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Beyond the Bottom Line with Bert Miller
40 minutes | Aug 5, 2022
Ellis Singer McCue | CEO of Territory Foods
From dreams of becoming a rockstar to being voted one of the Top CEOs from Comparatively & Best Places to Work for Women, Ellis Singer McCue, CEO of Territory Foods, joins us for Season 2 Episode 3 of Beyond the Bottom Line with Bert Miller. Join us as Ellis shares her mission to make the world a better place through healthier food, deep-diving into consumer and brand relationships, and crafting a personal relationship with the brand you lead and work in.About Ellis Singer McCueEllis is a passionate executive and inspiring leader with a strong strategic, product, and growth skillset, a background in finance, supply chain, and technology, and 10+ years of experience developing end-to-end growth strategies that evolve global businesses and drive innovation for CPG, food, high tech, and retail companies. She is dedicated to building best-in-class leadership structures, performance measures, and organizations to drive disruptive growth.Territory Foods is a venture-backed, innovation-focused, food technology company bringing chef-prepared, healthy meals to intentional eaters across the USA.Recently, Ellis has been featured as a top 25 Consumer Health Tech Executive (2021 & 2022) for her foundational work in the Food as Medicine space, and top 15 CEOs of start-ups and small/midsize businesses, with Territory being featured as one of the top places for women to work in the US. Before joining Territory Foods, Ellis led successful, forward-looking business strategies for major global companies such as Deloitte, Gap Inc., and ZX Ventures(AbInBev).
35 minutes | Aug 2, 2022
Jeff Popkin | CEO, Mast-Jägermeister US
Throughout his tenure at Mast-Jägermeister US, one thing remained consistent: The authentic joy Jeff brought to his team and the brand every single day. Jeff Popkin, Former CEO of Mast-Jägermeister US joins Beyond the Bottom Line with Bert Miller in Episode 2 of Season 2 to walk through the marriage of Jägermeister and Redbull, finding brands you love, and the keys to successfully growing a consumer brand. Prior to joining Mast-Jägermeister U.S. in 2015, Jeff served as President of Vita Coco, CEO of Red Bull Distribution, along with many senior leadership positions with top beer and beverage brands such as Molson Coors Beverage Company.
29 minutes | Aug 2, 2022
Ishveen Jolly | CEO and Founder, OpenSponsorship
In the Season 2 opener of Beyond the Bottom Line with Bert Miller, Ishveen Jolly, CEO and Founder of OpenSponsorship, discusses how she took her love for sports and boosted an analog industry to the digital age by creating a model to accelerate the non-top 5% sponsorship market. Ishveen walks through lessons she's learned as a leader, OpenSponsorship's "secret sauce" in creating the data-driven and intentional platform, what she's found is the major difference between a successful and unsuccessful company, and the categories that are experiencing the greatest opportunities within this digital sponsorship model.The Story of Ishveen and OpenSponsorship:My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball, and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs, and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking, and tech innovation meant there was a huge untapped potential in the annual $60 Billion sports sponsorship market. Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com. Today OpenSponsorship is the largest and smartest marketplace connecting brands and smart marketers to over 5,700 professional athletes. We are democratizing sponsorship by making it accessible, efficient, and data-driven. Using analytical insights, AI-based matching, and proprietary ROI information tracking we are leveraging technology and data to create meaningful partnerships and revolutionizing the way you search, secure, and track sports sponsorship.The network effort - with 3,500 deals completed through the platform, covering over 160 sports, in 120 countries – the marketplace only gets smarter. We plan on applying the analytics and learning beyond athletes to teams, leagues, events, and other entertainment verticals. Bringing sponsorship into the digital age!About Beyond the Bottom Line:In the Beyond the Bottom Line podcast series, Bert E. Miller connects with leaders across categories to discuss their proudest achievements, greatest challenges, and where they focus their energy each day. Tune in for countless valuable lessons that can be applied to today’s World of Work.
37 minutes | Jul 27, 2021
Navigating Difficult Conversations | Chris Voss, The Black Swan Group
Find out what it takes to win high-stakes negotiations and uncover tactics to help you get more of what you want in business and your career.In hostage situations, successful negotiations often mean the difference between life and death. Similarly, in business and in our careers, thoughtful discussions can make or break favorable outcomes. When the stakes are high or emotions boil over, it can be difficult to know what to say, or how to bring others together with you down a shared path.Chris Voss knows how to diffuse high-pressure situations, and come out ahead. After growing up in the Midwest, Chris became a Kansas City police officer and went on to join the FBI as a lead crisis negotiator. His best-selling book, Never Split The Difference: Negotiating As If Your Life Depended On It, is largely considered the industry handbook for successful business negotiations. Today, as Founder and CEO of The Black Swan Group Ltd., Chris helps others to master the art of negotiation.Chris joins Bert to discuss what makes someone a great negotiator, and how human beings are all driven by the same decision-making systems. Discover the one tactic that anyone can leverage to gain an advantage, and how to rally others to your side. Chris talks about what goes into getting a little better each day, and how leaders can inspire their teams and others to realize mutual gains.
33 minutes | Jul 6, 2021
Part 2: Reaching Gen Z | Sean Koffel, Watchfire Ventures
Sean Koffel returns to Beyond the Bottom Line to talk about building brands for tomorrow's buyer. He predicts the demise of craft culture ("I think it's sort of lost the plot"), and contrasts the "cool factor" of generations past with Gen Z’s desire for great products that tell the truth..Sean credits this shift to Gen Z being raised with social media. He describes how the cohort isn't using their Instagram or TikTok channels to perfectly curated version of themselves — and they expect the same of today's brands. In tandem, they're really the first generation to connect their external appearance with what they put in their bodies. They're curious about what's in their food, their alcohol, their makeup in a way that past generations weren't. They're looking for transparency at every level.Add in the fact that people of all ages have spent the last year thinking about what it is they really want — from products, from brands, and from their lives in general. Sean warns against trying to force a pre-COVID brand strategy into a post-COVID world. In the second of a two-part series, Sean and Bert dissect what this means for consumer-facing brands, what unique opportunities the pandemic has presented, and how Watchfire is helping emerging brands from "zero to one".
34 minutes | Jun 15, 2021
Part 1: Shifting Consumer Behaviors & Finding the New Cool | Sean Koffel, Watchfire Ventures
In the first of a two-part series, Sean talks about the business lessons learned from his time with the Marine Corps, and how new consumer behaviors resulting from the pandemic will shape our economy for generations to come. A mainstay in the adult beverage industry, Sean first met Bert while he and his business partner were launching American Born Moonshine in Nashville a decade ago. The duo have since turned their success into launching a Venture Capital Firm call Watchfire Ventures that invests in early stage consumer product and consumer technology businesses.Sean shares his perspectives on the bifurcated consumer segments that are developing before our eyes: those more hesitant and risk-averse who will place increasing trust on word-of-mouth and micro influencers, and those craving consumerism, travel, and in-person brand exposure at a scale never before seen. His prediction? A whole new type of "cool" factor as people look to reconnect and share new meaningful experiences with friends. Tune in to hear all of Sean's predictions and advice on designing true omni-channel businesses and strategies that are built to last.
28 minutes | May 18, 2021
Embracing Reinvention | Raul Leal, Virgin Group
Raul Leal leaving his role at the helm of Virgin Hotels this year to find the next challenge should come as no surprise. "It's a company that believes in reinvention," Leal says. Leal was first hired as CEO of Virgin Hotels, more than a decade ago, to turn a PowerPoint presentation into a reality. Today he sits on the Virgin Group Board of Directors, providing strategic oversight to the full portfolio of Virgin companies.In this episode of Beyond the Bottom Line, Leal describes just how much trust Sir Richard Branson places in his team. "His philosophy is really to hire the most talented people and let them do their thing," shares Leal. "He always gives credit to the people that are actually doing the job."Part of Virgin Group's leadership strategy has always been to push for a point of view. When it came to matters concerning the planet, the team's POV was that implementing CSR quotas wasn't nearly enough. They wanted to actually educate their teams on what a carbon footprint was, how to calculate it, and how to shrink it, in order to then take that knowledge home to their families and their communities and effect real change. "Knowledge is power," Leal says. "I think a lot of time, that information stays at the top, and it needs to come down."The planet is just one element of the three Ps that guide Virgin Group's vision: people and partners round out the trifecta. So when Leal was building the Virgin Hotels team from the ground up, finding people who bought into the purpose was P1. In this tell-all interview, he shares his strategy behind a true people-first company, his predictions for a post-pandemic hospitality sector, and more.
33 minutes | Apr 19, 2021
Pioneering Change | Dr. Jean Carruthers, Botox Pioneer
Dr. Jean Carruthers is nothing short of a pioneer. The Vancouver-based ophthalmologist was treating a patient for eye spasms in the 80s when she connected the dots between the botulinum toxin A she was injecting and softened wrinkles in the treated area. Fast forward four decades, and Dr. Jean's discovery — now widely known as Botox — has become perhaps the most popular cosmetic dermatology treatment used today. In this 30-minute conversation, Dr. Jean — who has since brought several more new drugs and treatments to market — describes how to pursue a belief that you know to be correct, even when everyone around you thinks you're wrong. The legendary MD explains how to support your theory with research, find an advocate, and stop at nothing to effect change that will make a difference in other people's lives — lessons that translate into any area of business. While Dr. Jean continues to be involved in clinical trials for revolutionary new drugs and treatments, her perspectives on innovation aren't limited to her medical expertise. Among other takeaways that can be applied across industries, sectors, and disciplines, is Dr. Jean's advice on the future of shared workspaces. Having opened a new patient practice in the spring of 2020, Dr. Jean shares some of the details — from an optimized patient flow, to a state-of-the-art ventilation system — that every sector should consider as we navigate return-to-work plans. Throughout our conversation, Dr. Jean proves the value in remaining open to change and to proactively seeking out opportunities to innovation. Learn what it takes to shift public perception with data and science, and impact the course of an entire industry from the Canadian doctor who first discovered the cosmetic application of Botox.
36 minutes | Feb 26, 2021
Building a Flexible Future | Sasha Yablonovsky, Career Builder
The team at CareerBuilder is looking back to look forward. As one of the world's leading job portals, CareerBuilder has access to data from across the global economy that they use to identify major trends in the World of Work. In this episode, President Sasha Yablonosky shares the three trends most likely to shape the year ahead.Sasha begins by focusing on upskilling. She explains that the long-time buzzword will take on new meaning in 2021 as nearly 10.9M unemployed Americans reassess their futures in a workforce drastically impacted by the COVID-19 pandemic. Next, she discusses strategies CareerBuilder has implemented to build a truly diverse team and break down traditional hiring biases, and describes the double-edged sword of remote work where increased global opportunities and connectivity must be considered in conjunction with the long-term implications of employee isolation. Tune in to Beyond the Bottom Line's official launch episode to hear what two industry leaders expect from the future World of Work (think flex > remote), the new prioritization of employee skills (EQ > IQ), and the onus of the employer through a period of immense change.
35 minutes | Dec 15, 2020
Getting Creative in Times of Crisis | Pete Carr, Bacardi North America
“Can I use swear words?” Bacardi North America Regional President Pete Carr quips when asked how Bacardi, a 158-year-old family business, survived the impacts of 2020. Pete identifies the very moment on March 12 that he knew things were undergoing irreversible change, how the entire company rallied around an “all in” founder’s mindset, and the importance of constant communication from that point onwards. He shares the many ways the Bacardi business was set up for success, from the global footprint which afforded the North American division foresight as they watched what took place in China and across Europe, to the the long-term runway he’s afforded as a leader within a family-run business that maintains a generational mindset. Learn how Bacardi got creative with recipe development, cocktail delivery kits, and the fastest ever product launch: hand sanitizer for first responders, and take note on how Bacardi underwent rapid digital adoption to guarantee no dead ends when 70% of consumer purchases shifted online.
35 minutes | Dec 1, 2020
Modernizing a Legacy | Peter Mondavi Jr. & Judd Wallenbrock, C. Mondavi & Family and Charles Krug Wineries
In the first ever episode of Beyond the Bottom Line, Bert speaks with Peter Mondavi Jr. and Judd Wallenbrock about how they’ve successfully transitioned a legacy family business into the modern world. Peter Mondavi Jr., son of Peter Mondavi Sr., kicks things off by sharing the family history that underpins one of the biggest names in New World wine. He explains how his grandfather’s winemaking pursuits took off during prohibition — when it was somewhat accepted for individuals to make up to four barrels of wine for personal consumption — and how the Charles Krug brand aligns well with the Mondavi history.He and Judd describe the passion required to work in the wine industry, the rapid shift to a digital focus they navigated earlier this year, and how their safety precautions have increased in light of both COVID-19 and the California wildfires. Learn how an 8,000 year old industry has thrived across generations, and why Peter and Judd predict data analytics will become the most critical skill in their space.
36 minutes | Nov 30, 2020
Catching Curveballs | Andy Callahan, Hostess Brands
In this engaging and honest conversation, Andy Callahan, President & CEO of Hostess Brands explains what his team had planned for 2020 and how they pivoted in the face of a crisis. The U.S. Naval Academy graduate shares what his military background taught him about preparing better than anyone else for something you never want to face, and how he was able to apply this as the leader of a century-old brand. Andy explains that Hostess established a COVID-19 task force designed to cement the organization’s core values during a time of disruption. He outlines the many initiatives undergone to maintain a strong sense of safety, agility, and service as the foundation of the company’s culture — beginning with an altered bonus structure as soon as performance-based compensation no longer made sense. Join Bert and Andy as they discuss the brand new Hostess Innovation Lab, what innovation means to the 100-year-old company, and what’s in store for the century to come.
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