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Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic in the sense that everyone in the team is going towards one unified direction. If the main function of marketing is to create that one solid, satisfying experience for the customer, then a cross-functional approach is way better than the traditional separate functional marketing teams. You just need to build a solid team first and then have an executive take you to the next level. This is the podcast episode to listen in on for important startup insights. 

Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytics, and sales, and on this first episode of the "Beyond Product Podcast", he's going to teach you all about martech stacks. 

Remember how you seemed to like listening to stories as a kid? In the adult world, stories remain to be one of the most powerful marketing tools that you can use in business to attract people’s attention. Marketers themselves recognize how storytelling is an important aspect of one’s overall strategy. In this episode, Nancy Duarte talks about harnessing the power of storytelling with its many uses in branding, marketing, investor relations, and employee motivation. 

For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business.

How perfect are you as a founder and how much can you get done in a day? Well, nobody is perfect and that is true of every founder. You also do not have the superpowers or the time to work on every single thing that needs to get done for your company. Today's guest, Erica Brescia, specializes in business strategy, strategic alliances, and sales and marketing strategy, and she's going to help us find the elusive "founder’s work-life balance."

Achieving company growth is an exciting time. When you have closed a good number of sales & your team is raring to go. Then you realize, if you want to keep this going, you’ve got to have the right marketing strategy & someone to lead the company to your targeted goals. But how do you determine if it's the right time to have a head of marketing? Among the different marketing disciplines, which background would be perfect for your kind of leads? Answer these critical questions & more on today's episode.