47 minutes | Sep 21st 2020

Charli Cohen: Always Trust Your Instincts

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British fashion designer and entrepreneur, Charli Cohen, spoke with host Michael Redd about blending the digital and physical worlds, the value of staying small and agile through the pandemic, and how trusting her instincts has had a huge impact on fashion.

“This whole COVID situation has been quite a leveler for the industry and been a way for smaller, more agile brands to stand out and innovate during this time.” – Charli Cohen

Charli planned her first fashion collection at the age of 13 – on a sailing trip to New Zealand with her parents – and launched it at 15. She went on to get a fashion degree from Kingston University and has since been named a Forbes 30-Under-30.

Her eponymous label is a London-based fashion and lifestyle brand. With a commitment to sustainability, Charli Cohen makes limited quantities of their styles in independent locations around the globe. The brand has also done recent collaborations with Reebok.

Their innovative approach to weaving tech into wearables caught the eye of Mike Su and the Snap Yellow accelerator program. Cohen moved from London to LA to take part in the program which Snapchat launched in 2018 to invest and grow companies at the intersection of creativity and tech.

“Founded in 2018 in London by Charli Cohen, the namesake company is a fashion brand that focuses on technical fashion with cutting-edge fabrics, specialized construction, and modern style.”

In this episode Michael and Charli talked about:

  • Why she went into fashion so early in her life
  • How her career was started with a humble Kickstarter campaign
  • The importance of self-care and the myth of “grind”
  • Her mission of creating fashion with eco-sustainability
  • How she has disrupted the industry through innovation
  • And why panic never helps during a crisis

To ask a question, read the transcript, or learn more, visit MichaelRedd.com.

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