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Beyond Insights with Ruben Ugarte

71 Episodes

8 minutes | Feb 23, 2022
Who Actually Cares About Marketing Awards?
Do customers actually care about marketing awards? I doubt it but let's dive more into this week's episode. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and so forth.
8 minutes | Feb 16, 2022
Is Your Culture Similar to Russian Figure Skating?
Everyone talks about culture but are you promoting the correct values or encouraging doping and cheating?If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and so forth.
9 minutes | Feb 9, 2022
AI is Making Human Creativity Even More Valuable
The death of human creativity in an AI-powered world has been greatly exaggerated. Learn how AI is making humans better at what they do and why we should be hopeful for the future.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
4 minutes | Feb 2, 2022
To Be a Global Brand, You Need to Be Local
It's never been easier to become a global brand. However, to be global, you have to go local. Learn more about this counterintuitive lesson in today's episode.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
6 minutes | Jan 26, 2022
Forget the B2B and B2C Labels, They Are Meaningless
You're always hearing about B2B and B2C, but I'm here to show you why these labels are no longer helpful and how to think about your customers in today's world.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
13 minutes | Jan 19, 2022
If You're Lost, You Might Be Deep Inside a Rabbit Hole
Teams can easily find themselves in a rabbit hole, unsure which way is up or down. This episode talks about the three rabbit holes that trip up companies the most.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
9 minutes | Jan 12, 2022
Are You a Classically-Trained or Data-Driven Marketer?
I'm seeing marketing teams split themselves into two camps: the classically-trained and the data-driven. What's the right approach for your company?If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
9 minutes | Jan 5, 2022
Dumb Ideas #34: Paying Different Salaries Based on Location
In another edition of "Dumb Ideas", we look at why some companies want to pay different salaries based on where their employees live. Who comes up with this stuff? If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
10 minutes | Dec 15, 2021
Data Was Supposed to Kill Chess, Not Help it Thrive
When computers started beating human players, chess was supposed to be over. Instead, Magnus Carlsen is showing that not only is chess thriving, but computers and data have made chess even better. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
8 minutes | Dec 8, 2021
Don't Hire, Redistribute Work
Companies don't always have to hire new roles to deal with new tasks and responsibilities. Instead, redistributing work among your existing team members can be highly effective. Learn how to do this in this week's episode properly. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
12 minutes | Dec 1, 2021
The AI Fallacy of Zillow
Zillow tried to use AI and data to make house flipping profitable at scale, but they had to shut down this unit at a loss of $420 million. Learn the three mistakes that Zillow made and what companies in this space should be thinking about. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
11 minutes | Nov 24, 2021
What's Your Time to Insight?
Being able to rapidly discover insights in your data is the holy grail for companies. This week, we look at how to improve your "Time to Insight".If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
9 minutes | Nov 17, 2021
The Fall of GE and the Conglomerate
GE is finally breaking up itself into 3 companies. The breakup marks the end of an era and the death of the conglomerate. Let's look at the 3 lessons you should be thinking about.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
9 minutes | Nov 10, 2021
Innovation Isn't About Hope
Executives want employees back in the office because "that's where innovation happens." That's a strategy based on hope but you need the tangible tactics I'll cover in this week's episode.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
12 minutes | Oct 27, 2021
Can More Data Save Economists from Themselves?
Economists have gotten many things wrong over the past 20 years. Can more data save them from themselves and allow them to make better decisions?If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
8 minutes | Oct 20, 2021
3 Business Lessons from Raising a Puppy
I got a puppy a month ago, and taking care of him has been exhausting but highly rewarding. Here are three lessons from raising and training him.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
9 minutes | Oct 13, 2021
How to Survive the Great Labour Shortage of 2021
There is plenty of talent to go around, but companies are refusing to adopt how they work, making everything worse. Let's talk about the future of work and how you can survive the Great Labour Shortage of 2021.If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
12 minutes | Oct 6, 2021
Why There's Too Many Dashboards in Your Company
There are too many dashboards at most companies and I'm here to explain how we ended up here. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc. P.S. If you’re waiting for the pandemic to end before you update your company’s strategy, you’re wasting valuable time. I’ll show you how to create a data-driven strategy in one day for the next 12 – 18 months. Get everyone in your team aligned on the same goals and you’ll make the most out of 2022.Register here: https://rubenugarte.com/webinar-creating-a-data-driven-2022-strategy/
9 minutes | Sep 29, 2021
Why Only 10% Of Users Actually Use Your Data
Not everyone is comfortable with data, but why causes such a vast distinction in data adoption? Learn more in this week's episode. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
10 minutes | Sep 22, 2021
Can You Quantify Everything?
Our desire to quantify everything is a crutch. Learn three reasons why we can't always put data behind decisions and why it might be better to move on. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
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