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Building a sustainable (and successful!) business is a labor of love and it requires a deep sense of purpose to make it through those inevitable difficult times.  It is very common for entrepreneurs to create their businesses based on offers, services, and solutions they wish existed for themselves. Often your ideal client or customer looks like you (or you at an earlier time).  My guest on this week’s Beyond Influential, celebrity fitness expert Ashley Borden, developed her business ethos out of a desire to give people what she wished she had received when she was younger. Ashley took her struggle with disordered eating and her recovery process and turned it into a strength by creating a mission-driven business out of it. She is now a highly sought-after fitness expert with over 40,000 hours of personal training experience. Ashley has worked with some very high-profile clients—Christina Aguilera, Ryan Gosling, World Series Champions Nick Swisher and Brian Wilson—just to name a few.  When she’s not training celebrities, you might have seen her transforming bodies and lives on The Kelly Clarkson Show or on multiple seasons of E!’s Revenge Body with Khloé Kardashian. She has been tapped as an expert in media outlets from The Today Show, The Doctors, Rachael Ray, Steve Harvey, to publications including Vogue, In Style, Elle, Allure, Shape, Women’s Health, Self, and more!  On Ep. 143, we cover: Ashley’s journey with disordered eating: Her experience with Overeaters Anonymous and how she has incorporated it into her brand How Ashley turned her deepest struggles into a successful personal training business Why having strong values are essential to consistency in your brand Working with clients & the mistakes she made starting out How she attracted celebrity clientele, working with a publicist, & how it impacted her business growth How to vet quality trainers, especially in a social media world “fitness influencers,” tips on healthy ways to relax, and more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Ashley’s Recommendations: Get Ashley’s recommended foam roller here: https://www.amazon.com/dp/B019F2V1BK/?ref=exp_brittanykrystle_dp_vv_d Get Lord Jones CBD Bath Salts Here: https://shopstyle.it/l/boTV9   Other Helpful Links: BLACK FRIDAY SALE! Get 30% OFF All my courses through Midnight PST on November 30th by using code BLACKFRIDAY30 at checkout! Find them here: https://www.brittanykrystle.com/courses/   Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Ashley: Website: http://ashleyborden.com/ Instagram: https://www.instagram.com/ashleybordenfitness/ Get Ashley’s rolling-out guide here: https://www.ashleyborden.com/products/rolling-out-guide   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The links to the foam roller and bath salts are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!).

If you’ve noticed the changes to the Instagram home screen in the last week–specifically its focus on Reels and Shopping–you’re not alone, and if you haven’t seen them yet, you probably will soon. To put it lightly, the overall user and creator reactions to the changes have not been positive.  This week’s new solo Beyond Influential episode is not only relevant to Instagram, or this particular update, but this is the start of a much larger and necessary conversation that we should all be paying attention to. I’m sharing my candid thoughts on the way the major social media companies, which are now staples in our day-to-day lives, view and treat their users, and why we need to be having active discussions around this topic.  I often focus on the ways you can strategically use the online space to grow your brand and business, and all of the positive connections and community that social media can bring to our lives. However, it is important to be clear that as much good as platforms like Instagram have brought into our lives, there are tradeoffs and some deeper and darker issues associated with social media platforms that we need to be addressing–from how these platforms affect us on a physical and psychological level to how these businesses operate to questions around ethics, accountability and regulation.   With that in mind, on Ep. 142, I share some of my thoughts on: What Instagram's newest update is actually about & why the focus on Reels & Shopping  Are social media platforms like Instagram “too big to fail”?  Why there’s no such thing as a “free” platform & what that means for you Mental health, addiction, and the pitfalls of social media Accountability, ethical business practices, & platform regulations  The power of the algorithm, why chronological order is never coming back to Instagram and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Other Helpful Links: Watch my FREE training on Why LinkedIn is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ Check out The LinkedIn Laws: https://www.brittanykrystle.com/the-linkedin-laws/ Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/

If you’ve ever spent time feeling “behind,” comparing yourself to others online, letting fear get in the way of your goals, struggling with burnout… you are not alone. Mental hurdles and mindset issues are something that all entrepreneurs encounter at one point or another, regardless of how “successful” you are (and they show up at every level).  Even if you have all of the strategies and systems in place, these toxic thought patterns are incredibly common and can keep you from reaching the next level in your business, which is why I’m excited to introduce you to this week’s Beyond Influential guest, Topsie VandenBosch. Topsie is a clinical therapist turned mindset coach who helps female entrepreneurs overcome the mindset blocks that are getting in the way of their success. In this episode, we cover: Imposter syndrome, impatience, and the most common mindset blocks 6 & 7 figure entrepreneurs encounter  Therapy vs. Coaching: What’s the difference and how to tell which one you (or your clients) need How to start working on your mindset with or without a coach  The 3 reasons we compare ourselves to others & how to stop doing it Setting boundaries, the ROI of mindset work, why your business shouldn’t be your life, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! Watch my FREE training on Why LinkedIn is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ Check out The LinkedIn Laws: https://www.brittanykrystle.com/the-linkedin-laws/ To connect with Topsie: Website: https://www.topsievandenbosch.com/ Instagram: https://www.instagram.com/topsievandenbosch/ Facebook: https://www.facebook.com/topsvandenbosch/ Grab Topsie's FREE workbook, 5 Boundaries You Must Have When Struggling With Imposter Syndrome: https://topsievandenbosch.lpages.co/5boundaries/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The link to the journaling tools is an affiliate link that takes you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Grab a notebook and settle in—you’re going to want to take notes from this week’s episode of Beyond Influential. I’m excited to welcome back my friend and returning Beyond Influential guest, Mikhail Alfon, for a candid and wide-ranging conversation full of valuable insights you won’t want to miss. Mikhail is the Orange County-based entrepreneur behind the rapidly-growing marketing agency Blue Light Media, and host of the podcast Oversharing with Mikhail Alfon.  As an entrepreneur, it’s important to have others you can count on to truly be there without expectation, and I know I can always rely on Mikhail to operate with integrity.  I usually do a good amount of prep work when it comes to interviews, but this week’s episode was a completely behind-the-scenes, real-life catch up session. I really can’t stress enough how much value is in this episode.  We chat about the evolution of Mikhail’s business since our last episode, his popular Instagram hashtag #EarnYourSunrise, and have a really honest and in-depth conversation about our respective takes on team-building, hiring, company culture, content creation, podcasting, setting high standards in your business, and more!  This Beyond Influential is basically a private conversation we are releasing publicly about the important topics affecting our businesses in real time.   Book Recommendation Strengthsfinder 2.0 has come up in multiple conversations I’ve had with successful business owners recently. I’ve personally found this book very helpful, not only from a self-awareness perspective, but also for hiring the right team members for the right roles.* https://www.amazon.com/dp/159562015X/?ref=exp_brittanykrystle_dp_vv_d   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Grab your copy of Strengthsfinder 2.0 by Don Clifton* https://www.amazon.com/dp/159562015X/?ref=exp_brittanykrystle_dp_vv_d Interested in starting a podcast? Read my blog post How to Start a Podcast: From Idea to Launch in 2020 (and check out my recommended podcast equipment): https://www.brittanykrystle.com/how-to-start-a-podcast/ Mikhail's Beyond Influential Episodes: #59 Mikhail Alfon on What It Really Takes to Start, Build, & Run a Digital Agency in 2019 (Part 2) https://www.brittanykrystle.com/59-mikhail-alfon-on-what-it-really-takes-to-start-build-run-a-digital-agency-in-2019-part-2/ #58 What It Really Takes to Start, Build, & Run a Digital Agency in 2019 with Mikhail Alfon (Part I) https://www.brittanykrystle.com/58-what-it-really-takes-to-start-build-run-a-digital-agency-in-2019-with-mikhail-alfon-part-i/ #55 The LinkedIn Laws & What’s Been Going On With Me https://www.brittanykrystle.com/55-the-linked-in-laws-and-whats-been-going-on-with-me-brittany-krystle/ #32 Brittany Krystle & Mikhail Alfon on Building a Personal Brand & Influencer Marketing The Right Way https://www.brittanykrystle.com/32-brittany-krystle-mihail-alfon-on-building-a-personal-brand-influencer-marketing-the-right-way/ To connect with Mikhail: Website: https://www.mikhailalfon.com/ Instagram: https://www.instagram.com/miqk/ Twitter: https://twitter.com/miqk LinkedIn: https://www.linkedin.com/in/mikhailalfon/ Snapchat: https://www.ghostcodes.com/miqk Oversharing with Mikhail Alfon: https://podcasts.apple.com/us/podcast/oversharing-with-mikhail-alfon/id1268846969 To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The link to the book is an affiliate link that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase it. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

If you’re wondering “How can I make money with my personal brand?” – you’re not alone. One of the most common questions I get asked when it comes to personal branding is how to monetize your brand and influence. While it may be easy to think that influencers with large follower counts are making a killing (insider secret: most aren’t), and that you’d need a large audience in order to make money from your presence (you don’t!), the truth is, monetization is really about strategy.  What does that mean for you? Wherever you are right now in your personal branding journey, you can monetize your personal brand, add new revenue streams to existing ones, or at the very least start thinking strategically about how you would like to get started.   Monetization is not one size fits all, and in this week’s solo episode of Beyond Influential, I’ll walk you through the general categories that pretty much all monetization strategies fall under and how to approach idea generation so you can find and focus on the ones that work best for you!   On Ep. 139, I talk about: Why monetization is not the place to start on your personal brand journey How being clear on your personal brand and your target audience is essential to making money from your influence The three-bucket approach to monetization strategies & how to use them for your brand Why your audience size doesn’t limit your ability to monetize successfully My favorite exercise to help you brainstorm the best money-making ideas for your personal brand, plus a detailed example of how to approach it to get you started!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: If you want to get more clear on your personal brand and your audience, check out The Clarity Course! https://www.brittanykrystle.com/clarity To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/

If you have any interest in online marketing strategies, creating digital courses, selling with webinars, or growing your email list… you KNOW the name Amy Porterfield. I don’t think I’ve met anyone in the business of online education who hasn’t actively listened to (and taken notes from) her Online Marketing Made Easy Podcast and/or taken one of her signature programs.⁣ For context, I met Amy at a dinner in spring 2018 at a time when I knew I had a valuable skill set—being able to build successful personal brands online—but I was over trading time for money and knew there had to be a way to package my knowledge. ⁣Amy’s Courses That Convert (which has evolved into Digital Course Academy) was the first online course I actually “took.”  ⁣I want to give credit where credit is due, and Amy’s content not only helped me pivot my business model, but it also changed my perception of the online education industry. Online education could be incredibly valuable, actionable, and high quality, and it set the bar for the standards I now keep. ⁣I used her framework to build my first course, The LinkedIn Laws, and I have been successfully scaling my business since that time. And that brings us full circle to this week’s Beyond Influential, because I had the very big honor earlier this year of being featured on Amy’s Online Marketing Made Easy Podcast, where I shared my best tips on how to grow your email list using LinkedIn, and today, I’m excited to share that episode with you! Having an amazing product or service is all well and good, but without having an audience to sell it to, you will have to put in a lot more effort into getting the word out. You can spend time trying to sell directly on social media platforms, but a much more reliable and effective way to market your products is using something you own, namely your email list. An email list allows you to get in front of your audience without fighting the algorithm or relying on a platform that is outside your control and that could disappear on you overnight. This episode also features incredibly valuable (and practical!) Instagram list-building strategies from Instagram expert for entrepreneurs (and Ep. 53 BI guest) Jasmine Star, as well as Amy’s most effective tactics for Facebook!  Even if you don’t currently have an email list, it’s easy to get started. This episode covers why you must have your own email list, lead magnets and other ways to get people to join your list, tips and best practices to grow your list using LinkedIn, Facebook, and Instagram, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Amy's Online Marketing Made Easy Podcast: Episode 316 How To Grow Your Email List Using Social Media: https://www.amyporterfield.com/2020/05/316/ Beyond Influential Ep. 53 Jasmine Star on Creative Entrepreneurship, Attracting Your Dream Clients & the Power of Social to Grow Your Business: https://www.brittanykrystle.com/53-jasmine-star-on-creative-entrepreneurship-attracting-your-dream-clients-the-power-of-social-to-grow-your-business/   Other Helpful Links: Free LinkedIn Profile Checklist: https://www.brittanykrystle.com/linkedinchecklist/ Free LinkedIn training – Why LinkedIn Is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ For more about email lists, check out this recent Beyond Influential episode: https://www.brittanykrystle.com/kelsey-formost-on-writing-authentic-copy-that-grows-your-business-makes-sales/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Amy: Website: https://www.amyporterfield.com/ Instagram: https://www.instagram.com/amyporterfield/ Twitter: https://twitter.com/AmyPorterfield Online Marketing Made Easy Podcast: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545   To connect with Jasmine: Website: https://jasminestar.com/ Instagram: https://www.instagram.com/jasminestar/ Jasmine Star's Company, Social Curator: http://amyporterfield.com/socialcurator   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

Are you prepared for the success you say you want?  Going viral is something a lot of entrepreneurs wish for, but when it actually happens, they aren’t prepared for the potential highs and lows that come with it. Even if you have been working for years as a pro in your industry, virality and extreme audience growth overnight can bring with it unforeseen challenges (but also opportunities!). And speaking of virality, what if you go viral for something not directly related to your business? Success is not linear and you have to write your own story. On this week’s episode of Beyond Influential, I sit down with Ivirlei Brookes, who has reinvented herself several times over her career and continues to evolve. She has been everything from a Hitch-style dating coach to starting her own magazine and is now a mindset coach and mentor for female creative entrepreneurs.   Ivirlei received massive attention from the media, as well as celebrities and influencers, after her emotional and informational Instagram Live video, White Women who Truly Want to Help: Here’s How, went viral in June after the murder of George Floyd. However, while this video has brought a lot of attention to her brand, her business is not built around anti-racism education. We talk about how she has focused on staying true to herself and her vision for her brand and business in the face of increased visibility. We discuss the importance of staying true to your brand and not letting other people’s expectations define you, as well as reinventing oneself, and redirecting the conversation in a  way that serves your community.  On Ep. 137, we cover: Why you shouldn’t be afraid to reinvent yourself Breaking through the limiting beliefs that are holding you back Valuing your work and charging what you’re worth Unexpected outcomes of virality: the good, the bad, and the ugly Why self-awareness and staying true to yourself is critical to finding success Developing a healthy mindset: tips to get started, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! Ivirlei's Book Recommendation, You Are a Badass by Jen Sincero: https://www.amazon.com/dp/B00B3M3VWS/?ref=exp_brittanykrystle_dp_vv_d To connect with Ivirlei: Website: http://mavenelle.com/ Ivirlei's Instagram: https://www.instagram.com/ivirlei/ Mavenelle Instagram: https://www.instagram.com/wearemavenelle/ Ivirlei's Viral Video on White Women who Truly Want to Help: Here’s How: https://www.instagram.com/tv/CA6uC66gF_q/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The links to the book and journaling tools are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough?  If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to imposter syndrome to fear of criticism—are a very common issue for many creators and entrepreneurs. How do you move past them? It starts by recognizing them and then digging deep to figure out what exactly is standing in your way (and why). I always say personal branding is personal, and one of the biggest (and most frequent) obstacles standing in the way of building the brand of your dreams, might just be you. In this short and sweet Beyond Influential solo episode inspired by a recent Tweet, I’m talking about triggers, content creation fears, and how to overcome them.  In this episode, I cover: Evaluating your triggers: how to look inward and move past them How perfectionism can lead to a fear of content creation Basics aren’t “basic”: Why “profound" content shouldn’t be your ultimate goal Checking your ego: Why judging other people may actually be holding you back Why your specific audience is the key to content creation success Why you need to ignore others’ opinions of you if you want to achieve your goals, & more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: If you’re looking to get specific on your audience, check out my FREE Ideal Content Consumer Worksheet: https://www.brittanykrystle.com/icc/ Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ *Full disclosure: The link to the journaling tools is an affiliate link that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

We’ve all been there…when the words just aren’t coming to you. You’re staring at the blinking cursor in a word doc... Drawing a blank in an empty caption box...Or maybe hitting “compose message” with good intentions but no good ideas for what to put in an email to your list... Copywriting is a necessary skill no matter what you do for a living. Whether you’re building your personal brand, writing social media captions, updating your website, growing your email list, writing a sales page, you can’t avoid it. Great copy can build trust, deliver value, help you connect with your audience, and encourage them to take action. Copy can do the selling for you. But writing copy for your personal brand and business can be a struggle if you don’t know how to deliver the right message to the right people strategically (or if you’re just intimidated by writing in general). The more comfortable you can get at communicating and developing your own authentic voice, the more you can create what you want on your own terms, which is why I’m excited to introduce you to my guest this week, copywriting expert Kelsey Formost.  In this conversation we go beyond the surface-level explanation of what copy is and why it matters, and really go deep on the tactics and strategies behind creating copy that converts. If you’re struggling to write to your audience or you’ve been procrastinating on starting your email list, this episode is full of actionable tips on how to write compelling emails, headlines, taglines, and subject lines people actually open, just for starters. On Ep. 135, we cover: How brand clarity + copy build the trust that helps you sell your products Kelsey’s entrepreneurial journey & how she turned a breakdown into a breakthrough Overcoming discouragement and obstacles when scaling your business Why email is not dead: Writing an authentic welcome sequence that grows your list  How to ideate & create the right freebies for your business  Tactical tips for headlines, titles, taglines and subject lines & more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Ready for Step #1 in building a personal brand that grows your business? Check out The Clarity Course: https://brittanykrystle.com/clarity Kelsey’s Freebies: How to Start & Grow an Email List: https://kelseyformost.mykajabi.com/a/32078/pPJr3UuF 3 Copy Secrets to 3x Profits: https://kelseyformost.mykajabi.com/a/32072/pPJr3UuF Kelsey’s Paid Products I Recommend:  **USE THE CODE BRITTANY10 for 10% off Kelsey’s paid products!** The Copy Class: Kelsey’s signature course on how to write words that sell (even if you’re not “a writer”)! https://kelseyformost.mykajabi.com/a/30646/pPJr3UuF Subject Line Generator: Over 100+ proven fill-in-the-blank subject lines (with real-world examples) organized into easy-to-understand categories that will help you stop fretting over those pesky 50 characters & start increasing your open rates! https://kelseyformost.mykajabi.com/a/33098/pPJr3UuF The Welcome Sequence: Kelsey’s proven “high five” email welcome sequence based on years of research that nurtures your new subscribers right out of the gate so they immediately feel like they know you, like you, and trust you enough to buy from you. https://kelseyformost.mykajabi.com/a/33096/pPJr3UuF The Launch Sequence: Take the pressure off your next launch: These 10 (!!) proven, written-for-you emails are specially designed to make your next offer, product, course, or program launch easy & profitable! Kelsey covers BOTH open-and-close carts and evergreen offers. https://kelseyformost.mykajabi.com/a/33097/pPJr3UuF To connect with Kelsey: Website: https://www.kelseyformost.com/ Instagram: http://www.instagram.com/kelsey.writes To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: Some of Kelsey's links are affiliate links. I may receive compensation (at no extra cost to you) should you choose to purchase one of her products. Thank you in advance (I appreciate you!).

Are you ready to take the (now) virtual stages with confidence?   Now that life has largely moved to the online space, being able to present and communicate your message in a compelling and engaging way to your audience is more important than ever.  This week’s Beyond Influential is one I intentionally wanted to re-release, not only for those who might have missed it the first time around, but also because it is very relevant today in a new way.  Public speaking is not about being on a physical stage anymore, and it’s not just for those who want to be professional speakers; this is a transferable skill set for any brand and business. Delivering your message so people actually pay attention is critical whether you’re on a Zoom call, on Instagram Stories, or as a podcast guest.  Heather Sager is a speaking coach who helps busy entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they deliver knockout live presentations, videos, workshops that help them sell. I’ve really gotten to know Heather since our interview, and if you haven’t checked out my interview on The Heather Sager Show, you can find the link below.  This episode is really worth a (re)listen to hear these tips and insights through the lens of public speaking being virtual communication of your message and not physically getting on a stage.    On this episode, we cover: How to get better thinking on your feet (highly relevant for any live situation!) What makes a compelling presentation and how to develop one Why being specific in your feedback is important & Heather’s 3:1 critique ratio Getting comfortable on stage: How to improve your stage presence & body language On-camera presentations vs. in-person – how are they different? What you need to do (and not do) before a presentation & more! >> And if you’re interested in learning how to live stream and create videos with confidence for your business, Heather is doing a training for the Beyond Influential Insiders on it! Join the waitlist here: https://www.brittanykrystle.com/insiders/ Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Other Helpful Links: Get on the waitlist to join the Beyond Influential Insiders! The Insiders get access to trainings, special discounts, Live Q&A calls, and so much more. You can learn more here: https://www.brittanykrystle.com/insiders/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To Connect with Heather: My episode on The Heather Sager Show: https://www.listennotes.com/podcasts/the-heather-sager/building-your-personal-brand-SIf1rnqw0Bh/ Website: https://www.heathersager.com/ Instagram: https://www.instagram.com/theheathersager/ Facebook: https://www.facebook.com/theheathersager/ LinkedIn: https://www.linkedin.com/in/heathermsager/ Twitter: https://twitter.com/theheathersager   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

Are you capitalizing on your personal brand to grow your business?   Today’s episode is from the #GetHired Summit, where I participated on a recent panel as a personal brand expert. This summit was presented by Mentorli, an app designed to help diverse talent get hired through mentorship with the goal of matching underrepresented talent with amazing companies.    With the rising unemployment rate due to the global pandemic, the #GetHired Summit was aimed at giving professionals the tools they need to get hired in a quickly-changing job market.     For the record, even though this is called the “Get Hired Summit,” personal branding works exactly the same way whether you’re an entrepreneur trying to land a client or you’re trying to get hired for a full-time role. All of the panelists have used their personal brands to grow inside of organizations, as well as start their own businesses.    We cover all things personal branding as well as platforms you can use to help you with growing your brand.    And side note—one of the platforms we discuss is the value of LinkedIn, and if you need proof that it’s a valuable platform for entrepreneurs, LinkedIn is exactly how I received the opportunity to speak on this panel.    Meet the Experts from the Get Hired Panel   This panel of personal brand experts was moderated by Luke Mocke, the Co-Founder of Mentorli. The experts on this panel have experiences ranging from leveraging their personal brands to create opportunities while just starting out in their careers to using it to reinvent themselves after years in the workforce.    Joel Hansen started building his personal brand as a student and using it to build relationships and learn outside the classroom. He has a full time role in private equity, but he is also very active when it comes to his LinkedIn presence, and has even done a TedX talk on How Being Unqualified Can Be Your Secret Weapon Creating Impact.   Krystal Guerra has a decade of experience specializing in marketing for B2B tech and software as a service companies. She also has her own media agency, Guerra Media, and works as the Director of Demand Generation for a b2b company focused on education technology.    Angie Callan is a career coach and the founder of Careerbenders, which is a company focused on career coaching, resume writing, and career job seeker services.    On Ep. 134 of Beyond Influential, we cover:    What your brand actually is (it's not your logo, it's not your tagline... it's YOU) Why authenticity is the key to personal brand success  How to start building your personal brand (Hint: CLARITY) Depression, burnout, and listening to your mind and body during stressful times How to stop comparing yourself to others & start creating your own metrics for success LinkedIn engagement strategies and tactics that work to build your brand even if you’re just getting started & more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Brand Audit: https://www.brittanykrystle.com/brandaudit/   Free LinkedIn Resources: https://www.brittanykrystle.com/everything-linkedin/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   Connect with the Panel:  Mentorli: https://mentorli.com/ Luke Mocke: https://www.linkedin.com/in/lukemocke/ Joel Hansen: https://www.linkedin.com/in/joelshansen/ Krystal Guerra: https://www.linkedin.com/in/guerrakrystal/ Angie Callen: https://www.linkedin.com/in/angiecallen/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   #beyondinfluentialpodcast

Whether intentional or not, influencers in the online space often make their lives look aspirational and effortless. Whether it’s gaining followers or making money, the lifestyle may appear “easy,” but while the job does come with some exciting highs, it also brings with it behind-the-scenes lows.  We see so many bloggers, content creators, coaches, online experts, and gurus painting the online space as your escape from the corporate world, but they fail to mention that it’s not always sunshine and roses. Just like any other line of work, being an influencer and working with brands can be challenging, and also not necessarily scalable, which is why I’m excited to have Jen Morilla back this week to give us the honest truth!  If you don’t know Jen, she was my first guest ever on Beyond Influential, Episode 1, where we talked about her life as a full-time, impact-driven travel influencer under the brand name The Social Girl Traveler. (You might also remember her from Ep. 131 on our biggest business mistakes with Christina Galbato!) Over the last three years, a lot has changed and evolved in her brand and business…Jen is now an online business expert, mentoring women who want to create and scale impact-driven businesses online, and she is not holding back on sharing her story.  In this week’s episode, Jen joins me again to talk about the low points in her journey as an entrepreneur, including admissions she has never made publicly before (and most influencers would never admit!). From a relentless travel and content creation schedule, to getting into five figures of debt and nearly giving up, to climbing out of the hole, finding success, and making thousands a month from her online courses and coaching, Jen walks us through her story since that first conversation we had back in the Fall of 2017, and shares the insights she’s picked up along the way. If you need a little motivation, this conversation might be just the thing you need to keep pushing through the challenges! On Ep. 133, we cover:  The behind-the-scenes struggles of the travel blogger & influencer lifestyle  The potential pitfalls of monetizing your passion: burnout, mental health & mindset issues How Jen got herself into $23,000 of debt as an influencer, developed a healthy money mindset, and the action steps she took to get herself out of the red Business coaching: the new MLM? Investing in business mentors & how to pick the right one for you  What most online coaches & influencers won’t share about their “massive” business  results & more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   If you enjoy this episode, I also highly encourage you to check out Ep. 131, Biggest Mistakes & Lessons Learned as Entrepreneurs with both Jen & Christina Galbato for more behind the scenes about the reality of influence as a business.  https://www.brittanykrystle.com/the-biggest-mistakes-lessons-learned-as-entrepreneurs-with-jen-morilla-christina-galbato/ For more about Jen, her mission, and why she’s so impact driven, check out Ep 1, Jen Morilla, The Social Girl Traveler on Finding Brand Deals, Influencer Life & Full-Time Travelhttps://podcasts.apple.com/us/podcast/1-jen-morilla-social-girl-traveler-on-finding-brand/id1264581842 And if you want to hear even more from Jen and check out her training she presented live for the Beyond Influential Insiders on How to Create and Launch Your First Digital Product, you can head to https://www.brittanykrystle.com/insiders for all the info.   Other Helpful Links: Get on the waitlist to know when the doors to the Beyond Influential Insiders open again! https://www.brittanykrystle.com/insiders/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/    To connect with Jen: Website: https://www.thesocialgirltraveler.com/ Instagram: https://instagram.com/jenmorilla   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   #beyondinfluentialpodcast

Are you currently running ads to grow your business on Facebook and Instagram?  If you are not, or you’re on the fence, this Beyond Influential episode may change your mind. (And if you are, you’ll likely learn something new like I did!) Some popular reasons you might not be running ads include not knowing where to start, being intimidated by the Facebook ads platform, and the endless questions from whether you should be boosting your posts to how big a budget you should have to know if ads are working. Or maybe you’re thinking, “Why pay for advertising when you are getting results for ‘free’?”  There are some entrepreneurs out there who will brag about their organic marketing sales numbers on Instagram and Facebook, but let’s talk about the growth those folks are missing out on by not using Facebook’s paid advertising platform strategically.  On this week’s Beyond Influential, Facebook and Instagram Ads expert, Frannie Coggeshall, gives us a look behind the scenes of running an ads agency, plus inside tips on setting yourself up for success with ads. Frannie is the founder of Elevate Her Marketing, an agency that supports female online course creators in growing their businesses 10x faster than they could on their own through full-service Facebook & Instagram ads management. Whether you want to hear about what you really need to focus on when running ads, how to build out your ads strategy, or just some truth bombs about running an agency and building a team, this episode is for you.   If you have been playing with the idea of running an ad campaign, or you’re curious about what it’s like to transition from a 9-5 to living in another country while running your own business…be sure to listen in to hear how Frannie has made this happen!  On Ep. 132, we cover:  Frannie’s entrepreneurship journey: How she left behind the NYC grind and found freedom by building a location-independent ads agency  How Frannie got crystal clear on her business vision, her ideal clientele & the realities and risks of running a business based on a single platform   Remote Team-Building: How she hires, onboards, and sets expectations in a work-from-anywhere world Facebook Ads Trends: How she and her agency keep up with the latest updates & her go-to resources for staying on top of the game! The importance of brand clarity & why you need a deep understanding of your customers to run ads effectively The Facebook algorithm: How it works, why “targeting” isn’t as important for ads results as most people think, and more! If you enjoyed this episode and want to check out Frannie’s training on How to Grow Your Business 10x Faster with Facebook and Instagram Ads, as well as hear more expert conversations and tips like these, and ask your questions directly during Live Q&As—get on the waitlist to join the Beyond Influential Insiders! The Insiders get access to trainings, special discounts (like a special offer on Frannie’s in-depth “Elevate Your Ads” Course), Live Q&A calls, and so much more. You can learn more here: https://www.brittanykrystle.com/insiders/   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Get on the waitlist to know when the doors to the Beyond Influential Insiders open again! https://www.brittanykrystle.com/insiders/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!    To connect with Frannie: Website: https://elevatehermarketing.com/ Instagram: https://www.instagram.com/elevatehermarketing/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   #beyondinfluentialpodcast

Have you ever freaked out about a mistake you’ve made in your business and had to call on your business besties to get you through it? There is no “perfect” in entrepreneurship and you need to have people you trust around you who will give it to you straight (and also hype you up when you need it!). Let’s face it, it’s not a matter of will a mistake happen, but rather when will a mistake happen and how do I recover!  On this week’s episode, I want to share a raw and real conversation with the two women I reach out to when I need a business gut check, my girls Jen Morilla and Christina Galbato. We’ve been supporting each other behind the scenes for a while, sharing our mishaps, “oh sh*t” moments, and our fair share of fear-inducing Zoom calls, text messages, and voice memos that we work through together.  Episode 131 is a true behind-the-scenes—no sugarcoating—where we dive into everything from how we break past our perfectionism to learning to embrace all aspects of the journey. We unpack the lessons we’ve learned the hard way around monetizing, building our brands, building our teams, building our businesses, making friends in the space… you name it! Get ready to sit in on a few business girlfriends chatting about how we support each other in business through failures and wins!   On Ep. 131, we cover:  Our biggest mistakes & lessons learned as online entrepreneurs Why mistakes are critical to growing your business How to avoiding the comparison trap and obsessing over followers count Overcoming the desire to get it “perfect”  Lessons learned around launches and offering products Making true friendships in the online space (even with those who are your competitors) The importance of patience when it comes to growing your business, and more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Special Offer! If you want to hear Jen & Christina LIVE, grab this LIMITED-TIME SPECIAL OFFER to join the Beyond Influential Insiders: https://www.brittanykrystle.com/insiders   Other Helpful Links: Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!   Previous Beyond Influential episodes with Jen & Christina: #117 How to Use Your Personal Brand to Stand Out From the Crowd with Brittany Krystle & Christina Galbato: https://www.brittanykrystle.com/how-to-use-your-personal-brand-to-stand-out-from-the-crowd-with-brittany-krystle/ #111 Christina Galbato on the Business of Educating Instagram Influencers in 2020: https://www.brittanykrystle.com/christina-galbato-on-the-business-of-instagram-influencer-education-in-2020/ #17 Christina Galbato, The Bold Brunette, on Life as a Full-Time Luxury Travel Influencer, & How She Organically Grew Her Instagram from 0 to 100,000 Followers in a Year: https://www.brittanykrystle.com/17-christina-galbato-the-bold-brunette-on-life-as-a-full-time-luxury-travel-influencer-how-she-organically-grew-her-instagram-from-0-to-100000-followers-in-a-year/ #1 Jen Morilla, The Social Girl Traveler on Finding Brand Deals, Influencer Life & Full-Time Travel: https://www.brittanykrystle.com/1-jen-morilla-the-social-girl-traveler-on-finding-brand-deals-influencer-life-full-time-travel/ To connect with Christina: My episodes on Christina’s Her Life By Design Podcast: How to Master Your Personal Brand to Stand Out Online w/ Brittany Krystle: https://podcasts.apple.com/us/podcast/her-life-by-design/id1486275339?i=1000466725831 Our Biggest Lessons Learned as Online Business Owners w/ Brittany Krystle & Jen Morilla: https://podcasts.apple.com/us/podcast/our-biggest-lessons-learned-as-online-business-owners/id1486275339?i=1000486469766 Website: https://christinagalbato.com/ Instagram: https://www.instagram.com/christinagalbato/ Youtube: https://www.youtube.com/channel/UC3ElyNu3xRLu6CCVGySX2uA Her Life By Design Podcast: https://podcasts.apple.com/us/podcast/her-life-by-design/id1486275339   To connect with Jen: Website: https://www.thesocialgirltraveler.com/ Instagram: https://instagram.com/jenmorilla   To connect with me, Brittany Krystle: Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ #beyondinfluentialpodcast

Do you feel like it’s time to hire a team for your business but have no idea how all these other entrepreneurs online are making it look easy?   Maybe you see your favorite business owner announcing that they have brought on yet another team member to help them scale and raving about the value of “outsourcing,” while you‘re having a tough time managing your own schedule, let alone a small team of 1-3.    Here’s an industry secret... it’s hard for them to manage their teams too!    No one does it alone - hiring, team-building, and leadership skills are essential to creating your vision, but that doesn’t mean it’s easy. (I’d say hiring and scaling out my team has easily been one of the most challenging parts of my entrepreneurial journey so far - if not the most challenging. And it is the biggest struggle and behind-the-scenes complaint I hear from other entrepreneurs.)   If you’re feeling like good help is hard to find (or really any help is hard to find!), this week’s episode is for you.    Whether you’ve tried on management styles like the “chill” boss, or your former boss, or taken a few workshops here and there on team management, or even if you’ve never managed anyone before... I am excited to introduce you to this week’s Beyond Influential guest, I/O Psychologist, team-building expert, and leadership coach Tianna Tye.    Tianna has dedicated her career to helping online business owners build and lead the dream teams that can help their businesses scale and thrive! (She is also a specialist in remote teams—very relevant right now!) Her goal is to help creative entrepreneurs learn to lead their teams, less like the Devil Wears Prada, and more as the CEO they aspire to be in the future.    On Ep. 130, we cover:  Why hiring is such a difficult area for entrepreneurs and business owners Best practices for hiring at any stage of your business (from solopreneur to full-scale)  How to make your team feel invested in you as a CEO—whether they are full-time employees or contractors Virtual & Remote teams: Top tips to create a company culture & make everyone feel more connected Being a Boss vs. Being a Leader:  What’s the difference and why it matters to your business How to create a more diverse and inclusive team, hiring for your personality type, and more!   Don’t want to miss an episode (or valuable free resources!)? Click here: https://www.brittanykrystle.com/subscribe   Thinking about building a team? Check out these other helpful episodes of Beyond Influential as well: #118 Whitney Eckis on Building a Loyal Community Around Your Brand While Embracing Change: https://www.brittanykrystle.com/whitney-eckis-on-building-a-loyal-community-around-your-brand-while-embracing-change/ #101 Lin Marty on How to Use Big Ad Agency Thinking in Your Small Business: https://www.brittanykrystle.com/lin-marty-on-how-to-use-big-ad-agency-thinking-in-your-small-business/ #99 Behind the Scenes of My Business: Team-Building, Finding Your Zone of Genius, & Leaning Into Change with Shannon O’Donovan: https://www.brittanykrystle.com/behind-the-scenes-of-my-business-team-building-finding-your-zone-of-genius-leaning-into-change-with-shannon-odonovan/   Other Helpful Links: Check out The Clarity Course if you want to attract the right people to your team! https://www.brittanykrystle.com/clarity Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way. Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Tianna: Website: https://www.tiannatye.com/ Instagram: https://www.instagram.com/tiannatye/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ #beyondinfluentialpodcast

As an entrepreneur, you always need to know enough to be dangerous.  You are never done learning and evolving as a business owner. Whether you’re just starting out on your entrepreneurial journey, or you’ve been at it a while, there are going to be areas where you can improve and uplevel your skills, especially when it comes to the foundational elements. (Never underestimate the basics! The fundamentals are the key to results.) This week, I’ve rounded up the best business advice pulled from past episodes of Beyond Influential. This includes excerpts of conversations I’ve had with Cayla Craft (Mommy  Millionaire!), Joel Brown of Addicted2Success, Stacy Tuschl (7-Figure businesses - online  & brick and mortar!), Divya Gugnani (sold a company to QVC and now the co-founder Wander Beauty, a global beauty brand!), and more.  Whether or not you’ve listened to these episodes before, this one is worth listening to now. Want to learn how to sell without selling? I’ve got you covered. Trying to beat imposter syndrome? You’ll hear some great tips. Trying to figure out how to scale your business? Jump in and listen to hear this, and more—this episode is jam-packed with valuable takeaways. On Ep. 129, you’ll hear: The importance of mindset & vision for success in any business The two elements sales are always based on How to beat the comparison game Real talk on work-life balance: The myths vs. reality of balancing work, your personal life & everything else!  The secret to scaling your business successfully (& efficiently!) Top tips for business preparedness, team-building, operations, and more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Here are the full episodes with timestamps of the clips included in this episode! [2:50] #89 Getting to Yes with 5 Easy Sales Pitch Tips  https://www.brittanykrystle.com/getting-to-yes-with-5-easy-sales-pitch-tips/ [8:50] #74 Cayla Craft on 7-Figure Sales Strategies, Mindset, Masterminds & Becoming Mommy Millionaire  https://www.brittanykrystle.com/74-cayla-craft-on-7-figure-sales-strategies-mindset-masterminds-becoming-mommy-millionaire/ [16:21] #115 Creating Brand Partnerships That Grow Your Business with Sigute Zitikyte of Shopify  https://www.brittanykrystle.com/creating-brand-partnerships-that-grow-your-business-with-sigute-zitikyte-of-shopify/ [16:39] #49 Your 10 Year Vision, Impacting Millions & Being Addicted2Success with Joel Brown  https://www.brittanykrystle.com/49-your-10-year-vision-impacting-millions-being-addicted2success-with-joel-brown/ [21:31] #74 Cayla Craft on 7-Figure Sales Strategies, Mindset, Masterminds & Becoming Mommy Millionaire https://www.brittanykrystle.com/74-cayla-craft-on-7-figure-sales-strategies-mindset-masterminds-becoming-mommy-millionaire/ [26:06] #111 Christina Galbato on the Business of Educating Instagram Influencers in 2020  https://www.brittanykrystle.com/christina-galbato-on-the-business-of-instagram-influencer-education-in-2020/ [28:07] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/ [33:02] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/ [34:38] #104 Divya Gugnani of Wander Beauty On What it Takes to Grow a Global Brand & Build Businesses That Scale  https://www.brittanykrystle.com/divya-gugnani-of-wander-beauty-on-what-it-takes-to-grow-a-global-brand-build-businesses-that-scale/ [37:50] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/ [45:09] #116 Are You Prepared In a Crisis? The Importance of a Business Continuity Plan  https://www.brittanykrystle.com/are-you-prepared-in-a-crisis-the-importance-of-a-business-continuity-plan/ Helpful Links: Use this New Business Checklist to make sure you've got your bases covered in your business:  https://www.brittanykrystle.com/bizchecklist/ Tag me on Instagram with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way. https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ #beyondinfluentialpodcast

There’s more than one way to “sell” and you can find a way (or many ways) that works best for you. Whether or not you are interested in buying the Business Bundle that is currently back for a very limited time (ends Saturday!), checking it out is a great way to see other entrepreneurs' sales processes. By looking at their products and funnels, you can get a sense of the variety of different sales styles and promotional approaches out there.   And one of the topics that I get asked about quite often is social selling, specifically how to sell on Instagram, which is why I’m excited to introduce you to this week’s Beyond Influential guest and fellow Bundle contributor, Madison Tinder. Madison is a marketing & visibility coach who helps female entrepreneurs sell and scale their businesses through organic techniques, particularly on Instagram. Madison’s bundle contribution, Mini Trainings for Profit, is all about selling your offers, products and services using Instagram stories to attract your target audience! On Ep. 128, we cover: How she found her first clients (Hint: I love Linkedin!) How to find the right clients & customers for your business Why it’s worth it to invest in yourself when growing a business Her most effective strategies for launching and selling on social Mini-trainings: why they work and how they support a launch How to use Instagram stories to warm your audience to an upcoming offer and build trust How to use a waitlist strategy to sell out your programs Her approach to content creation, her brand and business evolution, sales mindset & more! Don't want to miss an episode (or valuable free resources!)? Click here.   *The Business Bundle is Back for a very Limited-Time (and it's even better than it was before)! Find it right HERE!* Helpful Links: Have questions about the Business Bundle? Email support@brittanykrystle.com and my team and I will be happy to help you! Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way. To connect with Madison: Website | Facebook | Instagram To connect with me, Brittany Krystle: Website | Instagram | Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

Before we get to this week’s episode, I have some very exciting news to share. The Business Bundle (which was 70+ courses for $100!) is officially coming back very, very soon, and it’s an even better deal than before.  I’m talking 90+ biz courses for ONLY $100! Total. Over $21K in programs! (And for those of you who already purchased the Bundle, you’ll be getting all of the extra courses at no additional cost when this sale is launched.)  I’ve also mentioned before that it’s really important (and non-negotiable) to me that what I promote aligns with my values. If you listened to Episode 126 on Making Decisions When the Conversation is Bigger Than Your Business, I walked you through my decision to hold off on promotions for it last time around. Since then, a lot of work has been done behind the scenes by the bundle organizers and it shows. I wouldn’t be participating in this relaunch if I didn’t feel like work was being done and that it was done from a place of sincerity.  All of that being said, if you are interested in this Bundle, subscribe here for more details SOON. And now, for this week’s Beyond Influential… Important conversations like this one are exactly why I love doing this podcast. I’m excited to welcome back my friend, YouTuber and video expert, Roberto Blake, who was one of my very first guests on Beyond Influential (all the way back on Episode 6!).  This week’s episode is a very open, honest, and candid conversation that came about organically around Roberto’s experience as a Black creator and entrepreneur, and really is a must-listen on empathy, understanding, and appreciating other perspectives. He also dropped some incredible business bombs! On Ep. 127, we discuss: Being Black in America: Assumptions, Systemic Racism & Unconscious Bias  Navigating mental health issues and Black Anxiety  The dangers of cancel culture, handling hate, and the feeling that you can’t win Navigating difficult conversations about race and blackness Embracing your “otherness” and how to use it to your advantage Plus entrepreneurial gems on how to niche down, stand out, and more!  Don't want to miss an episode (or valuable free resources!)? Click here.   *The Business Bundle is Coming Back for a Limited-Time (and it's going to be even better than it was before)! Subscribe here to be the first to know!* Beyond Influential Episodes & Other Helpful Links: Subscribe here to be the first to know when the Business Bundle is back! #126 Making Decisions When the Conversation is Bigger Than Your Business #124 How to Make Money as an Affiliate & Promoting with Integrity #6 Roberto Blake on How to Be Successful on YouTube An Open Letter to My Community (with BLM resources) To connect with Roberto: Website | YouTube | Facebook | Twitter | Instagram | LinkedIn To connect with me, Brittany Krystle: Website | Instagram | Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

Business has not been business as usual and I wanted to give you a very real-time, candid look behind-the-scenes of my business, and share my decision-making process over the last few weeks.  No one said being a business owner was easy and usually we think of long hours of “hustle,” but that’s just a small part of what it takes to build a meaningful brand. There are much weightier questions to ask yourself and decisions to make—from what you stand for, your values and mission, to who you truly want to serve and what kind of leader you want to be.  Sometimes your answers to those defining questions mean making the conscious choice to not sell or promote, even when you’ve put in the hard work, in order to do what is aligned with your long-term vision for your business. On Ep. 126, I talk: My support for Black Lives Matter, and how the movement has affected my business decisions, both now and moving forward My recent affiliate launch: An inside look at the reasons and rationale behind my real-time decisions on selling and promoting The Business Bundle* If you’re “called out:” How to respond to correction, criticism, and feedback thoughtfully The importance of defining your values and sticking to them as a business owner “Whiteness” and the lack of diversity in the online business and marketing world  When to address the world’s turmoil (however you define that) when selling and promoting in your business & more! Don't want to miss an episode (or valuable free resources!)? Click here.   **The Business Bundle is Officially Coming Back for a Limited-Time (and it's going to be even better than it was before)! Subscribe here to be the first to know!** Beyond Influential Episodes & Other Helpful Links: Subscribe here to be the first to know if the Business Bundle comes back! #119 Pivoting Without Panic: How to Adjust Your Brand Strategy & Grow Your Business with Integrity #124 How to Make Money as an Affiliate & Promoting with Integrity An Open Letter to My Community (with BLM resources) To connect with me, Brittany Krystle: https://brittanykrystle.com Instagram | Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

The Business Bundle is Coming Back for a Limited-Time (and it's going to be even better than it was before)! Subscribe here to be the first to know! I waited until Monday to release this episode for two reasons…. I think it’s the perfect way to get you motivated to build your personal brand for the rest of your week! And two, in the last episode on affiliate marketing I shared with you I would be participating in my 1st affiliate launch and I teased the details I could, but I just wanted to get to BIG REVEAL before we jump into the episode–so here it is! Introducing... The Business Bundle!  75+ courses & programs from the A-List in online business education for only $100?!?! (and that’s total… not per course).   Including "The Clarity Course" by yours truly, as well as courses by Jenna Kutcher, Carrie Green, Amanda Bucci, Melyssa Griffin, Scott Olford, & many more! Covering the need-to-know topics to help you start, grow, and scale your business online, including social media content and platforms, marketing, mindset, productivity, finance, and so much more! Over $20,000+ in value!!!!  This is a 99% Discount on the prices of all the courses included! ALL for less than the price you’d pay for just ONE of the courses on its own! The Business Bundle is just such an insane value  -  this price point is already a 60% discount on “The Clarity Course” alone  -  if you get value out of even one course, your investment pays for itself.  Again, to check out all the courses and details on my bonus, head to  brittanykrystle.com/bundle.  “What’s the catch?” There isn’t one, but it is only available for a LIMITED-TIME.  If you’ve been looking for the right investment into your brand and business, but haven’t been exactly sure where to start, this is for you.  >> And as if that wasn’t already an amazing deal, I want to sweeten the pot even more and throw in an additional exclusive bonus (yes, on top of everything that’s already included). If  you want all the details about the bundle and my bonus if you buy from my link, head to  brittanykrystle.com/bundle.  Tell me more about the bundle! And now for this episode, in the spirit of The Business Bundle, I have a special “Best-Of” episode for you that pulls together highlights of the top personal branding advice from past Beyond Influential episodes. There have been so many great interviews and episodes full of brand-building gems, but I know there are some pieces of advice you may have missed or that will really hit home for you the second time around and I wanted to make this easy for you to hear some of the most actionable and educational tips in one jam-packed session! On Ep. 125, you’ll hear all the best whats, whys, and hows of personal branding: What a personal brand is and why you need to build yours My philosophy on personal branding: how to start, develop, and grow your personal brand online Personal branding mindset: How to handle imposter syndrome & common excuses Best practices for content creation, consistency, and engagement (especially if you’re busy!) The content you should be consuming, and more! Don't want to miss an episode (or valuable free resources!)? Click here. Helpful Links: Learn more about the Business Bundle! To listen to the full episodes these highlights came from you can find them here: #61 Why You NEED to Start Building Your Personal Brand #63 Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence #95 Hate on Haters! How to Handle Your Haters & Triggers to Grow Your Brand Online  #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1)  #109 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 2) #111 Christina Galbato on the Business of Educating Instagram Influencers in 2020 #115 Creating Brand Partnerships That Grow Your Business with Sigute Zitikyte of Shopify  #117 How to Use Your Personal Brand to Stand Out From the Crowd with Brittany Krystle & Christina Galbato #120 Why Your Personal Brand Is Important: How to Make Yourself Recession-Proof  Groundswell Podcast Ep 10. Brittany Krystle | Why Intentionality and Clarity are Essential to Personal Brand Marketing To connect with me, Brittany Krystle: Website | Instagram | Twitter | LinkedIn | Facebook #beyondinfluentialpodcast