldn't have made that extra sale. He now is always looking at better ways to improve his business system. To support Gabriel's BBQ store business he has a strong loyal team to back him up and is always thinking of ways on how he can remove his own tasks. Just yesterday he hired an internal internet marketing manager which will be looking after his branding, marketing in order to increase leads and improve sales for the business. Until then, Gabriel was looking after the marketing. His team consists of local Austr

In this podcast you will discover how to get more sales in your business thanks to this optmization technique that our expert will reveal to you. You have heard of search engine optimization, back links to your site, Panda, Penguin but have you heard of this one optimization techinique called 'Web Optimization'? Todays guest is going to reveal to you the secrets that google favours in order to rank your website higher which will lead to more traffic, leads and sales. To prove this, he has done this over and over again with many businesses and there is no reason why you can't apply this 1 simple strategy to your business. Who uses this optimization technique? If you look at all the major websites out there that generate large sums of money, they are all aware of web optimization. So what is it? Well... did you know that Google will rank your website higher if your website loads faster? This one simple strategy can earn you an extra 10% off your bottom line. How does it work? Well there are a few factors that you must consider when using this one optimization technique but you will have to listen to this podcast in order to find out exactly what it is. You see, Google's search algorithm is mostly based on the performance of your website, so the faster your website loads the more Google favours your website in-turn leads to more traffic to your website. There are lots of benefits to this. - You get a much greater users experience. - You get a reduction of errors on your website and much more. Austin provides a free service where you can see the quality and speed of your website. Goto http://scalemytech.com/speed/ and get your free report. Once you go here, you might want to take advantage of this optimization technique. Warmly, Ray Kanoon

Today’s podcast is on how to become an entrepreneur and we get a great insight from legendary ideas man Mr. Toney Fitzgerald. Toney Fitzgerald has successfully monetized more than 30 of his own ideas and literally hundreds of ideas for his clients around the world that have generated millions of dollars of revenue and profitability....The post BFM 011: How to become an entrepreneur, Toney Fitzgerald’s secrets appeared first on Big Fat Marketing.

What is a webinar and how do you make money with a webinar? You may have attended a webinar but you probably never thought that you can make money with a webinar? All a webinar is, is a seminar that is conducted over the internet, which means it is a web based seminar.  I myself have...The post BFM 010: How to make money with a webinar appeared first on Big Fat Marketing.

Yoast, a wonderful plugin that will make you look like an SEO genius. Have you thought that doing some form of SEO is only left for the experts? Do you automatically put SEO in the too hard basket? Thankfully these days we have access to an awesome plugin called yoast. Yoast has been around for...The post BFM 009: How to use Yoast to get ranked appeared first on Big Fat Marketing.

What is your strategic plan to increase your following, build your list so that you make more sales in your business? We have all heard those words been thrown around “Build Your List”. Now I speak to many people every day, coaching them on their webinars and internet marketing business but 1 thing that most people...The post BFM 008: Strategic plan to increase your following appeared first on Big Fat Marketing.

When starting an internet business many people don’t really think about having an exit strategy. You start a business, you work hard, make a lot of money and then all of a sudden your business stops? Do you lose everything that you worked hard for? Surely you must have some sort of equity in your...The post BFM 007: Internet marketing exit strategy appeared first on Big Fat Marketing.

Getting a high amount of YouTube views can be a way to turn the average person from a no body to a celebrity. Have you ever seen how an average Jo Blogs creates a YouTube video, then you go to look at how many views and realise that it’s in the millions? I have even...The post BFM 006: How to get 2.7 Million YouTube views appeared first on Big Fat Marketing.

What is mass media and how can it benefit you and your business? Mass media is any means of exposure to you or your business which is done on a large scale. TV, newspaper, magazine & radio are some examples of what to expect from mass media. You might be asking yourself, ok mass media...The post BFM 005: How to get Free Mass Media appeared first on Big Fat Marketing.

How can you benefit from a joint venture partner? If you have ever wanted to know what the fast way to success is when it comes to building a business, then you should seriously look at joint venture opportunities. Ok, first up, What is a joint venture? Definition of ‘Joint Venture – JV’ from http://www.investopedia.com/terms/j/jointventure.asp “A...The post BFM 004: How to score joint venture partners appeared first on Big Fat Marketing.

The reality is that you can retire early but it doesn’t mean that you will have a happy retirement. Most of us have the fantasy that if I win the Lotto, I will go on a holiday to such and such destination, or I will buy this or that car. But the simple truth to the...The post BFM 003: How to retire early, retire rich appeared first on Big Fat Marketing.

In the old days people used to write a book so that they can take it to a publisher, get it printed and pray that they sell 1 million plus copies. And the sad reality is that people still believe that to be an excellent way of making it big as an author. They would...The post BFM 002: How to use a book to leverage yourself appeared first on Big Fat Marketing.