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How important is sustainability in the alcohol industry? For a deep dive into this topic, Editors Melissa Dowling and Kyle Swartz sit down with Nick Martin, Executive Director of the Beverage Industry Environmental Roundtable. BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector.

In this latest episode, Editors Melissa Dowling and Kyle Swartz talk about the current state of the booming hard seltzer market, including the latest trends, and also discuss where they both believe hard seltzer will go in 2021, in terms of both retail and bars and restaurants.

Editors Melissa Dowling and Kyle Swartz discuss U.S. whiskey trends in 2020, with an eye towards top whiskey cocktails, single barrel store picks and the hard-to-believe phenomenon of younger whiskey actually tasting good. What's going on? A new wave of U.S. craft distilleries have doubled down on top-level production techniques and innovation to find ways to create new flavors — and in less time than you may think. Listen in to learn all you need to know about American whiskey this year.

Editors Melissa Dowling and Kyle Swartz discuss what's driving the vodka category on- and off-premise in 2020. Topics include the rise of craft American vodka, how imported brands are reinventing themselves for the modern market, how the pandemic has affected vodka sales, top vodka cocktails and how savvy brands have tapped into Americana.

Technology has allowed beverage alcohol retailers, and bars and restaurants, to adapt with the COVID-19 crisis. Cheers Editor Melissa Dowling and Beverage Dynamics Editor Kyle Swartz discuss just how tech has helped these businesses cope with the challenges of the pandemic. Never before has ecommerce, curbside pickup and digital delivery been so important for the alcohol industry.

In this podcast, we speak with the marketing team at PriceWeber about how they successfully integrated Finlandia Vodka with the Kentucky Derby, an event traditionally known for bourbon. Hear how PriceWeber boosted sales of this spirit through an innovative sports sponsorship.