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Beyond the Bow, Presented by ATA
44 minutes | a month ago
027: ATA 2021 Online Preview - Heavy Arrow Setups for Customer Success
This episode is a preview of a virtual Coffee Talk to be held as part of ATA 2021 Online. Kurt and Troy Fowler talk about building heavier arrows with high forward of center to improve bow hunting success and how this type of product offering can give retailers one more way to better serve all types of customers.
35 minutes | 3 months ago
026: Create a Positive Business Culture with Rick Kinsey
Getting the most out of your employees means building a culture within your business that makes them feel valued while also encouraging collaboration and taking chances. It won't happen overnight, and it definitely won't happen by itself. In this episode, Rick Kinsey (Owner, Kinsey's Inc.) discusses his strategy for building a positive culture and the role leadership plays in moving the process forward.
31 minutes | 4 months ago
025: Diversifying and Growing as a Small Archery Buiness - Vantage Point Archery
Mitch Haifley and Jeff Miller of Vantage Point Archery (VPA) share how they have established and grown VPA through producing their own quality products and branching out into other manufacturing opportunities.
51 minutes | 5 months ago
024: What is the R3 Movement?
Recruitment, Retainment, and Reaction of archers and bowhunters...That's what the R3 movement is all about! This episode includes a recording from an R3 Coffee Talk held at the 2020 ATA Trade Show where panelists Dan Forster (ATA), Kristen Black (CAHSS), and Josh Gold (ATA) discuss how R3 programs are essential for the future of our industry and answer questions from ATA members in attendance.
45 minutes | 6 months ago
023: What You Need to Know About the Paycheck Protection Program with Nathan Fitzgerald, BKD CPAs & Advisors
Many small businesses in the archery industry took advantage of the Paycheck Protection Program to keep employees on payroll as they were forced to close or modify business operations. We are now nearing the end of the 8 week covered period, and the application for loan forgiveness has been released by the Small Business Administration. Nathan Fitzgerald of BKD CPAs & Advisors shares insights into the Paycheck Protection program and how ATA member companies can ensure they have all the necessary information to take advantage of loan forgiveness and tax credits.
37 minutes | 7 months ago
022: Retail Insights - COVID-19 Business Strategies with TJ Hofhines, Dead-On Archery
Owning and operating an archery business during the COVID-19 pandemic is not easy. In this episode, TJ Hofhines, owner of Dead-On Archery is Boise, Idaho talks about how he has been proactive in understanding restrictions in his area and how he has found a way to keep pressing forward and serving customers.
56 minutes | 8 months ago
021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough
Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditional recurves, longbows, and competition barebows. Many archery businesses are missing out on revenue because they simply don't have the equipment or expertise in this category. Matt Zirnsak (The Push Archery) and Frank McDonough (Grass Hollow Archery & The Barebow Project) share their perspectives on how people are getting involved and what the industry can do to serve them.
30 minutes | 9 months ago
020: Equipping Youth Archers with Young Guns Archery
In this episode, recorded from the floor of the #ATA2020 Trade Show, Kurt talks with Heath and Julie of Young Guns Archery about their efforts to promote archery participation. Finding properly sized equipment can be challenging for youth archers, especially when they are competing at a high level. Young Guns helps retain more youth archers by allowing them to try a variety of appropriately sized bows in their mobile shooting trailer.
24 minutes | 10 months ago
019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited
In this episode, Kurt sits down at SHOT show to talk with David Schuessler, National Director of Event Fundraising for Ducks Unlimited. David shares how DU has seen success with building opportunities for social interaction around wetlands conservation. We'll also talk about how DU is catering to hunters and anglers beyond waterfowl and how the upcoming DUX event will provide an opportunity for thousands of consumers to experience archery first hand.
36 minutes | a year ago
018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV
Kurt & George talk about the upcoming summer Olympic & Paralympic Games that will shine the spotlight on archery, and how archery businesses can capitalize on this opportunity to serve new customers. George also shares his insights on where retailers may be leaving money on the table, and how his demonstration at #ATA2020 will help attendees generate more revenue.
32 minutes | a year ago
017: #ATA2020 Preview - Growing Youth Archery with S3DA
S3DA's Jennie Richardson shares how this organization is growing youth participation in competition archery and bowhunting alike. Jennie also discusses how S3DA is working to bridge the gap between beginning archers and other archery organizations to keep kids in the sport longer.
42 minutes | a year ago
016: #ATA2020 Preview - Coaching & Competitive Archery for Retail Success with Jeff Greer
Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow and remain steady throughout the year. Jeff and other ATA Retail Council members will be leading a Coffee Talk at #ATA2020 to share more ideas that are working in pro shops around the country. We look forward to seeing you there!
38 minutes | a year ago
015: Growth in Archery with Rod Menzer, USA Archery
Kurt and Rod talk about areas where USA Archery is observing immense growth in competitive archery. Rod also shares perspectives on getting new participants involved in archery and how the industry can have a huge impact while also reaping the benefits of more archers.
35 minutes | a year ago
014: Getting Control on Amazon with Jonathan Fassnacht, GearNation
The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.
35 minutes | a year ago
013: Creating New Customers with Digital Marketing - Allison Jasper, ATA
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery.
38 minutes | 2 years ago
012: Retail Insights - Crossbow Profitability with David Wilkins
In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that focusing almost solely on the crossbow category.
29 minutes | 2 years ago
011: Outdoors Allie
Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get new people into the sport. Allie shares her journey from an observer to a bowhunting with a crossbow and later a compound bow.
33 minutes | 2 years ago
010: MAP Policies & Enforcement with Ryan Erickson, TrackStreet
Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands taking action to police and enforce their policies, and how they get started. No matter if you're a retailer or a brand who manufactures products, MAP policies can have a big impact on your profitability.
28 minutes | 2 years ago
009: The Hunting Public
The Hunting Public YouTube channel, which focusing on hunting public lands and small pieces of property, has almost 100k subscribers. Kurt talks with Aaron & Ted about how they got into bowhunting and how they're getting new people into the sport. The insights shared by these guys are a perfect example of how the archery and bowhunting industry can adapt to meet the needs of today's consumer in a digital world.
22 minutes | 2 years ago
008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann
Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing a social media channel and gives some insights on how this can be accomplished by businesses of all sizes. Michelle will be hosting a round table discussion on this topic at the upcoming ATA Trade Show (January 11th at 4pm in the My ATA Area), so please stop by to hear from Michelle and share ideas with fellow ATA members!
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