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This week is Part 2 of an incredibly actionable conversation with Christopher McDonald, a Talent Booker who has worked with everyone from high-profile billionaires to celebrities and has booked an array of top talent from the world of entertainment, sports, business, science, tech, and politics. If you haven’t listened to Part 1 yet, you should definitely check it out. Christopher has booked, produced and written for an array of programming including late-night television, cable news, web series and comedy sketch shows, and has been there since Day 1 booking talent for Tom Bilyeu’s Impact Theory, which is where he and I met when I was working with Tom as a client at VaynerTalent. In last week’s part 1 of the conversation, we talked about his background working in Hollywood—expectations vs. reality, how he booked the biggest entertainment industry names, and how it really works behind the scenes. He also gave valuable tips and insights on networking, including the biggest mistake people make, as well as strategies for booking your show and landing dream guests. We also got a behind-the-scenes look at the launch and growth strategies of Impact Theory.  This week, in Part 2, we talk about all things pitching, and Christopher even shares the invaluable advice he got directly from Oprah herself on what standard she uses to book her own guests. This episode is definitely one you’ll want to take notes on! On Ep. 155, we cover: The A-to-Z of effective pitching: What to include, how long it should be, the tone you should take, and more Tips for effectively getting your foot in the door (but not literally!) Your one-sheet: What it is, why you need one, and what to include The big no-nos to avoid: What will get your pitch rejected immediately The one critical step you can’t skip in the pitching process Factors you need to consider when booking your show Handling rejection and why you shouldn’t take it personally, when to shoot your shot to book major guests, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Listen to Part 1 of this Interview with Christopher McDonald! https://www.brittanykrystle.com/the-perfect-pitch-hollywood-insider-tips-on-how-to-network-with-the-a-list-land-your-dream-guests-with-christopher-mcdonald-part-1/ Check out the Free training on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with Christopher: Website: https://www.connections-first.com/ Twitter: https://twitter.com/finessemcdonald LinkedIn: https://www.linkedin.com/in/finessemcdonald/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

I am very excited about this week’s and next week’s episodes because this is an incredibly valuable and actionable two-parter with a guest who is world-class at what he does and these are skill sets you’re going to need no matter what you do in life.   As I’ve been growing this show and looking to take Beyond Influential to the next level, I’ve been thinking a lot about the people I know in my network who are master networkers—they build long-lasting relationships with people at all levels in a way that is not purely transactional, and they do it in a way that feels very real and authentic.  I met this week’s guest, Christopher McDonald, when I was working with Tom Bilyeu as my client at VaynerTalent; he’s been an integral part of Tom’s brand and the launch and strategy of both Inside Quest and Impact Theory, which we get into in this Part 1. Christopher is a Talent Booker with almost two decades of experience and an extensive network of connections and relationships.  He has worked with everyone from high profile billionaires to celebrities and has booked an array of top talent from the world of entertainment, sports, business, science, tech, and politics.  And for what Christopher does as a talent booker, you need to have very strong relationships but also a very strong creative and strategic eye.  Christopher has booked, produced, and written for an array of programming including late-night television, cable news, web series, and comedy sketch shows. Christopher helped launch The Kelly Clarkson Show (NBC), Tavis Smiley (PBS), the second coming of The Arsenio Hall Show (CBS/Tribune), It’s Not You, It’s Men with Tyrese & Rev Run (OWN), Post Malone's Worldwide Celebrity Pong League (Facebook Watch), and Demi Lovato’s project (Quibi), and he has been with Tom Bilyeu’s Impact Theory from the very beginning.  Normally no one likes a name-dropper, but I specifically told Christopher to please namedrop in this conversation because he’s worked with people like Prince, Tom Cruise, Will Smith, Chris Rock, Eddie Murphy, Angelina Jolie, Jay-Z, Kanye West, Dave Matthews, Joni Mitchell, Alicia Keys, John Legend... you get the picture.  I love to introduce you to the people you should know on Beyond Influential, because while the public usually pays attention to the “face” of the brand, there are always talented people behind these people that make it all possible.   On Part 1 of this conversation, we cover a lot of juicy topics:  Christopher’s career evolution: From journalism to music booking to launching Impact Theory Working in Hollywood: Expectations vs. reality How he booked the biggest talent in Hollywood: What he loved, his approach, and the not-so-glamorous moments All things networking: Tips, insights, and the biggest mistake people make The launch of Impact Theory & its current growth strategies How to book your show & strategies for landing dreams guests  Why you want “lightning in a jar” moments in your interviews, how to take your show to the next level, & more! And you are not going to want to miss Part 2 next week which is all about the ins and outs of pitching, advice he received from Oprah herself about booking, and more! These are both bookmark episodes for sure!      Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with Christopher: Website: https://www.connections-first.com/ Twitter: https://twitter.com/finessemcdonald LinkedIn: https://www.linkedin.com/in/finessemcdonald/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

If you didn’t already know, before I started my own business, I spent a few years working on Gary Vaynerchuk’s team, specifically, on his personal brand, Team Garyvee. Working with Gary on his brand was such an educational and life-changing experience, and that opportunity started my passion for personal branding (and I’ve been living and breathing it ever since!). This week’s episode was an exciting one for me. I had the honor of being interviewed as a guest on The Sasha Group’s new podcast, Building While Flying, where they focus on tackling uncertain times by adopting an uncertainty mindset—we can't predict the future, but we can listen, learn, apply and share as we all navigate complex times together. If you aren’t familiar with the Sasha Group, it’s part of the Vayner X umbrella of companies that services small and mid-sized businesses through a variety of marketing offerings.   It was exciting to be able to reconnect and collaborate with the Vayner family, and this interview brings things full circle. Naturally, we chatted about all things personal branding. Whether you’re new to personal branding or not, this episode is full of valuable gems and takeaways! On Ep. 153, we cover: My passion for personal branding: How I discovered it and developed my own brand Why you should be developing your personal brand, especially if you are an entrepreneur  The path of least resistance: How to approach your content strategy Niching down: Why it’s critical to know exactly who you are talking to Checks and balances: Why you need trusted people around you who will tell you “no” What it actually means to be authentic and why it matters Quickfire personal branding Q&A, what I’m up to next, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Listen to my interview on the Building While Flying Podcast: https://apple.co/3ap2e6Z If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/ Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with The Sasha Group: Website: https://thesashagroup.com/ Building While Flying Podcast: https://thesashagroup.com/building-while-flying-podcast/ Twitter: https://twitter.com/TheSashaGroup Facebook: https://www.facebook.com/thesashagroup/ LinkedIn: https://www.linkedin.com/company/thesashagroup/ YouTube: https://www.youtube.com/channel/UCV388h1qepRDmXuEv9AQI-w Instagram: https://www.instagram.com/thesashagroup/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Want to know more about the most buzzed-about social media platform right now?  If you haven’t heard of Clubhouse, the drop-in audio app is arguably the hottest platform at the moment. It’s currently invite-only and iOS-only, but they are working on the Android version and plan on opening it up to everyone in the near future. Clubhouse has been growing rapidly and is quickly gaining the attention of a who’s-who of entrepreneurs, celebrities, investors, athletes, you name it.  The founders are really paying attention to the user experience and have been offering a lot of transparency in the development and plans for the platform, including frequent town halls where they update users on what’s new, what they’re working on and more.  Social apps change a lot, and if you’re interested in how social media platforms grow and evolve (and listen to their user base!), this is a great case study to keep your eye on! As of the time of recording this episode, Clubhouse is rolling out Payments, their first monetization feature for creators on the platform, which is currently in Beta. I find this particularly interesting because 100% of the payment will go to the creator with Clubhouse taking no cut at all, and they say this will be the first of many features that will allow creators to get paid directly on Clubhouse. The co-founders have been very vocal about building a platform that puts creators first and are aligning their business model to help creators make money and thrive on the platform.  Clubhouse also plans to make several changes to increase personalization of the app, including tweaking the Activity feed, more control over push notifications, a personalized list of suggested rooms that appear on-screen when you first open the app, and more.  This week’s Beyond Influential has been highly requested and is dedicated to talking basics, best practices, and what you need to know about this platform.  I’m excited to share this episode with you, where I have a candid conversation with two of my favorite Clubhouse creators and collaborators, Brian Fanzo and Scott Martin. They’ll introduce themselves in the episode, but you might remember Brian from Beyond Influential Ep. 47 and Ep. 48 on How to Build an Authentic Community That Gets Business Results, and if you listened to Ep. 125 on The Best Advice on How to Build an Influential Personal Brand Online, you might remember Scott from the clip taken from my interview on his Groundswell Marketing Podcast on Why Intentionality and Clarity are Essential to Personal Brand Marketing. Scott and I had the pleasure of meeting and hitting it off after his wife, Jill, who is one of my incredible LinkedIn Laws students and success stories (she 4x’d her monthly take home in the first month of implementing the course!), had told him about me.  While I’ve known both Brian and Scott for a while now, I can really credit Clubhouse with bringing us closer and allowing us the perfect opportunity to collaborate, which really is part of the appeal of the platform.  We host a weekly Clubhouse room on Tuesdays in Scott’s Sustainable Growth Marketing club, where we talk about personal branding related topics and do Q&A.  I love collaborating with Brian and Scott because we all align on the importance of integrity, and it really translated into an honest and candid conversation.   On Ep. 152, we talk all things CLUBHOUSE! How to build a valuable network and strong relationships on the platform The good, the bad and the ugly: what we love and what needs improvement Moderation tips: How to create a positive experience, keep people on topic, and provide value to everyone in the room The basics and best practices for using the app How to be an ally and amplify underrepresented voices Analytics tools, monetization, the future of the app, and more!     Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Clubhouse Links: Follow Brittany: https://www.joinclubhouse.com/@brittanykrystle Brittany's Beyond Influential club: https://www.joinclubhouse.com/club/beyond-influential Follow Scott: https://www.joinclubhouse.com/@scottadammartin Scott's Sustainable Growth Marketing club: https://www.joinclubhouse.com/club/sustainablegrowthmarketing Follow Brian: https://www.joinclubhouse.com/@isocialfanz Brian's Misfit Mafia club: https://www.joinclubhouse.com/club/misfitmafia Brian's ADHD Superpowered club: https://www.joinclubhouse.com/club/adhd-superpowered   More Episodes to Listen To: How to Build an Authentic Community That Gets Business Results Beyond Influential Ep. 47: https://bit.ly/3238mxg Beyond Influential Ep. 48: https://bit.ly/2POiGXE Ep. 125 The Best Advice on How to Build an Influential Personal Brand Online: https://bit.ly/3mLYvpi My interview on Scott's Groundswell Marketing Podcast on Why Intentionality and Clarity are Essential to Personal Brand Marketing: https://bit.ly/2RjVNvm   Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/ Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with Brian: Website: https://www.isocialfanz.com/ Instagram: https://www.instagram.com/isocialfanz/ Facebook: https://www.facebook.com/iSocialFanz Twitter: https://twitter.com/iSocialfanz YouTube: https://www.youtube.com/c/BrianFanzo LinkedIn: https://www.linkedin.com/in/brianfanzo/ Clubhouse: https://www.joinclubhouse.com/@isocialfanz   To connect with Scott: Website: https://www.groundswell.marketing/ Instagram: https://www.instagram.com/ScottMartin_org/ Twitter: https://twitter.com/scottadammartin LinkedIn: https://www.linkedin.com/in/scottadammartin/ Groundswell Marketing Podcast: https://www.groundswell.marketing/podcast Clubhouse: https://www.joinclubhouse.com/@scottadammartin   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

This week’s episode of Beyond Influential is a vulnerable one for me because I’m opening up about something I’ve never shared publicly before. It’s my biggest fear, and it’s probably not something you’ve heard of.  I have emetophobia, which is the fear of vomiting. And I want to be fully transparent about this—this week’s Beyond Influential interview was not easy for me to do. Just having this conversation around emetophobia was anxiety-inducing and though you might not be able to hear it because I’ve learned to hide my anxiety, the first half of the interview I really felt physically unwell until we moved away from emetophobia into talking more specifically about my guest’s business. Emetophobia is very misunderstood and not widely diagnosed even though it is a fairly prevalent anxiety disorder that’s closely related to OCD (more so than other phobias or types of anxiety). Even today, there isn’t a ton of information about it online.  And while it’s estimated that 1.7-3.1% of males and 6-7% of females experience emetophobia, I think the numbers are actually higher than that—because of both a lack of awareness and the fact that it’s commonly misdiagnosed as other issues.  Emetophobia varies enormously in how it affects people, as well as how debilitating it is to live with it. When it comes to my own experience with emetophobia, I live with this and think about it every day, but unless I tell you about it, you wouldn’t know because I still go about my daily activities, travel, etc. However, for some people it’s much worse, to the point that they won’t even leave their homes or they’ll very severely restrict their eating. And while my closest family and friends know this is a fear of mine, even they don’t understand the depth of that fear, how it affects me day-to-day, and the steps I take to avoid getting sick that they wouldn’t notice and I wouldn’t mention. At this point, I don’t even consciously realize I’m doing some of them because they’ve become so ingrained. You may be wondering why I’m sharing all of this with you. There are a few reasons: Everyone deals with things you don’t realize, and it’s important to acknowledge that everyone’s fighting battles you don’t know anything about. And though I haven’t discussed this publicly before, I’m not hiding it—it just doesn’t come up in casual conversation and there’s usually no reason for me to bring it up. But I’ve decided it’s time for that to change and to have a candid conversation around it. It’s important to understand the difference between fear and an actual phobia. Phobias interfere with your day-to-day life in a way you can’t control and can actually cause physical or psychological impairment. And that’s hard to convey to people. My best friend, who’s known me for decades, knows I don’t like throwing up. But she had no idea until a couple weeks ago when I brought it up that it was more than a simple fear, and that it’s actually a true phobia that negatively impacts my life every day. Awareness and destigmatization. I know this phobia might sound very weird or even ridiculous to some, but it’s very real. I know a fear of throwing up is not logical. I know it’s a natural bodily response, and that people don’t actually enjoy throwing up, but that makes no difference to someone who suffers from this phobia. And if this episode helps one person who’s also struggling with emetophobia—whether they have a name for it or not—it would be worth it because I know how debilitating it can be, and how hopeless it is to feel like no one around you understands what you’re going through. With that being said, I’m excited to introduce this week’s guest, Anna Christie, who is a psychotherapist and counsellor who specializes in treating emetophobia (and is a recovered emetophobe herself). Her free website of resources for therapists gets hundreds of thousands of views per month, and she has a popular weekly podcast, “Emetophobia Help with Anna Christie.” Aside from her counselling credentials, Anna also holds a B.A in World Religion and Creative English, a Master of Divinity degree and an MBA. She was a United Church minister who changed careers in 2010 after thirty years in the pulpit—and fun fact, she also recently took up  competitive curling after a 30 year hiatus! On Ep. 151, we cover: Emetophobia: What it is and how it can be treated Anna’s experience with emetophobia, as well as her recovery and journey to help others What you should and shouldn’t say to someone with emetophobia Her business: How she created this niche and became the go-to for emetophobia How she’s used SEO, social media and podcasting effectively to build her brand and position her business for maximum impact, how she has no plans to let age stop her, and more!     While this episode is really more about emetophobia generally and Anna’s business, if you’re curious about my experience with emetophobia specifically and how I’m currently working on it, I am happy to give more details in a follow up episode if you’re interested. Send an email to support@brittanykrystle.com and let me know what questions you have because these conversations need to be happening!     Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with Anna: Website: https://emetophobiahelp.org/ Instagram: http://www.instagram.com/emethelp Facebook: http://www.facebook.com/emetophobiahelp Pinterest: https://www.pinterest.com/EmetHelp Twitter: http://www.twitter.com/emethelp Anna's Podcast, Emetophobia Help with Anna Christi‪e‬: https://apple.co/3cBZqoJ   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Have you ever wondered what it really takes to launch, grow, and monetize a successful podcast? If you’re nodding your head, you’re going to want to listen to this episode of Beyond Influential.  My guest, Travis Chappell, knows a thing or two about podcasting and building a world-class network. His Build Your Network podcast currently has over 500 episodes and is consistently at the top of the business and entrepreneurship iTunes charts, and has been featured in Forbes’ 10 Podcasts to Change Your Life alongside Joe Rogan, Tim Ferriss, and other A-List podcasters. Travis is also the founder and CEO of Guestio, a new platform that connects content creators with high-level dream guests. In this conversation, we dig into Travis’s story, including his unconventional upbringing, experience in door-to-door sales, and how he took what he learned to pivot into podcasting and entrepreneurship. We talk about everything from networking and connecting with people authentically to how he started, grew, and monetized his Build Your Network podcast, and what he teaches other entrepreneurs who want to become successful podcast hosts.   On Ep. 150, we cover:  The best sales tips Travis learned selling door-to-door  Travis’s transition from sales to entrepreneurship & how he invested in himself How to build an audience intentionally with an eye towards monetization Mentorship: Why you need a mentor and how to find the right one Networking: How to book your dream guests & connect with influential people you want to know Top tips for launching, growing, and monetizing a podcast  Clubhouse: the pros and cons you should be aware of  Travis’s new business venture, Guestio, & more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with Travis: Website: https://travischappell.com/ Instagram: https://www.instagram.com/travischappell/ Facebook: https://www.facebook.com/travis.chappell15 Twitter: https://twitter.com/traviscchappell Build Your Network Podcast: https://linktr.ee/BYNpod Travis's Facebook Group: https://travischappell.com/group   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Ready to create your dream future? Personal branding is the way to do it! On this week’s Beyond Influential, we go deep into my story, why I’ve made personal branding my mission, and why I’m so passionate about sharing it with you (plus tons of actionable tips!).   I was recently a guest on Dr. Sabba Quidwai’s Sprint to Success with Design Thinking podcast, and if you haven’t heard her interview on Beyond Influential Ep. 147 where I chatted with her all about How to Use Design Thinking to Reinvent Education, Reframe Failure & Increase Your Creativity, I highly recommend you check it out! This week, I'm excited to share my interview on Sabba's podcast with you. Not only is the content of this episode highly relevant to anyone interested in personal branding, but Sabba also has an incredibly fresh approach to podcasting. I love the perspective she brings, and that includes how she structures her show to be more of an exercise in storytelling than just a traditional interview. It’s a very unique format that I know you’ll appreciate.  On Ep. 149, we cover: How personal branding is empowering and gives you the autonomy to create your own narrative and design your future How I came to be unapologetically myself, carving my own place in the world of work, and how I help others do that as well The difference between academic vs. real-world success: the necessary skills, mindset, and  tools you actually need How to use platforms like LinkedIn and Clubhouse to strategically build your personal brand and network with industry leaders Tips on how to develop clarity and confidence with your personal brand Actionable personal branding strategies to get clarity around your voice, questions to ask yourself, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/ Watch my free training on Why LinkedIn is Your Best-Kept Secret! https://www.brittanykrystle.com/linkedin/ Beyond Influential #147 How to Use Design Thinking to Reinvent Education, Reframe Failure & Increase Your Creativity with Dr. Sabba Quidwai: https://bit.ly/2NqD6ES Listen to my episode on Sabba's Sprint to Success with Design Thinking podcast! https://apple.co/3cFlBZQ   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Sabba: Website: https://askmsq.com/ Instagram: https://instagram.com/askMsQ Twitter: https://twitter.com/askMsQ Sprint to Success with Design Thinking podcast: https://askmsq.com/blog-home/category/episodes   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: @brittanykrystle

Is it ever too early or too late to become a successful entrepreneur? Hell no!  Not many people can say they’ve started two successful businesses from scratch, built a £1m brand in their teens, traveled the world speaking internationally, had dinner with the UK Prime Minister, and won 10 national & international business and entrepreneur awards (including The UK Young Entrepreneur of the Year). ...And even fewer people can say they’ve done all that before they were 21 years old. I met this week’s guest when she interviewed me for her Too Big For Your Boots podcast, and after hearing more about her story, I knew I wanted to have her on Beyond Influential to share it with you.  CEO & Founder Liv Conlon left school at 16 years old to start her first business, The Property Stagers. By 19, she had built it into a £1m brand in an industry that was basically non-existent in the UK—home staging—and since then she has not only continued to grow her business, but her personal brand as well. It’s too common to dismiss someone because of their age or lack of life experience, but as is the case here, this can be a big mistake. Liv has already been in business longer than most entrepreneurs stay in business, and that includes entrepreneurs of all ages.  Liv will also be releasing her new book, Too Big For Your Boots, on March 12, 2021 (check it out here: https://amzn.to/3bOmTBt), which documents her journey so far as well as serves as the ultimate 'how to' guide for young entrepreneurs looking to start a business of their own with no start up funds and no experience.  I’m excited to share this conversation with you because there is a lot to learn from Liv’s story. From building her brand and business to diversifying revenue streams to the challenges she’s faced along the way, we dig into the nitty gritty of her business and entrepreneurial experience.  On Ep. 148, we cover: Founding The Property Stagers: How she started a business at 16, scaled it to a £1million+, and expanded her product offerings Being taken serious: How she helped people recognize the value of her services  The day-to-day operations inside her business, letting go of the little things & how her management style has evolved over time How she leveraged her personal brand to successfully grow her business, gain visibility, and turn it into an asset Her decision to leave school, assumptions about entrepreneurs, why you need to have a meaningful purpose to succeed, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ Check out Liv’s Book, Too Big For Your Boots here: https://amzn.to/3bOmTBt   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Liv: Website: https://www.livconlon.co.uk/ Instagram: https://instagram.com/oliviaconlon Twitter: https://twitter.com/oliviaconlon Facebook: https://www.facebook.com/livconlon.co.uk   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: @brittanykrystle   *Full disclosure: The link to the book is an affiliate link that takes you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase it. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Have you ever felt completely stuck trying to find a solution to a difficult problem? Problem-solving is essential to a successful brand and business—it’s how you create results in your own business, and it’s also how you create results for your clients and customers.  At its core, problem-solving requires creative thinking and the ability to look at a situation in a variety of ways, which is why I crave new trusted perspectives and ideas, especially from outside of my industry.  Just because “everyone” does it “this way,” doesn’t mean there isn’t a better way of doing it, which is why I am very big on collaboration and looking outside of my industry for inspiration and knowledge. The most creative thinking doesn’t happen by doing what everyone else is doing or thinking like everyone else in the industry.  Enter this week’s guest, Dr. Sabba Quidwai. If you’ve ever had a creative block, or struggled to come up with a solution to a hard problem, or just wish you were more comfortable with change, you’ll want to listen to this new episode of Beyond Influential. Sabba is a Doctor of Education who coaches leaders working on transformation initiatives (like in education) to integrate design thinking practices that encourage creativity, build trust, and prepare individuals with the mindset and skills to thrive in a rapidly-changing world.  She is also the host of the Sprint to Success with Design Thinking podcast, where she interviews researchers and practitioners about their stories and strategies for navigating change with design thinking and thriving in today’s world. I highly recommend you check it out because she has a very thoughtful and intentional approach to storytelling.  Sabba has been particularly passionate about reinventing education to help students have the best chance of success, no matter their circumstances or background. Education may seem like a topic that’s only relevant for those who have or want children, but in reality, it has wide ranging implications for the economy, your business, and the future—and what we talk about in today’s episode applies to every industry. On Ep. 147, we cover: Reinventing education: Setting students and teachers up for success in a world that is constantly changing How to get students to think creatively & start seeing challenges as opportunities  Are grades outdated? Improving how we assess student learning & achievement Inequity in education: Biases in expectations and adapting to specific student needs and circumstances Design thinking: What it is, the philosophy behind it & how it can benefit your life My new favorite brainstorming exercise and approaching problem-solving creatively Personal branding: Why it’s essential for students (and everyone else) to be doing it! Trust-building, how to create safe spaces for growth, reframing failure & more!     Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ If you want to learn more about design thinking and problem-solving creatively, I highly recommend Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp—Sabba recommended this book to me and not only did I enjoy it, I’ve been implementing it in my business! You can find it here: https://amzn.to/3aOYa0N   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Sabba: Website: https://askmsq.com/ Instagram: https://instagram.com/askMsQ Twitter: https://twitter.com/askMsQ Sprint to Success with Design Thinking podcast: https://askmsq.com/blog-home/category/episodes   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: @brittanykrystle   *Full disclosure: The link to the book is an affiliate link that takes you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase it. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Mental health is an incredibly important topic that has a critical role in our day to day lives, but one we are still not having enough open conversations about. And not only do I think we’re not talking about it, I believe we’re missing out on valuable insights from experts who can really educate us on it—because it’s way more nuanced than it seems.   One topic in particular that requires more conversation is therapy, and specifically how it can benefit us, both personally and professionally.  It might not be obvious (I know it wasn’t to me!), but therapy isn’t just for when you hit rock bottom—it’s actually a way to optimize your brain, which also helps you optimize your business, which is why I’m very excited for this week’s episode of Beyond Influential.  If you’ve ever experienced any of the common “mindset” issues that come up for entrepreneurs around worthiness, money mindset, imposter syndrome, perfectionism—you may have considered hiring a coach, but in reality, the best “hire” is actually a therapist. One of the experts who has been educating me happens to be my own brother, Dr. Jordan Hoffman, who is a clinical psychologist with expertise on how therapy shapes the brain, and a specialization in improving the results people get from therapy.   He has experience working with individuals of all ages and all backgrounds, from NFL and NBA athletes to children and adolescents to working on Skid Row with the homeless population. I always walk away from our conversations with new insights, which is why I’m excited to have him on the show this week to share his knowledge and expertise with you. On Ep. 146, we cover: Therapy: What it really is, and why and when you should consider it How to find the right therapist for you: Where to look, questions to ask, red flags to watch out for, and how to know if treatment is effective Types of therapy and different approaches to treatment  The pros and cons of in-person vs. remote therapy Coaching vs. Therapy: What’s the difference and how to know which one you need Mental health resources, book recommendations, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe     Dr. Jordan Hoffman's Book Recommendations: Mindsight: The New Science of Personal Transformation by Dr. Daniel J. Siegel: https://amzn.to/3amJYvn Aware: The Science and Practice of Presence--The Groundbreaking Meditation Practice by Dr. Daniel J. Siegel: https://amzn.to/3dhiY2z The Developing Mind, Third Edition: How Relationships and the Brain Interact to Shape Who We Are by Dr. Daniel J. Siegel: https://amzn.to/3qBUu7G The Pocket Guide to the Polyvagal Theory: The Transformative Power of Feeling Safe by Dr. Stephen Porges: https://amzn.to/3s3LUPL Why Therapy Works: Using Our Minds to Change Our Brains by Dr. Louis Cozolino: https://amzn.to/2NqDT8m   Brittany's Book Recommendations: The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday: https://amzn.to/3s2Nz89 The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday: https://amzn.to/3pp7b4r 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience, and Authenticity by Dr. Joan Rosenberg: https://amzn.to/2ZkI7B8 Real Happiness, 10th Anniversary Edition: A 28-Day Program to Realize the Power of Meditation by Sharon Salzberg: https://amzn.to/3jSi0eg Radical Compassion: Learning to Love Yourself and Your World with the Practice of RAIN by Dr. Tara Brach: https://amzn.to/3qrf0rB Self-Compassion: The Proven Power of Being Kind to Yourself by Dr. Kristin Neff: https://amzn.to/2Zkl0GL The Mindful Self-Compassion Workbook: A Proven Way to Accept Yourself, Build Inner Strength, and Thrive by Dr. Kristin Neff: https://amzn.to/3rPGisa   Mental Health Resources Mentioned in the Episode: Mental Health Match: A Glossary of Therapy Approaches & Modalities: https://bit.ly/3dhjtcX Psychology Today: https://www.psychologytoday.com/ Listen to Beyond Influential #90 Dr. Joan Rosenberg on How to Build Lasting Confidence and Create a Life You Love: https://bit.ly/3qohZkQ     To connect with Dr. Jordan Hoffman: Website: https://drjordanhoffman.com/ Instagram: https://www.instagram.com/drjordanhoffman/ LinkedIn: http://www.linkedin.com/in/jordanhoffman   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/     Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ Want to support the podcast? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/     *Full disclosure: The links to the books are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

“I care more about respect than I care about being liked.”   Back in October, I was interviewed for the Kimchi + Challah Podcast hosted by Ashley Borden and Elaine Sir—and honored to be the guest on their first episode! Today, I want to share this episode with you because it has valuable takeaways and insights into not only business, but also into my background that I haven’t shared before. You may remember Ashley from Beyond Influential Ep. 143 From Overeaters Anonymous to Celebrity Fitness Expert: Creating Your Dream Business Out of Your Deepest Struggles. Ashley is a fitness and lifestyle consultant to some of Hollywood’s most recognizable faces and world-class athletes, and also coaches personal trainers on how to build their own successful training businesses since she’s been the go-to trainer for a who’s who of clients for years.   The other half of the Kimchi + Challah Podcast is Elaine Sir. Elaine is a career mom and LA lifestyle blogger—and the founder behind Seoulfull Skin Food. She is an attorney, second-degree black belt in taekwondo, and music executive.  These women are powerhouses and I loved doing this interview with them where we chatted about everything from my background to building my business, leading a team, personal branding, and more.  On Ep. 145, we cover:  Following your intuition and embracing your strengths Building, evaluating, and leading a team The three questions you should ask yourself before posting on social media What building a business and team sports have in common The importance of marketing research and getting feedback from your audience Why you shouldn’t be afraid of pivoting, how to tell if what you’re doing is the right fit for you, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ Listen to Beyond Influential #143: https://www.brittanykrystle.com/from-overeaters-anonymous-to-celebrity-fitness-expert-creating-your-dream-business-out-of-your-deepest-struggles-with-ashley-borden/ Listen to my episode on the Kimchi + Challah Podcast: https://kimchiandchallah.com/2020/11/1-brittany-krystle/   Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Ashley: Website: https://www.ashleyborden.com/ Facebook: https://www.facebook.com/ashleybordenfitness/ Instagram: https://www.instagram.com/ashleybordenfitness/ Twitter: https://twitter.com/ashleyborden Pinterest: https://www.pinterest.com/theashleyborden/   To connect with Elaine: Website: https://elainesir.com/ Seoulfull Skin Food: https://seoulfull.com/ Facebook: http://facebook.com/elainesir Instagram: http://instagram.com/ladysir Twitter: http://twitter.com/ladysir Pinterest: http://pinterest.com/ladysir   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

To kick off the new season of Beyond Influential, I am incredibly excited to welcome back my friend and guest from the most popular interview of 2020, Lindsay Silberman! If you have not listened to her episode, you have to check it out because there’s a reason it was the most popular interview. It’s Ep. 112 on How to Be Taken Seriously by Brands & Make a Living as a Full-Time Influencer and easily one of my favorite conversations on the show.  When I spoke to Lindsay last year at this time, we were in a pre-pandemic world and she gave all the behind the scenes details of being a successful luxury travel blogger and influencer. We talked all about her evolution from a journalism career writing for some of the largest publications to full-time influencer, and she gave all the specifics on brand deals, partnerships, her content process, and more.  Since that time, Lindsay added another title to her resume: entrepreneur. While continuing to build her business as a luxury lifestyle content creator, she combined her passion for five-star experiences and sharing the best of the best with her audience, to create a product that will let you recreate that luxe experience at home.  She launched her first product-based brand, Hotel Lobby Candle, and has absolutely killed it as she’s jumped into the ecommerce space. Today she’s giving you an inside look at how she did it. And I mean in detail—she shares every single bit of walking through how she developed her product and strategy step-by-step. Most entrepreneurs wouldn’t give you this much insight, but Lindsay did it with me for this episode and for you… for free. And she knows what she’s talking about—she sold out of thousands of candles within minutes of launch to an audience who had never even smelled them.  In Ep. 144, we cover: How Lindsay’s passion led her to the concept behind Hotel Lobby Candle The A to Z details of Lindsay’s product-development journey: from idea to execution Pricing: How she determined what to charge for her luxury product Mistakes she made, what she learned, and what she would do differently Her branding and marketing strategy: How she leveraged her social platforms and the trust she’s built with her audience to sell out in minutes The role customer service plays in the success of a business, why you should support small businesses, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Other Helpful Links: Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ Listen to Lindsay on Ep. 112: https://www.brittanykrystle.com/lindsay-silberman-on-how-to-be-taken-seriously-by-brands-make-a-living-as-a-full-time-influencer/ Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Lindsay: Lindsay's Website: https://www.lindsaysilberman.com/ Lindsay's Instagram: https://www.instagram.com/lindsaysilb Hotel Lobby Candle: https://hotellobbycandle.com/ Hotel Lobby Candle Instagram: https://www.instagram.com/hotellobbycandle/ At the Bar Podcast: https://atthebarpod.com/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

Building a sustainable (and successful!) business is a labor of love and it requires a deep sense of purpose to make it through those inevitable difficult times.  It is very common for entrepreneurs to create their businesses based on offers, services, and solutions they wish existed for themselves. Often your ideal client or customer looks like you (or you at an earlier time).  My guest on this week’s Beyond Influential, celebrity fitness expert Ashley Borden, developed her business ethos out of a desire to give people what she wished she had received when she was younger. Ashley took her struggle with disordered eating and her recovery process and turned it into a strength by creating a mission-driven business out of it. She is now a highly sought-after fitness expert with over 40,000 hours of personal training experience. Ashley has worked with some very high-profile clients—Christina Aguilera, Ryan Gosling, World Series Champions Nick Swisher and Brian Wilson—just to name a few.  When she’s not training celebrities, you might have seen her transforming bodies and lives on The Kelly Clarkson Show or on multiple seasons of E!’s Revenge Body with Khloé Kardashian. She has been tapped as an expert in media outlets from The Today Show, The Doctors, Rachael Ray, Steve Harvey, to publications including Vogue, In Style, Elle, Allure, Shape, Women’s Health, Self, and more!  On Ep. 143, we cover: Ashley’s journey with disordered eating: Her experience with Overeaters Anonymous and how she has incorporated it into her brand How Ashley turned her deepest struggles into a successful personal training business Why having strong values are essential to consistency in your brand Working with clients & the mistakes she made starting out How she attracted celebrity clientele, working with a publicist, & how it impacted her business growth How to vet quality trainers, especially in a social media world “fitness influencers,” tips on healthy ways to relax, and more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Ashley’s Recommendations: Get Ashley’s recommended foam roller here: https://www.amazon.com/dp/B019F2V1BK/?ref=exp_brittanykrystle_dp_vv_d Get Lord Jones CBD Bath Salts Here: https://shopstyle.it/l/boTV9   Other Helpful Links: BLACK FRIDAY SALE! Get 30% OFF All my courses through Midnight PST on November 30th by using code BLACKFRIDAY30 at checkout! Find them here: https://www.brittanykrystle.com/courses/   Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Ashley: Website: http://ashleyborden.com/ Instagram: https://www.instagram.com/ashleybordenfitness/ Get Ashley’s rolling-out guide here: https://www.ashleyborden.com/products/rolling-out-guide   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The links to the foam roller and bath salts are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!).

If you’ve noticed the changes to the Instagram home screen in the last week–specifically its focus on Reels and Shopping–you’re not alone, and if you haven’t seen them yet, you probably will soon. To put it lightly, the overall user and creator reactions to the changes have not been positive.  This week’s new solo Beyond Influential episode is not only relevant to Instagram, or this particular update, but this is the start of a much larger and necessary conversation that we should all be paying attention to. I’m sharing my candid thoughts on the way the major social media companies, which are now staples in our day-to-day lives, view and treat their users, and why we need to be having active discussions around this topic.  I often focus on the ways you can strategically use the online space to grow your brand and business, and all of the positive connections and community that social media can bring to our lives. However, it is important to be clear that as much good as platforms like Instagram have brought into our lives, there are tradeoffs and some deeper and darker issues associated with social media platforms that we need to be addressing–from how these platforms affect us on a physical and psychological level to how these businesses operate to questions around ethics, accountability and regulation.   With that in mind, on Ep. 142, I share some of my thoughts on: What Instagram's newest update is actually about & why the focus on Reels & Shopping  Are social media platforms like Instagram “too big to fail”?  Why there’s no such thing as a “free” platform & what that means for you Mental health, addiction, and the pitfalls of social media Accountability, ethical business practices, & platform regulations  The power of the algorithm, why chronological order is never coming back to Instagram and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Other Helpful Links: Watch my FREE training on Why LinkedIn is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ Check out The LinkedIn Laws: https://www.brittanykrystle.com/the-linkedin-laws/ Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/

If you’ve ever spent time feeling “behind,” comparing yourself to others online, letting fear get in the way of your goals, struggling with burnout… you are not alone. Mental hurdles and mindset issues are something that all entrepreneurs encounter at one point or another, regardless of how “successful” you are (and they show up at every level).  Even if you have all of the strategies and systems in place, these toxic thought patterns are incredibly common and can keep you from reaching the next level in your business, which is why I’m excited to introduce you to this week’s Beyond Influential guest, Topsie VandenBosch. Topsie is a clinical therapist turned mindset coach who helps female entrepreneurs overcome the mindset blocks that are getting in the way of their success. In this episode, we cover: Imposter syndrome, impatience, and the most common mindset blocks 6 & 7 figure entrepreneurs encounter  Therapy vs. Coaching: What’s the difference and how to tell which one you (or your clients) need How to start working on your mindset with or without a coach  The 3 reasons we compare ourselves to others & how to stop doing it Setting boundaries, the ROI of mindset work, why your business shouldn’t be your life, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! Watch my FREE training on Why LinkedIn is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ Check out The LinkedIn Laws: https://www.brittanykrystle.com/the-linkedin-laws/ To connect with Topsie: Website: https://www.topsievandenbosch.com/ Instagram: https://www.instagram.com/topsievandenbosch/ Facebook: https://www.facebook.com/topsvandenbosch/ Grab Topsie's FREE workbook, 5 Boundaries You Must Have When Struggling With Imposter Syndrome: https://topsievandenbosch.lpages.co/5boundaries/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The link to the journaling tools is an affiliate link that takes you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Grab a notebook and settle in—you’re going to want to take notes from this week’s episode of Beyond Influential. I’m excited to welcome back my friend and returning Beyond Influential guest, Mikhail Alfon, for a candid and wide-ranging conversation full of valuable insights you won’t want to miss. Mikhail is the Orange County-based entrepreneur behind the rapidly-growing marketing agency Blue Light Media, and host of the podcast Oversharing with Mikhail Alfon.  As an entrepreneur, it’s important to have others you can count on to truly be there without expectation, and I know I can always rely on Mikhail to operate with integrity.  I usually do a good amount of prep work when it comes to interviews, but this week’s episode was a completely behind-the-scenes, real-life catch up session. I really can’t stress enough how much value is in this episode.  We chat about the evolution of Mikhail’s business since our last episode, his popular Instagram hashtag #EarnYourSunrise, and have a really honest and in-depth conversation about our respective takes on team-building, hiring, company culture, content creation, podcasting, setting high standards in your business, and more!  This Beyond Influential is basically a private conversation we are releasing publicly about the important topics affecting our businesses in real time.   Book Recommendation Strengthsfinder 2.0 has come up in multiple conversations I’ve had with successful business owners recently. I’ve personally found this book very helpful, not only from a self-awareness perspective, but also for hiring the right team members for the right roles.* https://www.amazon.com/dp/159562015X/?ref=exp_brittanykrystle_dp_vv_d   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Grab your copy of Strengthsfinder 2.0 by Don Clifton* https://www.amazon.com/dp/159562015X/?ref=exp_brittanykrystle_dp_vv_d Interested in starting a podcast? Read my blog post How to Start a Podcast: From Idea to Launch in 2020 (and check out my recommended podcast equipment): https://www.brittanykrystle.com/how-to-start-a-podcast/ Mikhail's Beyond Influential Episodes: #59 Mikhail Alfon on What It Really Takes to Start, Build, & Run a Digital Agency in 2019 (Part 2) https://www.brittanykrystle.com/59-mikhail-alfon-on-what-it-really-takes-to-start-build-run-a-digital-agency-in-2019-part-2/ #58 What It Really Takes to Start, Build, & Run a Digital Agency in 2019 with Mikhail Alfon (Part I) https://www.brittanykrystle.com/58-what-it-really-takes-to-start-build-run-a-digital-agency-in-2019-with-mikhail-alfon-part-i/ #55 The LinkedIn Laws & What’s Been Going On With Me https://www.brittanykrystle.com/55-the-linked-in-laws-and-whats-been-going-on-with-me-brittany-krystle/ #32 Brittany Krystle & Mikhail Alfon on Building a Personal Brand & Influencer Marketing The Right Way https://www.brittanykrystle.com/32-brittany-krystle-mihail-alfon-on-building-a-personal-brand-influencer-marketing-the-right-way/ To connect with Mikhail: Website: https://www.mikhailalfon.com/ Instagram: https://www.instagram.com/miqk/ Twitter: https://twitter.com/miqk LinkedIn: https://www.linkedin.com/in/mikhailalfon/ Snapchat: https://www.ghostcodes.com/miqk Oversharing with Mikhail Alfon: https://podcasts.apple.com/us/podcast/oversharing-with-mikhail-alfon/id1268846969 To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The link to the book is an affiliate link that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase it. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

If you’re wondering “How can I make money with my personal brand?” – you’re not alone. One of the most common questions I get asked when it comes to personal branding is how to monetize your brand and influence. While it may be easy to think that influencers with large follower counts are making a killing (insider secret: most aren’t), and that you’d need a large audience in order to make money from your presence (you don’t!), the truth is, monetization is really about strategy.  What does that mean for you? Wherever you are right now in your personal branding journey, you can monetize your personal brand, add new revenue streams to existing ones, or at the very least start thinking strategically about how you would like to get started.   Monetization is not one size fits all, and in this week’s solo episode of Beyond Influential, I’ll walk you through the general categories that pretty much all monetization strategies fall under and how to approach idea generation so you can find and focus on the ones that work best for you!   On Ep. 139, I talk about: Why monetization is not the place to start on your personal brand journey How being clear on your personal brand and your target audience is essential to making money from your influence The three-bucket approach to monetization strategies & how to use them for your brand Why your audience size doesn’t limit your ability to monetize successfully My favorite exercise to help you brainstorm the best money-making ideas for your personal brand, plus a detailed example of how to approach it to get you started!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: If you want to get more clear on your personal brand and your audience, check out The Clarity Course! https://www.brittanykrystle.com/clarity To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/

If you have any interest in online marketing strategies, creating digital courses, selling with webinars, or growing your email list… you KNOW the name Amy Porterfield. I don’t think I’ve met anyone in the business of online education who hasn’t actively listened to (and taken notes from) her Online Marketing Made Easy Podcast and/or taken one of her signature programs.⁣ For context, I met Amy at a dinner in spring 2018 at a time when I knew I had a valuable skill set—being able to build successful personal brands online—but I was over trading time for money and knew there had to be a way to package my knowledge. ⁣Amy’s Courses That Convert (which has evolved into Digital Course Academy) was the first online course I actually “took.”  ⁣I want to give credit where credit is due, and Amy’s content not only helped me pivot my business model, but it also changed my perception of the online education industry. Online education could be incredibly valuable, actionable, and high quality, and it set the bar for the standards I now keep. ⁣I used her framework to build my first course, The LinkedIn Laws, and I have been successfully scaling my business since that time. And that brings us full circle to this week’s Beyond Influential, because I had the very big honor earlier this year of being featured on Amy’s Online Marketing Made Easy Podcast, where I shared my best tips on how to grow your email list using LinkedIn, and today, I’m excited to share that episode with you! Having an amazing product or service is all well and good, but without having an audience to sell it to, you will have to put in a lot more effort into getting the word out. You can spend time trying to sell directly on social media platforms, but a much more reliable and effective way to market your products is using something you own, namely your email list. An email list allows you to get in front of your audience without fighting the algorithm or relying on a platform that is outside your control and that could disappear on you overnight. This episode also features incredibly valuable (and practical!) Instagram list-building strategies from Instagram expert for entrepreneurs (and Ep. 53 BI guest) Jasmine Star, as well as Amy’s most effective tactics for Facebook!  Even if you don’t currently have an email list, it’s easy to get started. This episode covers why you must have your own email list, lead magnets and other ways to get people to join your list, tips and best practices to grow your list using LinkedIn, Facebook, and Instagram, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Amy's Online Marketing Made Easy Podcast: Episode 316 How To Grow Your Email List Using Social Media: https://www.amyporterfield.com/2020/05/316/ Beyond Influential Ep. 53 Jasmine Star on Creative Entrepreneurship, Attracting Your Dream Clients & the Power of Social to Grow Your Business: https://www.brittanykrystle.com/53-jasmine-star-on-creative-entrepreneurship-attracting-your-dream-clients-the-power-of-social-to-grow-your-business/   Other Helpful Links: Free LinkedIn Profile Checklist: https://www.brittanykrystle.com/linkedinchecklist/ Free LinkedIn training – Why LinkedIn Is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/ For more about email lists, check out this recent Beyond Influential episode: https://www.brittanykrystle.com/kelsey-formost-on-writing-authentic-copy-that-grows-your-business-makes-sales/ Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Amy: Website: https://www.amyporterfield.com/ Instagram: https://www.instagram.com/amyporterfield/ Twitter: https://twitter.com/AmyPorterfield Online Marketing Made Easy Podcast: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545   To connect with Jasmine: Website: https://jasminestar.com/ Instagram: https://www.instagram.com/jasminestar/ Jasmine Star's Company, Social Curator: http://amyporterfield.com/socialcurator   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

Are you prepared for the success you say you want?  Going viral is something a lot of entrepreneurs wish for, but when it actually happens, they aren’t prepared for the potential highs and lows that come with it. Even if you have been working for years as a pro in your industry, virality and extreme audience growth overnight can bring with it unforeseen challenges (but also opportunities!). And speaking of virality, what if you go viral for something not directly related to your business? Success is not linear and you have to write your own story. On this week’s episode of Beyond Influential, I sit down with Ivirlei Brookes, who has reinvented herself several times over her career and continues to evolve. She has been everything from a Hitch-style dating coach to starting her own magazine and is now a mindset coach and mentor for female creative entrepreneurs.   Ivirlei received massive attention from the media, as well as celebrities and influencers, after her emotional and informational Instagram Live video, White Women who Truly Want to Help: Here’s How, went viral in June after the murder of George Floyd. However, while this video has brought a lot of attention to her brand, her business is not built around anti-racism education. We talk about how she has focused on staying true to herself and her vision for her brand and business in the face of increased visibility. We discuss the importance of staying true to your brand and not letting other people’s expectations define you, as well as reinventing oneself, and redirecting the conversation in a  way that serves your community.  On Ep. 137, we cover: Why you shouldn’t be afraid to reinvent yourself Breaking through the limiting beliefs that are holding you back Valuing your work and charging what you’re worth Unexpected outcomes of virality: the good, the bad, and the ugly Why self-awareness and staying true to yourself is critical to finding success Developing a healthy mindset: tips to get started, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! Ivirlei's Book Recommendation, You Are a Badass by Jen Sincero: https://www.amazon.com/dp/B00B3M3VWS/?ref=exp_brittanykrystle_dp_vv_d To connect with Ivirlei: Website: http://mavenelle.com/ Ivirlei's Instagram: https://www.instagram.com/ivirlei/ Mavenelle Instagram: https://www.instagram.com/wearemavenelle/ Ivirlei's Viral Video on White Women who Truly Want to Help: Here’s How: https://www.instagram.com/tv/CA6uC66gF_q/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/   *Full disclosure: The links to the book and journaling tools are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough?  If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to imposter syndrome to fear of criticism—are a very common issue for many creators and entrepreneurs. How do you move past them? It starts by recognizing them and then digging deep to figure out what exactly is standing in your way (and why). I always say personal branding is personal, and one of the biggest (and most frequent) obstacles standing in the way of building the brand of your dreams, might just be you. In this short and sweet Beyond Influential solo episode inspired by a recent Tweet, I’m talking about triggers, content creation fears, and how to overcome them.  In this episode, I cover: Evaluating your triggers: how to look inward and move past them How perfectionism can lead to a fear of content creation Basics aren’t “basic”: Why “profound" content shouldn’t be your ultimate goal Checking your ego: Why judging other people may actually be holding you back Why your specific audience is the key to content creation success Why you need to ignore others’ opinions of you if you want to achieve your goals, & more! Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/ Other Helpful Links: If you’re looking to get specific on your audience, check out my FREE Ideal Content Consumer Worksheet: https://www.brittanykrystle.com/icc/ Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI! To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ *Full disclosure: The link to the journaling tools is an affiliate link that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.